In May 2020, during a survey carried out among B2B marketers gauging the state of virtual event marketing, it was found that close to 50 percent of respondents said they held between 20 and 30 such events per year. Some 21 percent of survey participants indicated hosting more than 30 virtual events each year.

Introduction

Virtual Events Statistics: ​The COVID-19 pandemic significantly disrupted traditional in-person events, leading to a substantial shift toward virtual platforms. In 2020, 93% of event planners transitioned from physical to virtual events due to the pandemic. This adaptation resulted in a global virtual events market size of USD 199 billion in 2022, with projections indicating growth to USD 1,066 billion by 2032, reflecting a compound annual growth rate (CAGR) of 18.8%.

In North America, the virtual events market was valued at USD 34.39 billion in 2023 and is anticipated to expand at a CAGR of 17.6% from 2024 to 2030. This growth is driven by the widespread adoption of collaboration tools across various industries, including banking, finance, security, insurance, education, media, and entertainment.

Notably, 93.2% of event organizers considered their virtual events successful in terms of attendance rates. Additionally, 77.2% of organizers favored virtual events due to their ease of attendance. These statistics underscore the pivotal role of virtual events in maintaining engagement, expanding reach, and ensuring continuity in the events industry during unprecedented times.

According to an August 2021 survey conducted among marketers in the United States and the United Kingdom who had organized at least one large-scale virtual event in the previous 18 months, 36 percent of respondents said increased registration was their top benefit when considering virtual events instead of in-person events. This was followed by 26 percent of respondents citing greater return on investment (ROI), while 25.3 percent cited greater attendee engagement.

During a 2021 survey among B2B marketers worldwide, 57 percent of respondents said they would prefer to attend an in-person version of a hybrid event rather than the virtual version. Virtual events were preferred by 33 percent of respondents, while 10 percent said they had no preference.

Vietnam virtual events market size is projected to exhibit a growth rate (CAGR) of 25.00% during 2024-2032. The growing improvement of event platforms, rising arrangements of workshops, seminars, and training sessions in the corporate sector, and number of telemedicine conferences arranged by doctors represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, solution type, application, and end use.

The virtual event platform market size was valued at USD 17.34 billion in 2024 and is likely to exceed USD 115.66 billion by the end of 2037, registering over 15.5% CAGR during the forecast period i.e., between 2025-2037. North America industry is predicted to have the highest growth through 2037, due to rising availability of high-speed internet access along with increasing demand for cost-effective and personalized online events in the region.

Virtual Event Platform Market size was valued at USD 1.42 Billion in 2023 and is projected to reach USD 3.57 Billion by 2031, growing at a CAGR of 12.24% from 2024 to 2031.

A virtual event platform is a digital solution designed to host and manage online events such as conferences, trade shows, webinars, and meetings. It provides a virtual environment where participants can interact, attend sessions, engage in networking activities, and consume content from anywhere in the world using their computers or mobile devices. These platforms integrate various features like live streaming, chat functionalities, virtual booths, and analytics tools to replicate and enhance the experience of physical events in a digital space.
In terms of applications, virtual event platforms are versatile tools utilized across industries and sectors. They facilitate large-scale conferences and trade shows by enabling global participation without the limitations of physical venues.
Corporations use these platforms for hosting virtual meetings, training sessions, and team-building activities, enhancing collaboration and productivity among remote teams.
Additionally, they support educational institutions in delivering online classes, seminars, and workshops, reaching students worldwide.
Advancements in technology are expected to enhance immersive experiences with augmented and virtual reality, leading to a rise in hybrid events. AI-driven personalization and analytics will enable organizers to optimize content and interactions, enhancing participant engagement and satisfaction.

