Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

Attributes of sites in Hamilton City which collect anonymised data from a sample of vehicles. Note: A Link is the section of the road between two sites

Column_InfoSite_Id, int : Unique identiferNumber, int : Asset number. Note: If the site is at a signalised intersection, Number will match 'Site_Number' in the table 'Traffic Signal Site Location'Is_Enabled, varchar : Site is currently enabledDisabled_Date, datetime : If currently disabled, the date at which the site was disabledSite_Name, varchar : Description of the site locationLatitude, numeric : North-south geographic coordinatesLongitude, numeric : East-west geographic coordinates

Relationship









Disclaimer

Hamilton City Council does not make any representation or give any warranty as to the accuracy or exhaustiveness of the data released for public download. Levels, locations and dimensions of works depicted in the data may not be accurate due to circumstances not notified to Council. A physical check should be made on all levels, locations and dimensions before starting design or works.

Hamilton City Council shall not be liable for any loss, damage, cost or expense (whether direct or indirect) arising from reliance upon or use of any data provided, or Council's failure to provide this data.

While you are free to crop, export and re-purpose the data, we ask that you attribute the Hamilton City Council and clearly state that your work is a derivative and not the authoritative data source. Please include the following statement when distributing any work derived from this data:

‘This work is derived entirely or in part from Hamilton City Council data; the provided information may be updated at any time, and may at times be out of date, inaccurate, and/or incomplete.'

In March 2024, search platform Google.com generated approximately 85.5 billion visits, down from 87 billion platform visits in October 2023. Google is a global search platform and one of the biggest online companies worldwide.

Context

The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

Content

The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

Fork this kernel to get started.

Acknowledgements

Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

Banner Photo by Edho Pratama from Unsplash.

Inspiration

What is the total number of transactions generated per device browser in July 2017?

The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

What was the average number of product pageviews for users who made a purchase in July 2017?

What was the average number of product pageviews for users who did not make a purchase in July 2017?

What was the average total transactions per user that made a purchase in July 2017?

What is the average amount of money spent per session in July 2017?

What is the sequence of pages viewed?

This map contains a dynamic traffic map service with capabilities for visualizing traffic speeds relative to free-flow speeds as well as traffic incidents which can be visualized and identified. The traffic data is updated every five minutes. Traffic speeds are displayed as a percentage of free-flow speeds, which is frequently the speed limit or how fast cars tend to travel when unencumbered by other vehicles. The streets are color coded as follows:Green (fast): 85 - 100% of free flow speedsYellow (moderate): 65 - 85%Orange (slow); 45 - 65%Red (stop and go): 0 - 45%Esri's historical, live, and predictive traffic feeds come directly from TomTom (www.tomtom.com). Historical traffic is based on the average of observed speeds over the past year. The live and predictive traffic data is updated every five minutes through traffic feeds. The color coded traffic map layer can be used to represent relative traffic speeds; this is a common type of a map for online services and is used to provide context for routing, navigation and field operations. The traffic map layer contains two sublayers: Traffic and Live Traffic. The Traffic sublayer (shown by default) leverages historical, live and predictive traffic data; while the Live Traffic sublayer is calculated from just the live and predictive traffic data only. A color coded traffic map can be requested for the current time and any time in the future. A map for a future request might be used for planning purposes. The map also includes dynamic traffic incidents showing the location of accidents, construction, closures and other issues that could potentially impact the flow of traffic. Traffic incidents are commonly used to provide context for routing, navigation and field operations. Incidents are not features; they cannot be exported and stored for later use or additional analysis. The service works globally and can be used to visualize traffic speeds and incidents in many countries. Check the service coverage web map to determine availability in your area of interest. In the coverage map, the countries color coded in dark green support visualizing live traffic. The support for traffic incidents can be determined by identifying a country. For detailed information on this service, including a data coverage map, visit the directions and routing documentation and ArcGIS Help.

In March 2024, close to 4.4 billion unique global visitors had visited Wikipedia.org, slightly down from 4.4 billion visitors since August of the same year. Wikipedia is a free online encyclopedia with articles generated by volunteers worldwide. The platform is hosted by the Wikimedia Foundation.

Average Annual Daily Traffic data for use with GIS mapping software, databases, and web applications are from Caliper Corporation and contain data on the total volume of vehicle traffic on a highway or road for a year divided by 365 days.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

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The Database, sourced through multiple sources and validated using proprietary methods on an ongoing basis, is highly customizable. It contains parameters such as employee size, job title, domain, industry, Technography, Ad spends, Funding data, and more, which can be tailored to create segments that perfectly align with your targeting needs. That is exactly why our Database is perfect for licensing!

