In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

The Top Websites in the World

How They Change Over Time

About this dataset

This dataset consists of the top 50 most visited websites in the world, as well as the category and principal country/territory for each site. The data provides insights into which sites are most popular globally, and what type of content is most popular in different parts of the world

How to use the dataset

This dataset can be used to track the most popular websites in the world over time. It can also be used to compare website popularity between different countries and categories

Research Ideas

• To track the most popular websites in the world over time
• To see how website popularity changes by region
• To find out which website categories are most popular

Acknowledgements

Dataset by Alexa Internet, Inc. (2019), released on Kaggle under the Open Data Commons Public Domain Dedication and License (ODC-PDDL)

License

License: CC0 1.0 Universal (CC0 1.0) - Public Domain Dedication No Copyright - You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission. See Other Information.

Columns

File: df_1.csv | Column name | Description | |:--------------------------------|:---------------------------------------------------------------------| | Site | The name of the website. (String) | | Domain Name | The domain name of the website. (String) | | Category | The category of the website. (String) | | Principal country/territory | The principal country/territory where the website is based. (String) |

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

In November 2024, Google.com was the most visited website in Mexico, with approximately 2.83 billion total visits. Its local URL Google.com.mx ranked eleventh, with about 109 million accesses. Social video platform YouTube.com ranked second with 1.28 billion visits. Additionally, the social media platform Facebook.com ranked third with 316 million visits in the examined period.

In November 2024, Google.com was the most visited website in Brazil, with approximately 6.56 billion total visits. YouTube.com came in second with 3.13 billion total visits. The local URL Google.com.br ranked ninth, with about 278 million accesses. Facebook.com counted approximately 439 million monthly visits from Brazilian online audiences.

From September to November 2023, YouTube.com was the most popular website in Spain by time per visit, with an average session length of approximately 32 minutes and 16 seconds. AnimeFLV.net ranked second, with an average of 32 minutes and six seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked third in engagement time, with 21 minutes and 13 seconds per session.

Among the 20 most popular websites in Russia, Google.com had the highest average monthly traffic, at over five billion visits in November 2024. It was followed by the Russian search engine Yandex.ru, with around 3.5 billion visits in the same period.

In November 2024, Xvideos.com and Instagram.com were the websites with the most pages per visit in Colombia, with an average of **** and **** pages visited per session each. Despite being the second most accessed in total visits and the website with the second highest average session length, YouTube.com ranked fourth in terms of pages per visit, with **** pages, while Google.com ranked tenth, with **** pages visited per session.

Context

Alexa Internet was founded in April 1996 by Brewster Kahle and Bruce Gilliat. The company's name was chosen in homage to the Library of Alexandria of Ptolemaic Egypt, drawing a parallel between the largest repository of knowledge in the ancient world and the potential of the Internet to become a similar store of knowledge. (from Wikipedia)

The categories list was going out by September, 17h, 2020. So I would like to save it. https://support.alexa.com/hc/en-us/articles/360051913314

This dataset was elaborated by this python script (V2.0): https://github.com/natanael127/dump-alexa-ranking

Content

The sites are grouped in 17 macro categories and this tree ends having more than 360.000 nodes. Subjects are very organized and each of them has its own rank of most accessed domains. So, even the keys of a sub-dictionary may be a good small dataset to use.

Acknowledgements

Thank you my friend André (https://github.com/andrerclaudio) by helping me with tips of Google Colaboratory and computational power to get the data until our deadline.

Inspiration

Alexa ranking was inspired by Library of Alexandria. In the modern world, it may be a good start for AI know more about many, many subjects of the world.

From September to November 2023, Google.com was the leading website in Spain by total visits and unique visits, with around 186 million unique accesses to the URL. Its local URL, Google.es, ranked eighth, with 23.2 million visitors, while YouTube.com ranked second with 115 million unique visitors.

Dataset

This dataset was created by DNS_dataset

Contents

As of November 2024, google.com was the most visited website in Morocco, registering an average of 488 million visits per month. The second most visited webpage was youtube.com, with over 180 million monthly visits. Furthermore, the most popular web browser in the country was Chrome.

Amazon's global platform 'amazon.com' was the most popular e-commerce and shopping website worldwide, accounting for more than ***** percent of desktop visits to sites in this category in April 2024. Second place went to eBay.com with roughly three percent. Amazon leads the way There is no denying the dominance of Amazon in the e-commerce industry. By 2026, Amazon's worldwide net sales are estimated to exceed *** trillion U.S. dollars. In 2022, amazon.com garnered over ***** billion monthly visitors, maintaining its spot as the most popular retail website worldwide. As of April 2024, the leading social media traffic referrers to amazon.com were YouTube, Facebook, and X. Online shopping Amazon’s strong position is also due to shoppers’ preference for online marketplaces. As of April 2024, nearly ********* of online consumers opted for online marketplaces over all other digital channels. This category of platforms was also ranked as the e-commerce channel delivering the best customer experience in 2024. According to shoppers worldwide, the ***** most important changes that could make their digital shopping experience better were faster delivery, free returns, and more convenient shipping conditions.

Between September and November 2023, Google.com was the leading website in Peru by unique visits, with around 90.5 million single accesses to the URL during that month. YouTube.com came in second with approximately 58 million unique monthly visits, while Facebook.com ranked third in the country, with 39.6 million unique monthly visits.

In November 2024, Google.com held the top spot in India's website rankings, averaging over **** billion monthly visits. YouTube ranked second, with traffic of **** billion visits, while social platforms Instagram.com and Facebook.com followed with *** million and *** million monthly visits each. Internet penetration In the past decade, India has witnessed a remarkable transformation in its digital landscape. This substantial expansion has resulted in extensive digital connectivity, with more than **** of India's *** billion citizens now enjoying internet access. India ranked **** on the Digital Quality of Life Index in 2023, which revealed electronic infrastructure as one of the country’s strengths. YouTube in India As of 2025, India had the world’s largest YouTube user base, figuring over *** million users. The video platform caters to the nation’s tech-savvy denizens as an educational resource and a source of entertainment. Moreover, YouTube has evolved into a dynamic space for digital marketing, especially harnessing the consumer base segment aged below 32 years.

From September to November 2023, Voiranime.com was the most popular website in France by time per visit, with an average session length of 34 minutes and 49 seconds. YouTube.com was the second most popular website by session length, with users spending on the website an average of 33 minutes and 14 seconds. Additionally, the social media platform Facebook.com came in fifth with an average session length of 23 minutes and 26 seconds.

According to a report published by DataReportal, as of November 2023, the most visited website in Thailand was Google.com with approximately 885 million monthly visits. This was followed by Youtube.com with around 456 million monthly visits in that year.

Pinterest was the leading social media website by the share of visits in Kazakhstan in 2023, accounting for approximately 21 percent of all social media site visits in the country. YouTube ranked second with over 19 percent of all social media site visits nationwide.