Vinted, a Lithuanian C2C e-commerce platform specializing in secondhand fashion, experienced remarkable growth in revenue, reaching over *** million euros in 2024. This represents a **-percent increase compared to the previous year. The surge in earnings has positioned Vinted as a major player in the global e-commerce industry, reflecting the increasing consumer preference toward sustainable and secondhand apparel. Vinted in the European e-commerce landscape Vinted’s popularity went far beyond Lithuania and the Baltics, with the most app downloads recorded in the United Kingdom, Italy, and Poland. In 2023, the app was installed over *** million times in the United Kingdom. Furthermore, the online marketplace achieved a **-percent brand awareness among German secondhand apparel online shop users, with ** percent of them actively using the platform. Moreover, the brand boasts a high customer loyalty rate, with ** percent of its customers in Germany displaying a strong inclination to use Vinted again. Company metrics Vinted recorded substantial growth in gross merchandise volume (GMV), which surged from around *** million U.S. dollars in 2018 to over **** billion U.S. dollars by 2023, demonstrating the platform’s ability to cater to a large consumer base across the globe. The company’s marketing initiatives have contributed to the success, and in 2024, Vinted's digital retail media advertising revenue in Europe was forecast to reach ** million U.S. dollars. In 2023, Vinted had a monthly average of ***** employees, almost double the 2021’s figure.

In 2023, advertising revenue generated by Vinted with its retail media business in Europe stood at ** million U.S. dollars. A year earlier, it amounted to ** million dollars, which constitutes an annual growth of roughly ** percent. Vinted owns one of the largest retail media networks in Europe.

Vinted was the leading online second-hand clothing retailer in Germany as of 2023, generating revenues of over 596.3 million euros. Other leading retailers on the market included Sellpy (owned by H&M) and Momox.

France contributed the largest portion of Vinted's gross merchandise volume (GMV) in 2023. Approximately **** percent of the total GMV came from France. With a GMV share of nearly **** percent, the United Kingdom took second place, followed closely by Germany at **** percent.

Vinted Go, UAB financial data: profit, annual turnover, paid taxes, sales revenue, equity, assets (long-term and short-term), profitability indicators.

Vinted, UAB financial data: profit, annual turnover, paid taxes, sales revenue, equity, assets (long-term and short-term), profitability indicators.

Vinted witnessed an impressive growth in its gross merchandise volume (GMV) in recent years. Globally, the GMV of the Vilnius-based online marketplace increased from around *** million U.S. dollars in 2018 to more than ****billion U.S. dollars by 2023.

The rise of Vinted Vinted, hailing from Lithuania, quickly gained popularity across Europe as an online platform for secondhand fashion. The rapid rise of Vinted was fueled by a robust community model, strong word-of-mouth growth, and the appeal of affordable, sustainable clothing for consumers all over Europe. In 2023, the company generated nearly *** million euros in revenue. The surge of sustainable fashion

Europeans have increasingly embraced secondhand fashion for several reasons. Environmental awareness plays a major role, as more people are conscious of the environmental impacts of fast fashion and seek sustainable choices. Additionally, economic challenges in recent years have also pushed consumers toward cheaper purchases, adding to the popularity of secondhand fashion and bringing a revenue of over ** billion U.S. dollars for the secondhand fashion e-commerce segment in 2023.

Vinted Systems, UAB financial data: profit, annual turnover, paid taxes, sales revenue, equity, assets (long-term and short-term), profitability indicators.

The eCommerce activity of Vinted Canada, Ltd. amounted to US$49m in 2024. Learn more about their online business including detailed eCommerce revenue analytics.

Vinted, a Lithuanian consumer-to-consumer (C2C) e-commerce platform specializing in secondhand fashion, employed ***** people on average monthly as of the end of 2023. The company's revenue grew by ** percent between 2022 and 2023.

Zalando has emerged as the dominant force in Italy's fashion e-commerce landscape, attracting nearly 4 million unique monthly visitors in 2024. This German marketplace's success highlights the growing trend of online fashion shopping in Italy, with international platforms gaining significant traction. Vinted and Shein follow as the second and third most popular sites, showcasing the diversity of options available to Italian consumers. Shifting consumer behaviors and payment preferences The popularity of fashion e-commerce in Italy is accompanied by evolving payment habits. Buy Now, Pay Later (BNPL) options are gaining traction, particularly among consumers aged 35 to 44 years old, with 38% of Millennials willing to delay payments for online fashion purchases in 2023. Market growth In Italy, the fashion e-commerce market is poised for substantial growth, with revenue projected to increase by 80 percent between 2024 and 2029. The market is forecast to generate revenue worth 39.61 billion U.S. dollars by 2029.

The Apparel Re-Commerce Market is likely to hold the global market at a moderate CAGR of ~24.6% during the forecast period. The global market holds a forecasted revenue of ~US$ 72.12 Billion in 2022 and is likely to cross ~US$ 652.3 Billion by the end of 2032.

