Over the last two observations, the number of users is forecast to significantly increase in all segments. Especially notable is the remarkably robust growth observed in the Video Streaming (SVoD) segment as we approach the end of the forecast period. This value, reaching 0.7 million users, stands out significantly compared to the average changes, which are estimated at 0.185 million users. Find other insights concerning similar markets and segments, such as a comparison of number of users in Switzerland and a comparison of average revenue per unit (ARPU) in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

The global video on demand (VoD) market size is expected to hit around USD 444.29 billion by 2032 with a CAGR of 13.5% by 2032.

Global Video on Demand Market Size is estimated to grow at a CAGR of around 17.67% during 2024-2030, says MarkNtel Advisors in its latest market analysis report.

The revenue is forecast to experience significant growth in all segments in 2027. Particularly striking is the exceptionally strong increase of the segment Video Streaming (SVoD) towards the end of the forecast period. The value amounting to 8.9 billion U.S. dollars stands out significantly from the average changes, which are estimated at 2.82 billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of average revenue per unit (ARPU) in Spain and a comparison of revenue in Singapore. The Statista Market Insights cover a broad range of additional markets.

Video on Demand Market size was valued at USD 51.93 Billion in 2023 and is projected to reach USD 154.72 Billion by 2031, growing at a CAGR of 16.13% from 2024 to 2031.

Key Market Drivers

• Increased Internet Penetration: Widespread availability of high-speed internet enables seamless streaming, expanding VOD accessibility globally.

• Shift Towards Cord-Cutting: Consumers prefer VOD services over traditional cable TV, driving the market growth.

• Growing Demand for Personalized Content: According to the International Telecommunication Union (ITU), global internet penetration reached 66% in 2022, up from 54% in 2019. In developed countries, this figure is as high as 91%. VOD platforms leverage algorithms to offer tailored recommendations based on user preferences.

Market Overview: The Video on Demand (VOD) market has witnessed tremendous growth in recent years. In 2025, the market size was valued at XXX million, and it is projected to expand at a CAGR of XX% over the forecast period from 2025 to 2033. The increasing penetration of internet-enabled devices, streaming services, and the growing demand for on-demand entertainment are driving market growth. Leading players in the industry include Amazon, Apple, Netflix, Hulu, and Disney+. Market Dynamics: The VOD market is segmented based on application (personal, commercial, and enterprise) and type (transactional VOD, subscription VOD, and advertising-based VOD). The subscription VOD segment holds the largest market share due to the convenience and affordability of subscription models. Key trends driving the market include the rise of original content, personalization, and the integration of artificial intelligence to enhance user experience. Restraints to market growth include limited broadband infrastructure in developing regions and the fragmentation of streaming services. The market is also highly competitive, with players investing heavily in content acquisition and technology innovation to gain market share.

The number of users is forecast to experience significant growth in all segments in 2027. Especially notable is the remarkably robust growth observed in the Advertising Video-on-Demand (AVOD) segment as we approach the end of the forecast period. This value, reaching 151 million users, stands out significantly compared to the average changes, which are estimated at 52.2 million users. Find other insights concerning similar markets and segments, such as a comparison of countries or regions regarding revenue growth and a comparison of average revenue per unit (ARPU) in Germany. The Statista Market Insights cover a broad range of additional markets.

Market Size and Growth: The Video on Demand (VOD) market is experiencing rapid growth, driven by the proliferation of streaming devices and the increasing adoption of online content consumption. The global VOD market is projected to reach USD XXX million by 2033, expanding at a CAGR of XX% during the forecast period. This growth is attributed to the rising demand for personalized content, the convenience of on-demand viewing, and the increasing availability of high-speed internet connections. Key Trends and Dynamics: The VOD market is characterized by several key trends. The growth of subscription video on demand (SVOD) services, such as Netflix and Amazon Prime Video, is driving market consolidation. The emergence of advertising video on demand (AVOD) services, such as YouTube Premium and Hulu, is also expanding the market reach. Additionally, the proliferation of smart TVs and mobile devices is making VOD content more accessible. However, market growth is tempered by factors such as the increasing cost of content acquisition, competition from traditional broadcasters, and regulatory challenges in some regions.

