Increasing health awareness is expected to drive the growth of vitamin supplement market from 2025 to 2035 Vitamin supplements help maintain immune health, bone strength, metabolism, and overall well-being, which is why these vitamin supplements are a staple in the daily nutrition of various consumer demographics. In addition, the market is poised to generate approximately USD 68,219.1 million in revenue by the year 2025, and will be around USD 152,826.7 million by 2035, at a 8.4% CAGR.

Metric	Value
Market Size (2025E)	USD 68,219.1 million
Market Value (2035F)	USD 152,826.7 million
CAGR (2025 to 2035)	8.4%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	8.7%

Country	CAGR (2025 to 2035)
UK	8.1%

Region	CAGR (2025 to 2035)
European Union	8.4%

Country	CAGR (2025 to 2035)
Japan	7.9%

Country	CAGR (2025 to 2035)
South Korea	8.6%

Segmentation Outlook - Vitamin Supplement Market

Supplement Type	Market Share (2025)
Vitamin D	32.7%

Supplement Form	Market Share (2025)
Gummies	41.2%

Competitive Outlook

Company Name	Estimated Market Share (%)
Pfizer Inc. (Centrum)	20-24%
Amway Corporation	15-19%
Bayer AG (One A Day)	12-16%
GSK plc ( Emergen -C)	8-12%
The Nature’s Bounty Co.	5-9%
Other Companies (combined)	30-40%

Global Vitamins Supplements Market was valued at USD 50.28 billion in 2024 and is expected to reach USD 86.34 billion by 2030 with a CAGR of 9.43%.

Pages	180
Market Size	2024: USD 50.28 Billion
Forecast Market Size	2030: USD 86.34 Billion
CAGR	2025-2030: 9.43%
Fastest Growing Segment	Hospital Pharmacies
Largest Market	Nort America
Key Players	1. Glanbia Plc 2. Pfizer Inc. 3. Bayer AG 4. Amway Corp. 5. GlaxoSmithKline plc. 6. Good Health New Zealand 7. The Nature's Bounty Co. 8. NOW Foods 9. Abbott 10. Herbalife Nutrition

In 2020, the value of the vitamins and supplements market in Thailand was estimated to decrease by eight percent from the previous year. Health supplements have gained more popularity among Thai consumers over the years. As of July 2020, around ** percent of surveyed consumers stated that they took supplements on a daily basis.

Dietary supplements market size was USD 192.65 billion in 2024 and is projected to reach USD 414.52 billion by 2033, at a CAGR of 8.9% from 2025 to 2033

The vegan vitamin and supplements market will see unparalleled growth between 2025 and 2035 owing to rising concern for health, ethical, and sustainability values. With more consumers turning to plant-based diets, the nutritional products market among vegans has seen a boom. The supplements are given to individuals who do not want to consume animal-based nutrients with any wrong combination of nutrient vitamins B12, vitamin D, iron, and of the omega-3 type fatty acids.

Metric	Value
Market Size in 2025	USD 7,864.4 million
Projected Market Size in 2035	USD 14,762.5 million
CAGR (2025 to 2035)	6.5%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	6.5%

Country	CAGR (2025 to 2035)
UK	6.2%

Country	CAGR (2025 to 2035)
European Union (EU)	6.0%

Country	CAGR (2025 to 2035)
Japan	6.8%

Country	CAGR (2025 to 2035)
South Korea	6.9%

Segmentation Outlook

By Form	Market Share (2025)
Tablets	38%

By Distribution Channel	Market Share (2025)
Online Retail	42%

Competitive Outlook

Company Name	Estimated Market Share (%)
Garden of Life	12-16%
NOW Foods	10-14%
Deva Nutrition	8-12%
NutraBlast	6-10%
Naturelo	5-9%
Other Companies	39-59%

The North America Dietary Supplement Market is Segmented by Product Type (Vitamins, Minerals, and More), Form (Tablets, Capsules & Softgels, and More), Source (Plant-Based, and More), Consumer Group (Men, and More), Health Application (General Health & Wellness, and More), Distribution Channel (Supermarkets/Hypermarkets, and More), Geography (United States and More). The Market Forecasts are Provided in Terms of Value (USD).

