Vietnam Home Improvement Market is Segmented by Product Type (Building Materials, Kitchen Improvement and Additions, and More), by Distribution Channel (Home Improvement Stores, Specialty Stores, and More), by End User (DIY, and DIFM / Professional Installation), by Project Type (Renovation, Remodelling, and More), by Region (Northern Vietnam, Central Vietnam, and More). The Market Forecasts are Provided in Terms of Value (USD).

Vietnam home improvement market size reached USD 1,485.2 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,857.3 Million by 2033, exhibiting a growth rate (CAGR) of 2.52% during 2025-2033. The rising availability of skilled labor and contractors specializing in various home improvement services, favorable government initiatives, favorable government initiatives promoting housing and property development and escalating demand for renovation and enhancement represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on project and type.

The Vietnam home improvement market size reached approximately USD 3.07 Billion in 2024. The market is further projected to grow at a CAGR of 3.40% between 2025 and 2034, reaching a value of USD 4.29 Billion by 2034.

In 2022, the home improvement market in Vietnam was valued at about **** billion euros, showing a slight increase from the previous year. The market had reached its peak in 2020 with a market value of **** billion euros. Central Retail Corporation was the leading company in the home DIY market in Vietnam during that year.

Vietnam DIY home improvement market size reached USD 4.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.6 Billion by 2033, exhibiting a growth rate (CAGR) of 4.45% during 2025-2033. Flourishing expansion of the real estate sector, the rising inclination toward cost-effectiveness and personalization, access to information and tutorials, inflating disposable incomes, and the influence of social media platforms and online forums represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type and distribution channel.

The size of the Vietnam Home Improvement Market market was valued at USD 10.7 Million in 2023 and is projected to reach USD 11.9 Million by 2032, with an expected CAGR of 1.00">> 1.00% during the forecast period. Vietnam home improvement refers to products and services that are used to improve residential homes and these include renovation, remodeling and maintenance. This market segment embraces a wide range of categories that include building materials, building fixtures, furniture, decoration items and others. People who own homes and properties incorporate these products to change the appearance of interiors, fix or add functions to the house and extend or raise the value of the house. The modern trends in home improvement which are currently exhibited include the following; There is a trend toward the use of sustainable and green products in most homes. The market is also expanding currently because of factors such as increase in disposable incomes, urbanization and increased awareness on the appearance and efficiency of homes. Key drivers for this market are: Increasing Residential and bedroom spaces driving the market, Rising Personal Consumer Consumption expenditure. Potential restraints include: Rising demand for Mattress Bases are limited to the young generation age., Negative impact of Supply chain disruption and Inflation on the market post covid. Notable trends are: Growing Urbanization is Driving the Market.

The Vietnam DIY home improvement market size reached around USD 21.99 Billion in 2024. The market is projected to grow at a CAGR of 5.70% between 2025 and 2034 to reach nearly USD 38.28 Billion by 2034.

The size of the Vietnam DIY Home Improvement Market market was valued at USD 12.8 Million in 2023 and is projected to reach USD 17.8 Million by 2032, with an expected CAGR of 5.00">> 5.00% during the forecast period. The Vietnam DIY refers to home improvement products and tools used in improving or remodeling one’s house or home that involves personal effort. Products in this market can be as diverse as paints, floorings, furniture and hardware as well as decorative items. Some of the commonplaces these products are used for painting walls, putting up new fixtures or even redecorating rooms. The market is gradually focused on adopting products and services that provide customized and affordable solutions to homeowners’ improvements. Some of these trends include increased use of internet purchasing, the use of the green product and fabrics with increased consciousness in environmental factors, and the increased interest in DIY projects as seen in the use of home makeover programs in television and social media. Furthermore, by local and global companies, home improvement products are appearing in more and more remote areas to address a wide variety of home improvement needs. Recent developments include: In September 2022, the Japan-based DIY retailer Kohnan Japan Long Bien opened its 10th store in the Aeon Mall in Hanoi City, Vietnam. The store provides products such as outdoor goods, miscellaneous indoor goods, and tableware. Kohnan also has its own brands - Southernport and Lifelex. It is planning to manufacture unique products in collaboration with local Vietnamese companies., In November 2021, Andersen Corporation, the manufacturer of America's most-loved brand of windows and doors. Andersen published its first Environmental Product Declaration (EPD) for the Andersen E-Series casement/awning, double-hung, gliding, and picture windows.. Key drivers for this market are: Increasing Residential and bedroom spaces driving the market, Rising Personal Consumer Consumption expenditure. Potential restraints include: Rising demand for Mattress Bases are limited to the young generation age., Negative impact of Supply chain disruption and Inflation on the market post covid. Notable trends are: Increasing Focus on Online Retailing of DIY Products is Driving the Market in Vietnam.

