During a survey conducted in 2022, 45 percent of responding marketing professionals stated that their most successfully performing type of content marketing was video. Short-form articles and success stories followed with 31 percent and 28 percent, respectively.

65% of the world’s population are visual learners. It makes sense, then, that businesses take advantage of visual content like infographics to hammer their marketing message home.

In February and March 2022, short posts, text publications and long stories were the most popular formats of content marketing in Russia. Visual content, such as short videos, photos, and graphic materials, were used by nearly 70 percent of the survey participants each. Podcasts and music content were used less often.

In 2022, automotive and motorsport was the product category with the highest conversion lift when visitors interacted with visual user-generated content, with a remarkable surge of 161.3 percent. Luggage and bags ranked second, up 157.7 percent, followed by apparel and accessories, with a 151 percent rise.

In a 2019 survey analyzing the state of social media marketing among global schools, it was found that images and visuals were the most common content types used to market their institutions on social media networks. What is more, video content was also popular, with 89 percent of surveyed schools reporting usage of the channel in general, and 34 percent saying they used live video for social media marketing purposes.

The Video Production Agencies Service market has emerged as an indispensable component in today's digital landscape, where engaging visual content is crucial for brand storytelling and marketing effectiveness. As businesses increasingly recognize the power of video to communicate messages, educate audiences, an

According to Cognitive Market Research, The Global Content Writing Services market is expected to grow at a compound annual growth rate (CAGR) of 5.50% from 2023 to 2030. Demand for SEO and Content Marketing Drive the Market Expansion

Businesses recognized the importance of SEO-optimized content for improved search engine visibility and content marketing strategies. SEO (Search Engine Optimisation) is the process of improving the visibility of content and websites in search engine results pages (SERPs). Businesses understand that when their content ranks higher in search results, they are more likely to attract organic (non-paid) traffic from users actively searching for relevant information or solutions. Organic traffic is valuable because it often represents genuinely interested users in a business's products or services. SEO-optimized content allows businesses to align their content with the specific keywords and phrases their target audience uses to search for information.

For instance, in August 2023, according to the Economic Times Business Verticals, SEO is becoming increasingly popular among Indian businesses, whether they are e-commerce brands like Flipkart, Nykaa, BigBasket, BFSI brands like Grow and ICICI bank, or travel brands like TripAdvisor, Makemytrip, and others. With sponsored channels like Google, Facebook, and others growing costlier by the day, marketers continuously seek strategies to expand efficiently while maintaining a consistent Return on Investment (ROI).

(Source:brandequity.economictimes.indiatimes.com/news/digital/seo-trends-every-marketer-should-know-in-2023/98550669)

Expansion of E-Commerce will Create Profitable Opportunities

E-commerce growth also emphasizes the importance of visual content. High-quality images, videos, and interactive media enhance the customer's understanding of the product. Content writers often collaborate with designers and photographers to create visual and written content that tells a cohesive and appealing story about the product. Detailed product descriptions and reviews improve user experience by reducing uncertainty. Customers who feel well-informed about a product are more likely to trust the e-commerce platform and complete a purchase. Quality content can help alleviate doubts and reduce the likelihood of returns due to mismatched expectations.

For instance, in July 2021, According to Indian Retailer, From high-end luxury apparel and jewelry to ordinary groceries, e-commerce has become the future of all forms of shopping. The ease of being anywhere and having your selected items or services delivered to your door with the touch of a finger. India is a rapidly growing/developing country with a large population and unexplored markets. Most of the population is of working-class/aspirational age, providing greater opportunities for the rest of the globe to profit and enter the market. With the changing times exacerbated by the pandemic, e-commerce has grown even more popular and accessible to all demographics.

(Source:www.indianretailer.com/article/whats-hot/trends/E-commerce-Tools-to-Lead-the-way-for-a-more-Inclusive-Global-Economy-A-Brighter-Future-for-Exporters.a6323)

The factors are restricting the Content Writing Services market's growth

Economic Challenges Caused by the Pandemic Restrict Market Growth

Economic challenges caused by the pandemic led some businesses to cut down on marketing budgets, impacting demand for content writing services. During economic uncertainty, businesses might focus on short-term goals like cash flow management and cost reduction. Marketing efforts perceived as long-term investments, such as content creation, maybe deprioritized in favor of more immediate needs.

