Daily supplement habits, widening nutrient gaps and stable online shopping routines have supported reliable sales for online vitamin and supplement retailers in recent years. Which? reports that 76% of UK adults use supplements and the National Diet and Nutrition Survey shows persistent vitamin D deficiency across several age groups. These conditions give the industry a dependable base of customers who buy for long-term well-being, supporting steady online sales even as household budgets have tightened. At the same time, growth in online retail has settled, meaning retailers now compete in a channel where customers compare products across multiple websites before committing to a purchase. Over the five years through 2025-26, industry revenue is projected to rise at a compound annual rate of 3.9% to reach £1.5 billion, with revenue set to grow by 1% in 2025-26. Supermarkets, pharmacies and sports nutrition brands have improved their online stores, pulling traffic away from specialist websites and reducing the scope for retailers to rely on loyalty or a wide product range. Investigations into unsafe high-dose supplements and stricter advertising standards have increased compliance requirements, prompting businesses to review claims, strengthen product checks and present clearer dosage guidance. Cost pressures have also weighed on profitability. Rising wages, higher energy charges, more expensive digital advertising and climbing courier fees have made it harder for retailers to maintain margins in a market where customers expect quick delivery and predictable pricing. Over the five years through 2030-31, industry revenue is forecast to grow at a compound annual rate of 3.5% to reach £1.8 billion. Slow real income growth will limit rapid expansion, although easing inflation should help more households maintain their existing routines. Long-term demographic shifts, especially a growing older population and rising self-care behaviour, will continue to support spending on immunity, joint, bone and heart health products. However, tighter online safety rules and new limits on health-related targeting will increase marketing costs and reduce the impact of aggressive digital advertising. Future growth will favour retailers that blend accurate health information, transparent sourcing and efficient fulfilment with subscription models that secure repeat orders in a cautious but resilient market.

The United Kingdom dietary supplements market was valued at USD 3.13 Billion in 2024, driven by increased concern for health, an aging population, and a general increase in the availability of supplements across the region. The market is anticipated to grow at a CAGR of 10.10% during the forecast period of 2025-2034 to achieve a value of USD 8.19 Billion by 2034.

Market Size statistics on the Vitamin & Supplement Manufacturing industry in the UK

The UK Prenatal Vitamin Supplement market recorded sales of USD 28.5 million in 2025. Over the assessment period from 2025 to 2035, the global market is projected to expand at a compound annual growth rate (CAGR) of 8.4%, resulting in a market size of USD 63.8 million by the end of 2035.

Metric	Value
Industry Size (2025E)	USD 28.5 million
Industry Value (2035F)	USD 63.8 million
CAGR (2025 to 2035)	8.4%

The sales value of over-the-counter vitamins and minerals in Great Britain was *** million British pounds in 2024. This represented a significant increase compared to the previous year. The sales value of OTC vitamins and minerals has generally increased since 2009. OTC medicine market in Great Britain Vitamins and minerals had the third-highest sales value in 2024, when broken down by drug categories. Pain relief medication was the category with the highest sales value, at approximately *** million British pounds. Cough, cold and sore throat medication followed with a sales value of around *** million British pounds. Overall, the sales value of OTC drugs has increased from **** billion British pounds in the year 2000 to over **** billion British pounds in 2024. Growth of other OTC categories At ***** percent, the vitamins and minerals OTC category had one of the highest sales growth values in Great Britain between 2023 and 2024. Cough and cold OTC products saw the highest growth rate among OTC categories from 2023 to 2024, at **** percent.

In 2024, the sales value of over-the-counter vitamins and minerals in Great Britain increased by eight percent. This was one of the higher annual growth rates in the provided time interval. OTC medicine market in Great Britain The sales value of OTC drugs has increased from 1.65 billion British pounds in the year 2000, to being worth approximately four billion British pounds in 2024. The single category with the highest value was pain relief, which had a sales value of nearly 860 million British pounds. Cough, cold and sore throat medication followed with a sales value of around 680 million, while vitamins and minerals were the third highest at around 650 million British pounds. Growth of other OTC categories At nine percent, the cough and cold medication classification had the largest growth of sales value in Great Britain in 2024 compared to the previous year, while the total OTC market saw an increase of eight percent.

