The Report Covers Vietnam Online Travel Market Trends & Size and it is Segmented by Booking Type (Air Ticketing, Hotels and Packages, Bus Ticketing, Rail Ticketing and Others), Platform (Desktop, and Mobile). The market size and forecasts for Vietnam Online Travel Market are provided in terms of revenue value (USD Million) for all the above segments.

Vietnam tourism market is poised for exceptional expansion, anticipated to amount to USD 25.7 billion in 2025 and USD 79.6 billion in 2035, (probable CAGR 12.1%). The era of packaged temple tours and beach lounging is giving way to immersive travel.

The sales channel distribution share of online sales concerning the 'Travel & Tourism' market in Vietnam was forecast to continuously increase between 2024 and 2029 by in total 7.5 percentage points. After the ninth consecutive increasing year, the sales channel distribution share is estimated to reach 66.03 percent and therefore a new peak in 2029. Notably, the sales channel distribution share of online sales concerning the 'Travel & Tourism' market was continuously increasing over the past years.Find more in-depth information regarding the revenue concerning the vacation rentals segment of the travel & tourism market in Switzerland and the revenue concerning the package holidays segment of the travel & tourism market in Austria. The Statista Market Insights cover a broad range of additional markets.

The Vietnam online travel market size reached USD 2.80 Billion in 2024 and is projected to reach USD 6.30 Billion by 2033, with a CAGR of 8.30% during 2025-2033. Southern Vietnam currently dominates the market, holding a significant market share of 44.3% in 2024. The rise in mobile internet penetration, expanding domestic tourism among Gen Z and millennials, growing investment in digital infrastructure by local travel platforms, and government support for smart tourism initiatives are some of the major factors encouraging travelers to plan, book, and customize trips online. This is further increasing demand for app-based services and real-time hotel and transport bookings, thereby expanding Vietnam online travel market share.

IMARC Group provides an analysis of the key trends in each segment of the Vietnam online travel market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on booking type and platform.

The Vietnam online travel market is experiencing robust growth, fueled by increasing internet and smartphone penetration, a burgeoning middle class with rising disposable incomes, and a preference for convenient online booking platforms. The market's Compound Annual Growth Rate (CAGR) exceeding 10% since 2019 indicates a significant expansion trajectory projected to continue through 2033. Key drivers include the rising popularity of domestic and international tourism, the increasing adoption of mobile booking apps, and the expansion of diverse travel options offered online, encompassing air tickets, hotel bookings, packaged tours, bus and railway ticketing, and other specialized services. While the market size for 2025 is not explicitly provided, considering a CAGR above 10% since 2019 and the substantial growth of the broader Southeast Asian online travel market, a reasonable estimate for the 2025 market size in Vietnam would be between $2 billion and $3 billion USD. This estimate is based on publicly available data about similar markets and their growth rates. The market's segmentation reveals a strong preference for mobile platforms, suggesting that companies should prioritize mobile-first strategies. Competitive pressures are high, with established international players like Booking.com and Expedia alongside prominent local players such as Traveloka and Agoda dominating the market. However, opportunities exist for niche players focusing on specific segments or offering unique value propositions. Despite the positive outlook, the market faces challenges. These include fluctuations in the tourism industry due to geopolitical events or economic downturns and the need for continuous investment in technology and marketing to stay competitive. The increasing reliance on online platforms also raises concerns about data security and user privacy. Continued infrastructure improvements, particularly in areas with lower internet penetration, will remain crucial to supporting the market's expansion. Moreover, robust customer service and effective fraud prevention measures will be key differentiators for success within this competitive landscape. The forecast period (2025-2033) promises further growth, driven by ongoing technological advancements and shifting consumer preferences within the travel sector in Vietnam. Recent developments include: November 2022: Booking Holdings, Inc. announced the expansion of the Travel Sustainable Program to relevant brands across the Booking Holdings family., April 2022: Expedia Group and Qtech Software, a travel technology software provider, announced an expanded collaboration to deliver access to Expedia Group's travel supply to travel businesses globally through Qtech's flagship technology platform, OTRAMS GO. As a result of this collaboration, travel businesses of all sizes now have greater accessibility to premium hotel content and technology via the OTRAMS GO platform, helping generate higher revenue, grow their businesses, and improve efficiency in the travel ecosystem.. Key drivers for this market are: Increasing Internet Penetration, Government Initiatives and Infrastructure Development. Potential restraints include: Increasing Internet Penetration, Government Initiatives and Infrastructure Development. Notable trends are: Vietnam Online Travel Ranks One of Five Top Countries in Asian-Pacific Region.

