In 2020, the market size of the online food delivery industry in Vietnam amounted to around *** million U.S. dollars, indicating an increase from the previous year due to the impact of the COVID-19 pandemic. This industry was forecast to continue to grow in the following years, reaching the forecast market size of *** billion U.S. dollars by 2025.

The Vietnam online food delivery market size is expected to grow at a CAGR of about 24.00% in the forecast period of 2025-2034.

The revenue in the online food delivery e-commerce market in Vietnam was modeled to stand at ************ U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************ U.S. dollars since 2017. Between 2024 and 2030, the revenue will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Online Food Delivery.

In 2023, the food delivery market in Vietnam recorded a revenue of approximately **** trillion Vietnamese dong. In the past few years, this market has been growing fast in the country, evidenced by increasing revenue figures despite the impact of the COVID-19 pandemic on the food service industry across Vietnam in 2020 and 2021.

In 2023, the number of restaurant online food delivery users in Vietnam was estimated to reach **** million, and approximately *** million users of platform delivery services. That year, the total number of online food delivery users in Vietnam was estimated to record **** million.

The Vietnam Online Food Delivery Market size is valued at USD 2 billion, driven by market opportunities, trends, and player analysis. Explore insights on market segmentation, challenges, and future outlook.

Online Food Delivery Market Outlook

According to our latest research, the global online food delivery market size reached USD 221.8 billion in 2024, demonstrating robust growth momentum driven by digital transformation and evolving consumer preferences. The market is projected to expand at a CAGR of 10.6% from 2025 to 2033, reaching a forecasted value of USD 552.3 billion by 2033. This impressive growth is propelled by increasing smartphone penetration, the convenience of digital payment systems, and a surge in demand for quick and contactless food delivery solutions across both developed and emerging economies. As per our latest research, the online food delivery market is witnessing a paradigm shift, with technology, urbanization, and changing lifestyles shaping its trajectory.

One of the primary growth drivers for the online food delivery market is the rapid adoption of smartphones and internet connectivity worldwide. With more than 5.6 billion smartphone users globally in 2024, consumers now have unprecedented access to food delivery platforms via dedicated mobile applications and websites. This digital accessibility, combined with user-friendly interfaces and real-time order tracking, has significantly enhanced the customer experience, encouraging repeat orders and higher engagement rates. Additionally, the proliferation of digital payment options has further streamlined the ordering process, reducing friction and making it easier for customers to transact securely and efficiently.

Another significant factor contributing to the marketÂ’s expansion is the changing consumer lifestyle, particularly among urban populations. Busy work schedules, increased disposable incomes, and a growing preference for convenience have led to a surge in demand for quick-service restaurant (QSR) offerings and home-delivered meals. Millennials and Gen Z consumers, who value time-saving solutions and diverse culinary options, are especially driving the adoption of online food delivery platforms. This demographic shift, coupled with aggressive promotional strategies and loyalty programs by leading market players, has fueled sustained growth in the sector.

The COVID-19 pandemic has also played a pivotal role in reshaping the online food delivery landscape. Lockdowns, social distancing measures, and heightened health concerns accelerated the transition from traditional dine-in services to online ordering and contactless delivery. Restaurants and foodservice providers rapidly adapted by partnering with third-party aggregators or enhancing their own digital platforms. This shift not only ensured business continuity but also introduced new customer segments to the convenience of online food delivery, a trend that continues to persist even in the post-pandemic era. As a result, the market has seen an influx of investments in technology, logistics, and last-mile delivery solutions to meet growing demand.

From a regional perspective, the Asia Pacific region leads the global online food delivery market, accounting for over 40% of the market share in 2024. This dominance is attributed to large urban populations, high smartphone penetration, and a thriving digital economy in countries such as China, India, and Southeast Asian nations. North America and Europe also represent significant markets, driven by advanced infrastructure, high consumer spending, and the presence of established food delivery brands. Meanwhile, Latin America and the Middle East & Africa are witnessing rapid growth, supported by expanding internet access and evolving consumer habits. Each region presents unique opportunities and challenges, shaping the competitive dynamics of the global online food delivery market.

The rise of Restaurant Meal Delivery services has significantly contributed to the growth of the online food delivery market. These services offer consumers the convenience of enjoying restaurant-quality meals in the comfort of their homes, without the need to dine out. This trend has been particularly popular among urban dwellers who seek diverse culinary experiences without the hassle of commuting. Restaurant meal delivery platforms have partnered with a wide range of eateries, from local favorites to high-end establishments, providing users with an extensive selection of cuisines and dishes. This expansion of

Concerning the two selected segments, the segment Now.vn has the largest value share by brand with ** percent. Contrastingly, Foody.vn is ranked last, with ** percent. Their difference, compared to Now.vn, lies at **** percentage points. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the cinema tickets segment of the eservices market and a ranking of subsegments in Poland regarding share in the segment Online Food Delivery . The Statista Market Insights cover a broad range of additional markets.

