Vizio's smart TV platform SmartCast had over 18 million active accounts as of the end of 2023. This marks a growth of around one million compared with the previous year. One of the key services of SmartCast is Vizio's own free ad-supported streaming platform WatchFree+ which offers content from partners such as Disney, Sony Pictures, and MGM.

The global glass-free 3D TV market is poised for significant growth, driven by increasing consumer demand for immersive viewing experiences and technological advancements leading to more affordable and higher-quality displays. While precise market size figures for 2019-2024 are not provided, a reasonable estimate based on the given CAGR (let's assume a CAGR of 15% for illustration) and a 2025 market size (let's assume $2 billion for illustration) would indicate substantial historical growth. The market is segmented by application (household and commercial) and type (active and passive 3D), with household use dominating. Key players like Samsung, LG, and Sony are actively involved, constantly innovating to improve display technology, reduce costs, and enhance user experience. The active 3D segment is likely to hold a larger share initially due to established technology but passive 3D is expected to gain traction due to its cost-effectiveness and reduced eye strain. Geographic distribution sees North America and Asia Pacific as leading regions, fueled by higher disposable incomes and adoption of advanced technologies. Restraints include the relatively higher price point of 3D TVs compared to conventional models and the need for content availability to fully utilize 3D capabilities. However, the ongoing advancements and decreasing production costs are expected to gradually overcome these limitations. The forecast period of 2025-2033 anticipates continuous market expansion, driven by the increasing penetration of smart TVs and the evolution of more sophisticated 3D display technologies. The market's future trajectory hinges on continued technological innovation, such as enhanced resolution, improved refresh rates, and wider content availability. Successful marketing strategies emphasizing the immersive viewing experience and convenience of glass-free 3D will be crucial. The competitive landscape will see existing players solidifying their positions and new entrants striving to capture market share through product differentiation and cost optimization. Regional growth will vary depending on economic conditions and the pace of technological adoption. Continuous monitoring of consumer preferences and technological advancements will be key for companies to maintain competitiveness and maximize market opportunities. By leveraging the convergence of 3D technology with other emerging trends like 8K resolution and AI-powered features, this market segment has a robust pathway for sustained growth throughout the next decade.

The Connected TV (CTV) market is experiencing robust growth, projected to reach a market size of $9.28 billion in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 13.20%. This surge is driven by several key factors. The increasing adoption of streaming services and the rise of smart TVs are fundamental drivers. Consumers are increasingly cutting the cord, shifting from traditional cable television to on-demand streaming platforms accessible through their CTV devices. This transition is fueled by the desire for greater content choice, personalized viewing experiences, and cost-effectiveness. Furthermore, technological advancements, such as improved streaming quality (4K, HDR) and the integration of smart home functionalities within CTV devices, are enhancing the user experience and further propelling market growth. Competition among manufacturers like Samsung, LG, Hisense, TCL, and streaming platform providers such as Amazon, Apple, Roku, and Google, is also fostering innovation and affordability, making CTV accessible to a wider audience. Geographic distribution reveals a varied market landscape. North America and Europe currently hold significant market shares, driven by high internet penetration and early adoption of streaming technologies. However, the Asia-Pacific region, particularly China and India, presents substantial growth opportunities due to their rapidly expanding middle class and increasing smartphone penetration, creating a strong foundation for CTV adoption. The continued expansion of high-speed internet infrastructure in emerging markets will play a significant role in driving future growth. While challenges such as data privacy concerns and the need for robust cybersecurity measures exist, the overall positive trajectory of the CTV market indicates a bright future for the industry through 2033. The market is expected to continue its upward trend driven by ongoing technological advancements and changing consumer preferences. Recent developments include: May 2023: Blaupunkt and Flipkart announced a partnership to launch the 40-inch Android TV Sigma series. The new Blaupunkt Sigma Series Android TV has a bezel-less design, 512 MB RAM, 4 GB ROM, two bottom-firing built-in speakers with surround sound technology, and 3 HDMI and 2 USB ports., May 2023: Hisense announced the launch of its In the United Arab Emirates, new ULED X and hero U8 TV products have been launched. The company states that Hisense has increased its brand awareness in the UAE market from 48% to 73%, representing an increase of 25 percentage points., November 2022: Samsung launched the Samsung Crystal 55AU7700 55-inch Ultra HD 4K Smart LED TV in India. The Smart TV has a 4K Resolution, 3840 x 2160-pixel average, 60 Hz Refresh Rate, and 178 ° Viewing Angle.. Key drivers for this market are: Growing internet penetration and anticipated shift from conventional TVs, Industry collaborations and favorable market conditions (shift from internet TV to smart TV). Potential restraints include: Growing internet penetration and anticipated shift from conventional TVs, Industry collaborations and favorable market conditions (shift from internet TV to smart TV). Notable trends are: Smart TV Accounts for the Largest Market Share.

In the fiscal year 2024, Walmart's global advertising business generated *** billion U.S. dollars in revenue. A year earlier, the figure stood at *** billion, which signifies an annual growth rate of roughly ** percent. Walmart Connect Walmart’s U.S. advertising business is called Walmart Connect. It oversees both advertising in Walmart’s digital channels, such as its e-commerce website and its app, and in-store media, such as screens, audio, QR codes on shopping carts, as well as demo stations. The business has enjoyed double-digital growth rates in the most recent quarters. Expanding to connected TV (CTV) In February 2024, Walmart announced the acquisition of a CTV producer Vizio. By bringing together Walmart Connect and Vizio’s advertising solution, Walmart is hoping to expand its U.S. retail media business, reach customers in new ways, and attract new customers. In 2023, there were nearly *** million CTV users in the United States and the CTV ad market was valued at ** million U.S. dollars.