Impact of COVID-19 on the Content Writing Services Market

The COVID-19 pandemic significantly impacted various industries, including the content writing services market. With lockdowns and restrictions, businesses had to shift their operations online. This led to a surge in the demand for digital content to engage with customers and maintain their online presence. Many content writing services were already equipped for remote work, so they could continue providing them despite physical office closures. This flexibility allowed them to meet the rising demand for online content. The nature of content needs shifted during the pandemic. There was an increased emphasis on informative and e...

The AI Animation Video Generator market is experiencing a remarkable transformation, revolutionizing how businesses and creators produce visual content. As industries increasingly recognize the importance of engaging video content in their marketing strategies, AI-driven animation tools have stepped into the spotlig

Context Advertising Market Outlook

The global context advertising market size was valued at approximately USD 157 billion in 2023 and is projected to reach USD 368 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10% during the forecast period. The growth of this market is driven by the increasing integration of artificial intelligence and machine learning in advertising platforms, enabling more precise targeting and personalization. As businesses strive to optimize their advertising strategies, the demand for context advertising solutions is expected to rise, fostering the market's expansion over the coming years.

One of the primary growth factors fueling the context advertising market is the ever-increasing consumption of digital content across various platforms. With the proliferation of smartphones, tablets, and other digital devices, consumers are spending more time online, providing advertisers with ample opportunities to reach their target audiences contextually. Moreover, the shift from traditional advertising mediums to digital platforms has compelled businesses to adopt innovative advertising techniques such as context advertising to engage users effectively. This transition is further accelerated by the need for brands to maintain a competitive edge in an increasingly saturated digital space, boosting the market's growth trajectory.

The advancement of technology and data analytics also plays a crucial role in driving the market. The ability to gather vast amounts of data on consumer behavior and preferences enables advertisers to create more personalized and relevant ad experiences. For instance, the integration of AI and machine learning algorithms allows advertisers to analyze context data in real-time, facilitating the delivery of ads that resonate with consumers' current situations and interests. This level of personalization not only enhances user engagement but also increases the likelihood of conversion, thereby encouraging more businesses to invest in context advertising solutions.

Furthermore, the increasing focus on data privacy and the implementation of stringent regulations like the General Data Protection Regulation (GDPR) in Europe have prompted advertisers to explore context advertising as a viable alternative to cookie-based targeting methods. Contextual advertising aligns well with privacy standards as it targets users based on the content they are currently engaging with, rather than tracking their browsing history. This privacy-compliant approach is gaining traction among advertisers, as it allows them to reach their audiences without compromising user privacy, thereby contributing to the market's growth.

From a regional perspective, North America currently dominates the context advertising market, owing to the presence of major technology companies and a high adoption rate of advanced advertising solutions. Additionally, the region's well-established digital infrastructure and favorable economic conditions further support market growth. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by the rapid digitalization of economies, increasing internet penetration, and the burgeoning e-commerce industry. As more businesses in the region recognize the importance of personalized advertising, the demand for context advertising solutions is anticipated to surge significantly.

Type Analysis

The context advertising market is segmented into various types, including display ads, video ads, social media ads, native ads, and others. Display ads are one of the most traditional forms of context advertising, leveraging banners and other visual content to attract consumer attention. Despite being a longstanding format, display ads have evolved over time to incorporate advanced targeting capabilities, enabling advertisers to tailor their messages based on user context more effectively. This evolution has helped sustain the relevance of display ads in the context advertising market, contributing to their continued popularity among businesses looking to enhance their brand visibility online.

Video ads are gaining momentum in the context advertising market, fueled by the increasing consumption of video content across digital platforms. With users engaging more with video content, advertisers are investing in video ads to deliver compelling and immersive experiences that capture attention and drive engagement. The integration of context targeting with video ads allows advertisers to align video content with consumers' current interests and needs,

The stock photography market has evolved significantly over the past few decades, catering to a growing demand for high-quality visual content across various industries. Within the dynamic landscape of digital marketing, advertising, and media, businesses increasingly rely on stock photos to enhance their branding a

The AIGC (AI-Generated Content) in the media field market is rapidly transforming the landscape of content creation, distribution, and marketing. This innovative technology leverages advanced algorithms and machine learning models to generate high-quality text, audio, and visual content tailored to audience needs. C

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Stock Video Market Size 2025-2029

The stock video market size is forecast to increase by USD 369.6 million, at a CAGR of 7.7% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing demand for visual content in various sectors. The benefits of using stock videos for content creation are numerous, including cost savings, time efficiency, and access to high-quality visuals. A key trend in this market is the integration of advanced technologies such as artificial intelligence (AI) and machine learning (ML) to enhance the publishing process. These technologies enable automatic tagging, metadata generation, and content recommendation, improving the overall user experience. Additionally, the implementation of blockchain technology in stock video platforms ensures secure and transparent transactions. However, the high cost of stock videos remains a challenge for some businesses, particularly smaller ones. Despite this, the market is expected to continue growing, fueled by the increasing importance of visual content in digital marketing and communication strategies.

