In 2021, traditional grocery retailers accounted for ** percent of the total grocery retail sales in Vietnam. In that year, the grocery retail sales in the country reached a value of **** billion U.S. dollars. Though accounting for over ten percent of the total grocery sales, modern retailers such as supermarkets, hypermarkets, and convenience stores have observed an increase in sales in recent years.

The total retail sales of cross-border e-commerce in Vietnam significantly increased from 2017 to 2021. In 2021, cross-border e-commerce retail sales in the country amounted to **** billion U.S. dollars. The country's retail sales of cross-border e-commerce were forecast to continue increasing and reached ***** billion U.S. dollars by 2026.

The Vietnam Retail Industry market report segments the industry into By Product Type (Food, Beverage, and Tobacco Products, Personal Care and Household Care, Apparel, Footwear, and Accessories, Furniture, Toys, and Hobby, Industrial and Automotive, Electronic and Household Appliances, Other Products) and By Distribution Channel (Hypermarkets, Supermarkets, Specialty Stores, Department Stores, and more.)

In the first nine months into 2021, the retail sales of consumer goods in Vietnam went down by over ***** percent, the first decrease recorded in the given timeline due to the impact of the ******** pandemic. Prior to the pandemic, Vietnam had been seeing double-digit yearly growth rates in consumer goods retail sales.

Key information about Vietnam Retail Sales Growth

• Vietnam Retail Sales grew 8.7 % YoY in Feb 2025, compared with a 8.6 % increase in the previous month.
• Vietnam Retail Sales Growth YoY data is updated monthly, available from Sep 2004 to Feb 2025, with an average growth rate of 12.2 %.
• The data reached an all-time high of 31.6 % in Nov 2008 and a record low of -4.6 % in Oct 2021.
• In the latest reports, Car Sales of Vietnam recorded 15,676.0 units in Jan 2025, representing a drop of 6.1 %.

In 2021, the e-commerce retail sales of confectionery in Vietnam amounted to **** million U.S. dollars, indicating an increase from the previous year. The e-commerce retail sales of confectionery in the country had grown steadily in the observed timeline.

In 2021, the e-commerce retail sales of dairy in Vietnam amounted to **** million U.S. dollars, indicating an increase from the previous year. The e-commerce retail sales of dairy in the country had grown significantly in the observed timeline.

The Vietnam Foodservice Market size was valued at USD 22.32 Billion in 2024 and is projected to reach USD 51.43 Billion by 2032, growing at a CAGR of 11% from 2026 to 2032.

Vietnam Foodservice Market Drivers

Rising Disposable Income and Urbanization: Growing income levels and rapid urbanization are driving increased spending on dining out, convenience foods, and premium dining experiences. As more people move to cities, demand for diverse and high-quality foodservice options continues to expand. Urban residents spend approximately 75% more on dining out compared to their rural counterparts, with major cities like Ho Chi Minh City and Hanoi seeing a 32% increase in foodservice establishments between 2021-2023.

Digital Adoption and Food Delivery Growth: The widespread adoption of digital platforms, mobile apps, and e-payment solutions has fueled the growth of online food delivery services. The rise of food aggregators and quick-service delivery options has made dining more accessible and convenient for consumers. Vietnam's food delivery market has experienced explosive growth, with the Vietnam Digital Economy Report showing that online food delivery services reached USD 951 Million in 2023, a 157% increase from 2020.

International Cuisine Integration: The increasing exposure to global food trends and rising demand for international cuisines have transformed Vietnam’s foodservice landscape. Restaurants and cafes are incorporating diverse culinary offerings, catering to evolving consumer preferences and attracting both locals and tourists. The Vietnam Trade Promotion Agency reports that international restaurant chains grew by 43% between 2020-2023, with over 200 foreign food and beverage brands now operating in Vietnam. Local consumers are increasingly embracing international cuisines, with Japanese, Korean, and Western restaurants seeing a compound annual growth rate of 25% from 2021 to 2023.

In 2021, the e-commerce retail sales of baby food in Vietnam amounted to **** million U.S. dollars, indicating an increase from the previous year. The e-commerce retail sales of baby foods in the country had grown steadily in the observed timeline.

In 2021, the e-commerce retail sales of breakfast cereals in Vietnam amounted to 0.3 million U.S. dollars, indicating an increase from the previous year. The e-commerce retail sales of breakfast cereals in the country had grown steadily in the observed timeline.

The Vietnam Foodservice Market report segments the industry into Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), Outlet (Chained Outlets, Independent Outlets), and Location (Leisure, Lodging, Retail, Standalone, Travel). Get five years of historical data alongside five-year market forecasts.

