Increasing health awareness is expected to drive the growth of vitamin supplement market from 2025 to 2035 Vitamin supplements help maintain immune health, bone strength, metabolism, and overall well-being, which is why these vitamin supplements are a staple in the daily nutrition of various consumer demographics. In addition, the market is poised to generate approximately USD 68,219.1 million in revenue by the year 2025, and will be around USD 152,826.7 million by 2035, at a 8.4% CAGR.

Metric	Value
Market Size (2025E)	USD 68,219.1 million
Market Value (2035F)	USD 152,826.7 million
CAGR (2025 to 2035)	8.4%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	8.7%

Country	CAGR (2025 to 2035)
UK	8.1%

Region	CAGR (2025 to 2035)
European Union	8.4%

Country	CAGR (2025 to 2035)
Japan	7.9%

Country	CAGR (2025 to 2035)
South Korea	8.6%

Segmentation Outlook - Vitamin Supplement Market

Supplement Type	Market Share (2025)
Vitamin D	32.7%

Supplement Form	Market Share (2025)
Gummies	41.2%

Competitive Outlook

Company Name	Estimated Market Share (%)
Pfizer Inc. (Centrum)	20-24%
Amway Corporation	15-19%
Bayer AG (One A Day)	12-16%
GSK plc ( Emergen -C)	8-12%
The Nature’s Bounty Co.	5-9%
Other Companies (combined)	30-40%

By 2031, the value of the U.S. dietary supplement market is expected to reach exceed ** billion U.S. dollars. This would be a significant increase compared to 2022 when the market was valued at around ** billion U.S. dollars. Dietary supplements in the U.S. It is estimated that the growth in the dietary supplement market is due, in part, to awareness of nutrition, lifestyle, a more geriatric population and an increase in chronic illnesses. A significant proportion of the U.S. adult population uses dietary supplements. Dietary supplements are marketed as a healthy option for many adults to reduce chronic disease and live a longer and healthier life. Many consumers are already participating in healthy lifestyle choices as well. Types of dietary supplements used There are many types of supplements available to U.S. consumers. Among all supplements, vitamins and minerals are used by a vast majority of all dietary supplement users, followed by specialty supplements and botanicals. Among vitamin and mineral consumers, a majority took a multivitamin or vitamin D supplement. Sports and weight loss supplements are also popular among U.S. adults. Among those that took sports or weight loss supplements a majority used a protein supplement.

Discover the booming vitamin supplements market! Explore key trends, growth drivers, leading companies (DowDuPont, Bayer, DSM), and regional insights in this comprehensive market analysis projecting significant expansion to 2033. Learn about personalized nutrition, functional foods, and the challenges facing the industry.

According to the report, the global market for vitamin and mineral supplements through the distribution channel of supermarkets & hypermarkets amounted to approximately **** billion U.S. dollars in 2019. This figure is forecast to be worth nearly ** billion U.S. dollars in 2025.

Global Vitamins Supplements Market was valued at USD 50.28 billion in 2024 and is expected to reach USD 86.34 billion by 2030 with a CAGR of 9.43%.

Pages	180
Market Size	2024: USD 50.28 Billion
Forecast Market Size	2030: USD 86.34 Billion
CAGR	2025-2030: 9.43%
Fastest Growing Segment	Hospital Pharmacies
Largest Market	Nort America
Key Players	1. Glanbia Plc 2. Pfizer Inc. 3. Bayer AG 4. Amway Corp. 5. GlaxoSmithKline plc. 6. Good Health New Zealand 7. The Nature's Bounty Co. 8. NOW Foods 9. Abbott 10. Herbalife Nutrition

The global vitamins and minerals market continues to thrive in 2024, driven by heightened consumer focus on preventive healthcare, fortified nutrition, and personalized wellness. Valued at approximately 61.8 billion in 2025, the market is set to grow at 5.4% CAGR during 2025 to 2035, fueled by aging populations, rising chronic diseases, and demand for functional foods and dietary supplements. Key trends include a shift toward plant-based, clean-label products, biofortification, and sustainability-driven innovations in production.

