Be ready for a cookieless internet while capturing anonymous website traffic data!

By installing the resolve pixel onto your website, business owners can start to put a name to the activity seen in analytics sources (i.e. GA4). With capture/resolve, you can identify up to 40% or more of your website traffic. Reach customers BEFORE they are ready to reveal themselves to you and customize messaging toward the right product or service.

This product will include Anonymous IP Data and Web Traffic Data for B2B2C.

Get a 360 view of the web traffic consumer with their business data such as business email, title, company, revenue, and location.

Super easy to implement and extraordinarily fast at processing, business owners are thrilled with the enhanced identity resolution capabilities powered by VisitIQ's First Party Opt-In Identity Platform. Capture/resolve and identify your Ideal Customer Profiles to customize marketing. Identify WHO is looking, WHAT they are looking at, WHERE they are located and HOW the web traffic came to your site.

Create segments based on specific demographic or behavioral attributes and export the data as a .csv or through S3 integration.

Check our product that has the most accurate Web Traffic Data for the B2B2C market.

Explore our detailed website traffic dataset featuring key metrics like page views, session duration, bounce rate, traffic source, and conversion rates.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Click enhances the unparalleled accuracy of CE Transact by allowing investors to delve deeper and browse further into global online web traffic for CE Transact companies and more. Leverage the unique fusion of web traffic and transaction datasets to understand the addressable market and understand spending behavior on consumer and B2B websites. See the impact of changes in marketing spend, search engine algorithms, and social media awareness on visits to a merchant’s website, and discover the extent to which product mix and pricing drive or hinder visits and dwell time. Plus, Click uncovers a more global view of traffic trends in geographies not covered by Transact. Doubleclick into better forecasting, with Click.

Consumer Edge’s Click is available in machine-readable file delivery and enables: • Comprehensive Global Coverage: Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America. • Integrated Data Ecosystem: Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools. • Near Real-Time Insights: Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making. • Enhanced Forecasting Capabilities: Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance.

Use Case: Analyze Year Over Year Growth Rate by Region

Problem A public investor wants to understand how a company’s year-over-year growth differs by region.

Solution The firm leveraged Consumer Edge Click data to: • Gain visibility into key metrics like views, bounce rate, visits, and addressable spend • Analyze year-over-year growth rates for a time period • Breakout data by geographic region to see growth trends

Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

Inquire about a Click subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • Monitor web traffic as a leading indicator of stock performance and consumer demand • Analyze customer interest and sentiment at the brand and sub-brand levels

Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

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Attributes of sites in Hamilton City which collect anonymised data from a sample of vehicles. Note: A Link is the section of the road between two sites

Column_InfoSite_Id, int : Unique identiferNumber, int : Asset number. Note: If the site is at a signalised intersection, Number will match 'Site_Number' in the table 'Traffic Signal Site Location'Is_Enabled, varchar : Site is currently enabledDisabled_Date, datetime : If currently disabled, the date at which the site was disabledSite_Name, varchar : Description of the site locationLatitude, numeric : North-south geographic coordinatesLongitude, numeric : East-west geographic coordinates

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Disclaimer

Hamilton City Council does not make any representation or give any warranty as to the accuracy or exhaustiveness of the data released for public download. Levels, locations and dimensions of works depicted in the data may not be accurate due to circumstances not notified to Council. A physical check should be made on all levels, locations and dimensions before starting design or works.

Hamilton City Council shall not be liable for any loss, damage, cost or expense (whether direct or indirect) arising from reliance upon or use of any data provided, or Council's failure to provide this data.

While you are free to crop, export and re-purpose the data, we ask that you attribute the Hamilton City Council and clearly state that your work is a derivative and not the authoritative data source. Please include the following statement when distributing any work derived from this data:

‘This work is derived entirely or in part from Hamilton City Council data; the provided information may be updated at any time, and may at times be out of date, inaccurate, and/or incomplete.'

shopify.com is ranked #82 in US with 245.63M Traffic. Categories: Computer Software and Development, Online Services. Learn more about website traffic, market share, and more!