FAQs

1. Can licensed data be resold or redistributed? Answer: No, The customer shall not, directly or indirectly, sell, distribute, license, or otherwise make available the licensed data to any third party that intends to resell, sublicense, or redistribute the data. The Customer must take reasonable steps to ensure that any recipient of the licensed data is using it for internal purposes only and not for resale or redistribution. Any breach of this provision shall be considered a material breach of this Order Form and may result in the immediate termination of the Customer's rights under this agreement, as well as any applicable remedies available under law.

2. What is the duration of the data license and usage terms? Answer: The data license is valid for 12 months (1 year) for unlimited usage. Customers also have the option to license the data for multiple years. At the end of the first year, Customers can renew the license to maintain continued access.

3. What happens if the customer misuses the data? Answer: The data can be used without limits for a period of one year or multiple years (depending on the contract tenure); however, Thomson Data actively monitors its usage. If any unusual activity is detected, Thomson Data reserves the right to terminate the account.

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At Echo, our dedication to data curation is unmatched; we focus on providing our clients with an in-depth picture of a physical location based on activity in and around the point of interest (POI) over time. Our dataset empowers you to explore the cross-shopping patterns from your visitors by allowing you to dig deeper into consumer profiles, eliminate gaps in your trade area and discover untapped sites of action.

This sample of our Market Analysis solution helps you determine the geographical reach of your store or facility based on the brands or categories most visited by consumers who visit your specific POI. This empowers your location strategy. This particular dataset is for Europe.

Additional Information:

• Understand the actual movement patterns of consumers without using PII data, gaining a 360-degree consumer view. Complement your online behavior knowledge with actual offline actions, and better attribute intent based on real-world behaviors.
• Echo collects, cleans and updates its footfall on a daily basis. Normalization of the data occurs on a monthly basis.
• We provide data aggregation on a weekly, monthly and quarterly basis.

• Information about our country offering and data schema can be found here:

  1) Data Schema: https://docs.echo-analytics.com/activity/data-schema 2) Country Availability: https://docs.echo-analytics.com/activity/country-coverage 3) Methodology: https://docs.echo-analytics.com/activity/methodology

  Echo's commitment to customer service is evident in our exceptional data quality and dedicated team, providing 360° support throughout your location intelligence journey. We handle the complex tasks to deliver analysis-ready datasets to you.

Business Needs: - Site Selection and Lease Renegotiation: Leverage foot traffic data for optimal site selection and advantageous lease renegotiations. This approach enables you to pinpoint ideal store locations and secure lease terms that align with business objectives, optimizing operational efficiency and cost-effectiveness.

-Market Intelligence: Outsmart your competition by understanding competitor foot traffic trends, allowing you to identify growth opportunities and gain a competitive advantage. Analyze regional consumer behaviors and preferences to pinpoint new markets and assess the competitive landscape for strategic expansion.

The population share with mobile internet access in North America was forecast to increase between 2024 and 2029 by in total 2.9 percentage points. This overall increase does not happen continuously, notably not in 2028 and 2029. The mobile internet penetration is estimated to amount to 84.21 percent in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the population share with mobile internet access in countries like Caribbean and Europe.

You can also access an API version of this dataset.

TMS

(traffic monitoring system) daily-updated traffic counts API

Important note: due to the size of this dataset, you won't be able to open it fully in Excel. Use notepad / R / any software package which can open more than a million rows.

Data reuse caveats: as per license.

Data quality

statement: please read the accompanying user manual, explaining:

how

 this data is collected identification 

 of count stations traffic 

 monitoring technology monitoring 

 hierarchy and conventions typical 

 survey specification data 

 calculation TMS 

 operation. 

Traffic

monitoring for state highways: user manual

[PDF 465 KB]

The data is at daily granularity. However, the actual update

frequency of the data depends on the contract the site falls within. For telemetry

sites it's once a week on a Wednesday. Some regional sites are fortnightly, and

some monthly or quarterly. Some are only 4 weeks a year, with timing depending

on contractors’ programme of work.

Data quality caveats: you must use this data in

conjunction with the user manual and the following caveats.