Technological advancements in the Vietnam DIY Home Improvement industry are shaping the future market landscape. The report evaluates innovation-driven growth and how emerging technologies are transforming industry practices, offering a comprehensive outlook on future opportunities and market potential.

The Vietnam Home Improvement Market size was valued at USD 3.12 Billion in 2024 and is projected to reach USD 3.95 Billion by 2032, growing at a CAGR of 3% from 2026 to 2032.

Vietnam Home Improvement Market Drivers

Rapid Urbanization and Expanding Middle Class: Vietnam’s accelerating urbanization and growing middle class are driving demand for home improvement products and services. As disposable incomes rise, homeowners seek modern, functional, and aesthetically appealing living spaces, boosting investments in renovations, smart home technologies, and high-quality interior upgrades to enhance their lifestyles. The urbanization rate in Vietnam increased from 36.6% in 2020 to 39.3% by the end of 2023, according to the General Statistics Office of Vietnam.

Growing Awareness of Energy Efficiency and Sustainability: Vietnamese consumers are increasingly prioritizing energy-efficient and eco-friendly home solutions. Rising awareness of sustainability drives demand for smart lighting, solar panels, insulation, and water-saving fixtures. Government incentives and green building initiatives further encourage homeowners to adopt sustainable practices, propelling growth in the home improvement market. Environmental consciousness is growing among Vietnamese consumers, with the Ministry of Industry and Trade reporting a 22% increase in the purchase of energy-efficient home appliances between 2021 and 2023.

Expansion of E-commerce in Home Improvement: The rapid growth of e-commerce platforms in Vietnam is transforming the home improvement market by providing consumers with easy access to products, competitive pricing, and convenient delivery options. Online marketplaces enable wider choices for furniture, fixtures, and DIY materials, fueling demand for home renovation and interior enhancement solutions. According to the Vietnam E-Commerce Association, online sales of home improvement products grew by 35% year-over-year in 2023, reaching a market value of approximately USD 1.2 billion.

Unlock data-backed intelligence on Vietnam Home Improvement Market size at USD 3.2 billion in 2023, showcasing industry challenges and growth opportunities.

The report on Vietnam Home Improvement covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.

The size of the Vietnam Home Furniture Market was valued at USD 5.37 Million in 2023 and is projected to reach USD 7.92 Million by 2032, with an expected CAGR of 5.70% during the forecast period. The Vietnam home furniture market is an emerging and rapidly growing sector, influenced by the country's strong economic performance, increasing urbanization, and rising middle-class population. This market covers a broad range of furniture products, including living room furniture, bedroom furniture, kitchen furniture, and home office furniture. Rapid urbanization is a major driver of the home furniture market in Vietnam. As more people move to cities, there is a growing need for residential properties, leading to increased demand for home furnishings to furnish new homes and apartments. The expanding middle class in Vietnam is a key factor in the growth of the home furniture market. As incomes rise, the middle class is increasingly spending on home improvements and furniture to enhance their living standards. Recent developments include: August 2023: Danish furniture brand JYSK expanded to Hanoi, Vietnam, and opened a new store in the Indochina Plaza Hanoi Residences in the capital city., October 2022: World-renowned furniture company Wendelbo opened its first Vietnamese showroom. After more than a decade of producing goods in Vietnam, Wendelbo, a high-end interior brand, opened a store, a five-story showroom in Saigon.. Key drivers for this market are: Vietnam has a young population with changing lifestyles and preferences. This demographic is more inclined towards modern, stylish, and functional furniture, driving demand for contemporary furniture designs.. Potential restraints include: Despite rising incomes, a significant portion of the population remains price-sensitive. This can limit the market for premium or high-end furniture products and may drive consumers towards more affordable, lower-quality options. Notable trends are: There is a growing demand for sustainable and eco-friendly furniture in Vietnam. Consumers are becoming more environmentally conscious and are seeking products made from sustainably sourced materials and using eco-friendly manufacturing processes..