Metric	Value
Industry Size (2025E)	USD 61.8 billion
Industry Value (2035F)	USD 104.5 billion
CAGR (2025 to 2035)	5.4%

Country Wise Analysis

Year	CAGR (2025 to 2035)
2025 to 2035	5.4%

Year	CAGR (2025 to 2035)
2025 to 2035	4.4%

Year	CAGR (2025 to 2035)
2025 to 2035	6.6%

Year	CAGR (2025 to 2035)
2025 to 2035	8.6%

Year	CAGR (2025 to 2035)
2025 to 2035	6.3%

Competitive Outlook

Company Name	Estimated Share (%)
Amway Corporation	14-18%
Herbalife Nutrition Ltd.	12-15%
Bayer AG	10-12%
Pfizer Inc.	8-10%
Other Companies (combined)	45-56%

The United States Vitamin D Supplements Market Report is Segmented by Type (Vitamin D2 and Vitamin D3), Form (Tablets, Capsules and Softgels, and More), Source (Synthetic, Animal-Based, and More), Health-Focus Positioning (Bone and Joint Health, Immune Support, and More), Distribution Channel (Supermarkets/Hypermarkets, Specialty and Health Stores, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Snapshot img

Multivitamin And Mineral Supplements Market Size 2024-2028

The multivitamin and mineral supplements market size is forecast to increase by USD 2.98 billion at a CAGR of 4.5% between 2023 and 2028.

The market is witnessing significant growth due to several key trends. The aging population in various regions is increasingly adopting these supplements to maintain optimal health and wellness. Additionally, the market is experiencing a surge in new product launches, providing consumers with a wider range of options to choose from. However, the market also faces challenges such as misleading advertisements and promotions, which can lead to consumer skepticism and mistrust. As the demand for multivitamin and mineral supplements continues to grow, it is crucial for manufacturers to ensure transparency and accuracy In their marketing efforts to build trust and credibility with consumers.Overall, the market is expected to continue its expansion, driven by these trends and challenges.

What will be the Size of the Multivitamin And Mineral Supplements Market during the Forecast Period?

Request Free SampleThe global market for multivitamin and mineral supplements encompasses a wide range of products designed to address micronutrient deficiencies and support overall health. With increasing awareness of the health consequences of inadequate nutrient intake, consumers turn to these supplements as a means of bolstering their dietary approaches. The market is driven by several factors, including the prevalence of various diseases and the aging population's growing need for preventative healthcare products. Vitamins and minerals come in various forms, including tablets, capsules, and soft gels, catering to diverse consumer preferences. Vitamin D, a key nutrient with numerous health benefits, holds significant market share.The market's scope extends beyond humans to monogastric animals, reflecting the importance of micronutrient status in animal health. Regulations, approvals, and food standards play a crucial role In the market's dynamics, ensuring the safety and efficacy of these supplements. The health-conscious consumer base, which includes geriatric and pediatric populations, continues to fuel the market's growth. As diet and healthcare become increasingly intertwined, the demand for multivitamin and mineral supplements is poised to remain robust.

How is this Multivitamin And Mineral Supplements Industry segmented and which is the largest segment?

The multivitamin and mineral supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ApplicationEye health supplementsBone and joint supplementsHeart health supplementsOther supplementsGeographyNorth AmericaUSEuropeGermanyUKAsiaChinaJapanRest of World (ROW)

By Application Insights

The eye health supplements segment is estimated to witness significant growth during the forecast period. Multivitamin and mineral supplements encompass a range of dietary products designed to address nutritional imbalances and promote preventative healthcare. These supplements contain essential vitamins, minerals, and micronutrients to support various bodily functions, including immunity, energy production, and bone health. Vitamins D, C, and E, as well as minerals like calcium, iron, and zinc, are commonly found in multivitamin formulations. The aging population and health-conscious consumers are the primary drivers of the multivitamin and mineral supplement market. Consumers seek to mitigate the health consequences of poor dietary approaches, such as junk food consumption and sedentary lifestyles, which can lead to diseases and disorders.Monogastric animals and the geriatric population also benefit from multivitamin and mineral supplements. Manufacturers offer multivitamin and mineral supplements in various forms, including tablets, capsules, and soft gels, catering to diverse consumer preferences. Vitamin D supplements, particularly popular due to their role in bone health and disease prevention, are available In these forms. Disease prevalence, such as anemia caused by iron deficiency, further fuels the demand for mineral supplements. Healthcare and dietary supplements, including multivitamins, are subject to food standards, regulations, and approvals. Market research firms like FMI, FMI Research, and Nelson study provide insights into market trends, production efficiency, and competitive landscape.The market is expected to grow due to increasing consumer awareness, the prevalence of chronic diseases, and the availability of convenient and effective supplement forms. Incorporating natural ingredients, such as natural herbs, botanicals, protein, and immunity boosters, adds value to multivitamin and mineral supplements. These supplements cater to various consu

Dietary supplements market size was USD 192.65 billion in 2024 and is projected to reach USD 414.52 billion by 2033, at a CAGR of 8.9% from 2025 to 2033

