Increasing health awareness is expected to drive the growth of vitamin supplement market from 2025 to 2035 Vitamin supplements help maintain immune health, bone strength, metabolism, and overall well-being, which is why these vitamin supplements are a staple in the daily nutrition of various consumer demographics. In addition, the market is poised to generate approximately USD 68,219.1 million in revenue by the year 2025, and will be around USD 152,826.7 million by 2035, at a 8.4% CAGR.

Metric	Value
Market Size (2025E)	USD 68,219.1 million
Market Value (2035F)	USD 152,826.7 million
CAGR (2025 to 2035)	8.4%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	8.7%

Country	CAGR (2025 to 2035)
UK	8.1%

Region	CAGR (2025 to 2035)
European Union	8.4%

Country	CAGR (2025 to 2035)
Japan	7.9%

Country	CAGR (2025 to 2035)
South Korea	8.6%

Segmentation Outlook - Vitamin Supplement Market

Supplement Type	Market Share (2025)
Vitamin D	32.7%

Supplement Form	Market Share (2025)
Gummies	41.2%

Competitive Outlook

Company Name	Estimated Market Share (%)
Pfizer Inc. (Centrum)	20-24%
Amway Corporation	15-19%
Bayer AG (One A Day)	12-16%
GSK plc ( Emergen -C)	8-12%
The Nature’s Bounty Co.	5-9%
Other Companies (combined)	30-40%

The global dietary supplements market size was estimated at USD 192.65 billion in 2024 and is projected to reach USD 414.52 billion by 2033, growing at a CAGR of 8.9% from 2025 to 2033

The global vitamins market size was valued at USD 15.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 24.7 Billion by 2033, exhibiting a CAGR of 5.28% during 2025-2033. Asia-Pacific currently dominates the market, holding a significant market share of over 41.7% in 2024. The increasing health and wellness awareness, growing geriatric population, rising incidence of vitamin deficiencies, and rapid technological advancements in product development are driving the market across Asia Pacific.

By 2031, the value of the U.S. dietary supplement market is expected to reach exceed ** billion U.S. dollars. This would be a significant increase compared to 2022 when the market was valued at around ** billion U.S. dollars. Dietary supplements in the U.S. It is estimated that the growth in the dietary supplement market is due, in part, to awareness of nutrition, lifestyle, a more geriatric population and an increase in chronic illnesses. A significant proportion of the U.S. adult population uses dietary supplements. Dietary supplements are marketed as a healthy option for many adults to reduce chronic disease and live a longer and healthier life. Many consumers are already participating in healthy lifestyle choices as well. Types of dietary supplements used There are many types of supplements available to U.S. consumers. Among all supplements, vitamins and minerals are used by a vast majority of all dietary supplement users, followed by specialty supplements and botanicals. Among vitamin and mineral consumers, a majority took a multivitamin or vitamin D supplement. Sports and weight loss supplements are also popular among U.S. adults. Among those that took sports or weight loss supplements a majority used a protein supplement.

The global dietary supplements market is projected to grow from $93.46 billion in 2024 to $182.52 billion by 2032 at a CAGR of 8.73% over the forecast period

US consumers have been buying vitamins and supplements for decades, but the growing popularity of health and wellness trends has pushed interest in dietary supplements to a record level. Now, more people are turning to supplements to improve things like their mental health, physical appearance and stamina. The pandemic initially invigorated the dietary supplement category, as concerned consumers sought vitamins to boost their and their family's immunities. A combination of easing pandemic anxieties and inflation has slowed spending since vitamin and supplement manufacturers are still benefiting from the heightened interest in a wider variety of health products for broader market groups. In all, revenue has been expanding at a CAGR of 0.8% to an estimated $34.1 billion over the past five years, including expected growth of 2.0% in 2025. A booming health and wellness market has widened the scale and scope of vitamin and supplement production in the US. Big-box retailers like Target and Walmart are introducing more varieties of vitamins and nutritional aids to shelves, with newer markets like beauty stores also offering larger assortments of vitamins than ever before. Social media is partially responsible for driving this interest by exposing new customers to trending health fads or exciting ingredients, although longer-term trends in longevity and overall well-being are also supporting the industry's growth. The rising interest in vitamins and supplements in recent years won't settle moving forward, but some shifts in the industry's landscape are expected. Consumers will continue becoming more critical of what they buy and put in their bodies, supporting manufacturers that connect with their buyers or offer personalized options. More standard offerings, like those from major brands such as Nature's Bounty, will remain a mainstay, especially for a growing number of adults aged 65 and over looking to maintain their health and wellness as they age. Industry-wide revenue is forecast to expand at a CAGR of 1.4% over the next five years to total $36.6 billion.