Vietnam Home Furniture Market growth is driven by rising disposable incomes, urbanization, and trends in home renovation and smart living, the market is witnessing strong demand across developed and emerging economies.

The Vietnam kitchen furniture market, valued at $1.02 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 5.67% from 2025 to 2033. This expansion is fueled by several key drivers. Rising disposable incomes among Vietnam's burgeoning middle class are increasing demand for modern, stylish kitchens and higher-quality furniture. Rapid urbanization and new housing construction contribute significantly to market growth, creating a substantial need for new kitchen installations. Furthermore, a growing preference for Western-style kitchens and increasing adoption of online shopping channels are boosting market penetration and sales. The market is segmented by product type (e.g., cabinets, countertops, tables, chairs), material (wood, metal, composite), and price range (budget, mid-range, premium). While specific segment breakdowns are unavailable, we can infer that the mid-range segment is likely to dominate, given the prevailing income levels and consumer preferences. Key players like Cabinetry Factory, Green River Door, and Ikea, alongside numerous local manufacturers, compete in this dynamic market. However, challenges remain, such as fluctuating raw material costs and competition from imported furniture. Nonetheless, the long-term outlook for the Vietnam kitchen furniture market remains positive, driven by sustained economic growth and evolving consumer lifestyles. The competitive landscape is characterized by a mix of established local manufacturers and international brands. Local players benefit from strong understanding of local preferences and cost advantages, while international brands leverage established brand recognition and advanced technology. This leads to a diverse market with products catering to different price points and aesthetic preferences. Future growth will likely be influenced by government policies promoting sustainable manufacturing practices and the adoption of innovative technologies in kitchen furniture design and production. The market’s continued growth will depend on maintaining the affordability and accessibility of high-quality kitchen furniture for the expanding middle class and effectively addressing supply chain challenges. Further market segmentation based on product style (modern, traditional, etc.) and regional variations in demand would provide deeper insights into this dynamic sector. Key drivers for this market are: Rise in Disposable Income is Driving the Market. Potential restraints include: Fluctuation in Raw Material Prices is Restraining the Market. Notable trends are: Investments in Residential Sector is Boosting the Kitchen Furniture Market.

Comprehensive dataset of 64 Home improvement stores in Bình Định, Vietnam as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The Vietnam flower pots and planters market presents a compelling growth opportunity. While precise market size figures for 2019-2024 are unavailable, a reasonable estimate, considering regional market trends and the increasing popularity of gardening and home décor, places the market value at approximately $50 million in 2024. Assuming a conservative Compound Annual Growth Rate (CAGR) of 8% (a figure reflective of similar developing economies’ home improvement sectors), the market is projected to reach $80 million by 2025 and continue its upward trajectory, reaching approximately $120 million by 2033. This growth is driven by several factors: a burgeoning middle class with increasing disposable income allowing for discretionary spending on home improvement, a growing interest in urban gardening and landscaping, and the rising popularity of aesthetically pleasing planters to enhance home aesthetics. The market segments include various materials (ceramic, plastic, concrete, wood), sizes (small, medium, large), and styles (modern, traditional, etc.), catering to a wide range of consumer preferences. The presence of both global and domestic players indicates a competitive yet dynamic market landscape. Government initiatives promoting sustainable landscaping practices also contribute positively to market expansion. However, certain restraints exist. Fluctuations in raw material prices, particularly for imported materials, can impact profitability. Seasonal demand variations also present a challenge for manufacturers and retailers. Furthermore, competition from cheaper, imported products necessitates a focus on quality, innovation, and differentiation for domestic Vietnamese producers to thrive. Overcoming these challenges requires a strategic approach encompassing supply chain optimization, product diversification, and brand building to ensure sustained growth and competitiveness within the Vietnamese market. The focus on eco-friendly and sustainable materials is a key trend within the market, aligning with global sustainability goals and consumer preferences.

Comprehensive dataset of 12 Home improvement stores in Hoa Binh, Vietnam as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset of 3 Home improvement stores in Dong Thap, Vietnam as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Vietnam handicrafts market size reached USD 4.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.9 Billion by 2033, exhibiting a growth rate (CAGR) of 8.1% during 2025-2033. The increasing prevalence of do-it-yourself (DIY) and crafting movements, which have inspired people to appreciate handmade products and even try their hand at crafting, is driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, distribution channel, and end use.