What will be the Size of the Stock Video Market During the Forecast Period?

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The market encompasses the production and distribution of visual content, including videos, for use in various applications such as social media, websites, streaming services, online advertising, and content creation on individual platforms. This market has experienced significant growth due to the increasing demand for high-quality, diverse visual content across multiple industries. Stock videos are utilized extensively in online advertising, marketing and advertising, promotional work, creative endeavors, publishing, blogs, and design projects.
Technological developments, such as advancements in animation production and the integration of blockchain technology for secure copyright and licensing, continue to shape the market. Stock video agencies offer a wide range of content, from healthcare and medical to social issues, ensuring that businesses and creators have access to visually engaging and relevant content for their projects. The market's size and direction reflect the increasing importance of visual content in today's digital landscape. Stock videos are an essential tool for enhancing the user experience and effectively communicating messages in various contexts.

How is this Stock Video Industry segmented and which is the largest segment?

The stock video industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Editorial
  Commercial


Image Source

  Macrostock
  Microstock


License Model

  RM
  RF


Type

  Subscription
  Pay per download
  Enterprise licensing


Distribution Channel

  Stock video platforms
  Social media and creator platforms
  Direct sales and agencies
  Cloud-based video libraries


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    India
    Japan
    South Korea


  Middle East and Africa



  South America

    Brazil

By Application Insights

The editorial segment is estimated to witness significant growth during the forecast period.

Stock videos have become an essential component in various commercial applications, including advertising campaigns, television and film productions, branding and promotional videos, social media content, and website introductions. The legal requirement for model releases for individuals depicted In the videos ensures authenticity and compliance with copyright laws. The escalating investment in advertising and digital marketing sectors drives the demand for stock videos. These videos cater to diverse industries, such as healthcare and medical, animation production, and social issues, among others. Technological advancements in video production and online platforms facilitate the easy accessibility and customization options for individual creators and stock video agencies.

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The editorial segment was valued at USD 341.00 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 59% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional market trends and analysis and drivers that shape the market during the forecast period.

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The North American market dominates the global stock video industry due to its extensive collection of high-quality stock footage. Major stock video p

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents. The global social media marketing segment According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

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Influencer Marketing Platform Market Size 2025-2029

The influencer marketing platform market size is forecast to increase by USD 80.3 billion, at a CAGR of 35.8% between 2024 and 2029.

Influencer marketing platforms have gained significant traction in the digital marketing landscape, particularly in the areas of social sharing and brand promotion. The market is witnessing an increase in partnerships and mergers and acquisitions among companies, as they seek to expand their offerings and strengthen their market position. This trend is driven by the need for businesses, both B2B and B2C, to build trust and create a positive brand image through authentic influencer collaborations. 
However, the market also faces challenges such as the rise of fake followers and the need for advanced technologies like machine learning (ML) and AI to ensure authenticity and transparency. The fashion and beauty industries, in particular, have seen a rise in influencer marketing due to the visual nature of their products and the high engagement rates on social media.

What will be the Size of the Market During the Forecast Period?

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Influencer marketing has emerged as a powerful tool for brands looking to increase their reach and engagement in the digital space. Influencer marketing platforms have become essential intermediaries in this process, facilitating connections between brands and influencers, ensuring trust and credibility, and providing valuable insights into niche communities. The role of influencer marketing platforms is multifaceted. They serve as a bridge between brands and influencers, enabling the former to identify and engage with the right influencers for their campaigns. These platforms provide access to a vast pool of influencers across various industries, including fast fashion, beauty, gaming, travel, lifestyle, and more. 
Transparency and authenticity are crucial aspects of influencer marketing, and platforms play a vital role in maintaining these elements. They offer tools to monitor and measure influencer performance, ensuring that brands receive high-quality content and genuine engagement from their chosen influencers. Traditional advertising methods, such as TV commercials and print ads, have lost some of their appeal in today's digital age. In contrast, influencer marketing offers a more personal and authentic connection with the audience.
Influencers are trusted figures within their communities, and their endorsements carry significant weight. However, the influencer marketing landscape is not without challenges. Issues such as influencer fraud and the rise of generative AI-generated content have raised concerns about the authenticity and transparency of influencer marketing. Influencer marketing platforms are addressing these challenges by implementing rigorous verification processes and providing tools to detect and prevent fraudulent activities. 
Micro-influencers, with their smaller but highly engaged audiences, have gained significant attention in recent years. Platforms offer brands access to these influencers, enabling them to target specific niches and communities effectively. Influencer marketing platforms also offer valuable insights into audience demographics and preferences, helping brands tailor their campaigns to maximize impact.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Large enterprise
  Small and medium enterprise


