The Vietnam online food delivery market attained a value of USD 968.14 Million in 2024. The market is expected to grow at a CAGR of 22.18% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 7176.94 Million.

As more Vietnamese people move to cities and as urban life gets busier, time becomes a premium as many consumers have less time to cook or dine in. As per Open Development Vietnam, about 57.3% of Vietnam's population is expected to reside in urban areas by 2050. The convenience of “order‑and‑deliver” meals becomes highly attractive. Also, urban density helps make delivery logistics more viable with restaurants and customers being closer, delivery routes are shorter.

Consumers are not just ordering more as they are becoming pickier, adding to the Vietnam online food delivery industry value. There is growing interest in healthy meals, plant‑based or specialty diets, organic ingredients, sustainable or eco‑friendly packaging. Demand for quality, food safety, hygiene has increased. Also, variety, including more international cuisines, is increasingly sought after. Platforms and restaurants that can meet such expectations can differentiate themselves.

The revenue in the 'Restaurant Delivery' segment of the online food delivery market in Vietnam was forecast to continuously increase between 2024 and 2028 by in total 72.9 million U.S. dollars (+15.38 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 546.94 million U.S. dollars and therefore a new peak in 2028. Notably, the revenue of the 'Restaurant Delivery' segment of the online food delivery market was continuously increasing over the past years.Find further information regarding number of users in Thailand and user penetration in Thailand. The Statista Market Insights cover a broad range of additional markets.

The Vietnam Online Food Delivery Market size is valued at USD 2 billion, driven by market opportunities, trends, and player analysis. Explore insights on market segmentation, challenges, and future outlook.

In 2023, the food delivery market in Vietnam recorded a revenue of approximately 52.4 trillion Vietnamese dong. In the past few years, this market has been growing fast in the country, evidenced by increasing revenue figures despite the impact of the COVID-19 pandemic on the food service industry across Vietnam in 2020 and 2021.

The average revenue per user in the online food delivery e-commerce market in Vietnam was modeled to be 82.9 U.S. dollars in 2024. Following a continuous upward trend, the average revenue per user has risen by 49.46 U.S. dollars since 2017. Between 2024 and 2030, the average revenue per user will rise by 36.92 U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Online Food Delivery.

Vietnam online food delivery platforms market valued at USD 1.8 Bn, driven by smartphone adoption, urbanization, and convenience. Key players include ShopeeFood and GrabFood.

Concerning the two selected segments, the segment Now.vn has the largest value share by brand with ** percent. Contrastingly, Foody.vn is ranked last, with ** percent. Their difference, compared to Now.vn, lies at **** percentage points. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the cinema tickets segment of the eservices market and a ranking of subsegments in Poland regarding share in the segment Online Food Delivery . The Statista Market Insights cover a broad range of additional markets.

Online Food Delivery Market Outlook

According to our latest research, the global online food delivery market size reached USD 221.8 billion in 2024, demonstrating robust growth momentum driven by digital transformation and evolving consumer preferences. The market is projected to expand at a CAGR of 10.6% from 2025 to 2033, reaching a forecasted value of USD 552.3 billion by 2033. This impressive growth is propelled by increasing smartphone penetration, the convenience of digital payment systems, and a surge in demand for quick and contactless food delivery solutions across both developed and emerging economies. As per our latest research, the online food delivery market is witnessing a paradigm shift, with technology, urbanization, and changing lifestyles shaping its trajectory.

One of the primary growth drivers for the online food delivery market is the rapid adoption of smartphones and internet connectivity worldwide. With more than 5.6 billion smartphone users globally in 2024, consumers now have unprecedented access to food delivery platforms via dedicated mobile applications and websites. This digital accessibility, combined with user-friendly interfaces and real-time order tracking, has significantly enhanced the customer experience, encouraging repeat orders and higher engagement rates. Additionally, the proliferation of digital payment options has further streamlined the ordering process, reducing friction and making it easier for customers to transact securely and efficiently.

Another significant factor contributing to the marketÂ’s expansion is the changing consumer lifestyle, particularly among urban populations. Busy work schedules, increased disposable incomes, and a growing preference for convenience have led to a surge in demand for quick-service restaurant (QSR) offerings and home-delivered meals. Millennials and Gen Z consumers, who value time-saving solutions and diverse culinary options, are especially driving the adoption of online food delivery platforms. This demographic shift, coupled with aggressive promotional strategies and loyalty programs by leading market players, has fueled sustained growth in the sector.

