According to Cognitive Market Research, the global TV analytics market size is USD 3815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 18.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 1526.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 1144.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 877.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.2% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 190.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.6% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 76.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.9% from 2024 to 2031.
The on-premise segment is set to rise as on-premise solutions for OTT platforms are reasonably cost-effective regarding equipment composition and cabling infrastructure. Additionally, under this model, viewers are authorized to determine the type of content, which results in more control.
The TV analytics market is driven by the growing consumer need for digital original series, and the growing trend of subscription-on-video demand (SVoD) platforms has further fuelled industry expansion. Significant demand for numerous genres and plays available on over-the-top (OTT) platforms such as Netflix and Amazon are contributing toward market development.

Integration of Advanced Technologies to Provide Viable Market Output

The TV analytics market is rapidly evolving with the integration of advanced technologies. Innovations such as AI-driven content recognition, real-time data processing, and machine learning algorithms transform how broadcasters and advertisers analyze audience behavior and content performance. These technologies enable precise targeting, personalized recommendations, and insightful audience insights, revolutionizing advertising strategies and content creation. As the industry embraces these advancements, it fosters more efficient decision-making processes and enhances the overall viewer experience, driving the evolution of television analytics.

For instance, in July 2022, MiQ launched its groundbreaking analytics and measurement capacity for cross-channel YouTube and TV campaigns in the UK. The creative solution bridges the intermission between the two channels. By connecting these often-disparate datasets, brands can reach almost 100% of their target viewers on YouTube and calculate reach deterministically across these channels.

(Source:https://www.wearemiq.com/press-releases/miqs-youtube-and-tv-analytics-capability-officially-lands-in-the-uk/ )

Increasing Digitalization and Shifting Viewer Preference to Propel Market Growth

The TV analytics market is experiencing significant growth due to increasing digitalization and shifting viewer preferences. As more viewers consume content across various digital platforms, there's a heightened need for data-driven insights into audience behavior and content performance. With the expansion of streaming assistance and on-demand viewing, traditional TV networks and advertisers are investing in analytics tools to understand viewer engagement, demographics, and content consumption patterns. This trend underscores the critical role of analytics in optimizing content strategies and advertising campaigns amidst evolving viewer dynamics.

For instance, in December 2022, TV analytics firm TVSquared launched its cross-platform measurement and attribution platform for all types of TV, ADvantage XP, in the UK and Germany. The scalable solution brings continuous and impression-based measurement of ad exposure and outcomes to TV campaigns across linear, streaming, and addressable TV.

(Source:https://www.marketingtechnews.net/news/2021/nov/02/tvsquared-launches-cross-platform-analytics-solution-in-uk-and-germany/ )

Complexity of Measuring Viewership across Multiple Platforms to Restrict Market Growth

The TV analytics market faces challenges in measuring viewership across multiple platforms due to the proliferation of streaming services, DVR, an...

Two thirds of eSports content watched in 2023 was content from official channels. Meanwhile, user-generated content accounted for one third of eSports viewership in the same year.

The number of U.S. viewers streaming the Super Bowl in 2025 jumped to nearly 40 million, up from about 25.6 million streaming viewers recorded in the previous year. By comparison, over 127 million people watched the game via their TV networks.

This sample covers forecast grade TV viewership data. PredictHQ’s Live TV Events data includes the seven top US leagues: NFL, NBA, NHL, MLB, D1 NCAA Basketball, D1 NCAA Football, and MLS. The data also includes the top 100 sports games based on viewership that includes golf tournaments and boxing matches by county level. Filter by city or county to access relevant data rather than by broad designated market areas (DMAs) used by other providers.

Customers can use televised sports viewership data to anticipate where demand for their products will be highest, and plan accordingly. Insight into high-viewership sports games combined with an understanding of how these events historically impact them unlocks the ability for these businesses to: 1) Better align inventory levels with local demand levels to process the influx of orders 2) Staff enough drivers to meet increased demand for deliveries and 3) Better mobilize drivers to ensure fast delivery times. For example, pizza deliveries may skyrocket during football games and having insight into the counties or locations that will be impacted by this demand most depending on the teams playing is key.

Location: California Visibility Window: 1 month period (July 2023) Categories: Live TV Events Viewership Features Data

Fields Included: - phq_viewership_sports_american_football_stats_count - phq_viewership_sports_american_football_stats_sum - phq_viewership_sports_american_football_stats_min - phq_viewership_sports_american_football_stats_avg - phq_viewership_sports_baseball_stats_count - phq_viewership_sports_baseball_stats_sum - phq_viewership_sports_baseball_stats_min - phq_viewership_sports_baseball_stats_max - phq_viewership_sports_baseball_stats_avg - phq_viewership_sports_basketball_stats_count - phq_viewership_sports_basketball_stats_sum - phq_viewership_sports_basketball_stats_min - phq_viewership_sports_basketball_stats_max - phq_viewership_sports_basketball_stats_avg - phq_viewership_sports_ice_hockey_stats_count - phq_viewership_sports_ice_hockey_stats_sum - phq_viewership_sports_ice_hockey_stats_min - phq_viewership_sports_ice_hockey_stats_max - phq_viewership_sports_ice_hockey_stats_avg - phq_viewership_sports_soccer_stats_count - phq_viewership_sports_soccer_stats_sum - phq_viewership_sports_soccer_stats_min - phq_viewership_sports_soccer_stats_max - phq_viewership_sports_soccer_stats_avg