The

 road sensors used in data collection are subject to both technical errors and 

 environmental interference.Data 

 is compiled from a variety of sources. Accuracy may vary and the data 

 should only be used as a guide.As 

 not all road sections are monitored, a direct calculation of Vehicle 

 Kilometres Travelled (VKT) for a region is not possible.Data 

 is sourced from Waka Kotahi New Zealand Transport Agency TMS data.For 

 sites that use dual loops classification is by length. Vehicles with a length of less than 5.5m are 

 classed as light vehicles. Vehicles over 11m long are classed as heavy 

 vehicles. Vehicles between 5.5 and 11m are split 50:50 into light and 

 heavy.In September 2022, the National Telemetry contract was handed to a new contractor. During the handover process, due to some missing documents and aged technology, 40 of the 96 national telemetry traffic count sites went offline. Current contractor has continued to upload data from all active sites and have gradually worked to bring most offline sites back online. Please note and account for possible gaps in data from National Telemetry Sites. 

The NZTA Vehicle

Classification Relationships diagram below shows the length classification (typically dual loops) and axle classification (typically pneumatic tube counts),

and how these map to the Monetised benefits and costs manual, table A37,

page 254.

Monetised benefits and costs manual [PDF 9 MB]

For the full TMS

classification schema see Appendix A of the traffic counting manual vehicle

classification scheme (NZTA 2011), below.

Traffic monitoring for state highways: user manual [PDF 465 KB]

State highway traffic monitoring (map)

State highway traffic monitoring sites

When asked about "Attitudes towards the internet", most Mexican respondents pick "It is important to me to have mobile internet access in any place at any time" as an answer. 55 percent did so in our online survey in 2024. Looking to gain valuable insights about users of internet providers worldwide? Check out our

Switzerland is leading the ranking by population share with mobile internet access , recording 95.06 percent. Following closely behind is Ukraine with 95.06 percent, while Moldova is trailing the ranking with 46.83 percent, resulting in a difference of 48.23 percentage points to the ranking leader, Switzerland. The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

When asked about "Attitudes towards the internet", most Chinese respondents pick "It is important to me to have mobile internet access in any place at any time" as an answer. 49 percent did so in our online survey in 2024. Looking to gain valuable insights about users of internet providers worldwide? Check out our

When asked about "Attitudes towards the internet", most Japanese respondents pick "I could no longer imagine my everyday life without the internet" as an answer. 56 percent did so in our online survey in 2024. Looking to gain valuable insights about users of internet providers worldwide? Check out our

The global number of internet users in was forecast to continuously increase between 2024 and 2029 by in total 1.3 billion users (+23.66 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 7 billion users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like the Americas and Asia.

When asked about "Attitudes towards the internet", most Australian respondents pick "It is important to me to have mobile internet access in any place at any time" as an answer. 53 percent did so in our online survey in 2024. Looking to gain valuable insights about users of internet providers worldwide? Check out our

Online conversion rates of e-commerce sites were the highest in the food & beverage sector, at 3.1 percent in the fourth quarter of 2024. Beauty & skincare followed, with a three percent conversion rate. For comparison, the average conversion rate of e-commerce sites across all selected sectors stood at just over two percent. How does conversion vary by region and device? The conversion rate, which indicates the proportion of visits to e-commerce websites that result in purchases, varies by country and region. For instance, since at least 2023, e-commerce sites have consistently recorded higher conversion rates among shoppers in Great Britain compared to those in the United States and other global regions. Furthermore, despite the increasing prevalence of mobile shopping worldwide, conversions remain more pronounced on larger screens such as tablets and desktops. Online shopping cart abandonment on the rise Recently, the rate at which consumers abandon their online shopping carts has been gradually rising to more than 70 percent in 2024, showing a higher difficulty for e-commerce sites to convert website traffic into purchases. By the end of that year, food and beverage was one of the product categories with the lowest online cart abandonment rate, confirming the sector’s relatively high conversion rate. In the United States, the primary reason why customers abandoned their shopping carts is that extra costs such as shipping, tax, and service fees were too high at checkout.

The total amount of data created, captured, copied, and consumed globally is forecast to increase rapidly, reaching 149 zettabytes in 2024. Over the next five years up to 2028, global data creation is projected to grow to more than 394 zettabytes. In 2020, the amount of data created and replicated reached a new high. The growth was higher than previously expected, caused by the increased demand due to the COVID-19 pandemic, as more people worked and learned from home and used home entertainment options more often. Storage capacity also growing Only a small percentage of this newly created data is kept though, as just two percent of the data produced and consumed in 2020 was saved and retained into 2021. In line with the strong growth of the data volume, the installed base of storage capacity is forecast to increase, growing at a compound annual growth rate of 19.2 percent over the forecast period from 2020 to 2025. In 2020, the installed base of storage capacity reached 6.7 zettabytes.