Key Market Drivers:
Increasing Globalization: The increasing globalization and interconnectedness of businesses have necessitated the adoption of virtual platforms to facilitate seamless communication and collaboration across geographies. These platforms enable organizations to host events, conferences, and meetings without the constraints of physical location, thereby reducing costs and expanding reach.
COVID-19 Impact: The COVID-19 pandemic has accelerated the adoption of virtual event platforms as organizations shifted to remote work and virtual communication became essential. This shift is expected to have a lasting impact, with businesses increasingly recognizing the efficiency and flexibility of virtual events even as physical restrictions ease.
Scalability and Customization: The scalability and customization offered by virtual event platforms are significant drivers. Organizations can tailor virtual events to their specific needs, whether hosting large-scale conferences or intimate workshops, without the logistical challenges associated with traditional venues.
Environmental Sustainability Concerns: Environmental sustainability concerns are influencing businesses to opt for virtual events as a greener alternative to in-person gatherings. Reduced travel translates to lower carbon footprints, aligning with corporate sustainability goals and contributing to the market growth of virtual event platforms.
Analytics and Data Insights: The analytics and data insights provided by virtual event platforms are invaluable to businesses. These platforms offer detailed metrics on attendee engagement, content effectiveness, and audience demographics, enabling organizations to refine their strategies and maximize ROI from virtual events.

During a 2020 survey carried out among 100 companies managing approximately 20,000 yearly annual online events worldwide, 45 percent of respondents said they used engagement (total registration and attendance numbers) to gauge the effectiveness of their online events. Attendee satisfaction metrics such as pre- and post-event net promoter score data were used by 24.9 percent of respondents.

South Korea virtual events market size is projected to exhibit a growth rate (CAGR) of 23.10% during 2024-2032. The growing focus of organizations on providing a platform for remote interaction across diverse locations through various connected devices, such as smartphones, laptops, desktop computers, and tablets, is primarily augmenting the regional market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, solution type, application, and end use.

According to an August 2021 survey conducted among marketers in the United States and the United Kingdom who had organized at least one large-scale virtual event in the previous 18 months, 28 percent of respondents said their top virtual event goal was to increase brand awareness. This was followed by 21 percent of respondents citing the generation of revenue through ticket sales, while 17 percent said their top virtual event goal was building new relationships.

Global virtual event platform market size is expected to grow from USD 82.33 Bn in 2023 to USD 441.02 Bn by 2032, at a CAGR of 20.50% from 2024-2032

The global market for virtual event platforms and event solutions is experiencing robust growth, driven by the increasing adoption of digital technologies across various sectors and the lingering impact of the pandemic on in-person gatherings. This market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 18% from 2025 to 2033. This significant expansion is fueled by several key factors, including the cost-effectiveness and scalability of virtual events compared to traditional in-person events, the ability to reach a wider, geographically diverse audience, and the integration of advanced technologies like AI and VR/AR for enhanced engagement. The rising demand for hybrid event formats, combining both virtual and in-person elements, is further bolstering market growth. Key segments driving this expansion include virtual conferences and virtual job fairs, with strong contributions from sectors such as Government, Retail & eCommerce, and BFSI (Banking, Financial Services, and Insurance). The competitive landscape is dynamic, with a multitude of established players and emerging startups vying for market share. Companies like Hopin, Cvent, and InEvent are leading the charge, offering comprehensive solutions that cater to diverse event needs. The market is also witnessing the emergence of specialized platforms focusing on specific event types, such as virtual exhibitions or job fairs. Geographic expansion is another significant trend, with North America and Europe currently dominating the market, although the Asia-Pacific region is poised for substantial growth in the coming years driven by increasing internet penetration and digital adoption. Despite the optimistic outlook, challenges remain, including concerns about audience engagement, technological glitches, and the need for robust cybersecurity measures to protect sensitive data. Continued innovation in virtual event technologies, along with strategic partnerships and mergers and acquisitions, will shape the trajectory of the market in the coming years.

During a 2020 survey carried out among 100 companies managing approximately 20,000 yearly annual online events worldwide, 57.7 percent of respondents said they expected to increase their budget for online events in 2021. Respondents who were not sure amounted to 35.4 percent, while respondents who expected not to increase their budget amounted to 6.9 percent.