The global vitamins and minerals market continues to thrive in 2024, driven by heightened consumer focus on preventive healthcare, fortified nutrition, and personalized wellness. Valued at approximately 61.8 billion in 2025, the market is set to grow at 5.4% CAGR during 2025 to 2035, fueled by aging populations, rising chronic diseases, and demand for functional foods and dietary supplements. Key trends include a shift toward plant-based, clean-label products, biofortification, and sustainability-driven innovations in production.

Metric	Value
Industry Size (2025E)	USD 61.8 billion
Industry Value (2035F)	USD 104.5 billion
CAGR (2025 to 2035)	5.4%

Country Wise Analysis

Year	CAGR (2025 to 2035)
2025 to 2035	5.4%

Year	CAGR (2025 to 2035)
2025 to 2035	4.4%

Year	CAGR (2025 to 2035)
2025 to 2035	6.6%

Year	CAGR (2025 to 2035)
2025 to 2035	8.6%

Year	CAGR (2025 to 2035)
2025 to 2035	6.3%

Competitive Outlook

Company Name	Estimated Share (%)
Amway Corporation	14-18%
Herbalife Nutrition Ltd.	12-15%
Bayer AG	10-12%
Pfizer Inc.	8-10%
Other Companies (combined)	45-56%

Market Size statistics on the Vitamin & Supplement Manufacturing industry in the US

The COVID-19 pandemic transformed how consumers view vitamins and supplements and interact with e-commerce, leading online vitamin retailers to thrive in a postpandemic environment. The surge in sales, coupled with a lasting shift in consumer behavior, showcases the growing importance of vitamins and supplements in supporting wellness. Social media has driven interest and sales, with influencers and content creators promoting these products to a broad audience. As the industry has evolved, brands and retailers have adapted, introducing innovative formulations and personalized options to meet changing demand. With the adoption of a more consumer-centric approach and the expansion of online retail, the vitamin and supplement space looks completely new. In all, revenue has been expanding at a CAGR of 8.8% to an estimated $24.3 billion over the past five years, including expected growth of 3.3% in 2024. While traditional vitamin and supplement sales continue to be a significant part of the industry, it’s evident that a shift towards innovative brands and direct-to-consumer (DTC) models characterizes its current state. This shift is supported by the surge in online vitamin retailers, like Seed Health, who have successfully tapped into the power of social media and influencer marketing to drive sales growth. Also, introducing new lines of vitamins and supplements that target specific health concerns, ranging from immune support to gut health, as well as a massive shift in available products, reflects a market embracing innovation and customization. Consumers’ heightened interest in vitamins and supplements isn’t expected to subside moving forward but will stabilize as the industry moves away from the pandemic. Online retailers will be central to meeting demand, including established product lines and new innovative ones. Retailers will increasingly leverage technology to enhance supply chain management, optimize inventory and improve logistics., while advances in research and formulation will bring more specialized supplements to the market, sustaining demand. Ongoing trends, like social media and influencer marketing, will remain central to retailers’ marketing strategies, although staying compliant with an evolving regulatory environment will be essential. Online vitamin and supplement sales will continue to strengthen, rising at a CAGR of 2.7% to an estimated $27.8 billion over the next five years.

Vitamins Market is Segmented by Vitamin Type (Vitamin A, Vitamin B-Complex, Vitamin C, and More), by Source (Synthetic and Natural), by Product Type (Single Vitamin Ingredients and Vitamin Premixes and Blends), by Form (Powders, Liquids, and Others), by Application (Food and Beverages, Dietary Supplements, and More), and Geography (North America, Europe, and More). The Market Forecasts are Provided in Terms of Value (USD).