Uncover the USD 17.46 billion Vietnam Travel & Tourism Market outlook with segmentation insights and growth projections through 2028.

Vietnam luxury travel market size is projected to exhibit a growth rate (CAGR) of 6.5% during 2025-2033. The increasing demand for advanced booking platforms, in-flight amenities and smart hotel rooms, which help to provide seamless and high-tech services, is driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type of tour, age group, and type of traveller.

Key information about Vietnam Tourism Revenue

• Vietnam's Tourism Revenue reached 35 USD bn in Dec 2024, compared with 29 USD bn in the previous year
• Vietnam's Tourism Revenue data is updated yearly, available from Dec 2000 to Dec 2024
• The data reached an all-time high of 34,757 USD mn in Dec 2024 and a record low of 1,228 USD mn in Dec 2000

In 2024, after two years of growth, there was significant decline in the Vietnamese travel set market, when its value decreased by -7% to $1.7M. In general, consumption, however, saw buoyant growth. As a result, consumption reached the peak level of $2.2M. From 2020 to 2024, the growth of the market remained at a lower figure.

In 2021, the tourism sector in Vietnam contributed approximately two percent to the country's GDP, indicating a sharp decrease from the previous years. The share of GDP contribution from the tourism sector had been growing annually prior to 2019. However, the tourism sector was hit hard in 2020 and 2021 due to the impact of the COVID-19 pandemic.

The growing importance of domestic tourism

As an emerging destination in Southeast Asia, Vietnam had received millions of international visitors each year before the pandemic. Meanwhile, domestic tourism had demonstrated fast growth and yearly increases in tourism receipts in recent years. Additionally, thanks to Vietnam’s expanding middle class, the share of domestic guests staying in upscale hotels while traveling had been rising steadily. A similar growth pattern could also be observed in the daily average spending of domestic tourists.

Impact of the COVID-19 pandemic on Vietnamese tourism Vietnam is not exempted from the negative influences of the COVID-19 pandemic on global tourism. The country closed its border to inbound tourists in early 2020, resulting in a significant decrease in the number of international visitors. After having managed to control the spread of the pandemic, Vietnam had been promoting domestic tourism to accelerate travel recovery. Since March 2022, the country has lifted most of its travel restrictions for international tourists, hoping to further accelerate the recovery of the tourism sector.

The Vietnam hotel market, valued at $2.87 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 19.4% from 2025 to 2033. This significant expansion is fueled by several key drivers. Firstly, a surge in international and domestic tourism, driven by Vietnam's growing popularity as a travel destination, is creating high demand for hotel accommodations. Secondly, increasing business travel and investment in infrastructure projects further contribute to this growth. The market is segmented by application (tourist accommodation and official business) and hotel type (chain hotels and independent hotels). Chain hotels, leveraging their brand recognition and established networks, hold a substantial market share, while independent hotels cater to specific niche markets and offer personalized services. The competitive landscape is dynamic, with both international and domestic players vying for market share. Major players such as Accor, Marriott, and Hilton compete with local brands like Vinpearl and Muong Thanh Hospitality. Successful strategies involve targeted marketing campaigns, strategic partnerships, and investments in enhancing the guest experience through improved amenities and technology. While the market faces challenges such as seasonal fluctuations in tourism and potential economic instability, the long-term outlook remains positive, given Vietnam's economic growth trajectory and increasing appeal as a tourism hotspot. The forecast period from 2025 to 2033 anticipates continued strong growth, with the market size likely exceeding $10 billion by 2033. This projection factors in the anticipated expansion of Vietnam's tourism sector, infrastructure developments, and the increasing sophistication of the hotel industry in the country. However, sustained growth hinges on the successful management of potential restraints such as environmental concerns, sustainable tourism practices, and effective infrastructure development to support the burgeoning tourist influx. The increasing focus on luxury travel and personalized experiences will also shape future market trends, influencing the strategies of both established and emerging hotel operators. Competition will intensify, necessitating continuous innovation and strategic adaptation within the Vietnam hotel market.

