By 2031, the value of the U.S. dietary supplement market is expected to reach exceed ** billion U.S. dollars. This would be a significant increase compared to 2022 when the market was valued at around ** billion U.S. dollars. Dietary supplements in the U.S. It is estimated that the growth in the dietary supplement market is due, in part, to awareness of nutrition, lifestyle, a more geriatric population and an increase in chronic illnesses. A significant proportion of the U.S. adult population uses dietary supplements. Dietary supplements are marketed as a healthy option for many adults to reduce chronic disease and live a longer and healthier life. Many consumers are already participating in healthy lifestyle choices as well. Types of dietary supplements used There are many types of supplements available to U.S. consumers. Among all supplements, vitamins and minerals are used by a vast majority of all dietary supplement users, followed by specialty supplements and botanicals. Among vitamin and mineral consumers, a majority took a multivitamin or vitamin D supplement. Sports and weight loss supplements are also popular among U.S. adults. Among those that took sports or weight loss supplements a majority used a protein supplement.
This statistic shows the estimated and projected size of the total global dietary supplements market from 2016 to 2028. By 2028, the dietary supplements market is projected to generate around *** billion U.S. dollars worldwide.
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Market Size statistics on the Vitamin & Supplement Manufacturing industry in the US
Vitamin C was the leading supplement consumed by survey respondents in China, the United Kingdom, and the United States. The representative survey found that ** percent of all those respondents who had consumed any supplement in the past 30 days had consumed vitamin C in 2019. Vitamin D and Calcium ranked second and third among respondents, with ** and ** percent of respondents stating they consumed these supplements, respectively.
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189461 Global import shipment records of Vitamins Supplement with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.
Revenue from vitamin and nutritional supplement production reached nearly ** billion dollars in the United States in 2018 and the industry is set to add over a billion more in revenue in 2019. With consumers’ interest in health and wellness growing, so too is the market for supplements that support this lifestyle. When asked why they used dietary supplements, most consumers answered that they did so for overall health and wellness benefits.
Health-conscious consumers
Growth of the supplement industry is no surprise when one considers the scale of its penetration into the lives of consumers. In a survey conducted in 2018, at least 70 percent of the population in every age group stated that they used dietary supplements, with usage increasing with age. Since 2007, household spending on nonprescription vitamins has almost doubled from an annual average of ** dollars to nearly ** dollars. Mineral supplements, such as calcium and magnesium, are the most in demand, accounting for over a quarter of sales.
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Statistics illustrates consumption, production, prices, and trade of Provitamins and Vitamins in Hong Kong SAR from 2007 to 2024.
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Following a request from the European Commission for a review of European dietary reference values (DRVs), the EFSA’s Panel on Dietetic Products, Nutrition and Allergies (NDA) has prepared a number of Scientific Opinions on DRVs for micronutrients. The DATA Unit supported this activity by estimating the nutrient intake of a number of micronutrients in nine selected European countries and different age groups. In addition, the DATA Unit also provided information on average content of food sources of the respective nutrients per country based on the composition database, as well as main food group contributors to nutrient intakes and assessed the comparability of the provided data with pertinent published intake data.
Intake estimates have been assessed using food consumption data from the EFSA Comprehensive Food Consumption Database (EFSA, 2011a) and the EFSA Nutrient composition database. Food composition data used to populate the Nutrient composition database were provided to EFSA through the EFSA procurement project ‘Updated food composition database for nutrient intake’ (Roe at al., 2013). Data were provided following the EFSA specification for standard sample description for food and feed and were classified according to the FoodEx2 classification system of EFSA (EFSA, 2011b).
The food composition data used in these assessments and here published cover the following vitamins and minerals: calcium (Ca); copper (Cu); cobalamin (vitamin B12); magnesium (Mg); niacin; phosphorus (P); potassium (K); riboflavin; thiamin; iron (Fe); selenium (Se); vitamin B6; vitamin K, zinc (Zn), and vitamin E(1). The food composition dataset contains data from seven(2) countries: Finland, France, Germany, Italy, Netherlands, Sweden, and United Kingdom. This dataset version has been checked for outliers but is prior to data completion for missing foods and nutrient values.
(1) Vitamin E is defined as alpha-tocopherol (AT) only, however as most food composition databases in the EU contain values as alpha-tocopherol equivalents (TE), data on TE are also provided
(2) For the nutrient intake estimates of Ireland and Latvia present in the opinions of the EFSA Panel on Dietetic Products, Nutrition and Allergies (NDA), food composition data from UK and Germany were respectively used
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Liquid Dietary Supplements Market is anticipated to grow at a CAGR of 12.2% during the forecast period, with an estimated size and share exceeding USD 78.53 billion by 2034.
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Statistics illustrates consumption, production, prices, and trade of Provitamins and Vitamins in Middle East from 2007 to 2024.
According to this Kantar survey from 2024, **** million people are consuming this product with a frequency level of 'Heavy users'. In contrast, *** million people have a frequency level of 'Medium users'.