A surge in customers seeking to improve general well-being and physical appearance has spiked orders for vitamins and supplements. Innovative product delivery formats, including powders, chewable products, shakes and bars, have also been important factors in the industry's strong performance. Manufacturers have benefitted from recommendations by health professionals for people to take supplements to alleviate the effects of certain vitamin deficiencies and health issues. Revenue is projected to climb at a compound annual rate of 7.7% to £1.7 billion over the five years through 2024-25, including revenue growth of 4.9% in 2024-25. The UK's Vitamin & Supplement Manufacturing industry is experiencing robust growth alongside increased gym participation and a rising number of fitness facilities, as many gymgoers are using vitamins and supplements to increase muscle mass and boost their gym performance. Diverse product offerings for all age groups enhance market reach and sales, highlighted by companies like Vitabiotic, which offer supplements to different groups from women, men and kids. The government's encouragement for vitamin D, particularly during the winter time when sunlight is reduced, boosts orders for retailers, supermarkets and pharmacies alike. Revenue is forecast to climb at a compound annual rate of 6.3% over the five years through 2029-30 to reach £2.3 billion. Anticipated growth in health consciousness and disposable incomes will elevate interest in vitamins and supplements. The proportion of the population over 65 is set to rise, supporting vitamin sales because older individuals require more supplements and vitamins due to physiological and metabolic changes in their bodies.

Vitamin Market Outlook

The global vitamin market size was valued at approximately USD 48 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 6.5%, reaching nearly USD 85 billion by 2032. This robust growth is driven by an increasing awareness of health and wellness, shifting consumer preferences towards preventive healthcare, and the rising prevalence of vitamin deficiencies worldwide. The vitamin market is significantly influenced by these factors, resulting in increased demand across various segments.

One of the primary growth factors driving the vitamin market is the rising consumer awareness regarding the importance of vitamins for maintaining overall health. With increasing access to health information, individuals are becoming more conscious of their nutritional intake and are actively seeking vitamin supplements to bridge nutritional gaps. This trend is particularly notable among younger demographics who are more likely to embrace proactive health measures, thereby boosting the market growth. Additionally, the ongoing COVID-19 pandemic has further emphasized the need for strong immune systems, prompting a surge in demand for vitamins that support immune health.

Another significant factor contributing to the market's growth is the expansion of the dietary supplement industry. The dietary supplements market has seen exponential growth, driven by a combination of rising disposable incomes, urbanization, and a growing aging population. As consumers become more health-centric, the demand for vitamins as a supplement to regular diets has increased. The convenience and availability of vitamin products in various forms such as tablets, capsules, powders, and gummies have also made it easier for consumers to incorporate these supplements into their daily routines.

The increasing utilization of vitamins in the food and beverage industry is also propelling market growth. Vitamins are being increasingly added to food and beverage products to enhance their nutritional profile. This trend is particularly evident in fortified foods and beverages aimed at children and elderly populations, where the inclusion of vitamins can address specific nutritional deficiencies. The pharmaceutical industry also plays a crucial role, as vitamins are essential components in the formulation of various medications, further driving market demand.

Regionally, North America and Europe are major markets for vitamins, owing to high consumer awareness and significant healthcare spending. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by the increasing middle-class population, rising disposable incomes, and growing awareness about health and wellness. Countries like China and India are emerging as significant markets due to the rapid urbanization and improving healthcare infrastructure.

Type Analysis

The vitamin market can be segmented by type into Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E, Vitamin K, and Multivitamins. Each type of vitamin serves different physiological functions and has varying market demand. Vitamin A, for instance, is crucial for vision and immune function. Its demand is high in regions with prevalent deficiencies, such as parts of Africa and Southeast Asia. Vitamin B, which includes a complex of eight vitamins, is essential for energy production and neurological functions. This segment sees significant demand from the working population and individuals experiencing stress or fatigue.