Increasing health awareness is expected to drive the growth of vitamin supplement market from 2025 to 2035 Vitamin supplements help maintain immune health, bone strength, metabolism, and overall well-being, which is why these vitamin supplements are a staple in the daily nutrition of various consumer demographics. In addition, the market is poised to generate approximately USD 68,219.1 million in revenue by the year 2025, and will be around USD 152,826.7 million by 2035, at a 8.4% CAGR.

Metric	Value
Market Size (2025E)	USD 68,219.1 million
Market Value (2035F)	USD 152,826.7 million
CAGR (2025 to 2035)	8.4%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	8.7%

Country	CAGR (2025 to 2035)
UK	8.1%

Region	CAGR (2025 to 2035)
European Union	8.4%

Country	CAGR (2025 to 2035)
Japan	7.9%

Country	CAGR (2025 to 2035)
South Korea	8.6%

Segmentation Outlook - Vitamin Supplement Market

Supplement Type	Market Share (2025)
Vitamin D	32.7%

Supplement Form	Market Share (2025)
Gummies	41.2%

Competitive Outlook

Company Name	Estimated Market Share (%)
Pfizer Inc. (Centrum)	20-24%
Amway Corporation	15-19%
Bayer AG (One A Day)	12-16%
GSK plc ( Emergen -C)	8-12%
The Nature’s Bounty Co.	5-9%
Other Companies (combined)	30-40%

Snapshot img

Multivitamin And Mineral Supplements Market Size 2024-2028

The multivitamin and mineral supplements market size is forecast to increase by USD 2.98 billion at a CAGR of 4.5% between 2023 and 2028.

The market is witnessing significant growth due to several key trends. The aging population in various regions is increasingly adopting these supplements to maintain optimal health and wellness. Additionally, the market is experiencing a surge in new product launches, providing consumers with a wider range of options to choose from. However, the market also faces challenges such as misleading advertisements and promotions, which can lead to consumer skepticism and mistrust. As the demand for multivitamin and mineral supplements continues to grow, it is crucial for manufacturers to ensure transparency and accuracy In their marketing efforts to build trust and credibility with consumers.Overall, the market is expected to continue its expansion, driven by these trends and challenges.

What will be the Size of the Multivitamin And Mineral Supplements Market during the Forecast Period?

Request Free SampleThe global market for multivitamin and mineral supplements encompasses a wide range of products designed to address micronutrient deficiencies and support overall health. With increasing awareness of the health consequences of inadequate nutrient intake, consumers turn to these supplements as a means of bolstering their dietary approaches. The market is driven by several factors, including the prevalence of various diseases and the aging population's growing need for preventative healthcare products. Vitamins and minerals come in various forms, including tablets, capsules, and soft gels, catering to diverse consumer preferences. Vitamin D, a key nutrient with numerous health benefits, holds significant market share.The market's scope extends beyond humans to monogastric animals, reflecting the importance of micronutrient status in animal health. Regulations, approvals, and food standards play a crucial role In the market's dynamics, ensuring the safety and efficacy of these supplements. The health-conscious consumer base, which includes geriatric and pediatric populations, continues to fuel the market's growth. As diet and healthcare become increasingly intertwined, the demand for multivitamin and mineral supplements is poised to remain robust.

How is this Multivitamin And Mineral Supplements Industry segmented and which is the largest segment?

The multivitamin and mineral supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ApplicationEye health supplementsBone and joint supplementsHeart health supplementsOther supplementsGeographyNorth AmericaUSEuropeGermanyUKAsiaChinaJapanRest of World (ROW)

By Application Insights

The eye health supplements segment is estimated to witness significant growth during the forecast period. Multivitamin and mineral supplements encompass a range of dietary products designed to address nutritional imbalances and promote preventative healthcare. These supplements contain essential vitamins, minerals, and micronutrients to support various bodily functions, including immunity, energy production, and bone health. Vitamins D, C, and E, as well as minerals like calcium, iron, and zinc, are commonly found in multivitamin formulations. The aging population and health-conscious consumers are the primary drivers of the multivitamin and mineral supplement market. Consumers seek to mitigate the health consequences of poor dietary approaches, such as junk food consumption and sedentary lifestyles, which can lead to diseases and disorders.Monogastric animals and the geriatric population also benefit from multivitamin and mineral supplements. Manufacturers offer multivitamin and mineral supplements in various forms, including tablets, capsules, and soft gels, catering to diverse consumer preferences. Vitamin D supplements, particularly popular due to their role in bone health and disease prevention, are available In these forms. Disease prevalence, such as anemia caused by iron deficiency, further fuels the demand for mineral supplements. Healthcare and dietary supplements, including multivitamins, are subject to food standards, regulations, and approvals. Market research firms like FMI, FMI Research, and Nelson study provide insights into market trends, production efficiency, and competitive landscape.The market is expected to grow due to increasing consumer awareness, the prevalence of chronic diseases, and the availability of convenient and effective supplement forms. Incorporating natural ingredients, such as natural herbs, botanicals, protein, and immunity boosters, adds value to multivitamin and mineral supplements. These supplements cater to various consu

Vitamins in Dosage Market Size Value in the UK, 2021 Discover more data with ReportLinker!

