The file contains the names of all YouTube videos that were evaluated in the survey, along with their corresponding access links (for the paper - accessed occurred in March 2020), and the number of shares up to that date.

In the third quarter of 2024, **** percent of the internet users in Brazil stated that they consumed music videos weekly, making it the most popular type of online video content consumed in the country. Comedy, memes, or viral videos ranked second, being watched by around **** percent of the respondents. Tutorials or how-to videos were also popular among almost ** percent of the country's online audience.

The file contains the data collection used for the Conjoint Analysis - Study 2 of the article. If you want the same data in SAV I can provide it.

In 2022, TikTok generated ************ U.S. dollars in advertising revenue. This figure is expected to double by 2024 and more nearly quadruple by 2026. TikTok marketers are digging into their pockets TikTok was the most downloaded mobile app worldwide in 2021, and the massive appeal of the short-form video platform has not gone unnoticed by advertisers. Over the last few years, more brands have started leveraging TikTok’s impressive reach and engagement figures to boost brand awareness and foster relationships with young, mostly Gen Z, customers. And even though the new kid on the block cannot yet match Facebook’s advertising revenues, it is becoming more appealing each year. As of 2021, TikTok’s revenue in the U.S. amounted to *********** U.S. dollars, which translated to roughly *** percent of total digital ad spending in the country. This share is expected to increase steadily over the next few years. Brands on TikTok Advertising on TikTok can open many doors for companies, especially those wanting to reach young (and previously hard to target) audiences. Videos posted on the app can go viral overnight and reach millions of online users, which is something that other social media apps are unable to deliver. In 2021, Netflix was the most talked about brand on TikTok, with more than ************ influencers mentioning it. In addition to posting videos and teasers for their upcoming releases, the streaming giant frequently partners with creators and launches challenges on the app.

Advertising agencies have benefitted from rising consumer spending, corporate profit and per capita disposable income. Despite the outbreak of COVID-19 and falling advertising expenditure in 2020, as corporate profit returned in the following years, agencies were able to capitalize on an explosion of pent-up demand as businesses targeted a consumer base with growing disposable income. As traditional media advertising expenditures decline, digital ad spending has captured the spotlight. Consumer behavior, increasingly leaning towards online platforms and mobile devices, has reshaped advertising strategies, pushing agencies to focus on digital-first approaches. Industry-wide revenue has been growing at a CAGR of 3.6% over the past five years and is expected to total $78.2 billion in 2025, when revenue will jump by an estimated 1.6% and profit will inch forward to 8.7%. The industry has benefited from the growth of digital media, encouraging investment in online ads. The pivot towards digital, hastened by the pandemic, saw businesses diverting budgets from traditional media to more agile and nuanced digital platforms. The rising demand for digital services motivated more companies to invest in advertising since audiences are more fragmented now than ever. A more fragmented audience requires clients to purchase advertising space on an increasing number and types of platforms to achieve a wide-reaching message. Increased data analytics and programmatic buying proficiency enable agencies to craft more targeted, measurable campaigns. Companies like Omnicom have adopted aggressive acquisition strategies to fortify their digital capabilities. In the future, advertising agencies will continue to enjoy growth, driven by solid increases in advertising expenditure. As companies adapt to benefits from the development of digital platforms, clients will seek integrated marketing solutions that combine multiple media platforms, resulting in a greater need for advertising agencies. New forms of advertising will continue to promote growth. With the dominance of mobile advertising and the prominence of connected TV due to cord-cutting trends, agencies are set to delve deeper into emerging video formats and artificial intelligence. Viral marketing will keep profit stable for advertising agencies since there are minimal costs once the advertisement is online. Privacy concerns and regulatory shifts, such as third-party cookie deprecation, will push agencies towards more privacy-centric ad models, with first-party data becoming crucial. Despite these challenges, the industry is poised for growth, driven by burgeoning corporate ad budgets and per capita disposable income. Industry revenue is forecast to mount at a CAGR of 2.6% through the end of 2029 to total $88.9 billion.

In a 2024 survey, about ** percent of advertisers in China found it challenging to create viral posts or videos. Other common problems in social media marketing were mostly related to key opinion leaders (KOLs), such as influencer fraud and the evaluation of KOL marketing effects.

