Vietnam Google Search Trends: Online Training: Coursera data was reported at 13.000 Score in 14 May 2025. This records an increase from the previous number of 12.000 Score for 13 May 2025. Vietnam Google Search Trends: Online Training: Coursera data is updated daily, averaging 11.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 43.000 Score in 21 Apr 2023 and a record low of 0.000 Score in 01 May 2025. Vietnam Google Search Trends: Online Training: Coursera data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Vietnam – Table VN.Google.GT: Google Search Trends: by Categories.

According to a survey conducted in 2023, salted coffee was the most popular food trend in Vietnam, as stated by **** percent of the respondents. On the other hand, various trendy tea drinks such as mangosteen tea, strong-flavored Oolong tea, hand-crushed lemon tea, and roasted milk tea were the favorite food trends of almost **** of the respondents.

The Vietnam Recycling Market Report is Segmented by Material Type (Paper & Paperboard, Plastics, and More), by Source (Residential, Commercial, and More), by End-User Industry (Packaging Automotive & Transportation, and More), by Recycling Process (Mechanical, and More), and by Geography (Northern Vietnam, Central Vietnam, and More). The Report Offers Market Size and Forecasts in Value (USD) for all the Above Segments.

According to a survey by Infocus Mekong conducted in January 2024, ** percent of southern and ** percent of northern respondents in Vietnam said that they postponed purchasing big ticket items in 2023. Meanwhile, around ** percent of respondents from each region reported using cheaper retail outlets to shop in that year.

Vietnam Google Search Trends: Economic Measures: Bankruptcy data was reported at 6.000 Score in 14 May 2025. This stayed constant from the previous number of 6.000 Score for 13 May 2025. Vietnam Google Search Trends: Economic Measures: Bankruptcy data is updated daily, averaging 7.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 81.000 Score in 08 Oct 2022 and a record low of 0.000 Score in 09 Feb 2023. Vietnam Google Search Trends: Economic Measures: Bankruptcy data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Vietnam – Table VN.Google.GT: Google Search Trends: by Categories.

Vietnam OOH and DOOH Market Report is Segmented by Type (Static OOH, Digital OOH [Programmatic DOOH, Interactive OOH]), Format (Billboards, Transit Media, and More), Location Environment (Outdoor, and More), End-User Industry (Retail and Consumer Goods, Automotive, and More). The Market Forecasts are Provided in Terms of Value (USD).

Vietnam Google Search Trends: Travel & Accommodations: Emirates data was reported at 9.000 Score in 14 May 2025. This stayed constant from the previous number of 9.000 Score for 13 May 2025. Vietnam Google Search Trends: Travel & Accommodations: Emirates data is updated daily, averaging 6.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 25.000 Score in 21 Apr 2023 and a record low of 0.000 Score in 31 Jan 2025. Vietnam Google Search Trends: Travel & Accommodations: Emirates data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Vietnam – Table VN.Google.GT: Google Search Trends: by Categories.

Vietnam Google Search Trends: Online Classroom: Zoom data was reported at 1.000 Score in 24 Nov 2024. This stayed constant from the previous number of 1.000 Score for 23 Nov 2024. Vietnam Google Search Trends: Online Classroom: Zoom data is updated daily, averaging 1.000 Score from Dec 2021 (Median) to 24 Nov 2024, with 1090 observations. The data reached an all-time high of 3.000 Score in 21 Feb 2022 and a record low of 0.000 Score in 02 Sep 2024. Vietnam Google Search Trends: Online Classroom: Zoom data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Vietnam – Table VN.Google.GT: Google Search Trends: by Categories.

Vietnam Data Center Construction Market Size was valued at USD 0.79 Billion in 2024 and is projected to reach USD 1.33 Billion by 2032, growing at a CAGR of 6.7% from 2026 to 2032.

Key Market Drivers:

Government Support for Digital Transformation: The Vietnamese government's commitment to digital transformation is driving the data center construction market. Hanoi inaugurated its Core Data Centre Infrastructure in December 2024, bolstering digital government initiatives. The Ministry of Information and Communications aims to have 100,000 digital technology firms by 2025, with at least 10 generating over $1 billion in revenue.

Rising Demand for Cloud Services: The Vietnam cloud market is expected to reach $1.24 trillion by 2027, driven by the growing adoption of cloud computing services. This growth is driving the development of advanced data centers to support sectors like healthcare, education, and finance.