Vitamin K, although not as widely discussed as some other vitamins, plays a vital role in the body's ability to heal and maintain bone health. It is essential for the synthesis of proteins required for blood coagulation and bone metabolism. Recent studies have highlighted the importance of Vitamin K in reducing the risk of osteoporosis and cardiovascular diseases. As consumers become more aware of these benefits, there is a growing interest in Vitamin K supplements and fortified foods. The increased focus on bone health, particularly among aging populations, is driving the demand for Vitamin K, making it an important segment in the vitamin market.

Vitamin C is well-known for its immune-boosting properties and is widely consumed globally, particularly during cold and flu seasons. The segment has seen a spike in demand due to its perceived benefits in combating viral infections, including COVID-19. Vitamin D, essential for

The Feed Vitamins Market is segmented by Sub Additive (Vitamin A, Vitamin B, Vitamin C, Vitamin E), by Animal (Aquaculture, Poultry, Ruminants, Swine) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of additives, sub-additives, and also for animal categories.

Snapshot img

North America Dietary Supplements Market Size 2025-2029

The dietary supplements market in North America size is forecast to increase by USD 27.8 billion at a CAGR of 8.6% between 2024 and 2029.

The dietary supplements market is experiencing significant growth, driven by the increasing popularity of e-commerce channels and the rising demand for personalized nutrition solutions. With more consumers prioritizing health and wellness, the market is witnessing a rise in demand for customized supplements tailored to individual needs. However, this market expansion is not without challenges. Navigating this complex regulatory landscape requires a deep understanding of the evolving regulatory requirements and a commitment to maintaining the highest standards of quality and safety.


As the market continues to evolve, stakeholders must stay informed of the latest trends and challenges to capitalize on opportunities and mitigate risks. Regulatory hurdles continue to pose a significant barrier, with stringent regulations governing the production, labeling, and distribution of dietary supplements. Dietary supplements, including vitamins, minerals, amino acids, proteins, and nutraceuticals, are increasingly popular for their ability to enhance personal health online grocery, support weight management, and improve overall well-being.

What will be the Size of the market During the Forecast Period?

Request Free Sample

The dietary supplement industry caters to the growing demand for personalized nutrition, particularly among the aging and elderly population. Vitamin dietary supplements remain popular, but prebiotic supplements and nutraceuticals, such as those offered by Hum Nutrition, are gaining traction due to their nutritional benefits. Dietary supplement companies innovate with new formulations, including premium liquid supplements, microencapsulation technologies, and nanoencapsulation for improved bioavailability.

Weight management and preventive healthcare continue to drive market growth, with fortification of food and self-directed care contributing to the trend. Internet resources enable consumers to research and compare various dietary supplements, including tablets, powders, amino acids, protein supplements, and sports nutritional supplements, to meet their unique well-being needs. The dietary supplements market is experiencing significant growth, driven by the increasing popularity of e-commerce channels and the rising demand for personalized nutrition solutions.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Vitamins
  Fatty acids
  Combination
  Probiotics
  Others


Source

  Plant-based
  Animal-based
  Synthetic-based
  Microbial-based
  Mineral-based


Form Factor

  Tablets
  Capsules
  Powders
  Gummies


Geography

  North America

    US
    Canada
    Mexico

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. Dietary supplements are widely available through various offline distribution channels, including hypermarkets, supermarkets, drug stores, and discount stores. Supermarkets and hypermarkets have gained significant popularity in North America as the preferred distribution channels for dietary supplements. The expanding retail industry and the proliferation of retail outlets contribute to the market's growth. Consumers benefit from the convenience of having a diverse range of supplements under one roof, along with frequent discounts offered for promotional purposes. Prebiotic, premium, and customized dietary supplements, among others, are anticipated to see increased demand in the coming years. Doctor's recommendations, personalized nutrition, and preventive healthcare are driving the market for these supplements.

The geriatric population, with its unique health requirements, presents a significant opportunity for dietary supplements. Cardiovascular health, joint health, immune system function, and bone strength are some of the key health concerns addressed by these supplements. The dietary supplement industry caters to various consumer needs, offering tablets, powders, liquids, soft gels, and capsules. Consumer skepticism regarding supplement safety and bioavailability has led to the adoption of advanced technologies like nanoencapsulation and microencapsulation. Malnourishment and micronutrient deficiencies are prevalent issues, particularly in the elderly population. Dietary supplements offer nutritional benefits, addressing these deficiencies and contributing to overall well-being.

