The global vitamins and minerals market continues to thrive in 2024, driven by heightened consumer focus on preventive healthcare, fortified nutrition, and personalized wellness. Valued at approximately 61.8 billion in 2025, the market is set to grow at 5.4% CAGR during 2025 to 2035, fueled by aging populations, rising chronic diseases, and demand for functional foods and dietary supplements. Key trends include a shift toward plant-based, clean-label products, biofortification, and sustainability-driven innovations in production.

Country Wise Analysis

Competitive Outlook

The revenue ranking in the 'Vitamins & Minerals' segment of the OTC pharmaceuticals market is led by China with 5.1 billion U.S. dollars, while the United States are following with 4.7 billion U.S. dollars. In contrast, Sweden is at the bottom of the ranking with 5.59 million U.S. dollars, showing a difference of 5.1 billion U.S. dollars to China. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the digestives & intestinal remedies segment of the OTC pharmaceuticals market and a ranking of subsegments in Asia regarding revenue in the OTC Pharmaceuticals market as a whole. The Statista Market Insights cover a broad range of additional markets.

The revenue in the 'Vitamins & Minerals' segment of the otc pharmaceuticals market in the United Kingdom was modeled to be ************** U.S. dollars in 2024. Between 2016 and 2024, the revenue rose by ************** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************** U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Vitamins & Minerals.

IMARC’s new report “Bangladesh Vitamins & Minerals Market Report & Forecasts” provides an analytical and statistical insight into the Bangladesh vitamins and minerals market. The report provides both current and future trends in the value and volume sales of vitamins in Bangladesh. The study has segmented the Bangladesh vitamins and minerals market into twenty three classes. For each of these classes, value and volume sales of the entire class, key molecules, key brands and key players have been provided.

The research study serves as an exceptional tool to understand the drivers, restraints, regulations, market trends, therapeutic structure, competitive structure and the outlook of the vitamins and minerals market in Bangladesh till 2015. This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the Bangladesh vitamins and minerals market in some form or the other.

Key Questions Answered in this Report?

• What are the key drivers of the vitamins and minerals market?
• What is the size and breakup of the vitamins and minerals market?
• What is the size and breakup of various vitamin and mineral classes?
• Who are the leading players in various vitamin and mineral classes?
• What are the leading molecules in various vitamin and mineral classes?
• What are the leading brands in various vitamin and mineral classes?
• What are the key regulations in the Bangladesh vitamins and minerals market?
• What are the portfolios of key players in the Bangladesh vitamins and minerals market?

Why should you buy this report?

• Gain a deeper understanding about the size, structure and the competitive landscape of the Bangladesh vitamins and minerals market.
• Analyze the historical, current and future trends in the various vitamin and mineral classes to identify potential classes, drugs, partners and competitors for market entry and expansion plans.
• Develop investment strategies by identifying companies that have been the biggest winners and losers in the Bangladesh vitamins and minerals market.

Classes Covered:

Vitamins

• Multivitamins with Minerals
• Multivitamins without Minerals
• Vitamin A and D including the combination of the two
• Vitamin B1 and Combinations
• Vitamin B Complex
• Plain Vitamin B12
• Vitamin C including combination with minerals
• Other Vitamins

Mineral Supplements

• Calcium Products
• Potassium Products
• Other Mineral Supplements

Information Sources:

Information has been sourced from both primary and secondary sources:

• Primary sources include industry surveys and face to face/telephonic interviews with physicians and industry experts. Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, Industry Portals, government sources and access to more than 4000 paid databases.

Forecasting Methodology:

IMARC generates its product and market forecasts utilizing its extensive database of macroeconomic and sector specific data. The initial baseline forecast is generated with the most recent market data. After an initial baseline forecast, all future macroeconomic and sector specific events and assumptions are taken into account to generate the final forecast.

Vitamins and Minerals Market Outlook

The global vitamins and minerals market is poised to witness significant growth, with the market size estimated to reach USD 47.5 billion in 2023 and projected to surge to USD 67.1 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.0% over the forecast period. This growth is primarily driven by increasing health awareness and the rising demand for dietary supplements, fueled by a growing global emphasis on preventive healthcare. Consumers are increasingly seeking nutritional supplements as a means to bolster their immune systems, improve overall health, and prevent nutrient deficiencies, which is a crucial factor contributing to the robust expansion of the vitamins and minerals market.