Analytics data covering website traffic, languages, and categories

As of the last quarter of 2023, ***** percent of web traffic in the United States originated from mobile devices, down from ***** percent in the fourth quarter of 2022. In comparison, over half of web traffic worldwide was generated via mobile in the last examined period.

The dataset provides 12 months (August 2016 to August 2017) of obfuscated Google Analytics 360 data from the Google Merchandise Store , a real ecommerce store that sells Google-branded merchandise, in BigQuery. It’s a great way analyze business data and learn the benefits of using BigQuery to analyze Analytics 360 data Learn more about the data The data includes The data is typical of what an ecommerce website would see and includes the following information:Traffic source data: information about where website visitors originate, including data about organic traffic, paid search traffic, and display trafficContent data: information about the behavior of users on the site, such as URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions on the Google Merchandise Store website.Limitations: All users have view access to the dataset. This means you can query the dataset and generate reports but you cannot complete administrative tasks. Data for some fields is obfuscated such as fullVisitorId, or removed such as clientId, adWordsClickInfo and geoNetwork. “Not available in demo dataset” will be returned for STRING values and “null” will be returned for INTEGER values when querying the fields containing no data.This public dataset is hosted in Google BigQuery and is included in BigQuery's 1TB/mo of free tier processing. This means that each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery

Unlock the Power of Behavioural Data with GDPR-Compliant Clickstream Insights.

Swash clickstream data offers a comprehensive and GDPR-compliant dataset sourced from users worldwide, encompassing both desktop and mobile browsing behaviour. Here's an in-depth look at what sets us apart and how our data can benefit your organisation.

User-Centric Approach: Unlike traditional data collection methods, we take a user-centric approach by rewarding users for the data they willingly provide. This unique methodology ensures transparent data collection practices, encourages user participation, and establishes trust between data providers and consumers.

Wide Coverage and Varied Categories: Our clickstream data covers diverse categories, including search, shopping, and URL visits. Whether you are interested in understanding user preferences in e-commerce, analysing search behaviour across different industries, or tracking website visits, our data provides a rich and multi-dimensional view of user activities.

GDPR Compliance and Privacy: We prioritise data privacy and strictly adhere to GDPR guidelines. Our data collection methods are fully compliant, ensuring the protection of user identities and personal information. You can confidently leverage our clickstream data without compromising privacy or facing regulatory challenges.

Market Intelligence and Consumer Behaviuor: Gain deep insights into market intelligence and consumer behaviour using our clickstream data. Understand trends, preferences, and user behaviour patterns by analysing the comprehensive user-level, time-stamped raw or processed data feed. Uncover valuable information about user journeys, search funnels, and paths to purchase to enhance your marketing strategies and drive business growth.

High-Frequency Updates and Consistency: We provide high-frequency updates and consistent user participation, offering both historical data and ongoing daily delivery. This ensures you have access to up-to-date insights and a continuous data feed for comprehensive analysis. Our reliable and consistent data empowers you to make accurate and timely decisions.

Custom Reporting and Analysis: We understand that every organisation has unique requirements. That's why we offer customisable reporting options, allowing you to tailor the analysis and reporting of clickstream data to your specific needs. Whether you need detailed metrics, visualisations, or in-depth analytics, we provide the flexibility to meet your reporting requirements.

Data Quality and Credibility: We take data quality seriously. Our data sourcing practices are designed to ensure responsible and reliable data collection. We implement rigorous data cleaning, validation, and verification processes, guaranteeing the accuracy and reliability of our clickstream data. You can confidently rely on our data to drive your decision-making processes.

