Forecast: Wine Market Size Volume in Vietnam 2022 - 2026 Discover more data with ReportLinker!

The Vietnamese wine market soared to $73M in 2024, rising by 16% against the previous year. Over the period under review, the total consumption indicated temperate growth from 2012 to 2024: its value increased at an average annual rate of +2.5% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -4.4% against 2022 indices.

Vietnam Rose Wine Market is expected to grow during 2024-2031

The Vietnamese wine of fresh grapes market skyrocketed to $26M in 2024, picking up by 20% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated mild growth from 2012 to 2024: its value increased at an average annual rate of +1.4% over the last twelve-year period.

The Vietnamese wine and grape must market soared to $33M in 2024, growing by 40% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption continues to indicate a relatively flat trend pattern. As a result, consumption reached the peak level of $43M.

Comprehensive dataset of 55 Wine clubs in Vietnam as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The Wine & Liquors eCommerce market in Vietnam is predicted to reach US$326.7m revenue by 2025, reflecting an estimated growth rate of 29% compared to 2024.

Statistics illustrates market overview of wine in Vietnam from 2007 to 2024.

Rice Wine Market Outlook

According to our latest research, the global rice wine market size reached USD 17.4 billion in 2024, reflecting a robust demand across both traditional and emerging markets. The market is poised to grow at a CAGR of 4.9% from 2025 to 2033, with the market size expected to reach USD 26.6 billion by 2033. This steady growth is primarily driven by increasing consumer interest in traditional alcoholic beverages, expanding culinary applications, and a growing focus on premiumization and product innovation within the rice wine industry.

One of the primary growth factors propelling the rice wine market is the rising global appreciation for traditional and artisanal beverages. As consumers become more adventurous and culturally aware, there is a notable inclination towards exploring indigenous drinks that offer unique flavors and heritage value. Rice wine, with its deep roots in Asian culture and history, is increasingly being positioned as a premium beverage in both on-trade and off-trade channels. The surge in cultural festivals, culinary tourism, and the global proliferation of Asian cuisine have further fueled the demand for rice wine, making it a sought-after choice in restaurants, bars, and specialty retail outlets worldwide.

In addition to its popularity as a beverage, rice wine is gaining traction in the culinary world, particularly in gourmet cooking and fine dining establishments. Chefs and food enthusiasts are leveraging rice wine’s distinct umami profile to enhance the flavor of marinades, sauces, soups, and desserts. The versatility of rice wine in both sweet and savory dishes has expanded its application beyond traditional consumption, opening new avenues for market growth. Furthermore, the integration of rice wine in health and wellness products, owing to its purported medicinal properties and natural fermentation process, is attracting health-conscious consumers seeking alternatives to conventional alcoholic beverages.

Another significant growth driver is the ongoing innovation in product development and packaging. Leading manufacturers are introducing flavored and aged rice wines to cater to diverse consumer preferences, while also investing in attractive and sustainable packaging solutions. The rise of e-commerce and digital marketing has further democratized access to premium rice wine brands, enabling smaller producers to reach a global audience. Additionally, collaborations between rice wine producers and luxury hospitality brands are elevating the status of rice wine in the premium beverage segment, contributing to increased brand visibility and consumer engagement.

From a regional perspective, Asia Pacific continues to dominate the rice wine market, accounting for the lion’s share of both production and consumption. Countries such as China, Japan, South Korea, and Vietnam have a rich tradition of rice wine brewing, with each region offering distinctive varieties and brewing techniques. While Asia Pacific remains the epicenter of rice wine culture, the market is witnessing notable expansion in North America and Europe, driven by the growing Asian diaspora, rising interest in ethnic cuisine, and the premiumization trend. Latin America and the Middle East & Africa are also emerging as promising markets, albeit at a slower pace, as awareness and accessibility improve.

Product Type Analysis

Within the rice wine market, segmentation by product type reveals a diverse landscape encompassing traditional rice wine, flavored rice wine, aged rice wine, and others. Traditional rice wine, such as Chinese Shaoxing, Japanese sake, and Korean makgeolli, continues to command the largest market share due to its deep cultural roots and established consumer base. These beverages are often associated with rituals, celebrations, and culinary traditions, making them indispensable in both household and commercial settings. The authenticity and heritage value of traditional rice wine appeal strongly to consumers seeking an immersive cultural experience, the

Comprehensive dataset of 472 Wine bars in Vietnam as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Wine Price in Vietnam - 2021. Find the latest marketing data on the IndexBox platform.

