Vietnam Edtech market size reached USD 1.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.0 Billion by 2033, exhibiting a growth rate (CAGR) of 12.96% during 2025-2033. The increasing demand for adaptive learning platforms, AI-powered tutors, and data analytics, which enable educators to provide customized instruction, is driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on sector, type, deployment mode, and end user

The Vietnam education technology market size was valued at USD 1.08 Billion in 2024. The market is driven by the growing interest in digital learning, increasing spending on e-learning resources, and AI personalization in education. The industry is expected to grow at a CAGR of 13.10% during the forecast period of 2025-2034 to reach a valuation of USD 3.70 Billion by 2034.

The Vietnam education technology market is rapidly expanding, driven by rising digital literacy, government initiatives, and increased internet penetration. As per industry reports, Vietnam’s education and training sector has seen notable strides. It contributed 3.92% to the country’s GDP in 2023 and is projected to achieve total revenues of USD 34.03 million by 2029, supporting the education technology demand growth. The Vietnamese government’s focus on modernising education through the National Digital Transformation Program aims to integrate technology across schools and universities. With over 70% of the population under 35, demand for accessible, flexible learning solutions is growing.

Increasing use of the internet, smartphones, and a growing interest in digital learning are driving the Vietnam educational technology market. Notable trends are gamified learning, AI personalization in education, and online-offline hybrid teaching. There is growing interest in edtech, both for K-12 and higher education and vocational training. EdTech Vietnam is home to over 197 K-12 startups, accounting for more than 61% of the overall startup ecosystem in the country. The K-12 sector is dedicated to deploying a variety of technological solutions and initiatives aimed at improving education from kindergarten through grade 12. As digital literacy improves, the market is poised for further expansion and transformation of Vietnam’s conventional educational system.

The Vietnam education technology market is growing strongly, fueled by rising digital adoption and government support. Vuihoc.vn and Edupia are among the platforms that have grown fast, providing interactive K-12 learning to millions of students. The government's emphasis on bringing technology into classrooms has resulted in the creation of smart classrooms and the use of AI-based learning tools, fueling the growth of education technology demand. Moreover, the build-up of an AI center by FPT worth USD 174 million in Binh Dinh province is indicative of the nation's determination to develop educational technology. Such initiatives place Vietnam as a growing hotbed for EdTech innovation in Southeast Asia.

The Vietnam higher education market, valued at $503.79 million in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 15.43% from 2025 to 2033. This significant expansion is driven by several key factors. Increasing government investment in education infrastructure and technology, coupled with a rising demand for skilled labor in a rapidly developing economy, fuels the growth. The burgeoning middle class is also a crucial driver, enabling greater access to higher education for a broader segment of the population. Furthermore, the increasing adoption of technology in education, including online learning platforms and educational software, is streamlining processes and improving learning outcomes, further stimulating market expansion. This technological shift is particularly evident in the software segment, which is projected to witness substantial growth within the forecast period. While the market faces challenges like infrastructure limitations in certain regions and the need for continuous curriculum updates to align with industry demands, the overall outlook remains highly positive. The market is segmented across product types (software and hardware), end-users (private colleges, state universities, and community colleges), and course levels (undergraduate, masters, and PhD). The software segment is expected to lead the market due to the increasing adoption of educational technology and the rising demand for efficient learning management systems. Competition among key players, including established global technology firms like Adobe and Apple alongside local EdTech companies like Topica Edtech Group and Innotech Vietnam Corp, is intense, leading to strategic partnerships, product diversification, and a focus on providing tailored solutions to meet the unique needs of Vietnamese higher education institutions. The competitive landscape emphasizes innovation, customer service, and the ability to offer cost-effective solutions for universities and colleges facing budgetary constraints. The robust growth trajectory makes Vietnam an attractive market for EdTech investments and innovation in the higher education sector.

Vietnam education market is predicted to expand at a promising 7.8% CAGR during the forecast period 2025-2032, due to growing demand for high quality education

Vietnam Education Computing Devices Market growth is driven by factors such as the increasing demand for digital learning tools, government support for technology adoption in education, and advancements in computing technology.