In fiscal year 2023, the dietary supplement market in Japan was valued at almost *** billion Japanese yen. The supplements market grew steadily in recent years, accounting for around **** of the foods with function claims market. Who is taking supplements? Consumers in higher age groups are the target groups of dietary supplements. As the Japanese population is gradually aging, businesses are focusing their marketing towards workers in higher age groups as well as senior consumers. A major expectation of consumers is the ****************************** by improving and strengthening the *************, contributing to the market success of nutritional supplements and vitality boosters. The Japanese health food market In the busy lifestyle of the aging Japanese society, supplements are catering to the demand for a nutritionally balanced lifestyle among consumers. Lately, the health food market benefitted from the growing health awareness as manufacturers are expanding their portfolios to include various healthy prepared meals and snacks. Apart from commonly available products such as sugar-free or allergen-free alternatives, foods with health claims such as the governmentally approved foods for specified health uses (FOSHU) are recording steady sales.

The Vitamin D Supplement Market is Segmented by Product Type (Vitamin D2 and Vitamin D3), Form (Tablets, Gummies, Powders, and More), Source (Synthetic, Animal-Based, and More), Health-Focus Positioning (Bone and Joint Health, Prenatal Care, and More), Distribution Channel (Supermarkets/Hypermarkets, Online Retailers, and More), and Geography (North America and More). The Market Forecasts are Provided in Terms of Value (USD).

The vegan vitamin and supplements market will see unparalleled growth between 2025 and 2035 owing to rising concern for health, ethical, and sustainability values. With more consumers turning to plant-based diets, the nutritional products market among vegans has seen a boom. The supplements are given to individuals who do not want to consume animal-based nutrients with any wrong combination of nutrient vitamins B12, vitamin D, iron, and of the omega-3 type fatty acids.

Metric	Value
Market Size in 2025	USD 7,864.4 million
Projected Market Size in 2035	USD 14,762.5 million
CAGR (2025 to 2035)	6.5%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	6.5%

Country	CAGR (2025 to 2035)
UK	6.2%

Country	CAGR (2025 to 2035)
European Union (EU)	6.0%

Country	CAGR (2025 to 2035)
Japan	6.8%

Country	CAGR (2025 to 2035)
South Korea	6.9%

Segmentation Outlook

By Form	Market Share (2025)
Tablets	38%

By Distribution Channel	Market Share (2025)
Online Retail	42%

Competitive Outlook

Company Name	Estimated Market Share (%)
Garden of Life	12-16%
NOW Foods	10-14%
Deva Nutrition	8-12%
NutraBlast	6-10%
Naturelo	5-9%
Other Companies	39-59%

The Prenatal Supplements Market Report is Segmented by Type (Vitamins and Minerals, Essential Fatty Acids, and Other Types), Form (Capsules and Softgels, Tablets, and More), Distribution Channel (Supermarkets/Hypermarkets, Specialty and Health Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The USA prenatal vitamin supplement market is projected to reach a value of USD 189.7 Million in 2025, growing at a CAGR of 10.0% over the next decade to an estimated value of USD 492.1 Million by 2035.

Attributes	Values
Estimated USA Industry Size (2025)	USD 189.7 Million
Projected USA Industry Value (2035)	USD 492.1 Million
Value-based CAGR (2025 to 2035)	10.0%

This statistic shows the unit sales of the vitamin and supplement market in the United States in 2018, by category. In that period, the multivitamins segment had unit sales of about ***** million in the United States.

Snapshot img

Vitamins Market Size 2025-2029

The vitamins market size is valued to increase USD 40.29 billion, at a CAGR of 8.2% from 2024 to 2029. Increasing number of product launches will drive the vitamins market.

Major Market Trends & Insights

North America dominated the market and accounted for a 39% growth during the forecast period.
By Application - Food and beverages segment was valued at USD 32.71 billion in 2023
By End-user - Adults segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: 105.75 million
Market Future Opportunities: USD 40,287.90 million
CAGR : 8.2%
North America: Largest market in 2023

Market Summary

The market encompasses a dynamic and continually evolving landscape, driven by increasing health consciousness among consumers and the increasing number of product launches. Core technologies, such as encapsulation and microencapsulation, enable improved bioavailability and sustained-release formulations, shaping the market's growth. Applications span various sectors, including food and beverages, dietary supplements, and pharmaceuticals. Regulations play a crucial role, with stringent guidelines ensuring product safety and efficacy. Looking ahead, the forecast period presents both challenges and opportunities, with misleading advertisements and promotions by market players posing potential risks, while advancements in research and development continue to fuel innovation.
According to recent market data, vitamin D supplements account for over 30% of the market share due to their essential role in bone health and immune system support. Related markets such as the dietary supplements and functional foods sectors further expand the market's reach.

