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Visual Content Market Size 2025-2029

The visual content market size is forecast to increase by USD 1.24 billion at a CAGR of 5.1% between 2024 and 2029.

The market, encompassing digital stock images and software-generated graphics, continues to experience significant growth In the US. Key drivers include the increasing demand for digital content in various sectors such as real estate, education, and digital marketing. A catalyst for this growth is the rising preference for visuals like 360-degree images and videos. However, the market faces challenges, including limited online video consumption due to slow internet speeds. As digital marketing becomes more prevalent, the need for high-quality, visually engaging content is increasingly important. This trend is expected to continue, with advancements in technology further enhancing the potential of visual content to captivate audiences and drive engagement.

What will be the Size of the Visual Content Market During the Forecast Period?

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The market continues to expand as businesses recognize the power of engaging, shareable content to capture audience attention and drive performance. The human brain processes visual information 60,000 times faster than text, making infographics, videos, photos, and interactive visuals effective tools for conveying complex information and boosting brand awareness. For example, a brand may include a CTA in an infographic, inviting users to sign up for a newsletter or download an e-book. Visual content drives ROI through increased traffic, backlinks, and calls to action. 



Platforms and others provide businesses with a range of image-based and interactive content solutions. As the market evolves, expect to see a continued focus on creating high-quality, shareable visuals that resonate with audiences and deliver measurable results. Visual capitalists are leveraging a variety of formats, including pictures, diagrams, charts, online videos, slide decks, native video, and ultimate guides, to present complex data and insights in an engaging and accessible way.

How is this Visual Content Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Stock images
  Stock video


Application

  Editorial
  Commercial


License Model

  RF
  RM


End-user

  Media and entertainment
  Advertising
  Corporate
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan


  Middle East and Africa



  South America

By Product Insights

The stock images segment is estimated to witness significant growth during the forecast period.

The market experienced significant growth in 2024, with stock images leading the segment. The proliferation of digital photography, driven by the easy accessibility and affordability of digital single-lens reflex (DSLR) cameras, has contributed to market expansion. Notably, there has been an increasing trend of collaborations among companies, enabling them to broaden their offerings, reach larger audiences, and enhance customer value. The market exhibits minimal price differentiation based on picture resolution due to the transition to mobile and online platforms. The demand for responsive web design has fueled the need for high-quality, small images, leading to advancements in image resolution technology. Visual content encompasses various formats, including infographics, videos, YouTube, Hubspot, and social media, among others.

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The stock images segment was valued at USD 3.38 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 38% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market holds the largest share In the global visual content industry. The US is the primary contributor to this market's growth due to the increasing demand for video content among commercial consumers. Factors such as enhanced broadband penetration and faster internet speeds facilitate smoother video consumption. Furthermore, the proliferation of social media platforms like Facebook and Instagram In the US fuels market expansion. Visual content encompasses various formats, including infographics, videos, YouTube, Hubspot, and interactive visuals. These ele

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Stock Video Market Size 2025-2029

The stock video market size is forecast to increase by USD 369.6 million, at a CAGR of 7.7% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing demand for visual content in various sectors. The benefits of using stock videos for content creation are numerous, including cost savings, time efficiency, and access to high-quality visuals. A key trend in this market is the integration of advanced technologies such as artificial intelligence (AI) and machine learning (ML) to enhance the publishing process. These technologies enable automatic tagging, metadata generation, and content recommendation, improving the overall user experience. Additionally, the implementation of blockchain technology in stock video platforms ensures secure and transparent transactions. However, the high cost of stock videos remains a challenge for some businesses, particularly smaller ones. Despite this, the market is expected to continue growing, fueled by the increasing importance of visual content in digital marketing and communication strategies.

What will be the Size of the Stock Video Market During the Forecast Period?

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The market encompasses the production and distribution of visual content, including videos, for use in various applications such as social media, websites, streaming services, online advertising, and content creation on individual platforms. This market has experienced significant growth due to the increasing demand for high-quality, diverse visual content across multiple industries. Stock videos are utilized extensively in online advertising, marketing and advertising, promotional work, creative endeavors, publishing, blogs, and design projects.
Technological developments, such as advancements in animation production and the integration of blockchain technology for secure copyright and licensing, continue to shape the market. Stock video agencies offer a wide range of content, from healthcare and medical to social issues, ensuring that businesses and creators have access to visually engaging and relevant content for their projects. The market's size and direction reflect the increasing importance of visual content in today's digital landscape. Stock videos are an essential tool for enhancing the user experience and effectively communicating messages in various contexts.

How is this Stock Video Industry segmented and which is the largest segment?

The stock video industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Editorial
  Commercial


Image Source

  Macrostock
  Microstock


License Model

  RM
  RF


Type

  Subscription
  Pay per download
  Enterprise licensing


Distribution Channel

  Stock video platforms
  Social media and creator platforms
  Direct sales and agencies
  Cloud-based video libraries


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    India
    Japan
    South Korea


  Middle East and Africa



  South America

    Brazil

By Application Insights

The editorial segment is estimated to witness significant growth during the forecast period.