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Vietnam Higher Education Market Size 2025-2029

The vietnam higher education market size is forecast to increase by USD 616.5 million, at a CAGR of 15.6% between 2024 and 2029.

The market is experiencing significant shifts driven by the advent of changes in educational content delivery methods and the growth of internationalization in the education sector. Traditional classroom learning is being supplemented by online and blended learning, offering greater flexibility and accessibility to students. This trend is expected to continue as technology advances and the younger generation becomes increasingly comfortable with digital tools. Meanwhile, internationalization is gaining momentum in Vietnam's higher education landscape, with an increasing number of foreign students and collaborations between Vietnamese and international institutions. This trend presents opportunities for educational institutions to expand their reach and enhance their reputation, while also fostering cultural exchange and knowledge sharing. However, the rising cost of higher education poses a significant challenge for both students and institutions. With tuition fees increasing and scholarships and financial aid limited, affordability remains a major concern for many prospective students. This issue may limit the market size and growth potential for some institutions, necessitating innovative solutions to make education more accessible and affordable.

What will be the size of the Vietnam Higher Education Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In Vietnam's higher education market, continuing education and online courses have gained significant traction, providing flexible learning opportunities for adults. Green campuses and teacher training programs emphasize sustainability and quality education. Research ethics and digital badges are crucial components of academic integrity, enhancing transparency and credibility. STEM education, engineering and technology, and marketing and recruitment drive innovation and brand building. University reputation is bolstered by international rankings, diversity and inclusion, and student support services. Public relations and social media marketing are essential tools for effective communication and student engagement. Open educational resources and intellectual property rights foster accessibility and creativity. Healthcare and medicine, business and management, and professional development offer lucrative opportunities for growth. Data-driven decision making and alumni relations contribute to student success strategies and long-term loyalty. Sustainability initiatives and language instruction round out the comprehensive higher education landscape.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductSoftwareHardwareEnd-userPrivate collegesState universitiesCommunity collegesCoursesUndergraduateMastersPhDGeographyAPACVietnam

By Product Insights

The software segment is estimated to witness significant growth during the forecast period.

The market is experiencing notable growth, particularly in the software segment. Learning management systems (LMSs), enterprise resource planning (ERP), adaptive learning software (ALS), content management systems (CMSs), and other solutions are driving this trend. These tools improve data analytics, technology integration, and skill development in Vietnam's higher education institutions. Campus facilities are enhanced through digital solutions, with virtual reality applications and library resources becoming more accessible. Graduate employment rates are bolstered by career services and alumni networks, while infrastructure development and international student programs attract private sector investment. Student enrollment is on the rise, with distance education and online learning platforms catering to the increasing demand. Government regulations ensure financial aid and student loans are available, enabling wider access to higher education. Collaborations between universities and international institutions foster cultural exchange programs and research output. Public-private partnerships and educational policies promote sustainable development goals and community engagement. Digital transformation and innovation ecosystems are shaping university programs, with faculty staff utilizing artificial intelligence and learning management systems for student engagement and admissions processes. Quality assurance and accreditation and certification are essential, ensuring lifelong learning and vocational training meet internati

Discover key segments such as content format, end users, type of offerings, and methods of viewing content, along with insights into market trends and challenges.

Vietnam artificial intelligence market size reached USD 752.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,806.7 Million by 2033, exhibiting a growth rate (CAGR) of 14.96% during 2025-2033. The increasing digitalization of Vietnamese businesses, rising e-commerce activities, the implementation of favorable governmental policies, growing technology application in the healthcare sector, establishment of smart cities, and the rising collaboration between educational institutions and tech companies represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on component, technology, and industry.

In 2023, FPT Corporation recorded a market capitalization of approximately 122.04 trillion Vietnamese dong, indicating a significant increase from the previous year. Headquartered in Ha Noi, Vietnam, FPT Corporation is among the largest information technology service companies in the country, active in the technology, telecommunication, and education sectors.