Data quality: PredictHQ's data quality is one of its key strengths: 1) We have developed a set of Quality Standards for Processing Demand Causal Factors (QSPD), which are used to define the criteria for high-quality event data. By following these standards, PredictHQ ensures that their data meets the highest levels of quality. 2) We use more than 450 data sources to collect event data, including public records, social media, and ticketing websites. 3) We have built thousands of machine learning models that standardize, verify, enrich, and rank every single event. 4) On average we process 28 million events and 422,000 entities every day 5) We track the quality of our data over time and make improvements as needed.

About PredictHQ: PredictHQ is the world’s first and only company that provides the missing context for the biggest external factor that impacts businesses demand – events. PredictHQ’s intelligent data of verified global events enables businesses to forecast shifts in demand from events to be able to adjust their inventory, make changes to labor, dynamically price and operate more efficiently. Think conferences, sports games, college graduations, floods, and more. PredictHQ brings all events into one place, combines it with world-first tools and intelligence to allow organizations to better predict and respond to changing customer demand created by events in an easy, reliable, and scalable way. We meet customers exactly where they are, ensuring they can access our data the way that suits them best.

Learn more about PredictHQ's real-world event data by visiting our Developer and Data Science Documentation: https://docs.predicthq.com/ Or from our website: https://www.predicthq.com/features/live-tv-events

Keywords: attended events, attendance, sports, festivals, expos, conferences, concerts, performing arts, community, polygon, consumer spending, predicted spend, location information, demand intelligence, financial data, venue location, accommodation, transportation, restaurant, demand intelligence, event intelligence, event categorisation, business insights, event tracking, historical event data, even impact analysis, event-driven decisions, predictive analytics,

In 2021, data on global digital video viewership revealed that in 2020 there were over three billion internet users of any age who watched streaming or downloaded video via any device at least once per month. This figure is projected to increase annually and reach nearly 3.5 billion by the year 2023.

The data was collected from the famous cookery Youtube channels in India. The major focus was to collect the viewers' comments in Hinglish languages. The datasets are taken from top 2 Indian cooking channel named Nisha Madhulika channel and Kabita’s Kitchen channel.

Both the datasets comments are divided into seven categories:-

Label 1- Gratitude

Label 2- About the recipe

Label 3- About the video

Label 4- Praising

Label 5- Hybrid

Label 6- Undefined

Label 7- Suggestions and queries

All the labelling has been done manually.

Nisha Madhulika dataset:

Dataset characteristics: Multivariate

Number of instances: 4900

Area: Cooking

Attribute characteristics: Real

Number of attributes: 3

Date donated: March, 2019

Associate tasks: Classification

Missing values: Null

Kabita Kitchen dataset:

Dataset characteristics: Multivariate

Number of instances: 4900

Area: Cooking

Attribute characteristics: Real

Number of attributes: 3

Date donated: March, 2019

Associate tasks: Classification

Missing values: Null

There are two separate datasets file of each channel named as preprocessing and main file .

The files with preprocessing names are generated after doing the preprocessing and exploratory data analysis on both the datasets. This file includes:

• Id
• Comment text
• Labels

• Count of stop-words
• Uppercase words
• Hashtags
• Word count
• Char count
• Average words
• Numeric

The main file includes:

• Id
• comment text
• Labels

Please cite the paper

https://www.mdpi.com/2504-2289/3/3/37

MDPI and ACS Style

Kaur, G.; Kaushik, A.; Sharma, S. Cooking Is Creating Emotion: A Study on Hinglish Sentiments of Youtube Cookery Channels Using Semi-Supervised Approach. Big Data Cogn. Comput. 2019, 3, 37.

Overview

Streaming Services Statistics: Streaming services have transformed the entertainment landscape, revolutionizing how people consume content.

The advent of high-speed internet and the proliferation of smart devices have fueled the growth of these platforms, offering a wide array of movies, TV shows, music, and more, at the viewers' convenience.

This introduction provides an overview of key statistics that shed light on the impact, trends, and challenges within the streaming industry.

The games of the 2024 World Series, in which the Los Angeles Dodgers achieved a five-game series win over the New York Yankees, were watched by an average of 14.34 million viewers. This marked the Dodgers' eighth World Series title in franchise history.

The global TV analytics market size is projected to expand at a considerable CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the growing demand for advanced analytical tools for digital performance.

Analytics TV, also known as TV tracking, refers to the process of assessing the performance of a TV ad on digital platforms. Using the technology, it can easily track numerous activities such as traffic of a website, frequency of mobile app download, and calls to service centers. In precise, analytics TV involves several processes of collecting, evaluating, and interpreting of data associated with the digital platforms for ensuring an effective communicating system of the services. It provides high accuracy in the examination of audience choice, which allows TV operators to understand effective engagement levels, audience satisfaction, and potential ability for individual advertisements. Moreover, the rising trend of subscription on Video Demand platforms has further pushed the performance of the TV programs and high access of Over the Top platforms increasing Amazon and Netflix are contributing toward market development.