One of the primary growth factors propelling the vitamins and minerals market is the escalating consumer awareness regarding the importance of a balanced diet for maintaining health and well-being. As lifestyles become more hectic and dietary patterns shift towards convenience and fast foods, there is a growing gap in nutrient intake, which vitamins and minerals seek to bridge. This awareness is further amplified by the increasing prevalence of chronic diseases and conditions linked to nutritional deficiencies, such as osteoporosis, anemia, and scurvy. The demand for fortified food products and dietary supplements is rising as consumers become more proactive in managing their health, contributing significantly to market growth.

Another pivotal growth driver is the aging global population, which necessitates increased consumption of vitamins and minerals, particularly for maintaining bone health, cognitive function, and immune support. As the elderly population expands, there is an amplified focus on the consumption of nutritional supplements to mitigate age-related health issues. Vitamins such as D and B12, along with minerals like calcium and magnesium, are prominently consumed by older adults to combat deficiencies that can lead to severe health complications. This demographic trend is expected to significantly bolster the demand for vitamins and minerals, further fueling market expansion in the forecast period.

Moreover, the expansion of the vitamins and minerals market is buoyed by the growing trend of sports and fitness. With an increasing number of individuals engaging in fitness activities and sports, there is a heightened demand for nutritional supplements that enhance performance, aid recovery, and promote overall well-being. Vitamins and minerals are key components in supporting athletic performance, muscle recovery, and energy metabolism. The burgeoning fitness industry, coupled with an uptick in health-conscious consumers, propels the demand for these supplements, contributing to the marketÂ’s robust growth trajectory.

The role of Multivitamin Mineral supplements in this market cannot be overstated. These supplements are designed to provide a comprehensive array of essential nutrients in a single formulation, making them an attractive option for individuals seeking to maintain optimal health without the complexity of managing multiple supplements. Multivitamin Mineral products are particularly beneficial for those with busy lifestyles who may struggle to meet their nutritional needs through diet alone. As awareness of the importance of holistic health grows, the demand for such all-in-one solutions is expected to rise, further driving the expansion of the vitamins and minerals market. The convenience and efficacy of Multivitamin Mineral supplements make them a staple in the daily health regimen of many consumers, underscoring their significance in the broader market landscape.

The regional outlook for the vitamins and minerals market indicates that North America holds a substantial share due to the high prevalence of health-conscious consumers and the widespread availability of dietary supplements. The Asia Pacific region is anticipated to exhibit the fastest growth during the forecast period, driven by rapid urbanization, rising disposable incomes, and increasing health awareness. Europe continues to be a significant market, benefitting from robust regulatory frameworks and a strong focus on preventive healthcare. In contrast, emerging markets in Latin America and the Middle East & Africa are also witnessing a surge in demand, propelled by improving economic conditions and growing consumer awareness about nutritional health.

Product Type Analysis

The vitamins and minerals market, segmented

The Global Vitamins & Minerals Market size was valued at USD 24.29 billion in 2023 and is projected to reach USD 33.28 billion by 2032, exhibiting a CAGR of 4.6 % during the forecast period. Vitamins and minerals are critical for a variety of body functions, including immune system support, bone health, energy production and disease prevention. These supplements are available in various forms such as tablets, capsules, powders and liquids and cater to different age groups and specific health needs. The global market for vitamins and minerals has grown significantly and is projected to continue to grow strongly. The background of the growth is the increase in health awareness among consumers, the increase in chronic diseases and the increasing aging of the population, which tries to maintain health and vitality. The COVID-19 pandemic has further boosted demand as people focus even more on strengthening their immune systems. Advances in nutritional science and the availability of individual nutritional solutions also contribute to the expansion of the market.

Vitamins, minerals, and supplements are a great way to enhance one’s diet and nutritional intake, and the market for such products has increased in size rapidly between 2007 and 2017. The largest segment of the vitamin, mineral, and supplement market is dietary supplements, which was valued at about **** billion U.S. dollars in 2017. Healthy Consumer Behavior in the U.S. According to a 2017 survey, over half of U.S. consumers have either started to or have been reading labels and comparing sodium levels in different soups, breads, and frozen meals, as well as cutting back on foods high in saturated fats. Functional Foods According to the Mayo Clinic, functional foods refer to a broad category of foods that have an added benefit beyond basic sustenance. For instance, yogurt could be considered a functional food since it often contains probiotics, or beneficial bacteria. In the United States, around 23 percent of adult consumers are interested in probiotics, for adults aged 18 to 34 years, this share increases to ** percent.

Vitamin And Mineral Supplement Tablets Market holds a forecasted revenue of US$ 16.69 Bn in 2025 and is likely to cross US$ 23.35 Bn by 2032.

