The Report Covers the Industry Analysis of VOD Service Providers & Subscription Video On Demand (SVOD). The Market is Segmented by Business Model (transactional Video-On-Demand (TVoD) and Subscription Video-On-Demand (SVoD)) and Geography (North America, Europe, Asia Pacific, the Middle East, North Africa, and the Rest of the World). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Segments.

The global sales of video on demand service is projected to be worth USD 171.4 billion in 2024 and expected to reach a value of USD 621.9 billion by 2034. Sales are estimated to rise at a CAGR of 13.7% over the forecast period between 2024 and 2034. The income created by video on demand service in 2023 was USD 154.0 billion. The industry is projected to register a Y-o-Y growth of 11.3% in 2024.

Semi Annual Market Update

Country-wise Insights

Category-wise Insights

The US Video on Demand (VoD) Market size is expected to reach $70.9 Billion by 2030, rising at a market growth of 11.4% CAGR during the forecast period. The video on demand (VoD) market in the United States has witnessed remarkable growth in recent years. This surge in demand for on-demand video c

The global video on demand (VoD) market size is expected to hit around USD 168.2 billion by 2034 with a CAGR of 6.20% by 2034.

Based on the data provided by JustWatch, Netflix accounted for 31 percent of the Hungarian video-on-demand market in the first quarter of 2023. Amazon Prime Video was the second most popular streaming platform, followed by HBO Max with a market share of 13 percent. Video streaming service usage Video-on-demand usage is still on the rise in Hungary, with more and more people subscribing to video streaming services each year. In 2021, over 20 percent of Hungarians used video streaming services on a daily basis, while another 17 percent did so every week. According to Statista Digital Market Insights, in 2022, the number of video on demand market users totaled approximately 4.7 million in the country. Moreover, by 2027, their number is expected to reach nearly 5.6 million. Assessment of video streaming prices Based on the results of a survey conducted among Hungarians in 2022, Amazon Prime and HBO Max were considered the most affordable video streaming services in the country. Respondents considered Apple TV+ the most expensive service, followed by netflix.

The Germany Video on Demand (VoD) Market size is expected to reach $19.5 Billion by 2030, rising at a market growth of 11.2% CAGR during the forecast period. Germany's video on demand (VoD) market has grown significantly recently. As one of the largest industries in Europe, Germany has become a ba

The North America Video on Demand (VoD) Market would witness market growth of 12.2% CAGR during the forecast period (2023-2030). The US market dominated the North America Video on Demand (VoD) Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a mark

Video on Demand Market size was valued at USD 51.93 Billion in 2024 and is projected to reach USD 154.72 Billion by 2032, growing at a CAGR of 16.13% from 2026 to 2032.

Key Market Drivers

Increased Internet Penetration: Widespread availability of high-speed internet enables seamless streaming, expanding VOD accessibility globally.

Growing Demand for Personalized Content: According to the International Telecommunication Union (ITU), global internet penetration reached 66% in 2022, up from 54% in 2019. In developed countries, this figure is as high as 91%. VOD platforms leverage algorithms to offer tailored recommendations based on user preferences.

Global Video-on-demand (VoD) Market is expected to be valued at $175.4 billion in 2024 and is projected to grow at a CAGR of 11.67% to reach $528.9 billion by 2034

In the fourth quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of 22 percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of 21 percent. Subscription streaming market – a money-losing business? While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Paramount, for example, reported a loss of 1.7 billion U.S. dollars for its streaming services in 2023. Streaming companies take action In order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.

The global video-on-demand market value is expected to grow at a CAGR of 12.15% in the forecast period of 2025-2034.