The COVID-19 pandemic has also played a pivotal role in reshaping the online food delivery landscape. Lockdowns, social distancing measures, and heightened health concerns accelerated the transition from traditional dine-in services to online ordering and contactless delivery. Restaurants and foodservice providers rapidly adapted by partnering with third-party aggregators or enhancing their own digital platforms. This shift not only ensured business continuity but also introduced new customer segments to the convenience of online food delivery, a trend that continues to persist even in the post-pandemic era. As a result, the market has seen an influx of investments in technology, logistics, and last-mile delivery solutions to meet growing demand.

From a regional perspective, the Asia Pacific region leads the global online food delivery market, accounting for over 40% of the market share in 2024. This dominance is attributed to large urban populations, high smartphone penetration, and a thriving digital economy in countries such as China, India, and Southeast Asian nations. North America and Europe also represent significant markets, driven by advanced infrastructure, high consumer spending, and the presence of established food delivery brands. Meanwhile, Latin America and the Middle East & Africa are witnessing rapid growth, supported by expanding internet access and evolving consumer habits. Each region presents unique opportunities and challenges, shaping the competitive dynamics of the global online food delivery market.

The rise of Restaurant Meal Delivery services has significantly contributed to the growth of the online food delivery market. These services offer consumers the convenience of enjoying restaurant-quality meals in the comfort of their homes, without the need to dine out. This trend has been particularly popular among urban dwellers who seek diverse culinary experiences without the hassle of commuting. Restaurant meal delivery platforms have partnered with a wide range of eateries, from local favorites to high-end establishments, providing users with an extensive selection of cuisines and dishes. This expansion of

In 2023, the out-of-home food market in Vietnam had a revenue of over 438.5 trillion Vietnamese dong, indicating a decrease from the year before. Due to the impact of the COVID-19 pandemic, the revenue of this sector decreased significantly in 2020 and 2021 and started to recover in 2022.

The Vietnam Foodservice Market size was valued at USD 22.32 Billion in 2024 and is projected to reach USD 51.43 Billion by 2032, growing at a CAGR of 11% from 2026 to 2032.

Vietnam Foodservice Market Drivers

Rising Disposable Income and Urbanization: Growing income levels and rapid urbanization are driving increased spending on dining out, convenience foods, and premium dining experiences. As more people move to cities, demand for diverse and high-quality foodservice options continues to expand. Urban residents spend approximately 75% more on dining out compared to their rural counterparts, with major cities like Ho Chi Minh City and Hanoi seeing a 32% increase in foodservice establishments between 2021-2023.

Digital Adoption and Food Delivery Growth: The widespread adoption of digital platforms, mobile apps, and e-payment solutions has fueled the growth of online food delivery services. The rise of food aggregators and quick-service delivery options has made dining more accessible and convenient for consumers. Vietnam's food delivery market has experienced explosive growth, with the Vietnam Digital Economy Report showing that online food delivery services reached USD 951 Million in 2023, a 157% increase from 2020.

International Cuisine Integration: The increasing exposure to global food trends and rising demand for international cuisines have transformed Vietnam’s foodservice landscape. Restaurants and cafes are incorporating diverse culinary offerings, catering to evolving consumer preferences and attracting both locals and tourists. The Vietnam Trade Promotion Agency reports that international restaurant chains grew by 43% between 2020-2023, with over 200 foreign food and beverage brands now operating in Vietnam. Local consumers are increasingly embracing international cuisines, with Japanese, Korean, and Western restaurants seeing a compound annual growth rate of 25% from 2021 to 2023.

According to a survey in 2022, clothing, footwear, and cosmetic products were the most popular online product categories according to online shoppers in Vietnam. Home appliances ranked second, with 67 percent of respondents having purchased these items online. Online shopping on the rise in Vietnam In 2022, around 7.5 percent of total retail sales in Vietnam came from e-commerce, equaling over 16.4 billion U.S. dollars. The growth of this sector has been recorded year-on-year during the last decade in the country. In the same year, over half of the Vietnamese population reported having purchased consumer goods online. Not only are there more people buying products online, but the average amount spent per consumer on e-commerce channels has also been increasing exponentially in Vietnam. Vietnam’s internet economy Vietnam had the third largest internet economy in Southeast Asia, behind Indonesia and Thailand, with a total market value of 23 billion U.S. dollars. While e-commerce accounted for the lion’s share, other segments within the internet economy in the country have been growing fast in recent years. For instance, the COVID-19 pandemic has made online entertainment the new normal for people across different age groups, contributing to the substantial increase in online media market value in Vietnam. Furthermore, after the pandemic, food delivery, ride-hailing, and online travel have continued to benefit from the shift in consumer preferences towards online products and services.