The hospitality industry in Vietnam is experiencing robust growth, driven by a surge in international and domestic tourism. The market size stood at USD 5.16 million in 2025 and is projected to reach USD 27.94 million by 2033, exhibiting a remarkable CAGR of 13.94%. Key drivers fueling this growth include government initiatives to promote tourism, rising disposable income, and increased air connectivity. The industry landscape is fragmented, with a mix of chain hotels, independent hotels, and specialized segments such as service apartments and budget hotels. Major players like InterContinental Hotels Group, Vinpearl, and Saigon Tourist hold a significant market share. Loyalty programs play a crucial role in customer retention, with major hotel brands offering attractive incentives and rewards. The industry faces challenges such as seasonality, competition from online travel agencies, and a need for sustainable practices. Nonetheless, the outlook for the Vietnamese hospitality sector remains positive, supported by continued economic growth and the country's appeal as a tourist destination. Recent developments include: November 2023: Marriott International recently revealed the launch of three upscale hotels in sought-after vacation spots in Vietnam. These comprise the Nha Trang Marriott Resort & Spa on Hon Tre Island, the Danang Marriott Resort & Spa in Non-Nuoc Beach Villas, and the Renaissance Hoi An Resort & Spa., August 2023: Fusion Hotel Group recently revealed the debut of Ixora Ho Tram by Fusion, a deluxe resort emphasizing wellness. Featuring 164 luxurious guestrooms and 46 exclusive villas, this outstanding establishment offers magnificent views of the beautiful coastline in southern Vietnam.. Key drivers for this market are: 4., Growth in Tourism is Driving the Market4.; Hotel Development in the Country Drives the Market Growth. Potential restraints include: 4., Lack Of Skilled Labour Is A Challenge For The Market4.; Regulatory Environment for Investors is a Challenge for Hospitality Sector. Notable trends are: Rise in the Number of Visitors to the Country is Driving the Hospitality Industry.

Vietnam Google Search Trends: Online Games: Call of Duty data was reported at 0.000 Score in 30 Apr 2025. This stayed constant from the previous number of 0.000 Score for 29 Apr 2025. Vietnam Google Search Trends: Online Games: Call of Duty data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 30 Apr 2025, with 1247 observations. The data reached an all-time high of 7.000 Score in 01 Dec 2021 and a record low of 0.000 Score in 30 Apr 2025. Vietnam Google Search Trends: Online Games: Call of Duty data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Vietnam – Table VN.Google.GT: Google Search Trends: by Categories.

Vietnam education market is predicted to expand at a promising 7.8% CAGR during the forecast period 2025-2032, due to growing demand for high quality education

Vietnam Google Search Trends: Travel & Accommodations: Airbnb data was reported at 0.000 Score in 15 May 2025. This stayed constant from the previous number of 0.000 Score for 14 May 2025. Vietnam Google Search Trends: Travel & Accommodations: Airbnb data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 15 May 2025, with 1262 observations. The data reached an all-time high of 14.000 Score in 28 May 2024 and a record low of 0.000 Score in 15 May 2025. Vietnam Google Search Trends: Travel & Accommodations: Airbnb data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Vietnam – Table VN.Google.GT: Google Search Trends: by Categories.

Vietnam Google Search Trends: Travel & Accommodations: American Airlines data was reported at 0.000 Score in 14 May 2025. This stayed constant from the previous number of 0.000 Score for 13 May 2025. Vietnam Google Search Trends: Travel & Accommodations: American Airlines data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 5.000 Score in 09 Jul 2024 and a record low of 0.000 Score in 14 May 2025. Vietnam Google Search Trends: Travel & Accommodations: American Airlines data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Vietnam – Table VN.Google.GT: Google Search Trends: by Categories.

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Vietnam Retail Market Size 2025-2029

The Vietnam retail market size is forecast to increase by USD 278.7 billion, at a CAGR of 14.7% between 2024 and 2029.