Stock videos have become an essential component in various commercial applications, including advertising campaigns, television and film productions, branding and promotional videos, social media content, and website introductions. The legal requirement for model releases for individuals depicted In the videos ensures authenticity and compliance with copyright laws. The escalating investment in advertising and digital marketing sectors drives the demand for stock videos. These videos cater to diverse industries, such as healthcare and medical, animation production, and social issues, among others. Technological advancements in video production and online platforms facilitate the easy accessibility and customization options for individual creators and stock video agencies.

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The editorial segment was valued at USD 341.00 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 59% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional market trends and analysis and drivers that shape the market during the forecast period.

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The North American market dominates the global stock video industry due to its extensive collection of high-quality stock footage. Major stock video p

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Indoor Plants Market Size 2025-2029

The indoor plants market size is forecast to increase by USD 6.41 billion at a CAGR of 5.1% between 2024 and 2029.

Indoor plants have gained significant popularity In the US market due to the rising health and wellness trend. With an increasing awareness of the benefits of indoor greenery on mental health, home decor has become an integral part of this movement. The integration of advanced technologies such as sensors and aeroponics has made indoor gardening more accessible and efficient. These smart systems enable automated watering, lighting, and pest control, making it easier for individuals to maintain indoor plants. 
Furthermore, visual content and influencer marketing have played a crucial role in promoting indoor gardening, with orange being a popular color for planters. However, concerns regarding the presence of formaldehyde and other harmful chemicals in planters have emerged, necessitating the need for eco-friendly alternatives. The construction industry has also started incorporating indoor plants in buildings for air purification and aesthetics, further fueling market growth.

What will be the Size of the Indoor Plants Market During the Forecast Period?

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The market continues to thrive, fueled by a growing consumer interest in biophilic design, eco-friendly living, and urban gardening. This market encompasses various sectors, including plant care guidance, plant subscription boxes, plant-themed events, plant-related businesses, and plant-inspired art. Plant photography, plant styling, and plant-based decor are also popular trends, as people seek to incorporate greenery into their homes and workspaces. Moreover, the market offers opportunities in plant propagation, plant watering techniques, plant identification, and plant care routine. Vertical gardening and sustainable gardening practices are gaining traction, as space-saving solutions for urban dwellers. Market analysis reveals a significant increase in demand for low maintenance plants, tropical plants, and plants known for their air-purifying properties.
Plant-based design, botanical art, and plant-inspired gifts are other emerging trends. Market research indicates a growing interest in plant-based wellness, green thumb culture, and urban farming. Plant lighting, plant accessories, and plant-based decor are essential components of this market, catering to the diverse needs of plant enthusiasts. Despite challenges such as plant diseases, pests, and biosecurity concerns, the market remains a vibrant and dynamic sector, offering numerous opportunities for innovation and growth.

How is this Indoor Plants Industry segmented and which is the largest segment?

The indoor plants industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Foliage plants
  Flowering plants
  Succulents
  Others


End-user

  Residential
  Commercial


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Type Insights

The foliage plants segment is estimated to witness significant growth during the forecast period. Indoor foliage plants have gained significant attention In the US market due to their aesthetic value and ease of maintenance. These plants offer a wide array of textures, shapes, and colors, making them an excellent choice for enhancing interior decor. The ZZ plant, with its glossy, dark green leaves, and the calathea, with its variegated, vibrant leaves, are prime examples of the diverse range of foliage plants. Their intricate leaf patterns and shades of green, along with hues of purple, red, and silver, add visual interest and complement various design styles. Indoor gardening and wellness are key trends driving the demand for foliage plants, which are also valued for their mental health benefits. Consumers are increasingly seeking ways to reduce stress and improve focus through indoor greenery, making foliage plants a popular choice for home decor and office spaces.
Moreover, foliage plants contribute to indoor air quality by absorbing toxins such as formaldehyde, carbon monoxide, and mold, improving overall well-being. DIY plant projects, automated watering systems, and LED grow lights facilitate the care of these plants, making them accessible to a broad range of consumers. Social media influencers and plant enthusiasts have also played a significant role in popularizing indoor gardening, with Instagram being a popular platform for sharing plant care tips and showcasing aesthetic plant setups. Consumer behavior analysis indicates a growing preference for eco-friendly items, including

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Background Music Market Size 2025-2029

The background music market size is forecast to increase by USD 608 million at a CAGR of 9.3% between 2024 and 2029.

The market is witnessing significant growth, driven by the increasing demand for music in various sectors such as retail and hospitality. Digital content, including recorded music and podcasts, is increasingly being used for LED displays, visual content, and publishing. The proliferation of music subscription services, such as Apple Music and Spotify, is further fueling market growth. However, the market is characterized by low margins due to intense competition among labels and background music generators. E-commerce platforms are also leveraging background music to enhance user experience and boost sales. As the market continues to evolve, players in the background music industry must adapt to these trends and challenges to remain competitive.