Event Management Tools Market Size And Forecast

Event Management Tools Market size was valued at USD 6.2 Billion in 2023 and is projected to reach USD 13.1 Billion By 2030, growing at a CAGR of 14.8% during the forecast period 2024 to 2030.

Global Event Management Tools Market Drivers

The market drivers for the Event Management Tools Market can be influenced by various factors. These may include:

Digital Transformation: As industries become more digitally oriented, there is a growing need for event management solutions that provide automated and streamlined procedures. Companies are using these tools to increase productivity, decrease manual labor, and enhance attendees’ overall event experiences.
Remote Work and Virtual Events: The COVID-19 epidemic has prompted a shift in work practices toward remote work and a surge in virtual events, which has sped up the use of event management software. With the aid of these technologies, hosts may effortlessly create, publicize, and conduct virtual events that appeal to a worldwide audience.
Data Analytics and Insights: Robust data analytics capabilities are often sought after in event management software. In order to better their event strategy and future events, organizers look for insights into attendee behavior, engagement metrics, and return on investment.
Integration Capabilities: For smooth event management workflows, integration with other company tools and platforms, such as CRM systems, marketing automation software, and collaboration tools, is essential. A competitive advantage is gained by tools that facilitate simple integration with current systems.
Personalization & Customization: People are looking for event management solutions that allow them to customize agendas, communications, and content because they demand individualized experiences. Attendee happiness and engagement are increased through personalization.
Mobile Accessibility: As smartphones and other mobile devices become more widely used, there is an increasing need for event management software that is mobile accessible. Convenient access to event details and mobile material engagement is valued by both organizers and attendees.
The Rise of Hybrid Events: It’s critical to have event management technologies that support both virtual and in-person components as hybrid events grow more common. These tools make it easier to integrate online and offline experiences and to coordinate smoothly between participants who are physically present and those who are not.
Sustainability Issues: As environmental sustainability gains more attention, event planners are looking for solutions to lower their events’ carbon footprints. Functions like virtual attendance choices, digital ticketing, and environmentally friendly event planning modules are becoming more and more popular.
Security and Compliance: Event management systems that put security and compliance first are in great demand as data privacy laws get stricter. Tools that provide strong data protection protections and adhere to pertinent laws, including GDPR, are given priority by organizers.
Emerging Technologies: Innovation in event management solutions is being propelled by developments in fields like augmented reality, machine learning, and artificial intelligence. Event participation and efficacy are increased by features like AI-powered matchmaking, real-time language translation, and immersive augmented reality experiences.

During a May 2020 survey carried out among B2B marketers, respondents were asked how they drive registrations to their virtual events. Website was the most cited channel used for this purpose, named by 80 percent of responding marketers. E-mail and social media followed on the list. Sales was the least used method of attracting participants according to the survey results.

According to an August 2021 survey conducted among marketers in the United States and the United Kingdom who had organized at least one large-scale virtual event in the previous 18 months, 68 percent of respondents said they were charging for virtual events, and were planning to keep doing so. This was followed by 15 percent of respondents saying they were not charging for virtual events but planned to do so the following year, while 10 percent said they were not charging and did not plan to do so.

The market for Virtual Entertainment Events is experiencing substantial growth, driven by technological advancements and the increasing popularity of online entertainment. With a market size valued at 63210 million in 2025, it is projected to expand at a CAGR of 20.7% during the forecast period of 2025-2033. This growth can be attributed to the growing demand for immersive and engaging virtual experiences, especially in the wake of the COVID-19 pandemic. Major industry players include Townscript, Gains Entertainment, OnStage Systems, Toshiba, and Blue Spark. Key trends driving the market are the rise of virtual reality (VR) and augmented reality (AR) technologies, which enhance the user experience by creating hyper-realistic environments. Additionally, the growing adoption of cloud computing and artificial intelligence (AI) provides the necessary infrastructure and data-driven insights for delivering personalized and interactive virtual events. The market is also segmented based on type, application, and region, with North America and Asia Pacific emerging as key regional markets due to their large populations and technological advancements. Despite the growth potential, challenges such as ensuring data security and privacy, as well as the cost and complexity of virtual reality setups, may hinder market expansion.