The vegan vitamin and supplements market will see unparalleled growth between 2025 and 2035 owing to rising concern for health, ethical, and sustainability values. With more consumers turning to plant-based diets, the nutritional products market among vegans has seen a boom. The supplements are given to individuals who do not want to consume animal-based nutrients with any wrong combination of nutrient vitamins B12, vitamin D, iron, and of the omega-3 type fatty acids.

Metric	Value
Market Size in 2025	USD 7,864.4 million
Projected Market Size in 2035	USD 14,762.5 million
CAGR (2025 to 2035)	6.5%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	6.5%

Country	CAGR (2025 to 2035)
UK	6.2%

Country	CAGR (2025 to 2035)
European Union (EU)	6.0%

Country	CAGR (2025 to 2035)
Japan	6.8%

Country	CAGR (2025 to 2035)
South Korea	6.9%

Segmentation Outlook

By Form	Market Share (2025)
Tablets	38%

By Distribution Channel	Market Share (2025)
Online Retail	42%

Competitive Outlook

Company Name	Estimated Market Share (%)
Garden of Life	12-16%
NOW Foods	10-14%
Deva Nutrition	8-12%
NutraBlast	6-10%
Naturelo	5-9%
Other Companies	39-59%

Snapshot img

Vitamins Market Size 2025-2029

The vitamins market size is valued to increase USD 40.29 billion, at a CAGR of 8.2% from 2024 to 2029. Increasing number of product launches will drive the vitamins market.

Major Market Trends & Insights

North America dominated the market and accounted for a 39% growth during the forecast period.
By Application - Food and beverages segment was valued at USD 32.71 billion in 2023
By End-user - Adults segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: 105.75 million
Market Future Opportunities: USD 40,287.90 million
CAGR : 8.2%
North America: Largest market in 2023

Market Summary

The market encompasses a dynamic and continually evolving landscape, driven by increasing health consciousness among consumers and the increasing number of product launches. Core technologies, such as encapsulation and microencapsulation, enable improved bioavailability and sustained-release formulations, shaping the market's growth. Applications span various sectors, including food and beverages, dietary supplements, and pharmaceuticals. Regulations play a crucial role, with stringent guidelines ensuring product safety and efficacy. Looking ahead, the forecast period presents both challenges and opportunities, with misleading advertisements and promotions by market players posing potential risks, while advancements in research and development continue to fuel innovation.
According to recent market data, vitamin D supplements account for over 30% of the market share due to their essential role in bone health and immune system support. Related markets such as the dietary supplements and functional foods sectors further expand the market's reach.

What will be the Size of the Vitamins Market during the forecast period?

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How is the Vitamins Market Segmented and what are the key trends of market segmentation?

The vitamins industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Food and beverages
  Pharmaceuticals and cosmetics
  Feed additives


End-user

  Adults
  Children and teenager
  Infants


Distribution Channel

  Pharmacies and drug stores
  Supermarkets and hypermarkets
  Online channels


Product Type

  Single vitamin
  Multivitamin


Geography

  North America

    US
    Canada
    Mexico


  Europe

    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Application Insights

The food and beverages segment is estimated to witness significant growth during the forecast period.

The market is experiencing notable growth, with the food and beverages segment witnessing significant expansion. This trend is driven by the increasing consumer preference for health and wellness products. Vitamins play a crucial role in various cellular processes, including immune function, bone health, and cognitive function. They possess antioxidant properties that help combat oxidative stress and inflammation. Clinical trials continue to assess the efficacy of vitamins in addressing nutrient deficiencies and metabolic pathways. Quality control measures and regulatory compliance are essential in ensuring the safety and efficacy of vitamin supplements. However, vitamin interactions and toxicity levels are critical concerns that manufacturers must address.