What will be the Size of the Vitamins Market during the forecast period?

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How is the Vitamins Market Segmented and what are the key trends of market segmentation?

The vitamins industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Food and beverages
  Pharmaceuticals and cosmetics
  Feed additives


End-user

  Adults
  Children and teenager
  Infants


Distribution Channel

  Pharmacies and drug stores
  Supermarkets and hypermarkets
  Online channels


Product Type

  Single vitamin
  Multivitamin


Geography

  North America

    US
    Canada
    Mexico


  Europe

    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Application Insights

The food and beverages segment is estimated to witness significant growth during the forecast period.

The market is experiencing notable growth, with the food and beverages segment witnessing significant expansion. This trend is driven by the increasing consumer preference for health and wellness products. Vitamins play a crucial role in various cellular processes, including immune function, bone health, and cognitive function. They possess antioxidant properties that help combat oxidative stress and inflammation. Clinical trials continue to assess the efficacy of vitamins in addressing nutrient deficiencies and metabolic pathways. Quality control measures and regulatory compliance are essential in ensuring the safety and efficacy of vitamin supplements. However, vitamin interactions and toxicity levels are critical concerns that manufacturers must address.

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The Food and beverages segment was valued at USD 32.71 billion in 2019 and showed a gradual increase during the forecast period.

Bioavailability studies and absorption rate research are ongoing to optimize the efficacy of synthetic vitamins. Manufacturing processes, including food fortification, are evolving to meet consumer demands for natural vitamin sources and various dosage forms. Vitamin stability and genetic variations also impact the market dynamics. The market's future growth is expected to be robust, with a growing emphasis on personalized nutrition and pharmacokinetics. Natural vitamin sources and manufacturing processes that minimize synthetic inputs are gaining popularity. Pharmaceutical companies are exploring the potential of vitamins in drug interactions and cognitive function enhancement. According to recent market data, the market is expected to grow by 15% in the next year.

Meanwhile, future industry growth expectations indicate a potential expansion of up to 20% over the next five years. These figures reflect the continuous evolution and expanding applications of vitamins across various sectors.

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Regional Analysis

North America is estimated to contribute 39% to the growth of the global market during th

Market Size statistics on the Vitamin & Supplement Manufacturing industry in the US

Nutrition Supplement Market Outlook

The global nutrition supplement market size was valued at approximately USD 150 billion in 2023 and is projected to reach around USD 280 billion by 2032, growing at a compound annual growth rate (CAGR) of around 7%. This significant market growth can be attributed to increasing awareness about health and wellness, coupled with the rising prevalence of chronic diseases and the growing adoption of fitness regimes. The global population's shift towards healthier lifestyles has led to a higher demand for nutritional supplements that can bridge dietary gaps and enhance overall well-being.

One of the primary growth factors driving the nutrition supplement market is the rising health consciousness among consumers. With the increase in lifestyle-related diseases such as diabetes, obesity, and cardiovascular ailments, there is a heightened awareness about the importance of maintaining a balanced diet. Consumers are more inclined to take preventive health measures, which include the intake of vitamins, minerals, and other dietary supplements. The trend is particularly prominent among the millennial population, who are more proactive in managing their health.

Technological advancements and innovative product offerings have also played a crucial role in market expansion. The development of personalized nutrition, which tailors dietary supplements to individual needs based on genetic, phenotypic, and lifestyle data, is gaining traction. Companies are investing heavily in research and development to introduce new and effective products that cater to specific health concerns, such as immune support, digestive health, and mental well-being. This innovation-driven landscape is expected to fuel the market's growth further.

Another significant factor contributing to the market's growth is the increasing disposable income and improved standard of living across emerging economies. Regions like Asia Pacific and Latin America have witnessed substantial economic growth, leading to higher spending on health and wellness products. As people in these regions become more health-conscious, the demand for nutritional supplements is expected to rise. Additionally, the aging population in many parts of the world is driving the need for supplements that can help manage age-related health issues.

In recent years, the role of Nnurition Enhancers has become increasingly significant in the nutrition supplement market. These enhancers are designed to improve the absorption and effectiveness of nutrients in the body, thereby maximizing the benefits of dietary supplements. As consumers become more discerning about their health choices, the demand for products that offer enhanced nutritional value is on the rise. Nnurition Enhancers can include a variety of ingredients such as bioactive compounds, enzymes, and probiotics, which work synergistically to boost the body's ability to utilize nutrients efficiently. This trend is particularly appealing to health-conscious individuals seeking to optimize their dietary intake and achieve better health outcomes.

