Vietnam Television Market was valued at USD 762.34 Million in 2024 and is expected to reach USD 1077.81 Million by 2030 with a CAGR of 5.94% during the forecast period.

The Vietnam television market reached around USD 801.85 Million in 2024. The market is projected to grow at a CAGR of 5.80% between 2025 and 2034, reaching almost USD 1409.13 Million by 2034.

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The Vietnamese television receiver market rose rapidly to $1.5B in 2024, surging by 6.7% against the previous year. Overall, consumption, however, saw a relatively flat trend pattern. As a result, consumption reached the peak level of $1.6B. From 2018 to 2024, the growth of the market failed to regain momentum.

In 2021, Samsung was the leading television manufacturer in Vietnam, holding around ** percent of the market share. In the same year, Sony followed as the second-most popular TV brand in the country, with ** percent of the market share.

The graph depicts the distribution of TV households in Ho Chi Minh City, Vietnam in 2017, sorted by access type. In that year, **** percent of households in Ho Chi Minh City were watching TV by analog cable, followed by digital cable with **** percent.

The Vietnamese market for television, video and digital cameras soared to $249M in 2024, with an increase of 110% against the previous year. Overall, consumption, however, continues to indicate a deep contraction. Over the period under review, the market hit record highs at $2.6B in 2022; however, from 2023 to 2024, consumption stood at a somewhat lower figure.

The Vietnamese TV with reception market was estimated at $91M in 2024, picking up by 5.4% against the previous year. Overall, consumption, however, continues to indicate a slight contraction. Over the period under review, the market reached the peak level at $104M in 2013; however, from 2014 to 2024, consumption stood at a somewhat lower figure.

In the past decade, TV was by far the largest advertising medium in Vietnam. In 2015, TV ad expenditure in Vietnam was estimated at 969 million U.S. dollars. Furthermore, the source predicted it would grow to approximately 1.3 billion U.S. dollars by 2018. In that year, the Vietnamese ad market was predicted to reach 1.46 billion U.S. dollars while the advertising market value of the Asia Pacific region reached 228.7 billion.

TV advertising in Vietnam

Figures from 2018 showed that the Vietnamese spent around 151 minutes on watching television every day. Due to the population’s trust in TV advertising and its reach in both urban and rural areas, TV proves to be an effective advertising medium, especially for FMCG. During the World Cup 2018, the men’s personal care brand Romano reached about 6.59 million TV viewers with their advertising spots.

The growth of Internet advertising

While the figures predicted that it was less likely for traditional newspapers and magazines to experience a growth in ad spending, internet advertising was forecasted to grow steadily. Especially with the rise of smart TV consumption, a bridge between TV and internet advertising has been built. In 2017, the majority of enterprises also stated that social media and online newspapers have become their main advertising channels.

Vietnam over the top market size is projected to exhibit a growth rate (CAGR) of 7.2% during 2025-2033. The continuous advancements in streaming technology, including improvements in video compression, streaming protocols, and adaptive bitrate streaming, which have enhanced the overall streaming experience, are driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on component, platform type, deployment type, content type, revenue model, and vertical.

In Vietnam Connected TV Advertising (CTV) Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.

The average revenue per user in the 'Games' segment of the media market in Vietnam was modeled to amount to ****** U.S. dollars in 2024. Following a continuous upward trend, the average revenue per user has risen by ****** U.S. dollars since 2017. Between 2024 and 2030, the average revenue per user will rise by ****** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Games.

The revenue in the 'Video Streaming (SVoD)' segment of the digital media market in Vietnam was forecast to continuously increase between 2024 and 2027 by in total **** million U.S. dollars (+***** percent). After the tenth consecutive increasing year, the indicator is estimated to reach ****** million U.S. dollars and therefore a new peak in 2027. Notably, the revenue of the 'Video Streaming (SVoD)' segment of the digital media market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and revenue growth. The Statista Market Insights cover a broad range of additional markets.

The penetration rate in the 'Music Streaming' segment of the media market in Vietnam was forecast to continuously increase between 2025 and 2030 by in total 0.4 percentage points. After the ninth consecutive increasing year, the penetration rate is estimated to reach 4.42 percent and therefore a new peak in 2030. Notably, the penetration rate of the 'Music Streaming' segment of the media market was continuously increasing over the past years.Find more in-depth information regarding the revenue concerning the physical recorded music segment of the media market in the United Kingdom and the number of users concerning the TV viewer segment of the media market in Belgium. The Statista Market Insights cover a broad range of additional markets.

The Vietnam Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a compelling growth opportunity, projected to reach a market size of $118.5 million in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 1.18%. This growth is fueled by several key factors. Firstly, the increasing urbanization and rising disposable incomes in Vietnam are driving higher consumer spending and advertising budgets. Secondly, the rapid expansion of digital infrastructure, including the proliferation of LED screens and programmatic advertising platforms, is significantly boosting the adoption of DOOH. This dynamic shift is transforming the traditional OOH landscape, offering advertisers greater targeting capabilities and measurable results. Finally, the increasing popularity of innovative OOH formats, such as interactive billboards and location-based advertising campaigns, further contributes to market expansion. While challenges such as regulatory hurdles and competition from digital channels exist, the overall market trajectory remains positive. The segmentation of the market reveals a diverse landscape. Static OOH (traditional billboards, posters, etc.) still commands a significant share, yet Digital OOH, particularly programmatic DOOH, is rapidly gaining traction due to its data-driven targeting and performance measurement capabilities. In terms of application, billboards continue to be the dominant format, followed by transportation advertising (transit, airports, buses). Street furniture and other place-based media are also experiencing growth. Across end-user industries, Retail and Consumer Goods, Automotive, and Healthcare are key drivers, indicating strong advertising investment from these sectors. Major players such as JCDecaux SA, APG SGA, and Lamar Media Corp are strategically positioned to capitalize on the market's expansion, often through strategic partnerships and technological advancements. The ongoing evolution towards smarter, more data-driven OOH strategies positions Vietnam's market for substantial future growth. Recent developments include: August 2023 - LG Electronics (LG) unveiled its latest global campaign, "Life's Good." The campaign marks a significant step in LG's efforts to revamp its brand image, infusing it with a more dynamic and youthful essence. As part of the campaign, LG launched digital out-of-home (OOH) ads in prominent global locations, such as Dubai, London, New York, Vietnam, and Seoul. These ads, comprising vibrant images and engaging videos, are thoughtfully designed to highlight LG's refreshed visual direction., December 2023 - Unicom Marketing, an event management and DOOH company based in Kuala Lumpur and operating in Malaysia, Singapore, Vietnam, and Indonesia, teamed up with Location Media Xchange (LMX), the supply-side division of Moving Walls Group. This collaboration entails Unicom leveraging the LMX platform to enhance measurement and automation for its mobile LED truck screens.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided By Increased Spending On Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided the Spending on Airport Advertisement in Vietnam. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided By Increased Spending On Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided the Spending on Airport Advertisement in Vietnam. Notable trends are: Digital OOH (LED Screens) to Drive the Market.

In Vietnam Contrast Media Market is projected to grow from USD 6.28 billion in 2025 to USD 9.84 billion by 2031, at a CAGR of 7.6%

Television Receiver Price in Vietnam - 2022. Find the latest marketing data on the IndexBox platform.

Discover key trends shaping Vietnam Sports Broadcasting Media Market, size at USD 7.6 billion in 2023, showcasing top players, driven by growth opportunities.

Vietnam Online Advertising and Digital Media Market valued at USD 1.5 Bn, driven by internet penetration, mobile usage, e-commerce growth, and social media dominance.

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