This statistic shows the unit sales of the vitamin and supplement market in the United States in 2018, by category. In that period, the multivitamins segment had unit sales of about ***** million in the United States.

The global vitamins and minerals market continues to thrive in 2024, driven by heightened consumer focus on preventive healthcare, fortified nutrition, and personalized wellness. Valued at approximately 61.8 billion in 2025, the market is set to grow at 5.4% CAGR during 2025 to 2035, fueled by aging populations, rising chronic diseases, and demand for functional foods and dietary supplements. Key trends include a shift toward plant-based, clean-label products, biofortification, and sustainability-driven innovations in production.

Metric	Value
Industry Size (2025E)	USD 61.8 billion
Industry Value (2035F)	USD 104.5 billion
CAGR (2025 to 2035)	5.4%

Country Wise Analysis

Year	CAGR (2025 to 2035)
2025 to 2035	5.4%

Year	CAGR (2025 to 2035)
2025 to 2035	4.4%

Year	CAGR (2025 to 2035)
2025 to 2035	6.6%

Year	CAGR (2025 to 2035)
2025 to 2035	8.6%

Year	CAGR (2025 to 2035)
2025 to 2035	6.3%

Competitive Outlook

Company Name	Estimated Share (%)
Amway Corporation	14-18%
Herbalife Nutrition Ltd.	12-15%
Bayer AG	10-12%
Pfizer Inc.	8-10%
Other Companies (combined)	45-56%

By 2031, the value of the U.S. dietary supplement market is expected to reach exceed ** billion U.S. dollars. This would be a significant increase compared to 2022 when the market was valued at around ** billion U.S. dollars. Dietary supplements in the U.S. It is estimated that the growth in the dietary supplement market is due, in part, to awareness of nutrition, lifestyle, a more geriatric population and an increase in chronic illnesses. A significant proportion of the U.S. adult population uses dietary supplements. Dietary supplements are marketed as a healthy option for many adults to reduce chronic disease and live a longer and healthier life. Many consumers are already participating in healthy lifestyle choices as well. Types of dietary supplements used There are many types of supplements available to U.S. consumers. Among all supplements, vitamins and minerals are used by a vast majority of all dietary supplement users, followed by specialty supplements and botanicals. Among vitamin and mineral consumers, a majority took a multivitamin or vitamin D supplement. Sports and weight loss supplements are also popular among U.S. adults. Among those that took sports or weight loss supplements a majority used a protein supplement.

According to the report, the global market for vitamin and mineral supplements through the distribution channel of supermarkets & hypermarkets amounted to approximately **** billion U.S. dollars in 2019. This figure is forecast to be worth nearly ** billion U.S. dollars in 2025.

The Vitamins and Supplements Market size is expected to reach USD 243.88 billion in 2034 registering a CAGR of 5.5%. This Vitamins and Supplements Market research report highlights market share, competitive analysis, demand dynamics, and future growth.

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Multivitamin And Mineral Supplements Market Size 2024-2028

The multivitamin and mineral supplements market size is forecast to increase by USD 2.98 billion at a CAGR of 4.5% between 2023 and 2028.

The market is witnessing significant growth due to several key trends. The aging population in various regions is increasingly adopting these supplements to maintain optimal health and wellness. Additionally, the market is experiencing a surge in new product launches, providing consumers with a wider range of options to choose from. However, the market also faces challenges such as misleading advertisements and promotions, which can lead to consumer skepticism and mistrust. As the demand for multivitamin and mineral supplements continues to grow, it is crucial for manufacturers to ensure transparency and accuracy In their marketing efforts to build trust and credibility with consumers.Overall, the market is expected to continue its expansion, driven by these trends and challenges.

What will be the Size of the Multivitamin And Mineral Supplements Market during the Forecast Period?