Application

  Fashion and lifestyle
  Food and entertainment
  Travel and holiday
  Sports and fitness
  Others


Geography

  North America

    US


  Europe

    Germany
    UK
    France
    Italy
    Spain


  APAC

    China
    India
    Japan


  Middle East and Africa



  South America

    Brazil

By End-user Insights

The large enterprise segment is estimated to witness significant growth during the forecast period. Influencer marketing platforms serve as essential tools for large enterprises seeking to expand their reach, engage audiences, and convert leads. These platforms cater to various industries, including gaming, health and fitness, etc. They offer advanced features to manage intricate marketing campaigns across diverse regions and demographics. One of the key advantages of influencer marketing platforms is their data-driven focus. Enterprises require rise analytical tools to evaluate their brand performance and optimize influencer collaborations.

These platforms provide real-time insights, enabling businesses to make informed decisions and adapt strategies accordingly. Moreover, influencer marketing platforms offer extensive searchable databases, ensuring access to a v

Introduction

Instagram Demographics Statistics: Instagram is a popular platform known for its eye-catching visuals and user-generated content. With over 2 billion monthly active users, it offers a lively and engaged community for brands and businesses of all sizes.

This includes important user demographics, trends in usage, advertising insights, and the rise of video content. Understanding this information can help you improve your brand’s social media strategy and connect better with Instagram’s diverse audience.

During a September 2023, influencers shared that the leading artificial intelligence (AI) program that they used to generate images was Canva - with more than 51 percent of total shares. Photoshop came second, with 36.4 percent of respondents using its AI functions to generate visual content.

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

Stickers Market size was valued at USD 4.3 Billion in 2023 and is projected to reach USD 7.1 Billion by 2030, growing at a CAGR of 5.7%% during the forecast period 2024-2031.

Global Stickers Market Drivers

The Growing Demand for Personalization: Consumers are progressively pursuing individualized items, hence enhancing the demand for bespoke stickers across many applications.

The expansion of e-commerce has resulted in an increased demand for package stickers and promotional materials for enterprises.

Social Media Influence: Platforms such as Instagram and TikTok facilitate visual content, enhancing the prominence of stickers for individual expression and branding.

The utilization of stickers in instructional contexts and crafting pursuits stimulates sales, especially among children and DIY aficionados.

Branding and Marketing Strategies: Enterprises utilize stickers as potent marketing instruments for branding, product identification, and promotional initiatives.

During a 2022 survey carried out among marketing leaders worldwide, 89 percent of respondents stated they used pre-produced videos as a digital consumer engagement tactic. Another 89 percent were also relying on the livestream video format as a digital engagement technique. User-generated content (UGC) was used by 68 percent of global marketers in their online engagement efforts.

According to a survey on the most-viewed content formats on social media conducted in Indonesia in June 2023, approximately 40 percent of Indonesian respondents stated that they enjoyed watching TikTok videos. Meanwhile, 10 percent of them stated that they enjoyed watching Instagram posts.   Exploring video content trends and advertising impact in Indonesia  From music to video tutorials, videos have become the most popular visual medium on the internet. In 2023, almost every Indonesian watched online videos weekly. Video advertising, whether from trusted brands or influencers, has also increased in recent years and caught consumers’ attention. A recent study revealed that the most influential advertisements for Indonesians were those made by well-known brands compared to influencers. In addition, Indonesian consumers will be more likely to click on ads on social media when the content is relevant to them. The changing face of social media: Trends in Indonesia's online landscape From the era of Vine to the rise of TikTok, short video memes became the core of social media content. These memes have since been adopted by other popular social media platforms such as Instagram, YouTube, and Facebook. As of 2023, it is estimated that more than 120 million people are TikTok users in Indonesia. However, TikTok’s dominance does not overshadow the significance of Facebook. Although Facebook users are gradually declining in Indonesia, it still has the largest market share among social media platforms, especially on mobile phones and tablets.