The Video On Demand Market size was valued at USD 97.19 USD Billion in 2023 and is projected to reach USD 291.69 USD Billion by 2032, exhibiting a CAGR of 17.0 % during the forecast period. Video On Demand (VOD) includes all video content requested on-demand by users. This could be premium movies or libraries of TV shows, sporting events or concerts. It could also include user-created video content. In addition, some IPTV operators are starting to offer the ability to see all the TV programs aired on their multichannel pay-TV channels in the previous 24 or 48 hours on demand. This video content is held in a constantly updated library hosted by their network. VOD systems typically distribute media using internet connections, so good bandwidth is important for best results for viewers. Popular platforms include Netflix, Hulu, Disney, Amazon Prime Video and many others. Recent developments include: January 2024: Evision expanded its strategic partnership with Disney Star. Through this collaboration, Evision aims to bring South Asian entertainment content to audiences across the Middle East & Africa (MENA)., August 2023: DistroTV entered a partnership with Network18. Through this partnership, users of DistroTV in India will be able to stream Network18's wide range of channels live and for free., July 2022: Netflix partnered with Microsoft to offer new ad-supported subscription plans. Through this partnership, Microsoft became Netflix's global ad technology and delivery partner to support all advertising needs., April 2022: Hulu developed U.S. streaming rights to Schitt’s Creek. By this acquisition, the company became the exclusive subscription VoD destination for the fan-favorite and critically acclaimed series "Schitt's Creek" in the U.S. , September 2021: Amazon.com Inc. launched prime video channels across India. The premium video channels provide access to several on-demand video channels, including Lionsgate Play, discovery+, Eros Now, Docubay, Hoichoi, MUB, Manorama Max, and Shorts TV for its prime members., July 2021: Comcast Corporation and ViacomCBS Inc. partnered to expand their streaming services in the international market. Comcast Corporation’s NBCUniversal Peacock has more than 42 million subscribers in the U.S. Also, ViacomCBS Inc.’s Paramount+ has around 36 million subscribers base for its video streaming platform. . Key drivers for this market are: Increasing Adoption of Smart Devices and Online Streaming Applications to Propel Market Growth . Potential restraints include: Concern Regarding the Privacy of Video Content to Hinder the Market Growth. Notable trends are: Enhanced User Experience and Ease of Use are Considered Emerging Trends.

The global Video-on-Demand (VOD) market is experiencing robust growth, projected to reach a market size of $197.36 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 20.77% from 2025 to 2033. This expansion is driven by several key factors. The increasing penetration of high-speed internet and affordable smartphones is making streaming more accessible to a wider audience. The rise of original content from streaming giants like Netflix and Disney+, coupled with the expanding library of movies and TV shows available through subscription services, is fueling demand. Furthermore, the convenience of on-demand viewing and the ability to personalize viewing experiences through recommendations and curated content cater to modern lifestyles, driving adoption across different demographics. The market is segmented by platform (smartphones, laptops, smart TVs) and type (subscription, advertising, and transactional VOD), with subscription VOD currently dominating due to its predictable revenue stream and consumer preference for curated content. Several challenges exist, however. Competition is fierce amongst established players and new entrants. Content licensing costs can be substantial, impacting profitability. Concerns surrounding data privacy and security are also emerging as important considerations. Despite these challenges, the long-term outlook for the VOD market remains positive, bolstered by the continuous technological advancements, expanding global internet access, and the increasing demand for entertainment content across various age groups and regions. North America and APAC (particularly China and India) represent significant market segments, offering substantial growth opportunities for established players and emerging innovative businesses in the sector. The increasing adoption of smart TVs and other connected devices is expected to further fuel market expansion in the coming years.

​The United States advertising video-on-demand (AVOD) market size reached USD 15.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 125.8 Billion by 2033, exhibiting a growth rate (CAGR) of 24.6% during 2025-2033. The market growth is driven by internet accessibility, diverse device usage, cost-effectiveness, targeted advertising, the rising trend of binge-watching, the increasing production of original content, and strategic partnerships, which is establishing AVOD as a dynamic platform for content consumption and revenue generation.

IMARC Group provides an analysis of the key trends in each segment of the United States advertising video-on-demand (AVOD) market report, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, streaming device, content, and solution type.

The Advertising-based Video On Demand Market size was valued at USD 38.21 billion in 2023 and is projected to reach USD 227.15 billion by 2032, exhibiting a CAGR of 29.0 % during the forecasts period. Advertising-based Video On Demand (AVOD) is a model where viewers can access video content for free, supported by ads interspersed throughout. This platform offers a wide range of content, including movies, TV shows, and original programming, without requiring a subscription fee. AVOD platforms generate revenue by selling ad space to advertisers, targeting viewers based on demographic data and viewing behavior. Users benefit from free access to diverse content, while advertisers reach a targeted audience, making AVOD a mutually beneficial model. Popular examples include YouTube, Pluto TV, and Tubi, each offering a unique viewing experience supported by strategically placed advertisements.