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Multivitamin And Mineral Supplements Market Size 2024-2028

The multivitamin and mineral supplements market size is forecast to increase by USD 2.98 billion at a CAGR of 4.5% between 2023 and 2028.

The market is witnessing significant growth due to several key trends. The aging population in various regions is increasingly adopting these supplements to maintain optimal health and wellness. Additionally, the market is experiencing a surge in new product launches, providing consumers with a wider range of options to choose from. However, the market also faces challenges such as misleading advertisements and promotions, which can lead to consumer skepticism and mistrust. As the demand for multivitamin and mineral supplements continues to grow, it is crucial for manufacturers to ensure transparency and accuracy In their marketing efforts to build trust and credibility with consumers.Overall, the market is expected to continue its expansion, driven by these trends and challenges.

What will be the Size of the Multivitamin And Mineral Supplements Market during the Forecast Period?

Request Free SampleThe global market for multivitamin and mineral supplements encompasses a wide range of products designed to address micronutrient deficiencies and support overall health. With increasing awareness of the health consequences of inadequate nutrient intake, consumers turn to these supplements as a means of bolstering their dietary approaches. The market is driven by several factors, including the prevalence of various diseases and the aging population's growing need for preventative healthcare products. Vitamins and minerals come in various forms, including tablets, capsules, and soft gels, catering to diverse consumer preferences. Vitamin D, a key nutrient with numerous health benefits, holds significant market share.The market's scope extends beyond humans to monogastric animals, reflecting the importance of micronutrient status in animal health. Regulations, approvals, and food standards play a crucial role In the market's dynamics, ensuring the safety and efficacy of these supplements. The health-conscious consumer base, which includes geriatric and pediatric populations, continues to fuel the market's growth. As diet and healthcare become increasingly intertwined, the demand for multivitamin and mineral supplements is poised to remain robust.

How is this Multivitamin And Mineral Supplements Industry segmented and which is the largest segment?

The multivitamin and mineral supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ApplicationEye health supplementsBone and joint supplementsHeart health supplementsOther supplementsGeographyNorth AmericaUSEuropeGermanyUKAsiaChinaJapanRest of World (ROW)

By Application Insights

The eye health supplements segment is estimated to witness significant growth during the forecast period. Multivitamin and mineral supplements encompass a range of dietary products designed to address nutritional imbalances and promote preventative healthcare. These supplements contain essential vitamins, minerals, and micronutrients to support various bodily functions, including immunity, energy production, and bone health. Vitamins D, C, and E, as well as minerals like calcium, iron, and zinc, are commonly found in multivitamin formulations. The aging population and health-conscious consumers are the primary drivers of the multivitamin and mineral supplement market. Consumers seek to mitigate the health consequences of poor dietary approaches, such as junk food consumption and sedentary lifestyles, which can lead to diseases and disorders.Monogastric animals and the geriatric population also benefit from multivitamin and mineral supplements. Manufacturers offer multivitamin and mineral supplements in various forms, including tablets, capsules, and soft gels, catering to diverse consumer preferences. Vitamin D supplements, particularly popular due to their role in bone health and disease prevention, are available In these forms. Disease prevalence, such as anemia caused by iron deficiency, further fuels the demand for mineral supplements. Healthcare and dietary supplements, including multivitamins, are subject to food standards, regulations, and approvals. Market research firms like FMI, FMI Research, and Nelson study provide insights into market trends, production efficiency, and competitive landscape.The market is expected to grow due to increasing consumer awareness, the prevalence of chronic diseases, and the availability of convenient and effective supplement forms. Incorporating natural ingredients, such as natural herbs, botanicals, protein, and immunity boosters, adds value to multivitamin and mineral supplements. These supplements cater to various consu

The global market size of vitamin and mineral is estimated to reach USD 24.5 billion in 2024 and further expand at a CAGR of 4.4% during the assessment period. Global sales of vitamins and minerals are slated to total a staggering USD 37.8 billion by 2034.