The hospitality industry in Vietnam is experiencing robust growth, driven by a surge in international and domestic tourism. The market size stood at USD 5.16 million in 2025 and is projected to reach USD 27.94 million by 2033, exhibiting a remarkable CAGR of 13.94%. Key drivers fueling this growth include government initiatives to promote tourism, rising disposable income, and increased air connectivity. The industry landscape is fragmented, with a mix of chain hotels, independent hotels, and specialized segments such as service apartments and budget hotels. Major players like InterContinental Hotels Group, Vinpearl, and Saigon Tourist hold a significant market share. Loyalty programs play a crucial role in customer retention, with major hotel brands offering attractive incentives and rewards. The industry faces challenges such as seasonality, competition from online travel agencies, and a need for sustainable practices. Nonetheless, the outlook for the Vietnamese hospitality sector remains positive, supported by continued economic growth and the country's appeal as a tourist destination. Recent developments include: November 2023: Marriott International recently revealed the launch of three upscale hotels in sought-after vacation spots in Vietnam. These comprise the Nha Trang Marriott Resort & Spa on Hon Tre Island, the Danang Marriott Resort & Spa in Non-Nuoc Beach Villas, and the Renaissance Hoi An Resort & Spa., August 2023: Fusion Hotel Group recently revealed the debut of Ixora Ho Tram by Fusion, a deluxe resort emphasizing wellness. Featuring 164 luxurious guestrooms and 46 exclusive villas, this outstanding establishment offers magnificent views of the beautiful coastline in southern Vietnam.. Key drivers for this market are: 4., Growth in Tourism is Driving the Market4.; Hotel Development in the Country Drives the Market Growth. Potential restraints include: 4., Lack Of Skilled Labour Is A Challenge For The Market4.; Regulatory Environment for Investors is a Challenge for Hospitality Sector. Notable trends are: Rise in the Number of Visitors to the Country is Driving the Hospitality Industry.

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Vietnam Hotel Market Size 2025-2029

The Vietnam hotel market size is forecast to increase by USD 5.33 billion, at a CAGR of 21.1% between 2024 and 2029.

The global hotel market is experiencing significant growth, driven by increasing affordability and rising disposable income levels among consumers. This trend is particularly evident in emerging economies, where the middle class is expanding and travel is becoming more accessible. Mobile check-in and hospitality technology enhance the guest experience, while big data analysis drives revenue optimization and cost control. Furthermore, the application of social media and internet penetration continues to transform the industry, enabling real-time bookings and customer engagement. However, the market faces challenges as well. Climate change and unexpected weather developments pose significant risks, leading to cancellations and operational disruptions.
Hotel operators must adapt to these dynamics by investing in sustainable practices and implementing robust risk management strategies. To capitalize on market opportunities and navigate challenges effectively, companies must stay agile and responsive, leveraging technology and data analytics to optimize operations and enhance the customer experience.

What will be the size of the Vietnam Hotel Market during the forecast period?

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In the dynamic hotel market, service quality continues to be a top priority, with environmental sustainability gaining significant attention. Disaster preparedness and operational excellence are essential for ensuring guest safety. Social media marketing and email campaigns foster brand awareness and loyalty. Energy efficiency and corporate social responsibility are key components of brand image. Online reputation management, review monitoring, and automated services are crucial for maintaining a positive guest journey.
Data analytics, customer relationship management, and digital transformation shape the industry's future. Cloud computing, voice assistants, and virtual concierge services streamline operations and improve guest personalization. Search engine optimization and paid advertising boost visibility, while security measures protect against cyber threats. Employee engagement and keyless entry systems contribute to operational efficiency and guest satisfaction.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Tourist accommodation
  Official business