The Vietnam Retail Market is segmented by distribution channel (Offline, Online), type (Grocery, Electronics and Appliances, Home and Garden, Health and Beauty, Others), channel (Cash, Digital Payment, Buy Now Pay Later (BNPL)), store type (Supermarkets, Convenience Stores, Online, Specialty Stores), consumer segment (Urban Middle Class, Rural Consumers, Young Shoppers), and geography (APAC: Vietnam). This segmentation reflects the market's diversity, driven by strong demand for Grocery and Health and Beauty products among Urban Middle Class and Young Shoppers, growing Online channels with Digital Payment and BNPL options, and the dominance of Supermarkets and Convenience Stores for Offline purchases catering to both Rural Consumers and urban preferences across Vietnam in the APAC region.
The market is experiencing significant growth, driven primarily by the increasing demand for convenience food products. This trend is closely linked to the emergence of urban lifestyles, as more consumers in Vietnam's cities seek out quick and easy meal solutions. However, this growth comes with challenges. Logistical and supply chain issues persist, posing significant obstacles for retailers looking to meet the surging demand for convenience foods. Efficiently managing the distribution and delivery of these products is essential for companies aiming to capitalize on this market opportunity and maintain a competitive edge.
Navigating these challenges requires strategic planning and innovative solutions to ensure the timely and cost-effective delivery of convenience food products to consumers in Vietnam's urban areas. Companies that can effectively address these logistical hurdles will be well-positioned to thrive in this dynamic and expanding market.

What will be the size of the Vietnam Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In Vietnam's dynamic retail market, pricing optimization plays a crucial role in staying competitive. Consumer spending habits continue to shape the industry, with franchise models adapting to local preferences. Sustainability initiatives and compliance standards are increasingly important, driving retailers to prioritize environmental impact and social responsibility. Merchandising strategies and sales forecasting help businesses optimize profit margins and performance metrics, while product recall procedures and food safety regulations ensure customer satisfaction and protect against product liability. E-commerce fraud and intellectual property rights pose challenges, necessitating robust risk management and business intelligence. Sales data analysis and employee training are essential for addressing inventory shrinkage and supply chain disruptions.
Competitor mapping and store security systems are crucial for market penetration and maintaining regulatory compliance. Consumer confidence is influenced by economic indicators, with private label brands gaining popularity. Retailers must navigate complex import/export regulations and adhere to consumer protection laws. Adopting a proactive approach to corporate governance and regulations compliance is vital for long-term success. Market trends include a focus on food safety, sustainability, and digital transformation. Retailers must balance these priorities with managing their workforce, implementing merchandising strategies, and addressing product liability concerns. Effective risk management and supply chain resilience are essential for mitigating the impact of potential crises.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Grocery
  Electronics and appliances
  Home and garden
  Health and beauty
  Others


Channel

  Cash
  Digital payment
  Buy now pay later (BNPL)


Store Type

  Supermarkets
  Convenience Stores
  Online
  Specialty Stores


Consumer Segment

  Urban Middle Class
  Rural Consumers
  Young Shoppers


Geography

  APAC

    Vietnam

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In Vietnam's retail market, the integration of technology and traditional retail formats creates a dynamic business environment. Big data and market research guide retail strategies, from inventory management and pricing to customer segmentation and competition analysis. Augmented reality (AR) and virtual

The Vietnam waste management market reached approximately USD 6.42 Billion in 2024. The market is projected to grow at a CAGR of 6.60% between 2025 and 2034, reaching a value of around USD 12.16 Billion by 2034.

The Vietnam beverage market size reached around USD 15.51 Billion in 2024. The market is projected to grow at a CAGR of 4.70% between 2025 and 2034 to reach nearly USD 24.55 Billion by 2034. The market growth can be attributed to the rapid growth of online distribution channels and the introduction of unique flavours of beverage products. The rising consumer appeal for craft beers and the adoption of sustainable packaging solutions are further propelling the market development.

In Vietnam Big Data Market, The rapid adoption of the Internet of Things (IoT) has led to the generation of massive amounts of real-time data from interconnected devices.

Vietnam Cybersecurity Market is projected to grow at 15.9% during 2023-2030 due to an increase in artificial intelligence attacks and expansion of IT infrastructure around the country.

Vietnam craft beer market size reached USD 570.4 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,241.3 Million by 2033, exhibiting a growth rate (CAGR) of 9.02% during 2025-2033. The growing demand for unique and flavorful beer options, increasing focus on sustainable and eco-friendly brewing practices among craft breweries, and rising number of events and festivals represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, age group, and distribution channel.