The Japan Video on Demand (VoD) Market size is expected to reach $17.4 Billion by 2030, rising at a market growth of 13% CAGR during the forecast period. Japan's video on demand (VoD) market has witnessed significant growth in recent years. One of the key drivers of the video on demand (VoD) in Ja

The Video on Demand (VOD) market, currently valued at $86.18 billion (2025), is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 14.9% from 2025 to 2033. This expansion is driven by several factors, including the increasing affordability and accessibility of high-speed internet, the proliferation of smart TVs and mobile devices capable of streaming content, and a growing preference for on-demand entertainment over traditional linear television. The rise of subscription-based VOD services like Netflix and other streaming platforms offering diverse content libraries—from original series to blockbuster movies—has fundamentally reshaped consumer viewing habits. Furthermore, advancements in streaming technology, such as improved video quality (e.g., 4K, HDR) and personalized recommendations, are enhancing the user experience and fueling market growth. The market is segmented by type (Transactional VOD, Catch-up TV, Subscription VOD, Other) and application (Household, Commercial), with Subscription VOD currently dominating the market share due to its recurring revenue model and extensive content offerings. Geographic distribution reveals a significant concentration of market share in North America and Europe, driven by high internet penetration and a mature media consumption landscape. However, rapid growth is anticipated in the Asia-Pacific region, particularly in countries like India and China, as internet adoption and disposable incomes rise. Competition in the VOD market is fierce, with established players like Netflix, Amazon Video, and Hulu vying for market dominance alongside emerging platforms. The future of the market will likely involve continued innovation in content delivery, personalized recommendations, and the integration of emerging technologies like virtual reality (VR) and augmented reality (AR) to create immersive viewing experiences. Challenges include content acquisition costs, competition from free ad-supported services, and the need to manage piracy effectively to maintain profitability.

Report of Video on Demand (VOD) is currently supplying a comprehensive analysis of many things which are liable for economy growth and factors which could play an important part in the increase of the marketplace in the prediction period. The record of Video on Demand (VOD) Industry is providing the thorough study on the grounds of market revenue discuss production and price happened. The report also provides the overview of the segmentation on the basis of area, contemplating the particulars of earnings and sales pertaining to marketplace.

The Video On Demand (Vod) Market size is expected to reach a valuation of USD 456.6 billion in 2033 growing at a CAGR of 13.20%. The Video On Demand (Vod) Market research report classifies market by share, trend, demand, forecast and based on segmentation.

Global VOD market size 2025 was XX Million. VOD Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Global Video on Demand Market Size is estimated to grow at a CAGR of around 17.67% during 2024-2030, says MarkNtel Advisors in its latest market analysis report.

Video on demand (vod) market size is estimated to reach USD 515.0 Billion by 2034, at a CAGR of 13.5% during the projected period

VOD Market Outlook

The Video on Demand (VOD) market size was valued at approximately $82.5 billion in 2023 and is expected to reach a staggering $202.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 10.4% during the forecast period. This remarkable growth can be attributed to several factors, including the increasing penetration of high-speed internet, growing smartphone adoption, and a rising consumer preference for on-demand content. As consumers continue to shift away from traditional television to digital platforms, the VOD market is poised for robust expansion.

One of the key growth factors propelling the VOD market is the widespread availability and affordability of high-speed internet. The rollout of 4G and 5G networks across various regions has facilitated seamless streaming of high-definition content, thus enhancing user experience. Furthermore, the proliferation of smart devices such as smartphones, tablets, and smart TVs has made it easier for consumers to access VOD services anytime and anywhere. This increased accessibility is significantly boosting the market’s growth trajectory.

The changing consumer behavior towards content consumption is another crucial driver. Today’s consumers demand more control over what they watch and when they watch it. VOD services cater to this demand by offering a vast library of content that can be accessed on-demand. Additionally, the advent of personalized recommendation engines powered by artificial intelligence (AI) has further enriched the user experience, making it easier for consumers to discover content that aligns with their preferences. This shift in consumer behavior is expected to drive the market’s growth in the coming years.

Furthermore, the COVID-19 pandemic has acted as a catalyst for the VOD market. With lockdowns and social distancing measures in place, people turned to digital entertainment as a primary source of leisure. This led to a significant spike in VOD subscriptions and viewership. While the pandemic situation has improved, the habits formed during this period have persisted, continuing to bolster market growth. The convenience and flexibility offered by VOD services are likely to sustain their popularity in the post-pandemic world.