The size of the Vietnam Food Service Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.50% during the forecast period. The food and beverage services in Vietnam that are offered outside of the home, such as restaurants, cafes, bars, and catering services, make up the Vietnam food service industry. The market is fueled by the rise in urban population, increasing incomes, and the growing popularity of eating out. Jollibee Foods Corporation and KFC are dominating the market with widespread outlet networks and strong brand recognition. The market landscape is being greatly influenced by the rise of online food delivery and the increasing popularity of cloud kitchens. Even though there are obstacles like fierce competition and strict food safety requirements, the market's optimistic future is driven by continuous advancements and the growth of global food companies. This path underscores the critical importance of Vietnam's food service sector in the economy and its potential for ongoing market expansion. Recent developments include: March 2023: Starbucks is committed to expanding in the country. It inaugurated 13 new stores to reach 100 stores by the end of 2023.January 2023: Restaurant Brands International Inc. opened a single store for both Burger King and Popeyes in Hanoi City.December 2022: KFC launched Charcoal Grilled Chicken Rice in Vietnam, which contains chicken fillets grilled on charcoal with Japanese Teriyaki sauce.. Key drivers for this market are: Growing Demand for Cocoa Butter Equivalents Among Food Manufacturers, Rising Application in Food Industry. Potential restraints include: Health Concerns Pertaining to the Excessive Consumption of Fats and Oils. Notable trends are: Michelin Guide and Vietnam Tourism Promote Vietnamese Cuisine drives the expansion of the full service restaurants across the country.

In 2023, the food and beverage sector in Vietnam recorded a total revenue of over 590.9 trillion Vietnamese dong, indicating an increase from the year before. During that year, full-service restaurants accounted for the largest revenue share among all food service establishment types in this sector.

The Vietnam Foodservice Market Report Segments the Industry Into Foodservice Type (Café and Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), Outlet (Chained Outlets, Independent Outlets), Location (Leisure, Lodging, Retail, Standalone, Travel), and Service Type (Dine-In, Takeaway, and Delivery). The Market Forecasts are Provided in Terms of Value (USD).

Online Food Reservation Market Outlook

According to our latest research, the global online food reservation market size reached USD 6.2 billion in 2024, reflecting a robust expansion driven by the digital transformation of the food service industry. The market is expected to grow at a CAGR of 14.5% during the forecast period from 2025 to 2033. By 2033, the market is forecasted to reach USD 19.7 billion, highlighting the increasing reliance on technology for streamlining dining experiences. Key growth factors fueling this trajectory include the proliferation of smartphones, evolving consumer preferences for convenience, and the widespread adoption of cloud-based solutions by restaurants and hospitality providers.

One of the primary growth drivers for the online food reservation market is the rapid digitalization of the hospitality sector, which has fundamentally transformed customer engagement and operational efficiency. As restaurants, hotels, and cafes increasingly leverage web-based and mobile-based platforms, they are able to offer customers seamless reservation experiences, reduce wait times, and optimize table management. The integration of advanced technologies such as artificial intelligence, machine learning, and real-time analytics further enhances the value proposition, enabling personalized recommendations and dynamic pricing strategies. This digital shift is particularly pronounced in urban centers, where tech-savvy consumers demand quick, intuitive, and reliable solutions for their dining needs.

Another significant factor contributing to market growth is the changing consumer behavior, characterized by a strong preference for convenience and contactless services. The COVID-19 pandemic accelerated the adoption of online food reservation platforms as both diners and establishments sought to minimize physical interactions and adhere to safety protocols. Even post-pandemic, the preference for digital reservations has persisted, with consumers valuing the ability to view menus, check availability, and secure bookings in advance. Additionally, the rise of loyalty programs and integrated payment systems within these platforms has incentivized repeat usage and fostered customer loyalty, further propelling market expansion.

The ongoing innovation in mobile application development is another critical growth catalyst for the online food reservation market. With the majority of reservations now being made via smartphones, mobile-based solutions offer unparalleled convenience, accessibility, and user engagement. Enhanced features such as push notifications, location-based services, and social media integration are enabling restaurants to target and retain customers more effectively. Furthermore, the competitive landscape is witnessing the entry of new market players and startups, driving continuous improvement in user experience and service offerings. This dynamic environment is expected to sustain high growth rates and foster the evolution of next-generation reservation platforms.

The rise of Online Food Delivery services has significantly influenced the online food reservation market, as consumers increasingly seek seamless and integrated dining experiences. With the convenience of ordering food from a wide array of restaurants directly to their doorstep, customers now expect similar ease and efficiency when making reservations for dining out. This shift in consumer behavior has prompted many restaurants to enhance their digital presence, offering both delivery and reservation options through unified platforms. The synergy between online food delivery and reservation systems not only broadens customer reach but also provides valuable data insights, enabling restaurants to tailor their offerings and optimize operations.