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Chad TD: Vitamin A Supplementation Coverage Rate: % of Children Aged 6-59 Months data was reported at 93.000 % in 2022. This records an increase from the previous number of 0.000 % for 2021. Chad TD: Vitamin A Supplementation Coverage Rate: % of Children Aged 6-59 Months data is updated yearly, averaging 70.000 % from Dec 2000 (Median) to 2022, with 19 observations. The data reached an all-time high of 96.000 % in 2014 and a record low of 0.000 % in 2021. Chad TD: Vitamin A Supplementation Coverage Rate: % of Children Aged 6-59 Months data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Chad – Table TD.World Bank.WDI: Social: Health Statistics. Vitamin A supplementation coverage rate refers to the percentage of children ages 6-59 months old receiving two high-dose vitamin A supplements in a calendar year.;UNICEF global databases, based on administrative reports from countries (link: https://data.unicef.org/topic/nutrition/vitamin-a-deficiency/);Weighted average;Vitamin A is essential for optimal functioning of the immune system. Vitamin A deficiency, a leading cause of blindness, also causes a greater risk of dying from a range of childhood ailments such as measles, malaria, and diarrhea. In low- and middle-income countries, where vitamin A is consumed largely in fruits and vegetables, daily per capita intake is often insufficient to meet dietary requirements. Providing young children with two high-dose vitamin A capsules a year is a safe, cost-effective, efficient strategy for eliminating vitamin A deficiency and improving child survival. Giving vitamin A to new breastfeeding mothers helps protect their children during the first few months of life. Food fortification with vitamin A is being introduced in many developing countries.
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Trinidad And Tobago Imports of provitamins and vitamins, derivatives from Guyana was US$32 during 2021, according to the United Nations COMTRADE database on international trade. Trinidad And Tobago Imports of provitamins and vitamins, derivatives from Guyana - data, historical chart and statistics - was last updated on June of 2025.
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Statistics illustrates consumption, production, prices, and trade of Provitamins and Vitamins in Vietnam from 2007 to 2024.
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United States Imports from Sweden of Provitamins and Vitamins, Derivatives was US$38.88 Thousand during 2024, according to the United Nations COMTRADE database on international trade. United States Imports from Sweden of Provitamins and Vitamins, Derivatives - data, historical chart and statistics - was last updated on July of 2025.
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Bolivia BO: Vitamin A Supplementation Coverage Rate: % of Children Aged 6-59 Months data was reported at 31.000 % in 2020. This records a decrease from the previous number of 37.000 % for 2019. Bolivia BO: Vitamin A Supplementation Coverage Rate: % of Children Aged 6-59 Months data is updated yearly, averaging 39.500 % from Dec 2000 (Median) to 2020, with 18 observations. The data reached an all-time high of 54.000 % in 2018 and a record low of 21.000 % in 2011. Bolivia BO: Vitamin A Supplementation Coverage Rate: % of Children Aged 6-59 Months data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Bolivia – Table BO.World Bank.WDI: Social: Health Statistics. Vitamin A supplementation refers to the percentage of children ages 6-59 months old who received at least two doses of vitamin A in the previous year.;UNICEF global databases, based on administrative reports from countries (link: https://data.unicef.org/topic/nutrition/vitamin-a-deficiency/);Weighted average;Vitamin A is essential for optimal functioning of the immune system. Vitamin A deficiency, a leading cause of blindness, also causes a greater risk of dying from a range of childhood ailments such as measles, malaria, and diarrhea. In low- and middle-income countries, where vitamin A is consumed largely in fruits and vegetables, daily per capita intake is often insufficient to meet dietary requirements. Providing young children with two high-dose vitamin A capsules a year is a safe, cost-effective, efficient strategy for eliminating vitamin A deficiency and improving child survival. Giving vitamin A to new breastfeeding mothers helps protect their children during the first few months of life. Food fortification with vitamin A is being introduced in many developing countries.
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United States Imports from Australia of Provitamins and Vitamins, Derivatives was US$1.74 Million during 2024, according to the United Nations COMTRADE database on international trade. United States Imports from Australia of Provitamins and Vitamins, Derivatives - data, historical chart and statistics - was last updated on July of 2025.
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China Production: Year to Date: Vitamin C Sodium data was reported at 5,070.010 Ton in Jun 2022. This records an increase from the previous number of 2,515.350 Ton for Mar 2022. China Production: Year to Date: Vitamin C Sodium data is updated quarterly, averaging 5,615.087 Ton from Mar 2003 (Median) to Jun 2022, with 78 observations. The data reached an all-time high of 12,343.055 Ton in Dec 2010 and a record low of 649.773 Ton in Mar 2004. China Production: Year to Date: Vitamin C Sodium data remains active status in CEIC and is reported by Yi Yao Tong Ji Wang. The data is categorized under Global Database’s China – Table CN.RTA: Pharmaceutical Production: ytd: Antiparasitics, Vitamins and Minerals. [COVID-19-IMPACT]
The global dietary supplement market is forecast to reach a market value of ***** billion U.S. dollars in 2025. In 2021, it was estimated to be worth around *** billion U.S. dollars. The market has been growing since 2018 and is expected to continue to grow until 2028.
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Costa Rica Imports from Thailand of Provitamins and Vitamins, Derivatives was US$13 during 2017, according to the United Nations COMTRADE database on international trade. Costa Rica Imports from Thailand of Provitamins and Vitamins, Derivatives - data, historical chart and statistics - was last updated on June of 2025.
By 2031, the value of the U.S. dietary supplement market is expected to reach exceed ** billion U.S. dollars. This would be a significant increase compared to 2022 when the market was valued at around ** billion U.S. dollars. Dietary supplements in the U.S. It is estimated that the growth in the dietary supplement market is due, in part, to awareness of nutrition, lifestyle, a more geriatric population and an increase in chronic illnesses. A significant proportion of the U.S. adult population uses dietary supplements. Dietary supplements are marketed as a healthy option for many adults to reduce chronic disease and live a longer and healthier life. Many consumers are already participating in healthy lifestyle choices as well. Types of dietary supplements used There are many types of supplements available to U.S. consumers. Among all supplements, vitamins and minerals are used by a vast majority of all dietary supplement users, followed by specialty supplements and botanicals. Among vitamin and mineral consumers, a majority took a multivitamin or vitamin D supplement. Sports and weight loss supplements are also popular among U.S. adults. Among those that took sports or weight loss supplements a majority used a protein supplement.