Request Free SampleThe global market for multivitamin and mineral supplements encompasses a wide range of products designed to address micronutrient deficiencies and support overall health. With increasing awareness of the health consequences of inadequate nutrient intake, consumers turn to these supplements as a means of bolstering their dietary approaches. The market is driven by several factors, including the prevalence of various diseases and the aging population's growing need for preventative healthcare products. Vitamins and minerals come in various forms, including tablets, capsules, and soft gels, catering to diverse consumer preferences. Vitamin D, a key nutrient with numerous health benefits, holds significant market share.The market's scope extends beyond humans to monogastric animals, reflecting the importance of micronutrient status in animal health. Regulations, approvals, and food standards play a crucial role In the market's dynamics, ensuring the safety and efficacy of these supplements. The health-conscious consumer base, which includes geriatric and pediatric populations, continues to fuel the market's growth. As diet and healthcare become increasingly intertwined, the demand for multivitamin and mineral supplements is poised to remain robust.

How is this Multivitamin And Mineral Supplements Industry segmented and which is the largest segment?

The multivitamin and mineral supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ApplicationEye health supplementsBone and joint supplementsHeart health supplementsOther supplementsGeographyNorth AmericaUSEuropeGermanyUKAsiaChinaJapanRest of World (ROW)

By Application Insights

The eye health supplements segment is estimated to witness significant growth during the forecast period. Multivitamin and mineral supplements encompass a range of dietary products designed to address nutritional imbalances and promote preventative healthcare. These supplements contain essential vitamins, minerals, and micronutrients to support various bodily functions, including immunity, energy production, and bone health. Vitamins D, C, and E, as well as minerals like calcium, iron, and zinc, are commonly found in multivitamin formulations. The aging population and health-conscious consumers are the primary drivers of the multivitamin and mineral supplement market. Consumers seek to mitigate the health consequences of poor dietary approaches, such as junk food consumption and sedentary lifestyles, which can lead to diseases and disorders.Monogastric animals and the geriatric population also benefit from multivitamin and mineral supplements. Manufacturers offer multivitamin and mineral supplements in various forms, including tablets, capsules, and soft gels, catering to diverse consumer preferences. Vitamin D supplements, particularly popular due to their role in bone health and disease prevention, are available In these forms. Disease prevalence, such as anemia caused by iron deficiency, further fuels the demand for mineral supplements. Healthcare and dietary supplements, including multivitamins, are subject to food standards, regulations, and approvals. Market research firms like FMI, FMI Research, and Nelson study provide insights into market trends, production efficiency, and competitive landscape.The market is expected to grow due to increasing consumer awareness, the prevalence of chronic diseases, and the availability of convenient and effective supplement forms. Incorporating natural ingredients, such as natural herbs, botanicals, protein, and immunity boosters, adds value to multivitamin and mineral supplements. These supplements cater to various consu

The United States Vitamin D Supplements Market Report is Segmented by Type (Vitamin D2 and Vitamin D3), Form (Tablets, Capsules and Softgels, and More), Source (Synthetic, Animal-Based, and More), Health-Focus Positioning (Bone and Joint Health, Immune Support, and More), Distribution Channel (Supermarkets/Hypermarkets, Specialty and Health Stores, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Discover the booming vitamin supplements market! Explore key trends, growth drivers, leading companies (DowDuPont, Bayer, DSM), and regional insights in this comprehensive market analysis projecting significant expansion to 2033. Learn about personalized nutrition, functional foods, and the challenges facing the industry.

In 2023, the market value of vitamins and supplements in Thailand was estimated to amount to around **** billion Thai baht. This was an increase compared to the previous year. Thai consumers become increasingly interested in using dietary supplements to improve their own and their families' health which will lead to the continued expansion of Thailand's dietary supplement sector.

Global Vitamins And Supplements market size 2021 was recorded $92.911 Billion whereas by the end of 2025 it will reach $118.9 Billion. According to the author, by 2033 Vitamins And Supplements market size will become $194.719. Vitamins And Supplements market will be growing at a CAGR of 6.36% during 2025 to 2033.