The Report Covers Coffee Market Share in Vietnam and it is segmented by Product Type (Whole Bean, Ground Coffee, and Instant Coffee) and Distribution Channels (On-Trade and Off-Trade). The market size is provided in terms of USD for all the abovementioned segments.

The size of the Vietnam DIY Home Improvement Market market was valued at USD 12.8 Million in 2023 and is projected to reach USD 17.8 Million by 2032, with an expected CAGR of 5.00">> 5.00% during the forecast period. The Vietnam DIY refers to home improvement products and tools used in improving or remodeling one’s house or home that involves personal effort. Products in this market can be as diverse as paints, floorings, furniture and hardware as well as decorative items. Some of the commonplaces these products are used for painting walls, putting up new fixtures or even redecorating rooms. The market is gradually focused on adopting products and services that provide customized and affordable solutions to homeowners’ improvements. Some of these trends include increased use of internet purchasing, the use of the green product and fabrics with increased consciousness in environmental factors, and the increased interest in DIY projects as seen in the use of home makeover programs in television and social media. Furthermore, by local and global companies, home improvement products are appearing in more and more remote areas to address a wide variety of home improvement needs. Recent developments include: In September 2022, the Japan-based DIY retailer Kohnan Japan Long Bien opened its 10th store in the Aeon Mall in Hanoi City, Vietnam. The store provides products such as outdoor goods, miscellaneous indoor goods, and tableware. Kohnan also has its own brands - Southernport and Lifelex. It is planning to manufacture unique products in collaboration with local Vietnamese companies., In November 2021, Andersen Corporation, the manufacturer of America's most-loved brand of windows and doors. Andersen published its first Environmental Product Declaration (EPD) for the Andersen E-Series casement/awning, double-hung, gliding, and picture windows.. Key drivers for this market are: Increasing Residential and bedroom spaces driving the market, Rising Personal Consumer Consumption expenditure. Potential restraints include: Rising demand for Mattress Bases are limited to the young generation age., Negative impact of Supply chain disruption and Inflation on the market post covid. Notable trends are: Increasing Focus on Online Retailing of DIY Products is Driving the Market in Vietnam.

The Vietnam industrial real estate market is experiencing robust growth, projected to reach a market size of $19.07 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 15.42% from 2025 to 2033. This expansion is fueled by several key drivers. Firstly, Vietnam's burgeoning manufacturing sector, attracting significant Foreign Direct Investment (FDI), necessitates increased warehousing and factory space. Secondly, the growth of e-commerce is driving demand for modern logistics facilities, particularly around major cities like Ho Chi Minh City and Hanoi. Thirdly, government initiatives promoting industrial zone development and infrastructure improvements are further stimulating market activity. The market is segmented by property type (offices, retail, industrial, logistics, multi-family, hospitality) and key cities, with Ho Chi Minh City and Hanoi dominating the market share due to their established infrastructure and proximity to ports. However, other cities like Quang Ninh and Da Nang are emerging as important secondary hubs, attracting investments in specialized industrial zones. While the market faces challenges such as land scarcity in prime locations and potential infrastructure bottlenecks, the overall outlook remains positive, driven by sustained economic growth and increasing foreign investment. Key players include Vingroup, Dat Xanh Group, FLC Group, and several other prominent construction and investment firms. The long-term forecast indicates continued strong growth, albeit possibly at a slightly moderated pace as the market matures and some supply-side constraints are addressed. The competitive landscape is characterized by a mix of large, established developers and smaller, specialized firms. The market is witnessing increasing sophistication in terms of building design, technology adoption (e.g., smart warehousing), and sustainable development practices. Competition is likely to intensify in the coming years, with companies focusing on differentiation through superior location, quality, and tenant services. The increasing emphasis on sustainability and ESG (Environmental, Social, and Governance) factors will shape future investments and development strategies. Opportunities exist for companies offering specialized logistics solutions, modern warehousing facilities, and properties catering to specific industry needs (e.g., technology, pharmaceuticals). Recent developments include: December 2021: Nam Long Group officially signed a strategic partnership agreement with TBS Land, affirming the long-term companionship of the two sustainable corporations in the Vietnamese business community., August 2021: Nam Long will work with its Japanese partner Hankyu Hanshin Properties Corp. to develop the Izumi City project, which has an estimated total investment capital of VND 18,600 billion (USD 814 million). The project is expected to help Nam Long secure its long-term development strategy over the next five or 10 years.. Notable trends are: Growth in Vietnamese E-commerce to Drive the Industrial Real Estate Market.