The average revenue per user in the online food delivery e-commerce market in Vietnam was modeled to be **** U.S. dollars in 2024. Following a continuous upward trend, the average revenue per user has risen by ***** U.S. dollars since 2017. Between 2024 and 2030, the average revenue per user will rise by ***** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Online Food Delivery.

The Vietnam Foodservice Market size was valued at USD 22.32 Billion in 2024 and is projected to reach USD 51.43 Billion by 2032, growing at a CAGR of 11% from 2026 to 2032.

Vietnam Foodservice Market Drivers

Rising Disposable Income and Urbanization: Growing income levels and rapid urbanization are driving increased spending on dining out, convenience foods, and premium dining experiences. As more people move to cities, demand for diverse and high-quality foodservice options continues to expand. Urban residents spend approximately 75% more on dining out compared to their rural counterparts, with major cities like Ho Chi Minh City and Hanoi seeing a 32% increase in foodservice establishments between 2021-2023.

Digital Adoption and Food Delivery Growth: The widespread adoption of digital platforms, mobile apps, and e-payment solutions has fueled the growth of online food delivery services. The rise of food aggregators and quick-service delivery options has made dining more accessible and convenient for consumers. Vietnam's food delivery market has experienced explosive growth, with the Vietnam Digital Economy Report showing that online food delivery services reached USD 951 Million in 2023, a 157% increase from 2020.

International Cuisine Integration: The increasing exposure to global food trends and rising demand for international cuisines have transformed Vietnam’s foodservice landscape. Restaurants and cafes are incorporating diverse culinary offerings, catering to evolving consumer preferences and attracting both locals and tourists. The Vietnam Trade Promotion Agency reports that international restaurant chains grew by 43% between 2020-2023, with over 200 foreign food and beverage brands now operating in Vietnam. Local consumers are increasingly embracing international cuisines, with Japanese, Korean, and Western restaurants seeing a compound annual growth rate of 25% from 2021 to 2023.

The revenue in the 'Platform Delivery' segment of the online food delivery market in Vietnam was forecast to continuously increase between 2024 and 2028 by in total 16.5 million U.S. dollars (+12.86 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 144.85 million U.S. dollars and therefore a new peak in 2028. Notably, the revenue of the 'Platform Delivery' segment of the online food delivery market was continuously increasing over the past years.Find further information regarding user penetration in Thailand and revenue in Thailand. The Statista Market Insights cover a broad range of additional markets.

In 2022, GrabFood was the leading food delivery service in Vietnam, holding ** percent of the market share in this segment. ShopeeFood followed closely as the second most popular food delivery platform in the country with ** percent of the market share. ShopeeFood was previously called Now and rebranded to its current name after being acquired by Sea Group in 2017.

The Vietnam Foodservice Market report segments the industry into Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), Outlet (Chained Outlets, Independent Outlets), and Location (Leisure, Lodging, Retail, Standalone, Travel). Get five years of historical data alongside five-year market forecasts.

The revenue in the 'Restaurant Delivery' segment of the online food delivery market in Vietnam was forecast to continuously increase between 2024 and 2028 by in total **** million U.S. dollars (+***** percent). After the ninth consecutive increasing year, the indicator is estimated to reach ****** million U.S. dollars and therefore a new peak in 2028. Notably, the revenue of the 'Restaurant Delivery' segment of the online food delivery market was continuously increasing over the past years.Find further information regarding number of users in Thailand and user penetration in Thailand. The Statista Market Insights cover a broad range of additional markets.

Vietnam online grocery market size reached USD 2.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.3 Billion by 2033, exhibiting a growth rate (CAGR) of 21.41% during 2025-2033. The increasing internet penetration and smartphone usage, the sudden outbreak of COVID-19 pandemic, rapid urbanization and hectic work schedules, and increasing disposable income particularly among the middle-class population represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, business model, platform, and purchase type.

Vietnam Cloud Kitchen Market growth is driven by increasing online food delivery demand, lower operational costs, and evolving consumer dining preferences.

In the period of 2016 to 2020, the compound annual growth rate of online food delivery in Vietnam was **** percent. This was one of the highest among Southeast Asian markets during this time. Online food delivery was forecast to continue to grow in the country in the following years.