Context

This file contains 5 years of daily time series data for several measures of traffic on a statistical forecasting teaching notes website whose alias is statforecasting.com. The variables have complex seasonality that is keyed to the day of the week and to the academic calendar. The patterns you you see here are similar in principle to what you would see in other daily data with day-of-week and time-of-year effects. Some good exercises are to develop a 1-day-ahead forecasting model, a 7-day ahead forecasting model, and an entire-next-week forecasting model (i.e., next 7 days) for unique visitors.

Content

The variables are daily counts of page loads, unique visitors, first-time visitors, and returning visitors to an academic teaching notes website. There are 2167 rows of data spanning the date range from September 14, 2014, to August 19, 2020. A visit is defined as a stream of hits on one or more pages on the site on a given day by the same user, as identified by IP address. Multiple individuals with a shared IP address (e.g., in a computer lab) are considered as a single user, so real users may be undercounted to some extent. A visit is classified as "unique" if a hit from the same IP address has not come within the last 6 hours. Returning visitors are identified by cookies if those are accepted. All others are classified as first-time visitors, so the count of unique visitors is the sum of the counts of returning and first-time visitors by definition. The data was collected through a traffic monitoring service known as StatCounter.

Inspiration

This file and a number of other sample datasets can also be found on the website of RegressIt, a free Excel add-in for linear and logistic regression which I originally developed for use in the course whose website generated the traffic data given here. If you use Excel to some extent as well as Python or R, you might want to try it out on this dataset.

You can also access an API version of this dataset.

TMS

(traffic monitoring system) daily-updated traffic counts API

Important note: due to the size of this dataset, you won't be able to open it fully in Excel. Use notepad / R / any software package which can open more than a million rows.

Data reuse caveats: as per license.

Data quality

statement: please read the accompanying user manual, explaining:

how

 this data is collected identification 

 of count stations traffic 

 monitoring technology monitoring 

 hierarchy and conventions typical 

 survey specification data 

 calculation TMS 

 operation. 

Traffic

monitoring for state highways: user manual

[PDF 465 KB]

The data is at daily granularity. However, the actual update

frequency of the data depends on the contract the site falls within. For telemetry

sites it's once a week on a Wednesday. Some regional sites are fortnightly, and

some monthly or quarterly. Some are only 4 weeks a year, with timing depending

on contractors’ programme of work.

Data quality caveats: you must use this data in

conjunction with the user manual and the following caveats.

The

 road sensors used in data collection are subject to both technical errors and 

 environmental interference.Data 

 is compiled from a variety of sources. Accuracy may vary and the data 

 should only be used as a guide.As 

 not all road sections are monitored, a direct calculation of Vehicle 

 Kilometres Travelled (VKT) for a region is not possible.Data 

 is sourced from Waka Kotahi New Zealand Transport Agency TMS data.For 

 sites that use dual loops classification is by length. Vehicles with a length of less than 5.5m are 

 classed as light vehicles. Vehicles over 11m long are classed as heavy 

 vehicles. Vehicles between 5.5 and 11m are split 50:50 into light and 

 heavy.In September 2022, the National Telemetry contract was handed to a new contractor. During the handover process, due to some missing documents and aged technology, 40 of the 96 national telemetry traffic count sites went offline. Current contractor has continued to upload data from all active sites and have gradually worked to bring most offline sites back online. Please note and account for possible gaps in data from National Telemetry Sites. 

The NZTA Vehicle

Classification Relationships diagram below shows the length classification (typically dual loops) and axle classification (typically pneumatic tube counts),

and how these map to the Monetised benefits and costs manual, table A37,

page 254.

Monetised benefits and costs manual [PDF 9 MB]

For the full TMS

classification schema see Appendix A of the traffic counting manual vehicle

classification scheme (NZTA 2011), below.

Traffic monitoring for state highways: user manual [PDF 465 KB]

State highway traffic monitoring (map)

State highway traffic monitoring sites

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

Context

The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

Content

The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

Fork this kernel to get started.

Acknowledgements

Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

Banner Photo by Edho Pratama from Unsplash.

Inspiration

What is the total number of transactions generated per device browser in July 2017?