The Vietnam collagen supplement market, valued at $139.82 million in 2025, is projected to experience robust growth, driven by a rising health-conscious population, increasing disposable incomes, and a growing awareness of collagen's benefits for skin health, joint mobility, and overall well-being. The market's 6.20% CAGR indicates significant expansion through 2033. This growth is fueled by diverse product formats like powdered supplements, capsules, and drinks/shots, catering to various consumer preferences. Distribution channels span grocery retail stores, pharmacies, online platforms, and specialty stores, signifying broad market accessibility. Key players like Nestle SA, Heivy, and Shiseido are actively competing, showcasing the market's attractiveness. While precise data on individual segment performance within Vietnam is unavailable, we can infer that online retail channels are likely experiencing faster growth due to increased internet penetration and e-commerce adoption in the country. Furthermore, the increasing popularity of functional foods and beverages suggests that the drinks/shots segment might witness above-average growth within the forecast period. Potential market restraints include consumer concerns about product efficacy and sourcing, along with the fluctuating price of raw materials. However, the overall market outlook remains positive, indicating substantial opportunities for both existing and new players seeking to penetrate the expanding Vietnamese collagen supplement market. Future growth will depend on successful product innovation, targeted marketing strategies focusing on specific consumer needs, and maintaining consumer trust through transparent sourcing and quality assurance. The projected growth of the Vietnam collagen supplement market is further underpinned by several positive market trends. The increasing prevalence of age-related health concerns, coupled with a burgeoning beauty and wellness industry, is driving demand for effective anti-aging solutions. Furthermore, the rising popularity of personalized nutrition and functional foods are augmenting market expansion, as consumers are actively seeking products that address specific health and wellness goals. The market's relatively high penetration of younger demographics demonstrates the appeal of preventative healthcare measures. Given these dynamics, the Vietnam collagen supplement market presents a promising investment opportunity, provided that businesses adopt strategies focused on leveraging these trends and adapting to the evolving needs and preferences of the Vietnamese consumer. Recent developments include: December 2021: ForeWin Vietnam launched SAEJIN WHITE, a super glutathione Collagen capsule in the market. SAEJIN WHITE is a capsule product combining active ingredients such as glutathione from yeast extract, a mixture of berries, vitamin C, and other nutrients containing nutrients to regenerate and support the recovery of damaged skin., November 2021: Nestlé Health Science (NHS), one of the global leaders in the field of nutritional science, acquired a majority stake in Vital Proteins, a company offering a lifestyle and wellness platform with collagen supplements, beverages, and food products in Vietnam.. Notable trends are: Surge in Consumer Spending on Personal Healthcare.

The Report Includes Vietnam Mobile Payment Market and is Segmented by Mode of Payment (Point of Sale (Card Payments, Digital Wallet, Cash), Online Sale (Card Payments, Digital Wallet)), and by End-user Industries (Retail, Entertainment, Healthcare, Hospitality). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

The Vietnam payments industry is experiencing robust growth, fueled by a burgeoning digital economy and increasing smartphone penetration. The market, valued at approximately (estimated based on CAGR and provided data) $X million in 2025, is projected to expand significantly over the forecast period (2025-2033), driven by factors such as government initiatives promoting digitalization, rising e-commerce adoption, and a young, tech-savvy population. The strong CAGR of 10.58% underscores the dynamism of this sector. Growth is particularly pronounced in digital payment methods, including mobile wallets like MoMo and ZaloPay, and card payments. While cash remains prevalent, particularly in smaller towns and rural areas, its share is steadily declining in favor of more convenient and efficient digital alternatives. The retail, entertainment, and hospitality sectors are major contributors to industry growth, reflecting Vietnam's thriving consumer market. However, challenges remain, such as ensuring cybersecurity and financial literacy to further accelerate the transition to a cashless society. The competitive landscape is characterized by a mix of established banks like VietinBank and Vietcombank, alongside rapidly growing fintech companies and international players like PayPal. This competition fosters innovation and drives down transaction costs, benefiting consumers and businesses alike. The segmentation of the Vietnam payments market highlights the diverse payment preferences of consumers. Point-of-sale (POS) transactions, encompassing both card payments and digital wallets, are becoming increasingly prevalent, especially in urban areas. The online segment is expanding rapidly, driven by the increasing popularity of e-commerce platforms and online services. Various end-user industries contribute significantly, with retail maintaining its leading position. The future of the Vietnam payments industry lies in its continued digital transformation, facilitated by technological advancements and supportive government policies. This ongoing evolution promises to further enhance financial inclusion, convenience, and efficiency across the nation. Recent developments include: June 2022 - Vietnam Posts and Telecommunications Group (VNPT) and the Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank) have inked a collaboration agreement (VNPT). The development of digital payment services and platforms is covered under this bilateral cooperation agreement., November 2021 - Le Minh Khai, the Deputy Prime Minister, has signed a resolution authorizing a scheme for the growth of cashless payment in Vietnam from 2021 to 2025. The project's goals are to promote positive changes in cashless payment in a high-growth economy, make the practice a habit for inhabitants in metropolitan regions, progressively expand to rural, remote, and mountainous locations, as well as eliminate cash-related expenditures.. Key drivers for this market are: High Proliferation of E-commerce, including the rise of m-commerce and cross-border e-commerce supported by the increase in purchasing power, Enablement Programs by Key Retailers and Government encouraging digitization of the market; Growth of Real-time Payments, especially Buy Now Pay Later in the country. Potential restraints include: High Proliferation of E-commerce, including the rise of m-commerce and cross-border e-commerce supported by the increase in purchasing power, Enablement Programs by Key Retailers and Government encouraging digitization of the market; Growth of Real-time Payments, especially Buy Now Pay Later in the country. Notable trends are: Digital Wallets to Drive the Payment Market.