Country-wise Insights

Category-wise Insights

The vitamin and mineral supplement market offers a diverse range of products catering to various consumer needs and preferences. This diversity is reflected in the key product categories, end-users, and distribution channels.Product Types: Vitamins: A wide array of individual vitamins (e.g., Vitamin D, Vitamin C, Vitamin B complex) are available, often formulated to address specific deficiencies or health concerns. Minerals: Similar to vitamins, individual minerals (e.g., Calcium, Magnesium, Zinc, Iron) are offered to supplement dietary intake and support various bodily functions. Blends: Multivitamin and multimineral blends combine various vitamins and minerals in a single product, providing a comprehensive approach to nutritional supplementation. These blends are often formulated for specific demographics (e.g., prenatal vitamins, senior formulas) or health goals (e.g., immune support, energy boost). End-Users: Men: Supplements tailored to men's specific nutritional needs, often focusing on areas such as energy, muscle growth, and prostate health. Women: Formulations designed to address women's unique health requirements, including prenatal care, bone health, and hormone balance. Unisex: General-purpose supplements suitable for both men and women, focusing on overall health and well-being. Distribution Channels: Non-Store-Based: E-commerce platforms, direct-to-consumer brands, and mail-order pharmacies represent a significant and growing segment of the distribution channel. Store-Based: Traditional retail channels, including pharmacies, supermarkets, health food stores, and mass merchandisers, continue to play a crucial role in the distribution of vitamin and mineral supplements. Recent developments include: March 2021: DSM launched Ampli-D, developed as a fast-acting form of vitamin D for dietary supplements. The product is formulated with calcifediol or 25-hydroxyvitamin D3. Ampli-D helps DSM to sustain itself in the market by providing a unique and innovative product that meets customer requirements., May 2020: Homart Pharmaceuticals launched three different vitamin C products under Toplife and Springleaf to tap the rising demand for immune-related products.. Key drivers for this market are: The increasing number of older adults seeking to prevent chronic diseases and maintain bone health is a significant driver.. Potential restraints include: Developing multifunctional supplements addressing combined health concerns can be challenging. Notable trends are: Technological advancements and rising consumer spending is driving the market growth..

The North America Dietary Supplement Market is Segmented by Product Type (Vitamins, Minerals, and More), Form (Tablets, Capsules & Softgels, and More), Source (Plant-Based, and More), Consumer Group (Men, and More), Health Application (General Health & Wellness, and More), Distribution Channel (Supermarkets/Hypermarkets, and More), Geography (United States and More). The Market Forecasts are Provided in Terms of Value (USD).

Market Research Intellect presents the Vitamin And Mineral Supplements Market Report-estimated at USD 50.0 billion in 2024 and predicted to grow to USD 80.0 billion by 2033, with a CAGR of 6.5% over the forecast period. Gain clarity on regional performance, future innovations, and major players worldwide.

Global Vitamin and Minerals market size is expected to reach $29.89 billion by 2029 at 6.4%, the role of dietary supplements in supporting immune health and driving growth in the vitamins and mineral supplement market

In 2024, Market Research Intellect valued the Vitamins And Minerals Market Report at USD 100 billion, with expectations to reach USD 150 billion by 2033 at a CAGR of 5.0%.Understand drivers of market demand, strategic innovations, and the role of top competitors.

The global mineral supplements market was valued at USD 13.04 Billion in 2024. The market is anticipated to grow at a CAGR of 5.20% during the forecast period of 2025-2034, with the values likely to reach USD 21.65 Billion by 2034. The market is driven by the rising health awareness, aging populations, and increasing prevalence of mineral deficiencies are key drivers fuelling global demand for convenient, effective, and preventive mineral supplement solutions.

Key Market Trends and Insights

• By ingredient, the calcium segment emerged as the market leader during the historical period, accounting for the highest revenue share of 45%.
• In terms of sales channel, pharmacies and drug stores segment held the dominant position in the historical period, contributing 55% of the total market revenue.
• Regionally, Asia Pacific led the global market during the historical period, capturing a significant 41% share of total revenue.

Market Size and Forecast

• Market Size (2024): USD 13.04 Billion
• Projected Market Size (2034): USD 21.65 Billion
• CAGR (2025-2034): 5.20%

Pet Vitamins and Minerals Market Outlook

According to our latest research, the global pet vitamins and minerals market size reached USD 2.15 billion in 2024, with a robust compound annual growth rate (CAGR) of 7.1% expected from 2025 to 2033. By the end of 2033, the market is forecasted to attain a value of USD 4.01 billion. This growth is primarily driven by the rising awareness among pet owners regarding animal health and nutrition, as well as the increasing trend of pet humanization, which is prompting owners to invest more in premium nutritional supplements for their pets.

A significant growth factor for the pet vitamins and minerals market is the increasing prevalence of chronic diseases and health disorders among companion animals. As pets live longer due to better veterinary care and improved diets, they are more susceptible to age-related health issues such as arthritis, obesity, and digestive disorders. This has led to a surge in demand for targeted vitamins and mineral supplements that support joint health, immune function, and overall vitality. Furthermore, the growing number of pet adoptions, especially in urban areas, has expanded the consumer base, further fueling market expansion. Pet owners are becoming more informed about the specific nutritional needs of different species and breeds, resulting in a higher uptake of specialized supplements formulated for dogs, cats, birds, and other pets.