The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

What was the average number of product pageviews for users who made a purchase in July 2017?

What was the average number of product pageviews for users who did not make a purchase in July 2017?

What was the average total transactions per user that made a purchase in July 2017?

What is the average amount of money spent per session in July 2017?

What is the sequence of pages viewed?

In 2022, around ************** of online visits to fashion e-commerce sites in France were made through desktop computers. Mobile devices accounted for the remaining quarter, with **** percent originating from mobile phones and *** percent from tablets.

Traffic Volumes from SCATS Traffic Management System Jul-Dec 2022 DCC. Published by Dublin City Council. Available under the license cc-by (CC-BY-4.0).Traffic volumes data across Dublin City from the SCATS traffic management system. The Sydney Coordinated Adaptive Traffic System (SCATS) is an intelligent transportation system used to manage timing of signal phases at traffic signals. SCATS uses sensors at each traffic signal to detect vehicle presence in each lane and pedestrians waiting to cross at the local site. The vehicle sensors are generally inductive loops installed within the road.

For SCATS junctions locations see: https://data.smartdublin.ie/dataset/traffic-signals-and-scats-sites-locations-dcc

NB These are large data files. There would be too many rows for downloading with certain programmes such as Excel. Please choose a software package which can manage such large data files.

3 resources are provided:

SCATS Traffic Volumes Data (Monthly) Contained in this report are traffic counts taken from the SCATS traffic detectors located at junctions. The primary function for these traffic detectors is for traffic signal control. Such devices can also count general traffic volumes at defined locations on approach to a junction. These devices are set at specific locations on approaches to the junction but may not be on all approaches to a junction. As there are multiple junctions on any one route, it could be expected that a vehicle would be counted multiple times as it progress along the route. Thus the traffic volume counts here are best used to represent trends in vehicle movement by selecting a specific junction on the route which best represents the overall traffic flows.

Information provided:

End Time: time that one hour count period finishes.

Region: location of the detector site (e.g. North City, West City, etc).

Site: this can be matched with the SCATS Sites file to show location

Detector: the detectors/ sensors at each site are numbered

Sum volume: total traffic volumes in preceding hour

Avg volume: average traffic volumes per 5 minute interval in preceding hour

All Dates Traffic Volumes Data

This file contains daily totals of traffic flow at each site location.

SCATS Site Location Data Contained in this report, the location data for the SCATS sites is provided. The meta data provided includes the following;

Site id – This is a unique identifier for each junction on SCATS

Site description( CAP) – Descriptive location of the junction containing street name(s) intersecting streets

Site description (lower) - – Descriptive location of the junction containing street name(s) intersecting streets

Region – The area of the city, adjoining local authority, region that the site is located

LAT/LONG – Coordinates

Disclaimer: the location files are regularly updated to represent the locations of SCATS sites under the control of Dublin City Council. However site accuracy is not absolute. Information for LAT/LONG and region may not be available for all sites contained. It is at the discretion of the user to link the files for analysis and to create further data. Furthermore, detector communication issues or faulty detectors could also result in an inaccurate result for a given period, so values should not be taken as absolute but can be used to indicate trends.

...

This data set features a hyperlink to the New York State Department of Transportation’s (NYSDOT) Traffic Data (TD) Viewer web page, which includes a link to the Traffic Data interactive map. The Traffic Data Viewer is a geospatially based Geographic Information System (GIS) application for displaying data contained in the roadway inventory database. The interactive map has five viewable data categories or ‘layers’. The five layers include: Average Daily Traffic (ADT); Continuous Counts; Short Counts; Bridges; and Grade Crossings throughout New York State.

nike.com is ranked #260 in US with 96.45M Traffic. Categories: Retail, Online Services. Learn more about website traffic, market share, and more!