The global online event management software market size was valued at USD 1,505.6 million in 2023 and is projected to grow from USD 1,660.2 million in 2023 to USD 6,125.6 million by 2031, exhibiting a CAGR of 21.5% during the forecast period (2023-2031). The growth of the market is attributed to the increasing adoption of virtual and hybrid events, rising demand for seamless event management solutions, and the need for effective attendee engagement and data analytics. Key market trends include the growing popularity of virtual and hybrid events as they offer flexibility, cost-effectiveness, and accessibility to a wider audience. Technological advancements such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) are enhancing the user experience and driving market growth. The integration of data analytics capabilities enables organizers to track event performance, measure attendee engagement, and optimize future events. However, data security and privacy concerns, as well as the need for skilled professionals to manage complex online event platforms, pose challenges to market growth.

According to Cognitive Market Research, the global Event Management Platform market size is USD 7151.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 15.20% from 2024 to 2031. • The global Event Management Platform market will expand significantly by 15.20% CAGR between 2024 to 2031. • North America held the major market of more than 40% of the global revenue with a market size of USD 2860.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.4% from 2024 to 2031. • Europe accounted for a share of over 30% of the global market size of USD 2146.36 million. • Asia Pacific held the market of around 23% of the global revenue with a market size of USD 1644.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.2% from 2024 to 2031. • Latin America market of more than 5% of the global revenue with a market size of USD 357.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.6% from 2024 to 2031. • Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 143.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.9% from 2024 to 2031. • To improve operational efficiency, modern platforms integrate with widely used financial, CRM, and marketing automation applications. • Cloud-based platforms facilitate remote collaboration and on-site event management via mobile devices by providing anytime, anywhere access. • The Hardware held the highest Event Management Platform market revenue share in 2024. MARKET DYNAMICS KEY DRIVERS Rising demand for streamlined event management to Increase the Demand Globally As events grow increasingly complex, there is an increasing need for more effective solutions to handle logistics, interact with guests, and do data analysis. Event management platforms are becoming increasingly popular since they offer a consolidated solution. These platforms simplify the planning process with features like ticketing, scheduling, post-event analytics, and attendance registration. They help event organizers coordinate, communicate, and decide by combining multiple functions into a single interface. This pattern emphasizes how crucial technology solutions are to fulfilling the changing demands of the events sector.

Growing popularity of virtual and hybrid events to Propel Market Growth The COVID-19 epidemic has accelerated the widespread acceptance of virtual and hybrid events. These platforms provide necessary functionalities for smoothly administrating online elements, driving market growth. While hybrid events combine in-person and virtual elements to accommodate a range of tastes, virtual events allow participation from anywhere in the world without regard to physical location. These forms' increasing appeal among event organizers and attendees can be attributed to their adaptability and accessibility. To further improve the event experience, they provide a range of interaction features, including live polling, Q&A sessions, and networking opportunities. It is anticipated that virtual and hybrid formats will continue to be essential elements of the events scene, altering future gatherings.

Security Concerns to Limit the Sales Since sensitive information is frequently contained in event data, security issues are a major problem in event management. Apprehensions about privacy violations and data security may discourage prospective customers from utilizing event management services. Strong security features are essential for encouraging market expansion and gaining users' trust. Access limits, encryption mechanisms, and frequent security assessments are important to ensure data safety. It is also essential to adhere to industry regulations like the CCPA and GDPR to protect consumer privacy. Event management platforms may address these concerns by prioritizing and investing in security measures. This will enable greater adoption and continued market expansion. Impact of COVID-19 on the Event Management Platform Market The market for event management platforms was greatly impacted by the COVID-19 pandemic, which also increased demand for virtual and hybrid event solutions. Organizations quickly shifted to digital formats in response to social distancing policies and limitations on mass gatherings, which sped up the adoption of event management services. These tools enabled data analysis, ...