Another pivotal driver is the rapid innovation and diversification of product offerings within the pet vitamins and minerals market. Manufacturers are increasingly investing in research and development to create advanced formulations that combine essential vitamins, minerals, and other functional ingredients such as probiotics, omega fatty acids, and antioxidants. These products are often tailored to address specific health concerns, life stages, or breed requirements, offering a personalized approach to pet nutrition. Additionally, the rise of natural and organic supplements reflects the growing consumer preference for clean-label products, free from artificial additives and preservatives. This trend is further supported by the influence of social media and online pet communities, where information about pet health and nutrition is widely shared, encouraging responsible pet care practices and boosting market growth.

The expansion of distribution channels, particularly the growth of online retail, has also played a crucial role in the development of the pet vitamins and minerals market. E-commerce platforms and pet specialty stores provide pet owners with easy access to a wide range of products, along with detailed information and customer reviews, facilitating informed purchase decisions. The convenience of home delivery and subscription services has made it easier for consumers to regularly supply their pets with essential vitamins and minerals. Veterinary clinics continue to be a trusted channel for purchasing high-quality supplements, as veterinarians are often the primary source of advice on pet nutrition and health. The increasing collaboration between supplement manufacturers and veterinary professionals is expected to further enhance product credibility and adoption rates.

From a regional perspective, North America currently dominates the pet vitamins and minerals market, accounting for the largest share in 2024. This is attributed to the high rate of pet ownership, advanced veterinary healthcare infrastructure, and strong consumer awareness regarding pet nutrition. Europe follows closely, driven by similar trends and a growing emphasis on preventive healthcare for pets. The Asia Pacific region is emerging as a lucrative market, supported by rising disposable incomes, urbanization, and a rapidly expanding pet population. Countries such as China, Japan, and India are witnessing increased pet adoption and a shift toward premium pet care products, presenting significant growth opportunities for market players. Latin America and the Middle East & Africa are also expected to contribute to market growth, albeit at a relatively slower pace, as awareness and adoption of pet supplements continue to rise.

Product Type Analysis

The pet vitamins and minerals market is segmented by product type into vitamins, minerals, multivitamins & multiminerals, and others. Vitamins are essential micronutrients that play a critical role in maintaining various physiological functions in pets,

Access Market Research Intellect's OTC Vitamins And Minerals Dietary Supplements Market Report for insights on a market worth USD 53.5 billion in 2024, expanding to USD 83.2 billion by 2033, driven by a CAGR of 5.5%.Learn about growth opportunities, disruptive technologies, and leading market participants.

Liquid Dietary Supplements Market size worth at USD 75.37 Billion in 2023 and projected to USD 468.17 Billion by 2032, CAGR of around 22.5% between 2024-2032

The global vitamins and minerals market is experiencing robust growth, driven by increasing health consciousness, rising disposable incomes, and a growing elderly population with higher nutritional needs. Let's assume, for illustrative purposes, a 2025 market size of $150 billion and a Compound Annual Growth Rate (CAGR) of 7% for the forecast period 2025-2033. This indicates a substantial market expansion, projected to reach approximately $270 billion by 2033. Key market drivers include the increasing prevalence of chronic diseases like cardiovascular disease and diabetes, leading to a greater demand for preventative supplements. Furthermore, the rising popularity of functional foods and beverages fortified with vitamins and minerals contributes significantly to market expansion. Consumer preferences are shifting towards natural and organic supplements, presenting opportunities for companies focusing on sustainable sourcing and ethical production. However, stringent regulatory frameworks and concerns regarding the efficacy and safety of certain supplements pose challenges to the market's growth. Significant segmentation exists within the market, with different product categories (e.g., multivitamins, single vitamins, mineral supplements) catering to diverse consumer needs. Major players like Amway, Herbalife Nutrition, and Blackmores compete intensely, focusing on brand building, product innovation, and strategic distribution channels. Regional variations in market size and growth are expected, with developed regions like North America and Europe showing relatively mature markets, while developing economies in Asia and Latin America are poised for significant growth fueled by rising middle classes and increased health awareness. The competitive landscape is characterized by both large multinational corporations and smaller niche players, each employing unique strategies to capture market share. Future growth will likely depend on the continued innovation in supplement formulations, the development of personalized nutrition solutions, and effective communication of the health benefits of vitamins and minerals.