The B2C live-video commerce platform market is experiencing explosive growth, driven by the increasing popularity of social commerce and the desire for immersive shopping experiences. The convergence of live streaming, e-commerce, and social media has created a powerful new channel for brands to engage consumers and drive sales. While precise market sizing requires specific data points, a reasonable estimate, considering the rapid expansion of related sectors like social commerce and live streaming, suggests a 2025 market value of approximately $50 billion, with a Compound Annual Growth Rate (CAGR) of 25% projected through 2033. This strong growth is fueled by several key drivers: the rise of influencer marketing, the convenience and interactivity of live shopping events, and the ability for brands to build direct relationships with their customers in real-time. Key segments include daily necessities, food and drink, and digital electronics, with pure e-commerce platforms currently holding the largest market share. However, social and e-commerce platforms are rapidly gaining traction, leveraging their extensive user bases to foster viral marketing and quick sales cycles. Geographic growth is not uniform; Asia-Pacific, particularly China and India, are leading the way, but North America and Europe are showing significant growth potential as consumer adoption increases. Challenges include platform security, ensuring product authenticity, and addressing logistical complexities in managing order fulfillment across diverse regions. Furthermore, intense competition amongst numerous established and emerging players necessitates ongoing innovation and strategic partnerships for sustained success. The market's future trajectory depends on several factors. Technological advancements in live streaming technology, the development of more sophisticated analytics tools, and increased mobile penetration in developing markets will all contribute to continued growth. However, the market will also need to address consumer concerns about data privacy and security, and adapt to evolving consumer preferences. Successful players will need to strategically leverage data analytics to personalize the shopping experience, offer unique value propositions, and cultivate strong relationships with their audiences. The integration of augmented reality (AR) and virtual reality (VR) technologies further presents exciting opportunities to enhance the immersive experience, making live-video commerce an even more compelling alternative to traditional e-commerce. This is poised to dramatically reshape the retail landscape in the coming years.

Les jeux de données ici présentés ont été récoltés pour les besoins de nos différents travaux (Roux, 2016, 2018). Le fichier qui les accompagne contient des ressources complémentaires. Il s’agit des outils de récolte et de mesure de ces données. Bibliographie Roux, U. (2016). Communication virale dans la publicité au sein des espaces numériques : approche critique et expérimentale du phénomène (thèse de doctorat, Université de Toulon, Toulon). https://tel.archives-ouvertes.fr/tel-01368883 Roux, U. (2018). Communication virale dans les espaces numériques : effet de la définition de l’image sur la diffusion d’une vidéo publicitaire en ligne. ¿ Interrogations ?, 26. http://www.revue-interrogations.org/Communication-virale-dans-les Roux, U. (2019). Communication virale dans la publicité au sein des espaces numériques : jeux de données. Revue française des sciences de l'information et de la communication, 18. https://journals.openedition.org/rfsic/7784

Snapshot img

Social Networking Market Size 2025-2029

The social networking market size is forecast to increase by USD 312.3 billion, at a CAGR of 21.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing internet penetration worldwide. This expansion is fueled by the rising number of active social media users, enabling businesses to reach a larger audience through digital platforms. However, the market's growth is not without challenges. Privacy concerns are increasingly obstructing market expansion, as users become more conscious of their online data and demand greater control over their information. Social media advertisements, a major revenue source for social networking companies, are gaining traction, creating intense competition among market players. Companies must navigate these challenges by addressing privacy concerns through transparent data handling policies and effective user data protection measures.
Additionally, innovation in advertising formats and targeting strategies will be crucial for businesses to differentiate themselves and maintain a competitive edge. In summary, the market presents both opportunities and challenges, with increasing internet penetration driving growth while privacy concerns and intense competition shaping the strategic landscape. Companies must effectively address these challenges to capitalize on the market's potential and stay ahead of the competition.

What will be the Size of the Social Networking Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic patterns emerging across various sectors. Customer acquisition and sales conversion are key areas of focus, as social CRM and mobile marketing strategies gain traction. User engagement remains a priority, with social listening and social network analysis providing valuable insights. Big data and data analytics play a crucial role in informing business decisions, while media relations and crisis communication strategies adapt to the digital landscape. Influencer marketing and viral marketing campaigns continue to shape consumer behavior, with conversion optimization and organic reach driving growth. Live streaming and user-generated content offer new opportunities for brands to engage with audiences.

Data visualization and machine learning are transforming how businesses analyze and respond to market trends. E-commerce platforms and social commerce are disrupting traditional retail models, with advertising platforms and social media marketing becoming essential tools for businesses. Algorithm updates and link building strategies impact search engine optimization and content strategy. Privacy concerns and network externalities are shaping the platform economics, while network effects drive user growth. Content creation tools and search engine optimization are essential for effective brand building, with public relations and sentiment analysis playing a critical role in reputation management. Video marketing and customer satisfaction are key drivers of brand loyalty, with data security and competitor analysis essential for maintaining a competitive edge.Social media platforms continue to evolve, offering new opportunities for businesses to connect with their audiences and build strong brands.