The combined revenue in the 'Wine' segment of the alcoholic drinks market in Australia was forecast to continuously increase between 2024 and 2029 by in total 1.9 billion U.S. dollars (+15 percent). After the ninth consecutive increasing year, the combined revenue is estimated to reach 14.61 billion U.S. dollars and therefore a new peak in 2029. Find further information concerning the volume per Capita, combined in the 'Whisky' segment of the alcoholic drinks market in Thailand and the revenue, combined in the 'Beer' segment of the alcoholic drinks market in Vietnam. The Statista Market Insights cover a broad range of additional markets.

Credit report of Company Limited Production Wine And Alcohol Vietnam contains unique and detailed export import market intelligence with it's phone, email, Linkedin and details of each import and export shipment like product, quantity, price, buyer, supplier names, country and date of shipment.

Sparkling wine imports into Vietnam fell significantly to 385K litres in 2023, waning by -79.8% against the previous year.

The combined price in the 'Cider, Perry & Rice Wine' segment of the alcoholic drinks market in the United States was forecast to continuously increase between 2024 and 2029 by in total *** U.S. dollars (****** percent). After the ninth consecutive increasing year, the combined price is estimated to reach ***** U.S. dollars and therefore a new peak in 2029. Find further information concerning the volume, combined in the 'Spirits' segment of the alcoholic drinks market in Canada and the revenue per capita, combined in the 'Beer' segment of the alcoholic drinks market in Vietnam.The Statista Market Insights cover a broad range of additional markets.

Credit report of Vietnam Spirit And Wine Co Ltd contains unique and detailed export import market intelligence with it's phone, email, Linkedin and details of each import and export shipment like product, quantity, price, buyer, supplier names, country and date of shipment.

In 2024, the Vietnamese grape wine spirits market increased by 5.5% to $308M for the first time since 2021, thus ending a two-year declining trend. Over the period under review, the total consumption indicated modest growth from 2012 to 2024: its value increased at an average annual rate of +1.8% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

Comprehensive dataset of 1 Wine stores in Binh Duong, Vietnam as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The Vietnam rigid plastic packaging market, valued at approximately $XX million in 2025, is projected to experience robust growth with a compound annual growth rate (CAGR) of 3.32% from 2025 to 2033. This expansion is fueled by several key drivers. The burgeoning food and beverage sector, particularly within the rapidly expanding quick-service restaurant (QSR) and food processing industries, is a significant catalyst. Increasing consumer demand for convenient and shelf-stable packaged goods is driving higher consumption of rigid plastic packaging across various end-use sectors, including healthcare, cosmetics, and industrial applications. Furthermore, the growth of e-commerce and the associated rise in online grocery delivery are contributing to the increased demand for durable and protective packaging solutions. While the market faces challenges such as environmental concerns related to plastic waste and fluctuating raw material prices, these are being mitigated by the adoption of sustainable packaging materials like recycled plastics and the increasing use of lightweight designs to optimize resource usage. The market segmentation shows a strong presence of polyethylene (PE), PET, and polypropylene (PP) as dominant material types, with bottles and jars leading the product type segment. Key players in the market, including Taiwan Hon Chaun Group, ALPLA, and Bericap, are likely adopting strategies focused on innovation, sustainability, and expanding their product portfolios to cater to the evolving demands of the Vietnamese market. The competition is likely a mix of established multinational players and emerging local companies. The forecast period of 2025-2033 presents significant opportunities for market players. Strategic partnerships focusing on localized production and supply chain optimization will be crucial. Investments in research and development focused on eco-friendly and innovative packaging solutions will attract environmentally conscious consumers. Focusing on specialized product types and catering to the needs of specific end-use industries will lead to market differentiation and competitive advantage. The government's initiatives on waste management and recycling can create both opportunities and challenges; companies can capitalize by incorporating recycled content into their packaging and aligning with governmental sustainability targets. Understanding consumer preferences and adapting to emerging trends will be vital for securing sustained market share throughout the forecast period. Recent developments include: May 2024: ALPLA Werke Alwin Lehner GmbH & Co. KG, an Austria-based company with operations in Vietnam, unveiled a recyclable wine bottle crafted from Polyethylene Terephthalate (PET). This new bottle is approximately eight times lighter than its glass counterpart. Looking ahead, the company aims to produce a million units of this bottle by 2025., May 2024: Greif Inc., a United States-based company with operations in Vietnam, revealed its participation in ProPak Asia 2024, which took place in Thailand in June 2024. At the expo, the company showcased a range of innovative packaging solutions, prominently featuring plastic drums of various sizes.. Key drivers for this market are: Growing Tourism to Boost Food and Beverage Industry, Availability of Variety of Plastic Packaging Products in Vietnam. Potential restraints include: Growing Tourism to Boost Food and Beverage Industry, Availability of Variety of Plastic Packaging Products in Vietnam. Notable trends are: Polyethylene (PE) Segment is Estimated to Have the Largest Market Share.

Comprehensive dataset of 1 Wine stores in Mang Yang District, Gia Lai, Vietnam as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.