Snapshot img

Web Analytics Market Size 2025-2029

The web analytics market size is forecast to increase by USD 3.63 billion, at a CAGR of 15.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising preference for online shopping and the increasing adoption of cloud-based solutions. The shift towards e-commerce is fueling the demand for advanced web analytics tools that enable businesses to gain insights into customer behavior and optimize their digital strategies. Furthermore, cloud deployment models offer flexibility, scalability, and cost savings, making them an attractive option for businesses of all sizes. However, the market also faces challenges associated with compliance to data privacy and regulations. With the increasing amount of data being generated and collected, ensuring data security and privacy is becoming a major concern for businesses.
Regulatory compliance, such as GDPR and CCPA, adds complexity to the implementation and management of web analytics solutions. Companies must navigate these challenges effectively to maintain customer trust and avoid potential legal issues. To capitalize on market opportunities and address these challenges, businesses should invest in robust web analytics solutions that prioritize data security and privacy while providing actionable insights to inform strategic decision-making and enhance customer experiences.

What will be the Size of the Web Analytics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, with dynamic market activities unfolding across various sectors. Entities such as reporting dashboards, schema markup, conversion optimization, session duration, organic traffic, attribution modeling, conversion rate optimization, call to action, content calendar, SEO audits, website performance optimization, link building, page load speed, user behavior tracking, and more, play integral roles in this ever-changing landscape. Data visualization tools like Google Analytics and Adobe Analytics provide valuable insights into user engagement metrics, helping businesses optimize their content strategy, website design, and technical SEO. Goal tracking and keyword research enable marketers to measure the return on investment of their efforts and refine their content marketing and social media marketing strategies.

Mobile optimization, form optimization, and landing page optimization are crucial aspects of website performance optimization, ensuring a seamless user experience across devices and improving customer acquisition cost. Search console and page speed insights offer valuable insights into website traffic analysis and help businesses address technical issues that may impact user behavior. Continuous optimization efforts, such as multivariate testing, data segmentation, and data filtering, allow businesses to fine-tune their customer journey mapping and cohort analysis. Search engine optimization, both on-page and off-page, remains a critical component of digital marketing, with backlink analysis and page authority playing key roles in improving domain authority and organic traffic.

The ongoing integration of user behavior tracking, click-through rate, and bounce rate into marketing strategies enables businesses to gain a deeper understanding of their audience and optimize their customer experience accordingly. As market dynamics continue to evolve, the integration of these tools and techniques into comprehensive digital marketing strategies will remain essential for businesses looking to stay competitive in the digital landscape.

How is this Web Analytics Industry segmented?

The web analytics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud-based
  On-premises


Application

  Social media management
  Targeting and behavioral analysis
  Display advertising optimization
  Multichannel campaign analysis
  Online marketing


Component

  Solutions
  Services


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

.

By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period.

In today's digital landscape, web analytics plays a pivotal role in driving business growth and optimizing online performance. Cloud-based deployment of web analytics is a game-changer, enabling on-demand access to computing resources for data analysis. This model streamlines business intelligence processes by collecting,

Data that that populates the Vision Zero View map, which can be found at www.nycvzv.info Vision Zero is the City's goal for ending traffic deaths and injuries. The Vision Zero action plan can be found at http://www.nyc.gov/html/visionzero/pdf/nyc-vision-zero-action-plan.pdf Crash data is obtained from the Traffic Accident Management System (TAMS), which is maintained by the New York City Police Department (NYPD). Only crashes with valid geographic information are mapped. All midblock crashes are mapped to the nearest intersection. Injuries and fatalities are grouped by intersection and summarized by month and year. This data is queried and aggregated on a monthly basis and is current as of the query date. Current year data is January to the end of the latest full month. All mappable crash data is represented on the simplified NYC street model. Crashes occurring at complex intersections with multiple roadways are mapped onto a single point. Injury and fatality crashes occurring on highways are excluded from this data. Please note that this data is preliminary and may contain errors, accordingly, the data on this site is for informational purposes only. Although all attempts to provide the most accurate information are made, errors may be present and any person who relies upon this data does so at their own risk.