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The Food and beverages segment was valued at USD 32.71 billion in 2019 and showed a gradual increase during the forecast period.

Bioavailability studies and absorption rate research are ongoing to optimize the efficacy of synthetic vitamins. Manufacturing processes, including food fortification, are evolving to meet consumer demands for natural vitamin sources and various dosage forms. Vitamin stability and genetic variations also impact the market dynamics. The market's future growth is expected to be robust, with a growing emphasis on personalized nutrition and pharmacokinetics. Natural vitamin sources and manufacturing processes that minimize synthetic inputs are gaining popularity. Pharmaceutical companies are exploring the potential of vitamins in drug interactions and cognitive function enhancement. According to recent market data, the market is expected to grow by 15% in the next year.

Meanwhile, future industry growth expectations indicate a potential expansion of up to 20% over the next five years. These figures reflect the continuous evolution and expanding applications of vitamins across various sectors.

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Regional Analysis

North America is estimated to contribute 39% to the growth of the global market during th

USD 2.46 Billion in 2024; projected USD 4.25 Billion by 2033; CAGR 6.23%.

UK Vitamin Supplements Market is a dynamic and rapidly growing industry, driven by increasing health consciousness, rising prevalence of nutritional deficiencies, and advancements in nutritional science.

Forecast: Vitamins in Dosage Market Size Value Per Capita in the UK 2022 - 2026 Discover more data with ReportLinker!

UK Nutritional Supplements and Functional Foods Market is valued at USD 15.45 billion, driven by health awareness, preventive healthcare, and fitness trends.

Snapshot img

Europe Nutrition Supplements Market Size 2025-2029

The nutrition supplements market size in Europe is forecast to increase by USD 26 billion at a CAGR of 6.4% between 2024 and 2029.

The nutrition supplements market is experiencing significant growth, driven by the rising inclination for fitness and the increasing awareness of healthy lifestyles. This trend is fueled by consumers seeking to improve their overall well-being and enhance their athletic performance. Another key trend is the increasing demand for plant-based supplements, as consumers become more health-conscious and environmentally aware. However, market growth is not without challenges. The market is expected to continue its growth as people prioritize their health and wellness.


Stringent government regulations for new product launches pose significant hurdles for companies looking to enter the market. Adhering to these regulations requires substantial resources and time, making it essential for companies to stay informed and agile in order to succeed in this dynamic and competitive market. Probiotics and Omega-3 fatty acids continue to be popular choices, as they support gut health and heart health, respectively.

What will be the Size of the market During the Forecast Period?

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In the dynamic nutrition supplements market, rising healthcare costs and the prevalence of lifestyle diseases and non-communicable diseases (NCDs) have fueled demand for various supplements. Protein supplements, including egg protein and sports nutrition products, remain popular choices for fitness enthusiasts, with liquids and capsules/pills/tablets/powders being the preferred forms. Botanical ingredients derived from medicinal plants are also gaining traction as immunity-boosting supplements.

Health clubs and gymnasiums often recommend these supplements to their members. Meal replacements and herbal supplements are other significant categories, with gummies offering a convenient alternative for those who dislike the taste of pills. The MDPI journal reports ongoing research into the effectiveness of these supplements, further validating their role in maintaining optimal health. This trend is particularly noticeable in the areas of probiotics, omega-3 fatty acids, proteins, and herbal supplements.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline channel
  Online channel


Type

  Vitamins
  Botanicals
  Proteins and amino acids
  Minerals
  Others


Formulation

  Tablets
  Capsules
  Powders
  Gummies
  Others


Geography

  Europe

    France
    Germany
    Italy
    UK

By Distribution Channel Insights

The Offline channel segment is estimated to witness significant growth during the forecast period. In the European market by 2024, the nutrition supplements sector experiences continuous growth, fueled by consumers prioritizing health, wellness, and preventive care. Offline distribution channels maintain a significant market share, with health food stores, pharmacies, supermarkets, and specialty shops playing crucial roles in product accessibility and consumer trust. These physical retailers provide a tangible shopping experience, enabling customers to assess product quality personally and receive expert advice from trained professionals. The value of this in-person interaction is particularly significant for consumers seeking authenticity, transparency, and customized supplement options aligned with their unique health objectives.

The rise in plant-based diets and the growing interest in natural wellness solutions have further boosted the demand for herbal and botanical supplements. Consequently, the importance of knowledgeable staff and carefully curated product selections in offline retail cannot be overstated. Additionally, the growing preference for plant-based diets has led to an increase in demand for plant-based protein supplements, such as those derived from soy or pea sources.