Protein, minerals, vitamins, and amino ac

The Vitamin D Supplement Market is Segmented by Product Type (Vitamin D2 and Vitamin D3), Form (Tablets, Gummies, Powders, and More), Source (Synthetic, Animal-Based, and More), Health-Focus Positioning (Bone and Joint Health, Prenatal Care, and More), Distribution Channel (Supermarkets/Hypermarkets, Online Retailers, and More), and Geography (North America and More). The Market Forecasts are Provided in Terms of Value (USD).

The North America Dietary Supplement Market is Segmented by Product Type (Vitamins, Minerals, and More), Form (Tablets, Capsules & Softgels, and More), Source (Plant-Based, and More), Consumer Group (Men, and More), Health Application (General Health & Wellness, and More), Distribution Channel (Supermarkets/Hypermarkets, and More), Geography (United States and More). The Market Forecasts are Provided in Terms of Value (USD).

Snapshot img

Multivitamin And Mineral Supplements Market Size 2024-2028

The multivitamin and mineral supplements market size is forecast to increase by USD 2.98 billion at a CAGR of 4.5% between 2023 and 2028.

The market is witnessing significant growth due to several key trends. The aging population in various regions is increasingly adopting these supplements to maintain optimal health and wellness. Additionally, the market is experiencing a surge in new product launches, providing consumers with a wider range of options to choose from. However, the market also faces challenges such as misleading advertisements and promotions, which can lead to consumer skepticism and mistrust. As the demand for multivitamin and mineral supplements continues to grow, it is crucial for manufacturers to ensure transparency and accuracy In their marketing efforts to build trust and credibility with consumers.Overall, the market is expected to continue its expansion, driven by these trends and challenges.

What will be the Size of the Multivitamin And Mineral Supplements Market during the Forecast Period?

Request Free SampleThe global market for multivitamin and mineral supplements encompasses a wide range of products designed to address micronutrient deficiencies and support overall health. With increasing awareness of the health consequences of inadequate nutrient intake, consumers turn to these supplements as a means of bolstering their dietary approaches. The market is driven by several factors, including the prevalence of various diseases and the aging population's growing need for preventative healthcare products. Vitamins and minerals come in various forms, including tablets, capsules, and soft gels, catering to diverse consumer preferences. Vitamin D, a key nutrient with numerous health benefits, holds significant market share.The market's scope extends beyond humans to monogastric animals, reflecting the importance of micronutrient status in animal health. Regulations, approvals, and food standards play a crucial role In the market's dynamics, ensuring the safety and efficacy of these supplements. The health-conscious consumer base, which includes geriatric and pediatric populations, continues to fuel the market's growth. As diet and healthcare become increasingly intertwined, the demand for multivitamin and mineral supplements is poised to remain robust.

How is this Multivitamin And Mineral Supplements Industry segmented and which is the largest segment?

The multivitamin and mineral supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ApplicationEye health supplementsBone and joint supplementsHeart health supplementsOther supplementsGeographyNorth AmericaUSEuropeGermanyUKAsiaChinaJapanRest of World (ROW)

By Application Insights

The eye health supplements segment is estimated to witness significant growth during the forecast period. Multivitamin and mineral supplements encompass a range of dietary products designed to address nutritional imbalances and promote preventative healthcare. These supplements contain essential vitamins, minerals, and micronutrients to support various bodily functions, including immunity, energy production, and bone health. Vitamins D, C, and E, as well as minerals like calcium, iron, and zinc, are commonly found in multivitamin formulations. The aging population and health-conscious consumers are the primary drivers of the multivitamin and mineral supplement market. Consumers seek to mitigate the health consequences of poor dietary approaches, such as junk food consumption and sedentary lifestyles, which can lead to diseases and disorders.Monogastric animals and the geriatric population also benefit from multivitamin and mineral supplements. Manufacturers offer multivitamin and mineral supplements in various forms, including tablets, capsules, and soft gels, catering to diverse consumer preferences. Vitamin D supplements, particularly popular due to their role in bone health and disease prevention, are available In these forms. Disease prevalence, such as anemia caused by iron deficiency, further fuels the demand for mineral supplements. Healthcare and dietary supplements, including multivitamins, are subject to food standards, regulations, and approvals. Market research firms like FMI, FMI Research, and Nelson study provide insights into market trends, production efficiency, and competitive landscape.The market is expected to grow due to increasing consumer awareness, the prevalence of chronic diseases, and the availability of convenient and effective supplement forms. Incorporating natural ingredients, such as natural herbs, botanicals, protein, and immunity boosters, adds value to multivitamin and mineral supplements. These supplements