Scope of Report

The second-hand goods store industry has faced various challenges in recent years, including the COVID-19 pandemic, where second-hand goods stores were forced to shut their doors. Second-hand sales tanked over 2020-21 due to lockdowns and stores ceasing operations. The cost of living crisis since 2022-23 has both aided and hindered the industry. More people are willing to shop for second-hand goods but more people have listed their unwanted goods on sites like Vinted and Depop to make money off their unwanted clothes, creating competition for the industry. Industry revenue is set to balloon at a compound annual rate of 10.1% over the five years through 2025-26 to £3.6 billion. Second-hand goods are becoming more popular as consumers see greater value in sustainability and save money on their wardrobes. The biggest talking point is the surge in sales of second-hand goods online, with many people feeling the effects of the cost-of-living crisis and the increased accessibility to sell items online. This can be detrimental to the second-hand goods stores industry as it means fewer donations, less stock for the shelves and more competition. Second-hand goods stores have reacted to adapt to this by increasing their online presence by selling items online on their own platform or others like eBay. In 2025-26, sales are set to benefit from more customers switching to second-hand purchases, with revenue expected to inch upward by 0.7%, while the average profit margin is set to edge upwards as retail sales of second-hand goods are expected to grow. Revenue for second-hand stores is forecast to climb at a compound annual rate of 1.3% over the five years to 2030-31 to £3.9 billion. Consumers will keep returning to second-hand shops to save the planet and keep up with the trends. Shopping for pre-loved items will only get bigger as Gen Z incomes increase over time and stake their claim as the biggest market for second-hand stores.

More Italian smartphones use Android as an operating system than any other operating system, well ahead of iOS. As of Mar 2023, almost 78 percent of Italian smartphones run on Android, ahead of the 22 percent running on iOS.

Manufacturer shares in Europe

Statistics covering the market shares by operating system tend to show Android in a commanding position, simply due to the sheer number of manufacturers creating android devices. At the European level, the market share held by Apple, and the largest two manufacturers of Android-based devices, are more even. During the first quarter of 2021, 37 percent of devices shipped in Europe were Samsung devices, 24 percent were Apple devices, and 19 percent were Xiaomi devices. Shipments of Huawei devices have been significantly reduced following restrictions on the relationship between themselves and Google.

Google Play Store activity in Italy   

Figures covering downloads from the Google Play Store, the app marketplace for Android devices, provide insight into how Android devices are used in Italy. As of April 2021, the second-hand fashion app Vinted was the app Italians downloaded the most, registering almost 653 thousand downloads. Other popular apps included Crash Bandicoot and Telegram as well as other gaming and shopping apps. Coin Master generated more revenue than any other app during April 2021, bringing in close to 7.3 million U.S. dollars . In fact, all the highest-grossing apps in Italy that month were gaming apps.

The revenue of the second-hand e-commerce, otherwise known as recommerce, market worldwide was forecast to continuously increase between 2024 and 2029. The industry's revenue is estimated to reach 448 billion U.S. dollars in 2029.

The most popular platforms The most popular places for consumers around the world to shop second-hand are marketplaces. According to a survey conducted in 2023, 23 percent of online second-hand shoppers globally preferred the leading online marketplaces as their go-to for sourcing second-hand goods on the internet. Simultaneously, the most downloaded consumer-to-consumer apps worldwide were Mercado Libre, eBay, Vinted, OLX, and Mercari.

What shoppers buy second-hand While in 2024, the electronics revenue of second-hand e-commerce was higher than that of fashion, most consumers cite apparel as their top purchased category when it comes to second-hand shopping. Clothing was the most common second-hand purchase, both online and offline, in the United States, Brazil, and the United Kingdom in 2024.

In December 2023, vinted.fr was the most visited website for fashion and apparel products in France, as it accounted for ***** percent of total desktop traffic to fashion sites in the country. The second-hand C2C e-commerce site was followed by the marketplace zalando.fr, with *** percent of visits. The rise of Vinted Headquartered in Vilnius, Lithuania, Vinted was founded in 2008 as a C2C e-commerce marketplace for buying and selling secondhand items online. Since then, the company experienced a meteoric rise in popularity particularly after the cost-of-living crisis that started in 2022. In the last six years only, Vinted increased its revenue figures by a whopping *** percent, from a mere *** million euros in 2017 to more than *** million euros in 2023. Vinted takes over Europe In 2019, Vinted became Lithuania’s very first tech unicorn. As if that was not a sufficient feat, the C2C e-commerce platform went on to take over the rest of the European continent, topping or featuring in the top ***** ranking of the most downloaded fashion and beauty apps in all the major e-commerce markets in Europe in 2023, most notably the United Kingdom and Sweden.

Ce graphique montre le chiffre d'affaires de l'entreprise de vente C2C de vêtements d'occasion en ligne, Vinted dans le monde entre 2017 et 2023. Les revenus de l'entreprise ont fortement augmenté sur la période étudiée et ont atteint presque *** millions d'euros en 2023.

As of March 2025, the leading consumer-to-consumer (C2C) app worldwide was Mercado Libre, with around ** million downloads on the Apple App Store and Google Play Store. Vinted ranked second with around **** million app downloads. Ebay followed also at around **** million app downloads. Mercado Libre's growing success Mercado Libre is an Argentine-born online auction marketplace, which operates in ** countries in South and Central America. The marketplace has enjoyed great success in recent years, with its revenue growing three-fold since 2020, reaching over ** billion U.S. dollars in 2023. This resulted in the company being named one of the fastest-growing e-commerce companies by revenue worldwide in 2023. That same year, the Mercado Libre website saw a record number of active users, reaching roughly *** million users. Despite the marketplace's dominance in Latin America, it continues to contend for market share against formidable rivals, such as the e-commerce giant Amazon. Shoppers mainly want to score a bargain Although second-hand shopping is significantly more environmentally friendly than purchasing new merchandise, lower prices still serve as the primary motivator for consumers towards C2C shopping. According to a recent consumer survey in France, nearly ** percent of shoppers opt to buy pre-loved clothing due to its lower prices, while about ** percent do so due to its sustainability. A similar study conducted in the United States found that around ** percent of consumers buy and sell pre-owned items online to get a good deal, and roughly ** percent engage in C2C commerce to avoid higher prices arisen from inflation.