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Market Dynamics

Our Europe Nutrition Supplements Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Europe Nutrition Supplements Market?

Rising inclination for fitness owing to increasing awareness of healthy lifestyles is the key driver of the market. The European nutrition supplement market is experiencing consistent growth in 2024, fueled by increasing consumer fo

UK Vitamins Minerals Supplement Market is projected to grow around USD 41.9 billion by 2031, at a CAGR of 6.5% during the forecast period.

Snapshot img

Vitamin Ingredients Market Size 2024-2028

The vitamin ingredients market size is forecast to increase by USD 1.41 billion at a CAGR of 5.53% between 2023 and 2028.

The market is experiencing significant growth due to the increasing awareness of health and wellness, leading to the demand for vitamins in various applications such as feed additives, nutraceuticals, and dietary supplements. In the animal feed industry, the trend toward improving animal nutrition and productivity is driving the use of vitamins, particularly Vitamin D, B3, and E, as essential nutrients. Regulatory control on supplement usage limits and packaging requirements also contribute to market growth. In addition, the expanding applications of vitamins in functional food, cosmetics, and aquaculture further boost market demand. Enzymes, antioxidants, and other nutritional additives are also gaining popularity to enhance the effectiveness of vitamins. The increasing research and development expenditure In the animal feed sector is expected to provide opportunities for market growth. Overall, the market is poised for robust growth In the coming years.

What will be the Size of the Vitamin Ingredients Market During the Forecast Period?

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The market encompasses the production and supply of organic compounds derived from various natural sources, including fruits, vegetables, animals, and plants. These vitamins, or individual vitamins, play essential roles in maintaining human health and addressing nutritional deficiencies. The market includes water-soluble vitamins, such as B complex vitamins and vitamin C, and fat-soluble vitamins, including vitamins A, D, E, and K. The pharmaceuticals industry, animal feed industry, and nutritional supplements sector are significant consumers of vitamin ingredients. Vitamins have applications in treating disorders related to the eyes, heart, and other bodily functions. Vitamin A, for instance, is crucial for vision and skin health, while B complex vitamins contribute to energy production and nerve function.
Vitamin C is known for its antioxidant properties, and Vitamin D is essential for bone health. The market is experiencing robust growth due to increasing health consciousness and preventive healthcare trends. Consumers are increasingly seeking natural sources of vitamins from fruits, vegetables, and animals to supplement their diets. The market's size and direction reflect the growing demand for these essential nutrients in various industries and applications.

How is this Vitamin Ingredients Industry segmented and which is the largest segment?

The vitamin ingredients industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product Type

  Vitamin B
  Vitamin K
  Vitamin C
  Vitamin D
  Others


Application

  Animal feed
  Food and beverages
  Pharmaceutical industry
  Cosmetics


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Product Type Insights

The vitamin b segment is estimated to witness significant growth during the forecast period.

Vitamin B, also known as niacin and nicotinic acid, is an essential organic compound that plays a crucial role in various metabolic functions in both human and animal bodies. This water-soluble vitamin is vital for the efficient working of enzymes, which includes releasing energy from carbohydrates and fat, breaking down amino acids, and transporting oxygen and nutrients. Naturally occurring in fruits, vegetables, animal-based sources, and synthesized from the amino acid tryptophan, it is essential for converting nutrients into energy, producing cholesterol and fats, and exerting antioxidant effects. Deficiencies in vitamin B can lead to disorders such as Beriberi and heart-related problems.

Its therapeutic purposes extend to preventing cholesterol levels from rising, supporting neurological functions, and aiding in DNA repair. Foods and beverages, nutritional supplements, animal feed, and functional food products are common sources of vitamin B. The growing awareness of health consciousness and preventive healthcare, along with the increasing prevalence of chronic medical ailments, geriatric population, and malnutrition, is driving the demand for vitamin B ingredients.

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The Vitamin B segment was valued at USD 1.07 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 37% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the region

In 2019, the market size for vitamin and mineral supplements in the United Kingdom was valued at approximately *** billion U.S. dollars in 2019. This figure is forecast to reach nearly *** billion U.S. dollars in 2025.

Forecast: Vitamins in Dosage Market Size Value in the UK 2022 - 2026 Discover more data with ReportLinker!