Vietnam fast food market size reached USD 4.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.4 Billion by 2033, exhibiting a growth rate (CAGR) of 3.6% during 2025-2033. The increasing integration of technology, including mobile apps for ordering, online delivery services, and self-service kiosks, which has enhanced the customer experience and convenience of fast food, is driving the market.

MARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type and end user.

Vietnam E-commerce Market size was valued at USD 36.3 Billion in 2024 and is expected to reach USD 144.9 Billion by 2032, growing at a CAGR of 18.9% from 2025 to 2032.Vietnam E-commerce Market: Definition/OverviewVietnam's E-commerce refers to the online purchase and sale of goods and services within the country, which uses digital platforms to facilitate transactions. This digital commerce ecosystem encompasses a variety of activities, including retail sales, trip bookings, online meal delivery, and digital content subscriptions. Vietnam's E-commerce landscape is supported by a strong digital infrastructure, including a high prevalence of smartphones, internet access, and the growing usage of online payment systems.

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Vietnam Retail Market Size 2025-2029

The Vietnam retail market size is forecast to increase by USD 278.7 billion, at a CAGR of 14.7% between 2024 and 2029. The Vietnam Retail Market is segmented by distribution channel (Offline, Online), type (Grocery, Electronics and Appliances, Home and Garden, Health and Beauty, Others), channel (Cash, Digital Payment, Buy Now Pay Later (BNPL)), store type (Supermarkets, Convenience Stores, Online, Specialty Stores), consumer segment (Urban Middle Class, Rural Consumers, Young Shoppers), and geography (APAC: Vietnam). This segmentation reflects the market's diversity, driven by strong demand for Grocery and Health and Beauty products among Urban Middle Class and Young Shoppers, growing Online channels with Digital Payment and BNPL options, and the dominance of Supermarkets and Convenience Stores for Offline purchases catering to both Rural Consumers and urban preferences across Vietnam in the APAC region.

Major Market Trends & Insights

Based on the Distribution Channel, the offline segment led the market and was valued at USD 212.20 billion of the global revenue in 2023.
Based on the Type, the Grocery segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 299.79 Billion
Future Opportunities: USD 278.7 Billion
CAGR (2024-2029): 14.7%

The market is experiencing significant growth, driven primarily by the increasing demand for convenience food products. This trend is closely linked to the emergence of urban lifestyles, as more consumers in Vietnam's cities seek out quick and easy meal solutions. However, this growth comes with challenges. Logistical and supply chain issues persist, posing significant obstacles for retailers looking to meet the surging demand for convenience foods. Efficiently managing the distribution and delivery of these products is essential for companies aiming to capitalize on this market opportunity and maintain a competitive edge. Navigating these challenges requires strategic planning and innovative solutions to ensure the timely and cost-effective delivery of convenience food products to consumers in Vietnam's urban areas. Companies that can effectively address these logistical hurdles will be well-positioned to thrive in this dynamic and expanding market.

What will be the size of the Vietnam Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In Vietnam's dynamic retail market, pricing optimization plays a crucial role in staying competitive. Consumer spending habits continue to shape the industry, with franchise models adapting to local preferences. Sustainability initiatives and compliance standards are increasingly important, driving retailers to prioritize environmental impact and social responsibility. Merchandising strategies and sales forecasting help businesses optimize profit margins and performance metrics, while product recall procedures and food safety regulations ensure customer satisfaction and protect against product liability. E-commerce fraud and intellectual property rights pose challenges, necessitating robust risk management and business intelligence. Sales data analysis and employee training are essential for addressing inventory shrinkage and supply chain disruptions. The grocery segment is the second largest segment of the type and was valued at USD 101.20 billion in 2023.
Competitor mapping and store security systems are crucial for market penetration and maintaining regulatory compliance. Consumer confidence is influenced by economic indicators, with private label brands gaining popularity. Retailers must navigate complex import/export regulations and adhere to consumer protection laws. Adopting a proactive approach to corporate governance and regulations compliance is vital for long-term success. Market trends include a focus on food safety, sustainability, and digital transformation. Retailers must balance these priorities with managing their workforce, implementing merchandising strategies, and addressing product liability concerns. Effective risk management and supply chain resilience are essential for mitigating the impact of potential crises.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Grocery
  Electronics and appliances
  Home and garden
  Health and beauty
  Others


Channel

  Cash
  Digital payment
  Buy now pay later (BNPL)


Store Type

  Supermarkets
  Convenience Stores
  Online
  Specialty Stores


Consumer Segment

  Urban Middle Class
  Rural Consumers