What will be the Size of the Background Music Market During the Forecast Period?

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The market encompasses the production and distribution of audio content for various industries, including hospitality, healthcare, restaurants, entertainment venues, and the retail sector. This market is driven by the growing importance of ambience and customer engagement in modern business environments. Ambient music, soft tunes, and recorded sound have become essential components of the consumer shopping experience, enhancing productivity, and fostering positive consumer relationships. In the hospitality industry, background music sets the mood and contributes to a memorable guest experience. In healthcare settings, calming music improves patient comfort and reduces stress. In retail environments, music can influence consumer behavior and boost sales.
The market offers value-added options, such as digital subscription-based music and digital broadcasts, providing businesses with flexibility and cost savings. These services cater to various industries, including recreation, commercials, films, marketing videos, and sleep quality applications. Modern infrastructures, such as TouchTunes and Beat Suite Music, enable businesses to easily access and manage their background music offerings. The market's growth is fueled by the increasing use of background music as a marketing aspect and the continuous evolution of technology to deliver more personalized and customizable music experiences.

How is this Background Music Industry segmented and which is the largest segment?

The background music industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product Type

  Music streaming
  AV system


End-user

  Hospitality
  Retail
  Commercial buildings
  Public infrastructure
  Others


Genre

  Ambient music
  Upbeat and energetic
  Classical or instrumental
  Others


Geography

  Europe

    Germany
    UK
    France
    Italy


  North America

    Canada
    US


  APAC

    China
    India
    Japan


  Middle East and Africa



  South America

By Product Type Insights

The music streaming segment is estimated to witness significant growth during the forecast period. The market is experiencing significant growth due to the increasing use of digital platforms and smart devices. Music streaming services, which offer features such as customizable playlists, song recommendations, and seamless connectivity, are becoming increasingly popular. Additionally, the expansion of podcast genres on these platforms is further fueling market growth. Another key trend is the adoption of 5G connections, which are in high demand due to their ability to support large data transfers and provide faster internet speeds. This growth is evident in various sectors including hospitality, healthcare, retail, corporate, recreation, and entertainment venues. Background music is used to enhance customer engagement, create a positive atmosphere, and improve business productivity.

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The music streaming segment was valued at USD 719.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Europe, as one of the leading retail economies globally, witnesses significant investment from retailers in physical retail markets, particularly in countries like the UK, France, Germany, and Turkey. Background Music (BGM) plays a pivotal role in attracting customers in these spaces. In the omnichannel retail strategy, stationary re

In January 2019, photo sharing platform Instagram reported 500 million daily active Stories users worldwide, up from 400 million global DAU in June 2018. Stories is a feature of the app allowing users post photo and video sequences that disappear 24 hours after being posted. Instagram usage Instagram has over one billion monthly active users and is one of the most popular social networks worldwide. The app allows users to edit and share photos with other users, either publicly or with pre-approved followers. In 2018, the number of Instagram users in the United States was almost 105 million users, with U.S. Instagram audiences set to grow to 131 million users by 2022. As of April 2019, it was found that the United States, Brazil and India had the largest Instagram audiences with the United States heading the ranking by a wide margin. Users between the ages of 25 and 34 years constituted the biggest demographic group, followed by users aged 18 to 24 years. Overall, over two thirds of global Instagram audiences were aged 34 and younger. Advertising and marketing on Instagram Due to the visual nature of the platform, Instagram is a perfect opportunity for brands and retailers to display their products in a flattering way. Many celebrities and influencers generate a sizable income by posting ads in the form of sponsored posts on Instagram. In 2018, there were approximately 3.7 million sponsored influencer posts on the platform. The most popular content type of Instagram posts by influencers worldwide were photos – videos accounted for just 13.56 percent of influencer posts.

In January 2025, YouTube held a market share of 2.01 percent among online social networking platforms in the United Kingdom (UK). Figures were calculated based on approximately fifteen billion hits online per month. YouTube’s reach within the UK In 2021, users in the United Kingdom spent over 16 hours per month on the popular social video and streaming platform YouTube, making it the most engaging video platform after TikTok. This made it the most widely used social networks, and one of the more attractive digital advertising tools for marketers. During this period, YouTube was the most popular video app among children in the UK, with 65 percent of respondents reporting to engage with this platform. The future of digital advertising A report published in 2019 cited YouTube as the digital platform forecasted to enhance communications in the near future, as advertising shifts to become more visual. YouTube’s worldwide advertising revenues have also increased year on year since 2017, attesting the effectiveness of its monetization methods. The introduction of services such as its Partner Program, which collaborates with leading content creators to earn through in-video-advertising has helped YouTube stay relevant while generating and retaining a large audience base.