In 2021, the e-commerce retail sales of baked goods in Vietnam amounted to 5.7 million U.S. dollars, indicating an increase from the previous year. The e-commerce retail sales of baked goods in the country had grown steadily in the observed timeline.

The Southeast Asia bakery products market is experiencing robust growth, driven by rising disposable incomes, changing lifestyles, and increasing demand for convenient and on-the-go food options. The market's diverse product portfolio, encompassing bread, biscuits (sweet and savory), cakes, pastries, and morning goods, caters to a wide range of consumer preferences. The significant population growth and burgeoning middle class across Southeast Asia, particularly in Indonesia, Vietnam, and the Philippines, are key factors fueling market expansion. Furthermore, the increasing adoption of modern retail formats like supermarkets and hypermarkets, alongside the emergence of online retail channels, is broadening market access and driving sales. Competition is intense, with both established multinational corporations and local players vying for market share. While factors such as fluctuating raw material prices and health consciousness could pose challenges, the overall market outlook remains positive, fueled by continued economic growth and evolving consumer tastes. Significant growth is anticipated across all product segments, with sweet biscuits and bread maintaining strong market positions due to their affordability and widespread popularity. The rising popularity of healthier bakery options, such as whole-wheat bread and low-sugar pastries, presents opportunities for manufacturers to cater to evolving consumer preferences. Geographical variations exist, with Indonesia and the Philippines expected to contribute substantially to overall market growth due to their large populations and expanding economies. Strategic partnerships, product innovation, and effective distribution networks will be crucial for companies to thrive in this dynamic and competitive market. The market is projected to see continued expansion, driven by strong consumer demand and favorable economic conditions. Recent developments include: July 2022: In accordance with the "Agreement on the Promotion of Domestic Wheat Consumption signed with the Ministry of Agriculture Food and Rural Affairs," SPC Samlip introduced four different types of domestic wheat bakeries. The new item is available in Nonghyup Hanaromat and e-mart locations nationwide., February 2022: Mondelez expanded its production line of Oreo biscuits in Indonesia's Cikarang. The company revealed that it invested USD 23 Million in the production facility. The company claimed the new production line had cutting-edge technology and boasted a low carbon emission footprint., July 2021: President Bakery Public Company collaborated with Ovaltine to launch two new co-branded products under its Farmhouse brand, featuring Ovaltine, to deliver a crunchy texture. The new products include dorayaki, biscuits, ice creams, and a bun filled with Ovaltine., June 2021: SPC Group has opened its first Paris Baguette bakery franchise in Cambodia, with the first branch being launched in the country's capital city. This Korean bakery brand has gained a reputation for quality and is owned by the well-established firm SPC Group. The partnership with Cambodia's HSC Group to open the first Paris Baguette store in Phnom Penh is a promising development, given the country's growing economy and expanding middle class.. Notable trends are: Surge in Demand for Specialty and Healthy Bakery Products.

The total retail sales of consumer health e-commerce in Vietnam significantly increased from 2017 to 2021. In 2021, consumer health e-commerce retail sales in the country amounted to ***** million U.S. dollars. The country's retail sales of this product category were expected to continue increasing and reach over ***** million U.S. dollars by 2026.