How is this Social Networking Industry segmented?

The social networking industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Advertising
  In-app purchase
  Paid apps


Distribution Channel

  Google
  Apple
  App Store Distribution


Service

  Communication
  Entertainment
  Socialization
  Marketing
  Customer service


Platform

  Website-based
  Mobile apps
  Hybrid platforms


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The advertising segment is estimated to witness significant growth during the forecast period.

In the dynamic landscape of the market, various entities intertwine to shape its evolution. Big data and machine learning fuel social media analytics, enabling targeted advertising, conversion optimization, and customer satisfaction. Social listening and sentiment analysis inform brand monitoring, reputation management, and crisis communication. Social crm and community management foster customer loyalty and engagement. Mobile marketing, including user-generated content and live streaming, e

The Digital Advertising Agencies industry in the US has been driven by the shift from traditional print advertising to digital advertisements. In particular, strong demand for digital advertising from the retail, financial services, automotive and telecommunication sectors has sustained industry revenue. As more consumers generate website traffic through smartphones and tablets, many businesses have purchased digital advertising services to build brand awareness across multiple screens and platforms. To the industry's benefit, the rise in remote arrangements stemming from the COVID-19 pandemic caused more people to surf the internet while at home and reduced exposure to other forms of advertising. This motivated many companies to change their platforms and switch to digital advertising. Consequently, industry revenue is forecast to grow at a CAGR of 17.1%, including an expected 10.3% jump in 2024 to reach $52.4 billion. Many businesses sought advertising agencies to spread ads in digital formats, namely online, for streamed video content. Additionally, some industry clients have moved away from business models that require research and tangible results before the launch of an advertisement in favor of a testing environment that has evaluated the commercial viability of new ideas. For example, clients have obtained digital advertising services that measure online traffic demographics related to their social media websites before launching a product, greatly benefiting the industry. Still, the sharp rise in demand has eclipsed strong price-based competition, driving industry profitability upwards.Digital advertising agencies that can develop innovative tools, such as data mining, with applications for analyzing customer purchasing behavior will experience strong demand moving forward. As online media streaming services and social media continue to generate substantial internet traffic, many businesses will strengthen their investments in digital advertising. And as more product manufacturers sell their products directly online, retailers will fuel demand for activities like search engine visibility services to help them compete. As a result, industry revenue is expected to increase at a CAGR of 10.6% to $86.6 billion by the end of 2029.

Unlock insights into high-performing content with this curated dataset of TikTok posts, each with over 50,000 plays. This collection surfaces the videos that resonate most with audiences—spanning creators, themes, and formats that drive virality.

📈 Performance Threshold: Only includes posts that have exceeded 50K views, ensuring a focus on high-engagement, trend-relevant content.

📱 Detailed Post Data: Captures video captions, play counts, likes, shares, comments, sound IDs, hashtags, and posting timestamps.

👤 Creator Metadata: Includes usernames, follower counts, bio snippets, and profile metrics to support creator analysis.

📊 Engagement Benchmarking: Useful for identifying viral content, measuring campaign performance, and refining creative strategies.

⚡ Trend Analysis Ready: Track how themes, hashtags, or sounds perform at scale within and across verticals.

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This dataset is designed for marketers, agencies, analysts, and researchers looking to decode the mechanics of virality, identify top-performing content, and inform influencer strategy on TikTok. Whether you're building recommendation engines or planning your next campaign, this dataset offers a high-signal view into TikTok's most impactful content.

Unlock high-performing content insights with this dataset of Instagram posts that each received 75,000+ plays. Focused on highly engaging media—primarily Reels and videos—it offers a clear window into what captures attention and drives reach on the platform.

Key Features:

🎯 High-Engagement Content: Each post included has 75K+ views, ideal for identifying top-performing formats and creators.

📱 Post-Level Detail: Includes captions, hashtags, play counts, likes, comments, post type (e.g., Reel or Video), and timestamps.

👤 Creator Insights: Where available, includes public data such as usernames, follower counts, bios, and account types.

📈 Trend Spotting & Benchmarking: Use this data to analyze viral content trends, track creator growth, or benchmark campaign performance.

🏷️ Clean & Structured: Delivered in CSV format, API, or customized formats, ready for ingestion into analytics platforms, dashboards, or ML workflows.

Ideal for social media analysts, marketers, and platforms seeking insight into what drives scale on Instagram.