From a regional perspective, North America currently holds the largest market share in the VOD market, driven by high disposable incomes, advanced internet infrastructure, and a strong presence of key market players. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. The rapid adoption of smartphones, increasing internet penetration, and a large young population are key factors contributing to this growth. Emerging economies such as India and China are particularly noteworthy for their expanding user base and increasing subscription rates to VOD services.

Business Model Analysis

The VOD market can be segmented based on the business model into Subscription Video on Demand (SVOD), Transactional Video on Demand (TVOD), and Advertising Video on Demand (AVOD). Each of these models has unique characteristics and appeals to different consumer segments. SVOD involves consumers paying a recurring fee to access a library of content. Major players like Netflix, Amazon Prime Video, and Disney+ operate under this model. The predictability of revenues and the ability to build long-term customer relationships make SVOD a highly lucrative segment. Additionally, the exclusive content offered by SVOD platforms serves as a significant draw for subscribers.

TVOD, on the other hand, operates on a pay-per-view basis. Consumers pay for individual pieces of content, such as movies or episodes of TV shows. This model is particularly popular for premium content, such as new movie releases or special events like sports matches. Platforms such as Apple iTunes and Google Play Movies utilize the TVOD model. While TVOD can generate substantial revenue per transaction, its success heavily relies on the availability of high-quality, in-demand content.

AVOD is another significant business model in the VOD market. In this model, content is made available for free, but consumers have to watch advertisements. Platforms such as YouTube and Pluto TV operate under the AVOD model. This model is particularly appealing to users who are unwilling or unable to pay for subscriptions. For advertisers, AVOD platforms offer a lucrative opportunity to reach a broad audience, making it a win-win situation for both parties. The growing sophistication of targeted advertising technologies is fur

The Video On Demand Market size was valued at USD 97.19 USD Billion in 2023 and is projected to reach USD 291.69 USD Billion by 2032, exhibiting a CAGR of 17.0 % during the forecast period. Video On Demand (VOD) includes all video content requested on-demand by users. This could be premium movies or libraries of TV shows, sporting events or concerts. It could also include user-created video content. In addition, some IPTV operators are starting to offer the ability to see all the TV programs aired on their multichannel pay-TV channels in the previous 24 or 48 hours on demand. This video content is held in a constantly updated library hosted by their network. VOD systems typically distribute media using internet connections, so good bandwidth is important for best results for viewers. Popular platforms include Netflix, Hulu, Disney, Amazon Prime Video and many others. Recent developments include: January 2024: Evision expanded its strategic partnership with Disney Star. Through this collaboration, Evision aims to bring South Asian entertainment content to audiences across the Middle East & Africa (MENA)., August 2023: DistroTV entered a partnership with Network18. Through this partnership, users of DistroTV in India will be able to stream Network18's wide range of channels live and for free., July 2022: Netflix partnered with Microsoft to offer new ad-supported subscription plans. Through this partnership, Microsoft became Netflix's global ad technology and delivery partner to support all advertising needs., April 2022: Hulu developed U.S. streaming rights to Schitt’s Creek. By this acquisition, the company became the exclusive subscription VoD destination for the fan-favorite and critically acclaimed series "Schitt's Creek" in the U.S. , September 2021: Amazon.com Inc. launched prime video channels across India. The premium video channels provide access to several on-demand video channels, including Lionsgate Play, discovery+, Eros Now, Docubay, Hoichoi, MUB, Manorama Max, and Shorts TV for its prime members., July 2021: Comcast Corporation and ViacomCBS Inc. partnered to expand their streaming services in the international market. Comcast Corporation’s NBCUniversal Peacock has more than 42 million subscribers in the U.S. Also, ViacomCBS Inc.’s Paramount+ has around 36 million subscribers base for its video streaming platform. . Key drivers for this market are: Increasing Adoption of Smart Devices and Online Streaming Applications to Propel Market Growth . Potential restraints include: Concern Regarding the Privacy of Video Content to Hinder the Market Growth. Notable trends are: Enhanced User Experience and Ease of Use are Considered Emerging Trends.