Type

  Chain hotels
  Independent hotels


Service

  Service apartments
  Mid and upper mid-scale hotels
  Budget and economy hotels
  Luxury hotels


Geography

  APAC

    Vietnam

By Application Insights

The tourist accommodation segment is estimated to witness significant growth during the forecast period. In the tourism industry, accommodation continues to dominate with a significant revenue share in 2024. The market is driven by both domestic and international travelers, with the latter holding a substantial impact. International tourism in Vietnam experienced a remarkable recovery, attracting approximately 17 million visitors in 2024, marking a 39.5% increase from the previous year. This increase contributed to a total revenue of 34,440 million USD. The government's initiatives to boost tourism activities have been instrumental in this growth. Customer experience is a crucial factor influencing travel decisions. Hoteliers focus on various aspects such as room types, customer segmentation, pricing strategies, and guest services to cater to diverse traveler needs.
Property management systems and hotel management systems facilitate operational efficiency and revenue management. Independent and budget hotels cater to different market segments, while luxury hotels and hotel chains offer premium experiences. Technology plays a pivotal role in the hospitality sector. Mobile apps, social media, and online travel agencies provide convenience and personalized services to guests. Artificial intelligence and yield management systems help optimize pricing and inventory. Meeting rooms and fitness centers cater to business and family travelers, respectively. Competitor analysis and channel management are essential for maintaining a competitive edge. Loyalty programs and guest relationship management ensure repeat business and positive guest feedback. Staff training and operational efficiency are vital for delivering excellent guest satisfaction. Global distribution systems and digital marketing expand reach and visibility. Hoteliers adopt various strategies, from room types and pricing to technology and guest services, to cater to diverse traveler needs and preferences. The market continues to evolv

The size of the Vietnam Mice Travel Industry market was valued at USD 1.27 Million in 2023 and is projected to reach USD 1.82 Million by 2032, with an expected CAGR of 5.00">> 5.00% during the forecast period. This growth is driven by factors such as the increasing popularity of hybrid events, government initiatives to promote MICE tourism, rising food security concerns, and technological advancements. Recent developments include: July 2022: The launch of WTC Binh Duong New City Expo (WTC Expo) was scheduled for August 8, 2022, in Binh Duong, Vietnam. The WTC Expo was constructed over 22,000 square meters and included an indoor exhibition area of 11,617 square meters to host MICE-related events in the Binh Duong Province., June 2022: The Korean Tourism Organization (KTO) conducted an event in Vietnam that attracted 25 travel agencies, businesses, and localities from Korea to Vietnam. The event was conducted to set up connections with travel management agencies in Vietnam and nurture the growth of the MICE sector in the country.. Key drivers for this market are: Increase in Domestic Travel Driving the Market, Growing Tourist Footfall Driving the Market. Potential restraints include: Restrictions on Purchases of Number of Products, Customs Regulations and Taxation Policies. Notable trends are: Growth in the Number of Companies is Surging the Market.

Vietnam Travel Bag Market growth is driven by rising travel activity and increasing disposable incomes.

The Vietnamese MICE Industry Report is Segmented by Event Type (Meetings, Incentives, Incentives, Conventions, and Exhibitions) and Sector (Healthcare, Tourism, Technology, and Other Sectors (Finance)). The Report Offers Market Size and Forecasts for the Vietnamese MICE Industry in Value (USD) for the Above Segments.

The Hospitality Industry in Vietnam Report is Segmented by Type (Chain Hotels and Independent Hotels), and by Segment (Service Apartments, Budget and Economy Hotels, Mid and Upper Mid Scale Hotels, and Luxury Hotels). The Market Sizes and Forecasts are Provided in Terms of Value (USD Billion) for all the Above Segments.

The Vietnam Foodservice Market size was valued at USD 22.32 Billion in 2024 and is projected to reach USD 51.43 Billion by 2032, growing at a CAGR of 11% from 2026 to 2032.

