The Vietnam Herbicide Market is segmented by Application Mode (Chemigation, Foliar, Fumigation, Soil Treatment) and by Crop Type (Commercial Crops, Fruits & Vegetables, Grains & Cereals, Pulses & Oilseeds, Turf & Ornamental). The report offers market size in both market value in USD and market volume in metric ton. Further, the report includes a market split by application mode and crop types.

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Vietnam Retail Market Size 2025-2029

The Vietnam retail market size is forecast to increase by USD 278.7 billion, at a CAGR of 14.7% between 2024 and 2029. The Vietnam Retail Market is segmented by distribution channel (Offline, Online), type (Grocery, Electronics and Appliances, Home and Garden, Health and Beauty, Others), channel (Cash, Digital Payment, Buy Now Pay Later (BNPL)), store type (Supermarkets, Convenience Stores, Online, Specialty Stores), consumer segment (Urban Middle Class, Rural Consumers, Young Shoppers), and geography (APAC: Vietnam). This segmentation reflects the market's diversity, driven by strong demand for Grocery and Health and Beauty products among Urban Middle Class and Young Shoppers, growing Online channels with Digital Payment and BNPL options, and the dominance of Supermarkets and Convenience Stores for Offline purchases catering to both Rural Consumers and urban preferences across Vietnam in the APAC region.

Major Market Trends & Insights

Based on the Distribution Channel, the offline segment led the market and was valued at USD 212.20 billion of the global revenue in 2023.
Based on the Type, the Grocery segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 299.79 Billion
Future Opportunities: USD 278.7 Billion
CAGR (2024-2029): 14.7%

The market is experiencing significant growth, driven primarily by the increasing demand for convenience food products. This trend is closely linked to the emergence of urban lifestyles, as more consumers in Vietnam's cities seek out quick and easy meal solutions. However, this growth comes with challenges. Logistical and supply chain issues persist, posing significant obstacles for retailers looking to meet the surging demand for convenience foods. Efficiently managing the distribution and delivery of these products is essential for companies aiming to capitalize on this market opportunity and maintain a competitive edge. Navigating these challenges requires strategic planning and innovative solutions to ensure the timely and cost-effective delivery of convenience food products to consumers in Vietnam's urban areas. Companies that can effectively address these logistical hurdles will be well-positioned to thrive in this dynamic and expanding market.

What will be the size of the Vietnam Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In Vietnam's dynamic retail market, pricing optimization plays a crucial role in staying competitive. Consumer spending habits continue to shape the industry, with franchise models adapting to local preferences. Sustainability initiatives and compliance standards are increasingly important, driving retailers to prioritize environmental impact and social responsibility. Merchandising strategies and sales forecasting help businesses optimize profit margins and performance metrics, while product recall procedures and food safety regulations ensure customer satisfaction and protect against product liability. E-commerce fraud and intellectual property rights pose challenges, necessitating robust risk management and business intelligence. Sales data analysis and employee training are essential for addressing inventory shrinkage and supply chain disruptions. The grocery segment is the second largest segment of the type and was valued at USD 101.20 billion in 2023.
Competitor mapping and store security systems are crucial for market penetration and maintaining regulatory compliance. Consumer confidence is influenced by economic indicators, with private label brands gaining popularity. Retailers must navigate complex import/export regulations and adhere to consumer protection laws. Adopting a proactive approach to corporate governance and regulations compliance is vital for long-term success. Market trends include a focus on food safety, sustainability, and digital transformation. Retailers must balance these priorities with managing their workforce, implementing merchandising strategies, and addressing product liability concerns. Effective risk management and supply chain resilience are essential for mitigating the impact of potential crises.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Grocery
  Electronics and appliances
  Home and garden
  Health and beauty
  Others


Channel

  Cash
  Digital payment
  Buy now pay later (BNPL)


Store Type

  Supermarkets
  Convenience Stores
  Online
  Specialty Stores


Consumer Segment

  Urban Middle C

The Vietnam Retail market size was valued at USD 220.22 Billion in 2022 and is likely to reach USD 610.69 Billion by 2031, expanding at a CAGR of 12% during 2023 – 2031. The growth of the market is attributed to the rising tourism activities, increasing disposable income, changing consumer taste and preferences, changing demographic profile, healthy economic growth, and rapid urbanization.