From a regional perspective, Asia Pacific is emerging as the fastest-growing market for online food reservation, driven by its large urban population, rising disposable incomes, and rapid smartphone penetration. North America continues to hold a substantial market share, owing to early technology adoption and a mature restaurant industry. Europe is witnessing steady growth, particularly in major cities where dining out is a cultural norm. Latin America and the Middle East & Africa are also experiencing increased adoption, albeit at a comparatively moderate p

Vietnam Cloud Kitchens and Virtual Brands Market valued at USD 1.1 Bn, driven by food delivery demand, projected to grow with urbanization and online platforms.

According to a survey conducted in 2022, 60 percent of respondents in Vietnam stated that they intended to keep their online food delivery usage at the same level in the following 12 months. By comparison, around 22 percent would use online food delivery services more in the future.

Vietnam Cloud Kitchen Market growth is driven by increasing online food delivery demand, lower operational costs, and evolving consumer dining preferences.

The revenue in the 'Platform Delivery' segment of the online food delivery market in Vietnam was forecast to continuously increase between 2024 and 2028 by in total 16.5 million U.S. dollars (+12.86 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 144.85 million U.S. dollars and therefore a new peak in 2028. Notably, the revenue of the 'Platform Delivery' segment of the online food delivery market was continuously increasing over the past years.Find further information regarding user penetration in Thailand and revenue in Thailand. The Statista Market Insights cover a broad range of additional markets.

Vietnamese Restaurant Market Outlook

According to our latest research, the global Vietnamese restaurant market size reached USD 24.8 billion in 2024, reflecting robust consumer demand and increasing international popularity. The market is projected to grow at a CAGR of 7.1% from 2025 to 2033, reaching a forecasted value of USD 46.2 billion by 2033. This sustained growth is primarily driven by the rising appeal of Vietnamese cuisine, known for its fresh ingredients and health-conscious dishes, as well as the proliferation of Vietnamese restaurants in major urban centers worldwide.

One of the primary growth factors for the Vietnamese restaurant market is the global shift in consumer preferences towards healthier and more diverse food options. Vietnamese cuisine, characterized by its use of fresh herbs, vegetables, lean proteins, and minimal oil, has gained recognition for its nutritional benefits. As consumers become increasingly health-conscious, they are seeking out dining experiences that align with their wellness goals. This trend is especially pronounced among millennials and Gen Z, who are more adventurous in their culinary choices and value both authenticity and healthiness. The widespread popularity of dishes such as Pho, Banh Mi, and Goi Cuon has propelled Vietnamese restaurants into mainstream dining scenes in North America, Europe, and Asia Pacific, fueling market expansion.

Another significant driver is the globalization of food culture, which has led to the proliferation of Vietnamese restaurants beyond their traditional markets. The ease of international travel, increased migration, and growing Vietnamese diaspora communities have all contributed to the spread of Vietnamese culinary traditions. Food tourism has also played a crucial role, with travelers who experience authentic Vietnamese cuisine in Vietnam seeking similar flavors upon returning home. This cultural exchange has encouraged entrepreneurs and established restaurant chains to invest in Vietnamese restaurant concepts, leading to a surge in new openings and menu innovations. Additionally, the rise of social media and food influencers has amplified the visibility of Vietnamese cuisine, attracting new customer segments and further boosting market growth.

Technological advancements and changing consumer behaviors have also positively influenced the Vietnamese restaurant market. The adoption of online ordering platforms, mobile apps, and third-party delivery services has made Vietnamese food more accessible to a broader audience. Restaurants have adapted to these shifts by offering convenient takeaway and delivery options, catering to the growing demand for off-premises dining. This digital transformation has enabled both independent operators and large chains to optimize their operations, enhance customer engagement, and tap into new revenue streams. The integration of technology with traditional dining experiences is expected to continue shaping the market, driving innovation and operational efficiencies.

Regionally, the Vietnamese restaurant market exhibits notable diversity in terms of growth dynamics and consumer preferences. While Asia Pacific remains the largest market due to the cuisine's origins and established presence, North America and Europe are experiencing rapid growth fueled by increasing multiculturalism and a rising appetite for ethnic foods. In North America, major metropolitan areas such as Los Angeles, Toronto, and New York have become hotspots for Vietnamese dining, supported by vibrant Vietnamese communities and high consumer awareness. Europe, particularly in cities like Paris and London, is witnessing a surge in Vietnamese restaurant openings, driven by both local entrepreneurs and international chains. The Middle East & Africa and Latin America, although smaller in market share, present emerging opportunities as consumers in these regions become more receptive to global culinary trends.

Type Analysis

The Vietnamese restaurant market is segmented by type into casual dining,