The Vitamins and Supplements Market size was valued at USD 119.66 USD Billion in 2023 and is projected to reach USD 221.99 USD Billion by 2032, exhibiting a CAGR of 9.23 % during the forecast period. Vitamins are organic compounds that our bodies use, in very small amounts, for a variety of metabolic processes. It is best to get vitamins from eating a variety of healthy unprocessed foods. Supplements are products designed to give you nutrients that might be missing from your diet. They are usually taken as tablets, capsules, or powders, or as a liquid drink. The purpose of a supplement is to “supplement” your overall diet, helping to bridge the gap between your usual dietary intake and nutrient needs. Supplements, especially vitamin and minerals can be useful in situations when the demand for nutrients is higher. Key drivers for this market are: Increasing Use of UCO in Biodiesel Industry Drives Market Growth. Potential restraints include: Stringent Regulations & Revised Tax Structure to Dampen Market Expansion.

The global vitamin supplements market is a robust and expanding sector, projected to experience significant growth over the next decade. While precise figures for market size and CAGR are unavailable, industry analysis suggests a substantial market value, potentially exceeding $50 billion in 2025, considering the presence of major players like DowDuPont, Bayer, and DSM. This growth is driven by several key factors, including rising health consciousness among consumers, increased awareness of the importance of preventative healthcare, and the growing prevalence of chronic diseases such as heart disease and diabetes. Furthermore, the increasing accessibility of online retail channels and the proliferation of direct-to-consumer brands have fueled market expansion. Trends indicate a shift towards personalized nutrition, with tailored vitamin formulations gaining traction. The market also witnesses a rise in functional foods and beverages fortified with vitamins, blurring the lines between traditional supplements and everyday food consumption. However, challenges remain, including concerns about the efficacy and safety of certain supplements, regulatory hurdles in different markets, and the potential for inconsistent quality among various brands. These factors necessitate stringent quality control and transparent labeling practices within the industry. The segmentation of the market is crucial for understanding its dynamics. While specifics are missing, we can infer segments based on vitamin type (e.g., Vitamin D, Vitamin C, multivitamins), form (tablets, capsules, liquids), target consumer (adults, children, athletes), and distribution channels (retail stores, online platforms, pharmacies). Competitive analysis reveals a landscape dominated by large multinational corporations alongside specialized supplement brands. The competitive intensity necessitates innovation and the development of unique product offerings to attract and retain consumers. Geographical variations in market penetration and growth rates will likely exist, with developed regions like North America and Europe exhibiting higher per capita consumption and market maturity. Emerging economies, however, present substantial growth opportunities as consumer disposable incomes increase and health awareness expands. Future market projections indicate continuous expansion, driven by ongoing health and wellness trends, but successful navigation will hinge on meeting consumer demands for quality, transparency, and personalization.

From the selected regions, the ranking by revenue in the 'Vitamins & Minerals' segment of the otc pharmaceuticals market is led by China with *** billion U.S. dollars and is followed by the United States (4.4 billion U.S. dollars). In contrast, the ranking is trailed by Sweden with **** million U.S. dollars, recording a difference of *** billion U.S. dollars to China. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the digestives & intestinal remedies segment of the OTC pharmaceuticals market and a ranking of subsegments in Asia regarding revenue in the OTC Pharmaceuticals market as a whole. The Statista Market Insights cover a broad range of additional markets.