The global transactional video on demand market size reached USD 8.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 23.5 Billion by 2033, exhibiting a growth rate (CAGR) of 12.61% during 2025-2033. The rising demand for flexibility and personalized content consumption, the availability of a wide range of content, the increasing prevalence of digital platforms and devices, and changing consumer preferences are some of the major factors propelling the market.

IMARC Group provides an analysis of the key trends in each segment of the global transactional video on demand market report, along with forecasts at the global, regional and country levels for 2025-2033. Our report has categorized the market based on access type, content type, and availability type.

The VOD revenue in Benelux is forecast to experience significant growth in all segments in the upcoming years. Especially notable is the considerable growth observed in the SVOD segment, reaching a value of over 1.4 billion U.S. dollars in 2027.

The Audio Video On Demand (AVOD) market is experiencing robust growth, projected to reach $184.45 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 20.61% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing affordability and accessibility of high-speed internet are making streaming services more readily available to a wider audience, particularly in developing economies. Furthermore, the rising popularity of smart TVs and mobile devices equipped with streaming capabilities provides convenient access to AVOD content. The shift in consumer preferences towards on-demand entertainment, away from traditional cable television, is significantly contributing to market growth. Content diversity, including original programming and niche content catering to specific interests, is also a major factor driving adoption. Competition among streaming platforms is fierce, leading to innovative business models, improved user interfaces, and a constant stream of new and engaging content. However, challenges remain, including the need to manage content licensing costs, ensuring content quality, and mitigating piracy. Geographic expansion, particularly into underserved markets in regions like APAC and Middle East & Africa, represents significant opportunities for growth. The AVOD market is segmented geographically, with North America (including the U.S. and Canada) currently holding a significant market share due to high internet penetration and established streaming culture. However, regions like APAC (China and India especially) are showing immense potential for growth, driven by rapid technological advancements and a burgeoning middle class with increased disposable income. The product outlook shows a strong demand for both video and audio content, with video-on-demand dominating the market. Key players, such as Netflix, Amazon, and Disney, are investing heavily in content creation and technological advancements to maintain their competitive edge. The ongoing technological advancements in streaming technology, such as enhanced video quality (4K, 8K) and personalized recommendations, are further bolstering the growth trajectory. The strategic partnerships between content creators, technology providers, and telecom companies are also shaping the market landscape. This dynamic interplay of factors will continue to drive the evolution of the AVOD market in the coming years.

This statistic illustrates the annual growth rate of consumer revenues for on-demand audiovisual services in Hungary in 2018 on 2017, broken down by type. Compared to 2017, consumer spending on subscription video on demand services increased by 147.2 percent.

Global Data Center Video on Demand VoD market size 2025 was XX Million. Data Center Video on Demand VoD Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The global video streaming service market is experiencing robust growth, driven by increasing internet penetration, the proliferation of smart devices, and a rising preference for on-demand entertainment. The market, estimated at $100 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This significant expansion is fueled by several key trends, including the rise of subscription-based video-on-demand (SVOD) services, the increasing popularity of live streaming platforms, and the growing demand for personalized content experiences. The diverse range of offerings, from established players like Netflix and Amazon Prime Video to niche platforms catering to specific interests, further contributes to market expansion. Growth is further supported by advancements in streaming technology, such as higher resolutions (4K, 8K) and improved bandwidth capabilities, enhancing user experience. However, the market faces certain constraints. Competition is fierce, with new entrants constantly challenging established players. Content licensing costs remain a significant expense for streaming providers, impacting profitability. Furthermore, the prevalence of piracy and concerns about data privacy continue to pose challenges. Market segmentation reveals a strong presence in both the Video on Demand (VOD) and Live Streaming segments, with both personal and enterprise applications driving growth. North America currently holds the largest market share due to high internet penetration and a mature streaming market, although Asia Pacific is expected to witness significant growth in the coming years due to its expanding middle class and increasing smartphone adoption. The ongoing evolution of streaming technologies, content diversification, and competitive landscape will continue to shape the trajectory of this dynamic market.

The subscription video-on-demand (SVOD) market in the United States continues to experience significant growth, with revenue projected to reach 61.12 billion U.S. dollars by 2029. This represents a substantial increase from 44 billion U.S. dollars in 2024, highlighting the rapid expansion of streaming services and their increasing importance in the digital media landscape.

Global Video on Demand - VOD market size 2025 was XX Million. Video on Demand - VOD Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.