In the wake of the COVID-19 pandemic, consumer focus on health and wellness has dramatically reshaped the vitamins and supplements market. Supplement usage has become commonplace, with adult adoption rising from 57.6% in 2018 to 75% by 2024. E-commerce has transformed industry dynamics, as convenience and product variety encourage more consumers to purchase online. This has fueled significant revenue growth, with the industry growing at a CAGR of 1.8% to reach $25.6 billion over the past five years, including expected growth of 3.0% in 2025. The rise of direct-to-consumer (DTC) brands has accelerated the industry’s evolution, emphasizing personalized nutrition, transparency and clean ingredients. Companies like Ritual and Care/of have differentiated themselves by openly sharing ingredient sourcing, prioritizing traceability and using branding that appeals to wellness-focused consumers. As a result, traditional sales through pharmacies and mass retailers have become less central, with many brands adopting omnichannel strategies to connect with shoppers, supporting online sales. Consumers’ shift toward online supplement purchases remains one of the most transformative trends in the industry. Online retailers have benefited as supplement use becomes less price-sensitive and embedded in daily routines; subscription models and loyalty programs help sustain steady demand. Social media and influencer marketing are central to customer engagement, while platforms like TikTok drive discovery and boost sales through influencer recommendations. Consumer interests have also diversified beyond immunity, with growing demand for products addressing stress, sleep, gut health and cognitive support. However, Amazon dominates the online vitamin and supplement market, capturing over 40.0% of US sales. This level of market concentration compels other brands to list their products on Amazon or risk missing out on substantial market share. At the same time, Amazon’s scale and open marketplace can drive down prices and intensify competition, while raising concerns about quality and transparency.Online vitamin and supplement retailers are expected to maintain strong growth, with revenue projected to reach $29.2 billion by 2030 at a CAGR of 2.6%. Consumer demand will likely stabilize at elevated, post-pandemic levels, fueled by ongoing interest in health maintenance and preventive care. Continued innovation in personalized and targeted formulations will further shape the competitive landscape. Additionally, the MAHA movement could drive broader adoption of supplements and vitamins by promoting their role in wellness routines. As the category becomes increasingly mainstream, regulatory oversight and consumer expectations will continue evolving and trust will remain an important differentiator for brands. Retailers are also expected to leverage new technologies to streamline supply chains and enhance the online shopping experience. In this environment, retailers focusing on customer education, digital engagement and omnichannel strategies will be best positioned to capture market share.

In fiscal year 2023, the dietary supplement market in Japan was valued at almost *** billion Japanese yen. The supplements market grew steadily in recent years, accounting for around **** of the foods with function claims market. Who is taking supplements? Consumers in higher age groups are the target groups of dietary supplements. As the Japanese population is gradually aging, businesses are focusing their marketing towards workers in higher age groups as well as senior consumers. A major expectation of consumers is the ****************************** by improving and strengthening the *************, contributing to the market success of nutritional supplements and vitality boosters. The Japanese health food market In the busy lifestyle of the aging Japanese society, supplements are catering to the demand for a nutritionally balanced lifestyle among consumers. Lately, the health food market benefitted from the growing health awareness as manufacturers are expanding their portfolios to include various healthy prepared meals and snacks. Apart from commonly available products such as sugar-free or allergen-free alternatives, foods with health claims such as the governmentally approved foods for specified health uses (FOSHU) are recording steady sales.

The Vitamin D Supplement Market is Segmented by Product Type (Vitamin D2 and Vitamin D3), Form (Tablets, Gummies, Powders, and More), Source (Synthetic, Animal-Based, and More), Health-Focus Positioning (Bone and Joint Health, Prenatal Care, and More), Distribution Channel (Supermarkets/Hypermarkets, Online Retailers, and More), and Geography (North America and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2019, global sales of vitamins and mineral supplements for male end users were worth over **** billion U.S. dollars. Sales of vitamins and mineral supplements for men are expected to reach **** billion U.S. dollars by 2025. In comparison, global sales of vitamins and mineral supplements for women amounted to almost **** billion U.S. dollars in 2019 and are expected to reach **** billion U.S. dollars by 2025.