Retail market is the market for the sale of goods and services to various consumers rather than intermediaries and producers through various channels of distribution to earn the profits. Retail shops are available in various ranges from strip shopping centers in the residential markets to large and indoor shopping malls and complexes. Wholesalers are the independent organizations in the distribution channel, which buy the goods in bulk and then sell it to the resellers rather than consumers.

The retail market includes sale of goods to the ultimate users which gives the services of making goods available in different locations and large quantities. It involves the buying of goods from wholesalers and then displaying the goods for selling it to the customers physically or online. Wholesalers and retailers take the ownership of the goods to bear the risk of carrying inventory.

Vietnam Retail Market Trends, Drivers, Restraints, and Opportunities

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  Rapid growth in the retail data is major factor propelling the market growth during the forecast period.

  
  


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  Increasing digitization to enhance customer experience and retail operations is projected to push the market expansion in the coming years.

  
  


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  Lack of technology adoption by various unorganized retail sector acts as key challenges that can impede the market growth.

  
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Vietnam Food Service Market was valued at USD 25.68 Billion in 2024 and is anticipated to grow USD 48.74 Billion by 2030 with a CAGR of 11.27%.

The Vietnam coffee market size was around USD 436.15 Million in 2022 and is projected to reach USD 898.37 Million by 2031, expanding at a CAGR of around 8.36% during the forecast period, 2023-2031. The growth of market is attributed to increasing demand by consumers and food & beverage industry from local and international players.

Vietnam was a colony of France and coffee was first introduced by Frenchmen in year 1857, however the output since 1975 is quite small the industry took the pace after the end of Vietnam War in 1975 especially when East Germany signed a contact with Vietnam for the procurement of their coffee yield.

Since 1975 to 2010 the coffee plantation area of Vietnam has increased from 132,000 hectares to 510,000 hectares, approximately around 30 folds. For so many years Germany remains the hub of Vietnam for their export.



Southern Vietnam is known for its hot and humid climatic condition suitable for cultivating Robusta coffee whereas Northern part for Arabica. The total cultivation land occupied in Vietnam for coffee production is estimated to be around 653,000 hectare and provide 500,000 job opportunities for the farmers by producing commercial coffee.



According to one of the survey, Vietnamese coffee is acknowledged worldwide. The export volume and value present is growing hand in hand. From year 1991 to 1995 the total export volume of Vietnamese coffee is considered around 142.000 tons with and annual value of USD 200 million.

Vietnam Coffee Market Trends, Drivers, Restraints, and Opportunities

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  Increasing working hours and busy lifestyle is expected to boost the market during the projected period.

  
  


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  Rising popu

The Vietnam Data Center Market report segments the industry into Hotspot (Hanoi, Ho Chi Minh City, Others, Rest of Vietnam), Data Center Size (Large, Massive, Medium, Mega, Small), Tier Type (Tier 1 and 2, Tier 3, Tier 4), and Absorption (Non-Utilized, Utilized). Get five years of historical data alongside five-year market forecasts.