The regional outlook for the nutrition supplement market indicates that North America holds the largest market share, driven by a well-established health and wellness industry and high consumer awareness. Europe follows closely, with significant growth observed in countries like Germany, France, and the UK. The Asia Pacific region is expected to witness the fastest growth, with countries like China, India, and Japan leading the way. This growth can be attributed to the rising middle-class population, increasing urbanization, and a growing focus on preventive healthcare.

Product Type Analysis

In the nutrition supplement market, product types such as vitamins, minerals, proteins, amino acids, enzymes, and others form the core segments. Vitamins are among the most popular supplements, driven by their essential role in maintaining various bodily functions. The demand for multivitamins is particularly high due to their comprehensive nutritional benefits. Consumers are increasingly seeking vitamin supplements to boost immunity, improve skin health, and combat nutrient deficiencies. The rising awareness about the long-term benefits of vitamins is expected to sustain their market dominance.

Mineral

Snapshot img

Dietary Supplements Market Size 2025-2029

The dietary supplements market size is forecast to increase by USD 72 billion, at a CAGR of 8.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of healthy eating habits among consumers. This trend is fueled by a growing awareness of the benefits of nutritional supplements in maintaining optimal health and wellness. A notable development in the market is the rise of plant-based protein supplements, catering to the increasing demand for vegan and vegetarian options. However, the market faces challenges stemming from consumer distrust, primarily due to misleading marketing activities. Companies must ensure transparency and authenticity in their labeling and advertising practices to build trust and credibility with consumers.
Navigating these challenges while capitalizing on the market's growth opportunities requires strategic planning and a commitment to ethical business practices. Companies that prioritize consumer trust and offer high-quality, effective supplements are poised to thrive in this dynamic market.

What will be the Size of the Dietary Supplements Market during the forecast period?

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The dietary supplement market continues to evolve, driven by consumer demand for health and wellness solutions. Stability testing protocols are a critical aspect of this industry, ensuring the efficacy and safety of herbal extracts and functional food ingredients. Phytochemical analysis and release rate kinetics play essential roles in determining the potency and bioavailability of digestive enzyme blends and mineral chelates. Tablet compression and powder blending processes are crucial in creating consistent and effective dosage forms, while prebiotic fiber content and gut microbiota modulation contribute to improved nutrient absorption rates and immune system support. Shelf life determination and regulatory labeling are also vital considerations, with GMP compliance and ingredient sourcing ensuring quality control metrics.
For instance, a leading supplement manufacturer successfully increased sales by 15% by optimizing the capsule formulation of their omega-3 fatty acid supplement, enhancing bioavailability through the use of phytosome technology. Industry growth is expected to reach 8% annually, driven by the ongoing demand for functional food ingredients, vitamin bioavailability, and metabolic pathway influence through protein hydrolysates and botanical standardization. Excipient compatibility and clinical trial endpoints are essential factors in ensuring the efficacy and safety of dietary supplements, while micronutrient fortification and antioxidant capacity continue to be key selling points for consumers. Probiotic strains and vitamin bioavailability remain popular areas of research and development, with ongoing advancements in ingredient sourcing and dosage form selection shaping the future of the market.

How is this Dietary Supplements Industry segmented?

The dietary supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Vitamins
  Combination
  Fatty acids
  Probiotics
  Others


Distribution Channel

  Offline
  Online


Type

  Energy and weight management
  General health
  Bone and joint health
  Cardiac health
  Others


Formulation

  Tablets
  Powder
  Capsules
  Softgels
  Liquid


End-user

  Adults
  Geriatric population
  Pregnant women
  Children and infants


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The vitamins segment is estimated to witness significant growth during the forecast period.

The market encompasses vitamins and minerals, which play crucial roles in maintaining optimal health. Deficiencies in these essential nutrients can lead to various health issues, such as night blindness, anemia, and rickets. The demand for vitamin supplements continues to grow due to their importance in overall health and wellness. In Scandinavia, the high prevalence of vitamin D deficiency is driving the consumption of supplements. The region's limited sunlight exposure contributes to this trend. Key consumer demographics include older adults, vegans, and fitness enthusiasts. Vitamins B12 and D are particularly popular choices due to their antioxidant properties and the nutritional gaps in vegan food sources, respectively.

According to recent market data, the global vitamins market is projected to exp

USD 481.28 Billion in 2024; projected USD 816.57 Billion by 2033; CAGR 6.05%.