Vietnam Foodservice Market Drivers

Rising Disposable Income and Urbanization: Growing income levels and rapid urbanization are driving increased spending on dining out, convenience foods, and premium dining experiences. As more people move to cities, demand for diverse and high-quality foodservice options continues to expand. Urban residents spend approximately 75% more on dining out compared to their rural counterparts, with major cities like Ho Chi Minh City and Hanoi seeing a 32% increase in foodservice establishments between 2021-2023.

Digital Adoption and Food Delivery Growth: The widespread adoption of digital platforms, mobile apps, and e-payment solutions has fueled the growth of online food delivery services. The rise of food aggregators and quick-service delivery options has made dining more accessible and convenient for consumers. Vietnam's food delivery market has experienced explosive growth, with the Vietnam Digital Economy Report showing that online food delivery services reached USD 951 Million in 2023, a 157% increase from 2020.

International Cuisine Integration: The increasing exposure to global food trends and rising demand for international cuisines have transformed Vietnam’s foodservice landscape. Restaurants and cafes are incorporating diverse culinary offerings, catering to evolving consumer preferences and attracting both locals and tourists. The Vietnam Trade Promotion Agency reports that international restaurant chains grew by 43% between 2020-2023, with over 200 foreign food and beverage brands now operating in Vietnam. Local consumers are increasingly embracing international cuisines, with Japanese, Korean, and Western restaurants seeing a compound annual growth rate of 25% from 2021 to 2023.

The Southeast Asia Tourism Market report segments the industry into By Country (Thailand, Vietnam, Singapore, Brunei, Indonesia, Malaysia), By Type Of Travel (Inbound, Outbound), and By Mode Of Travel (Air, Road, Sea). Discover five years of historical context plus forecasts extending five years ahead.

The Vietnam car hire industry, valued at $680 million in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 13.82% from 2025 to 2033. This expansion is fueled by several key factors. Firstly, a burgeoning tourism sector, with increasing numbers of both domestic and international travelers seeking convenient and independent exploration options, significantly boosts demand. Secondly, the rising middle class in Vietnam is driving increased personal disposable income, leading to higher car rental utilization for leisure and business travel. The growth of online booking platforms further simplifies the rental process, expanding accessibility and driving market growth. While the industry benefits from these positive trends, challenges remain. Infrastructure limitations in certain areas, particularly in less developed regions, might pose constraints on market expansion. Furthermore, intensifying competition among established players like Vinasun, Mai Linh Group, and Grab, alongside international entrants like Hertz and Avis, necessitates strategic pricing and service differentiation to maintain market share. The industry segmentation reveals a dynamic landscape, with online bookings gaining traction over offline methods, and short-term rentals dominating, though long-term rentals are gradually increasing in importance, particularly driven by business needs. The competitive landscape is characterized by a mix of local giants and global players. Local companies like Vinasun and Mai Linh have strong brand recognition and established networks, while international players bring global expertise and branding. The presence of ride-hailing services like Grab and Gojek further complicates the market, blurring lines between traditional car rental and on-demand transportation. The future success of companies within this sector depends on their ability to adapt to the evolving technological landscape, offer competitive pricing and superior customer service, and effectively address infrastructure limitations to cater to the growing demand from both tourists and the expanding Vietnamese middle class. The long-term outlook for the Vietnam car hire industry remains positive, with sustained growth expected throughout the forecast period, contingent on addressing existing challenges and capitalizing on emerging opportunities. Recent developments include: September 2023: The Government of Vietnam had set a strategic vision for electric vehicle deployment and transportation sector decarbonization by approving the Action Program for green energy transition and carbon dioxide and methane emissions mitigation in transportation.May 2023: Ahamove, the on-demand transportation application in Vietnam, launched a self-driving electric car rental service for tourists to Da Nang, with the addition of electric cars in its fleet like VinFast VF e2 and VinFast VF34.. Key drivers for this market are: Increasing Penetration of Electric Vehicles for Rental Fuels. Potential restraints include: Increasing Penetration of Electric Vehicles for Rental Fuels. Notable trends are: Online Segment Holds the Highest Share.