As of February 2025, the hashtag "fyp," which stands for "for you page," was the most used hashtag on TikTok, amassing almost 79.54 trillion views across posts using it. The hashtag "for you" ranked second, with approximately 43.7 trillion lifetime views on TikTok short-video posts using the hashtag. Posts using the hashtag "viral," collected around 31.97 trillion views as of the beginning of 2025.

With approximately 1.6 billion video views in March 2019, LADbible was ranked first among the most watched Facebook video publishers. Second-ranked UNILAD generated 1.6 billion video views. Both social news and entertainment publishers are owned by the British media company The LADbible Group Ltd.

Social video consumption Watching a video on the likes of Facebook or Instagram is now part of everyday social media usage. Whilst YouTube is as popular as ever, it is no longer the only source out there for online video viewers. With companies and influencers utilizing video for marketing purposes on Instagram, concertgoers broadcasting the event to their friends via Facebook Live and Twitter users endlessly retweeting their favorite vlogs, video content on social is here to stay. Social media is an important channel for video producers and many traditional media brands have started to generate content specifically to be distributed and discussed on social platforms. News, ads, viral moments, celebrity vlogs, sporting clips – the variety of video clips on social media is seemingly endless and users are highly engaged with video content on Facebook. As of February 2018, Facebook ranked first among social video platforms, accounting for a significant share of social media video posts across all tiers of influencers. The network accounted for 50 percent of social video posts by celebrity influencers with more than 20 million followers.

Mobile social video
A significant chunk of social video is consumed via mobile. One of the most popular mobile video apps is TikTok, which has over 3.7 million monthly active users in the United States. TikTok is a mobile app for creating and sharing short videos, which also can be edited in-app. The app merged with Musical.ly in August 2018, thus gaining access to the teenage online user market in the United States. Popular types of TikTok videos include dances, comedy sketches or lip-synchs to songs. The platform is frequently considered the spiritual successor to the now-defunct mobile video app Vine, and popular TikTok videos are frequently shared across other social networks.

In the third quarter of 2020, it was found that 77 percent of U.S. internet users aged 15 to 25 years accessed YouTube. YouTube in the United States With over 126 million unique monthly viewers, YouTube is by far the most popular online video property in the United States. The platform’s mobile presence is also significant, as YouTube consistently ranks as the most popular mobile app in the United States based on audience reach. The most popular YouTube partner channels consistently attract dozens of millions of viewers and the top YouTube partner channel in the United States as of March 2019 was music label Universal Music Group (UMG), with over 50 million unique viewers. Music on YouTube Music is one of the most popular types of content on YouTube and as of 2019, half of the U.S. population used YouTube to listen to music on a weekly basis. Music videos frequently go viral and attract a large amount of attention upon release: it is not uncommon for popular releases to rack up 100 million video views within a week. Korean pop phenomenon BTS currently holds the record for the fastest viral video to reach 100 million YouTube streams. Their August 2020 release “Dynamite” only needed one day to accomplish the feat.

The market size of virtual YouTubers (VTubers) in Japan was estimated at ** billion Japanese yen in fiscal year 2023. It was forecast to reach *** billion yen by fiscal year 2025. The word "VTuber," a short form for "virtual YouTuber," refers to video content creators that use computer-generated avatars. The term was coined by the Japanese VTuber Kizuna AI and has since been used for similar content creators across various video platforms. The Japanese VTuber market A breakdown by segment shows that product sales constitute by far the largest part of the virtual Youtuber market. It was followed by livestreaming, which generates revenue through advertising, super chats, and memberships. The most popular VTuber agencies in Japan are Nijisanji and Hololive Production, which are operated by Anycolor Inc. and Cover Corporation. Other popular agencies include VSPO!, Aogiri High School, and Neo-Porte. The number of channel subscriptions of Cover Corporation increased particularly from fiscal year 2020 onward, indicating that the market profited immensely from the heightened demand for entertainment during the COVID-19 pandemic. The success of the Japanese VTubing scene has also led to establishment of agencies and fan communities in other countries. Fans translate short videos of their favorite VTubers, often making them go viral on social media and fueling dedicated VTubing accounts. The influencer market in Japan Influencer marketing has become a significant segment of the marketing landscape in Japan. The proliferation of smartphones and the increasing amount of time people spend online have made online advertising more attractive to businesses. While the most-followed accounts are highly sought after by advertisers, they are not the only attractive ones, since influencers with smaller followings often have a closer connection with their audiences, resulting in higher engagement rates. As the VTuber phenomenon continues to expand, it is likely to assume a more pivotal role in Japan's broader influencer and online marketing ecosystems, underscoring its profound impact on digital entertainment trends.