The Vietnamese coffee market is thriving, with a market size of 511.03 million in 2025 and projected to reach 1,201.36 million by 2033, growing at a substantial CAGR of 8.13%. This growth is driven by several factors, including the rising popularity of coffee as a beverage, increasing disposable income, and the growing number of coffee shops in Vietnam. Moreover, the increasing health consciousness among consumers has fueled the demand for specialty and premium coffee products, contributing to the overall market growth. The Vietnamese coffee market is segmented based on product type and distribution channel. In terms of product type, the market is dominated by instant coffee, followed by ground coffee and whole bean coffee. Instant coffee holds the largest market share due to its convenience and affordability, while ground coffee is gaining popularity among consumers seeking a more authentic coffee experience. The distribution channel segment is divided into on-trade and off-trade channels. The off-trade channel, comprising supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels, holds a significant market share due to the easy accessibility and availability of coffee products. However, the on-trade channel, which includes coffee shops and cafes, is expanding rapidly, driven by the growing popularity of coffee as a social beverage. Recent developments include: January 2023: Starbucks Corporation further expanded its presence in Vietnam by inaugurating its 100th store in the country. The newly established stores are situated in Binh Duong and Quy Nhon provinces, adding a total of 13 new locations to Vietnam., October 2022: Nestle Group's leading coffee brand, Nescafé, unveiled plans to invest over USD 1.02 billion by 2030 to support coffee farmers in transitioning to regenerative farming methods and adapting to the climate crisis. This initiative will primarily target Nescafé's coffee suppliers in key regions, including Vietnam, Brazil, Mexico, Colombia, Ivory Coast, Indonesia, and Honduras, where 90% of the coffee Nescafé sources is cultivated., August 2022: Masan Group completed the acquisition of an 84% stake in Phuc Long Coffee & Tea in a deal valued at USD 453 million. This purchase marked the second phase of their investment, following the acquisition of a majority stake six months earlier for USD 110 million, with the additional 34% stake acquired for USD 154 million., July 2022: In Vietnam, Nestlé and Starbucks introduced the 'Starbucks At Home' coffee experience, featuring four of Starbucks' signature instant coffee flavors, including dark roast, caramel latte, caffè mocha, and caffè latte. They also launched the 'We Proudly Serve Starbucks Coffee Program,' providing premium coffee solutions to selected channels.. Key drivers for this market are: Increasing Demand for Specialty, Organic, and Green Coffee, Growing In-House Production of Coffee in the Country. Potential restraints include: Change in Climatic Conditions Impacting Coffee Plantations. Notable trends are: Increasing Demand For Specialty, Organic, And Green Coffee.

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Vietnam Grain Analysis Market has valued at USD 37.61 Million in 2023 and is anticipated to project steady growth in the forecast period with a CAGR of 6.64% through 2029.

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In May 2025, fast-fashion giant Shein took a major step in its “China + 1” strategy by leasing a sprawling 15‑hectare warehouse near Ho Chi Minh City. This new facility will consolidate garment inventory sourced from its Vietnamese contractors before export, shielding the company from geopolitical turmoil and unpredictable U.S.-China tariff adjustments. The move underscores Vietnam's role as a crucial buffer. Manufacturers are actively relocating orders to Vietnam to maintain tariff advantage and supply-chain continuity. While Shein continues investments in China, its Vietnam expansion reflects how competitive labour costs, robust infrastructure, and favourable trade agreements such as CPTPP and EVFTA are increasingly influencing global apparel sourcing. The strategic choice demonstrates a real-world example of how Vietnam's clothing factories are capitalizing on nearshoring trends, providing a genuine snapshot of the country’s rising status as a manufacturing powerhouse, thus driving the growth of the Vietnam clothing market.

Vietnam’s clothing industry is increasingly driven by the adoption of sustainable and eco-friendly manufacturing practices, which attract international brands seeking greener supply chains. With rising pressure on global retailers to meet ESG goals, Vietnamese garment factories are investing in solar-powered facilities, water-saving dyeing technologies, and eco-certified materials. In 2024, Saitex, a major Vietnamese denim manufacturer, opened a LEED-certified factory using 98% recycled water and renewable energy. Such sustainable capabilities position Vietnam as a preferred sourcing destination for conscious brands like Levi’s and Uniqlo aiming to meet climate-responsible production standards.

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