Market Trends, Drivers, Restraints, and Opportunities

• Increasing shift in viewers’ preference for unique content and highly entertainment TV programs is a pivotal role in the market expansion.


• Constant pressure to improve programs by operators to offer the best content and draw attention of audience presents a key driver of the market.


• Rising need to reach the target audience and communicate efficiently while ensuring the better visibility has led to increasing demand for a high assuming of TV analytics in the advertising part.


• High cost of analytical solutions and requirement of constant upgrade of the solutions act as major hurdles of the market.


• Increasing inve

The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by 127.7 million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of six each. The Patriots have also appeared in the National Football League’s annual championship game a record 11 times, thereby topping the list for Super Bowl appearances.

The global sports social media platform market is experiencing robust growth, projected to reach $889 million in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 16.0% from 2025 to 2033. This significant expansion is fueled by several key drivers. The increasing popularity of sports globally, coupled with the rise of mobile usage and readily accessible high-speed internet, creates a fertile ground for engagement with sports-focused social media platforms. Furthermore, the platforms' ability to foster community interaction, offer live updates, and provide exclusive content caters to the demands of passionate sports fans seeking immersive experiences. The integration of advanced features like live streaming, interactive polls, and gamified experiences further enhances user engagement and drives market expansion. Demographics play a significant role, with the 18-24 and 25-34 age groups currently representing a substantial user base. However, the market’s expansion into older demographics presents a significant opportunity for future growth. The competitive landscape, featuring established players like Meta Platforms, Twitter, and YouTube alongside specialized platforms like Strava and Hupu, ensures a dynamic market with continuous innovation. Challenges also exist. Maintaining user engagement in a saturated digital media landscape demands constant innovation and effective content strategies. Competition for advertising revenue and the need to address concerns around data privacy and misinformation are ongoing hurdles. Geographical variations in internet penetration and mobile adoption also impact market growth, with regions like North America and Asia-Pacific currently leading the market, and potential for significant expansion across Africa and South America. Despite these challenges, the underlying trends of increasing sports viewership, technological advancements, and evolving social media habits point to sustained growth in the sports social media platform market throughout the forecast period. The market's segmentation by age and platform type allows companies to target specific niche audiences for enhanced marketing efficiency and revenue generation.

In 2023, around 95.5 million people in the U.S. watched live sports on digital platforms, outpacing the number of traditional pay TV sports viewers for the first time. While the digital sports viewership is forecast to continue to grow in the upcoming years, traditional television is becoming increasingly unpopular to watch this kind of content.

In 2025, around 19.7 million Americans watched the Academy Awards ceremony. Oscars viewership fluctuates year by year, however, the last time the ceremony drew in a U.S. audience of more than 40 million was back in 2014. The figure recorded in 2021 was the lowest yet, and marked a drop-off of over 50 percent from the 2020 audience. Coverage of the Academy Awards Viewership of awards ceremonies can depend on multiple factors, ranging from personal preferences to overall interest in nominees, as well as how much coverage is devoted to the ceremony before and during its broadcast. Interest in upcoming events in the media industry is often generated via social media, which can be extremely effective in generating discussions, interactions, and general awareness. In 2018, the Academy Awards were mentioned 2.5 million times on social media during the ceremony, and have also proved to be some of the most popular TV specials on Twitter in recent years. Conversely, a survey held in early 2019 revealed that 19 percent of U.S. adults had not come across any news coverage for the 2019 Academy Awards at all.

How adults in Scotland rate their local neighbourhood as a place to live, from the Scottish Household Survey (SHS)

During a February 2025 survey in the United States, it was revealed that almost half of respondents watched the Super Bowl with one or two other people. Meanwhile, seven percent of respondents watched the championship game in a group of ten or more.

Comparison of Artificial Analysis Intelligence Index vs. Output Speed (Output Tokens per Second) by Model

The 2024 Women's National Basketball Association (WNBA) regular season games were watched by an average of 657 thousand viewers across media platforms in the United States. This was a significant increase from the previous year and made the 2024 season the league’s highest-viewed regular season in the last 24 years.

World of Warcraft is an online multiplayer role-playing video game developed by Blizzard Entertainment. It is the fourth game in the medieval-fantasy Warcraft universe, introduced by Warcraft: Orcs and Humans in 1994. World of Warcraft events on the video streaming service Twitch were watched by an average of 77,300 viewers in January 2025.

The League of Legends 2024 World Championship broke a number of viewership records. The tournament laid claim to the title of the most watched Sports tournament of all time, with 6.94 million peak concurrent users watching the Grand Final between T1 and BLG.

In 2024, Super Bowl LVII between the Kansas City Chiefs and the San Francisco 49ers achieved a TV rating of 42.1, up from the all-time low of 36.9 two years prior. In total, the number of Super Bowl viewers exceeded a record 123 million in 2024.