In 2023, pay TV and paid video on demand services generated revenues of *** billion euros in Germany. This was an increase compared to the revenue of *** billion euros the year before. The timeline shows the pay TV and paid VOD revenue in Germany, Austria and Switzerland from 2012 to 2023, with a forecast for 2024.

The timeline presents a distribution of video on demand revenue worldwide by source and region in 2015. In the Asia Pacific region, online video advertising made ** percent of the VoD revenue. North America accounted for ** percent of OTT SVoD revenues worldwide in 2015. In the same year, there were approximately *** million SVoD households worldwide, a large increase from ** million in 2010. The figure is forecast to rise further to *** million by 2021. In 2015, SVoD revenue reached ***** billion U.S. dollars worldwide and it, too, is expected to more than double to ***** billion U.S. dollars in 2020.

The VOD revenue in Benelux is forecast to experience significant growth in all segments in the upcoming years. Especially notable is the considerable growth observed in the SVOD segment, reaching a value of over *** billion U.S. dollars in 2027.

According to a forecast, the revenue of the VOD market in Luxembourg is expected to increase in the upcoming years, reaching a value of over ** million U.S. dollars in 2027. Subscription-based streaming services (SVOD) generate the most revenue, followed by ad-supported video-on-demand (AVOD) platforms.

Vodafone reported EUR20.31B in Sales Revenues for its fiscal semester ending in June of 2025. Data for Vodafone | VOD - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last December in 2025.

Discover Market Research Intellect's VOD Market Report, worth USD 57.5 billion in 2024 and projected to hit USD 120.5 billion by 2033, registering a CAGR of 9.1% between 2026 and 2033.Gain in-depth knowledge of emerging trends, growth drivers, and leading companies.

Global Digital Video market size 2025 was XX Million. Digital Video Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

According to Cognitive Market Research, the global Video on Demand VoD Service market size will be USD XX million in 2025. It will expand at a compound annual growth rate (CAGR) of XX% from 2025 to 2033.

North America held the major market share for more than XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2033.
Europe accounted for a market share of over XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2033.
Asia Pacific held a market share of around XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2033.
Latin America had a market share of more than XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2033.
Middle East and Africa had a market share of around XX% of the global revenue and was estimated at a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2033.

Market Dynamics

Proliferation of Internet-Enabled Devices Drives the Market Growth of Video on Demand Services

The widespread availability of smartphones, smart TVs, and internet-connected tablets has revolutionized how users consume content. Previously reliant on cable or satellite broadcasting, viewers now demand control over what, when, and how they watch.

The affordability of 4G and now 5G data plans—particularly in developing markets—has made streaming more accessible. According to GSMA Intelligence, global mobile internet users reached 4.4 billion in 2023, representing over 55% of the population. This digital shift is a primary force behind the explosive rise of mobile-first VoD apps. [Source: GSMA: 4.3 billion people now own smartphones - GSMArena.com news]

Platforms like YouTube, TikTok, and Amazon Mini TV offer on-demand content optimized for smartphones, enabling rapid content discovery and consumption. The multi-device ecosystem encourages cross-platform streaming, further strengthening user engagement and platform stickiness.

Demand for Localized and Original Content Drives the Market Growth of Video on Demand Services

The competition to capture and retain subscribers has forced platforms to localize offerings, create original IP, and tailor content for regional tastes. Consumers are no longer satisfied with imported media—they demand culturally relevant storytelling and language-specific programming. For instance, Netflix invested over $2.5 billion in Korean content between 2022 and 2024, following the success of series like Squid Game and The Glory. Similarly, Amazon Prime Video India launched more than 40 local originals across languages in 2023, catering to India’s linguistic diversity. [Source: Netflix Explains How It Plans to Spend $2.5 Billion on South Korean Content | TIME] This localized content strategy is paying off: regional content now drives higher engagement than global titles in many countries. Such investments have transformed VoD into a tool of cultural diplomacy and national content promotion.

Restraint

Content Licensing and Rights Management Is a Concern for the VoD Services Market

Licensing popular content from studios and production houses is a major cost center and strategic bottleneck for VoD platforms. Access to blockbuster films, live sports, or exclusive shows can make or break user acquisition. However, increasing fragmentation and competition have led to content hoarding—where media conglomerates retain rights for their own streaming arms (e.g., Disney pulling content from Netflix to feed Disney+). This reduces catalog diversity for third-party platforms and forces them into expensive licensing deals or costly in-house productions. [Source: Audience Fragmentation: Navigating the Shifting Landscape of Media Consumption , https://umatechnology.org/disney-to-pull-all-content-from-netflix-and-launch-its-own-streaming-services/ ] Moreover, complex geographic licensing regulations and copyright disputes further delay content availability across countries. For instance, HBO Max’s international expansion was delayed in some regions due to pre-existing third-party contracts. [Source: HBO Max’s global push faces competition, tangled rights - Los Angeles Times]

Opportunity

Rise of AVOD and Hybrid Monetization Models Presents ...

In 2023, the transactional video on demand (TVOD) segment generated revenues of *** million euros in Germany. It is forecasted to make the same in 2024. The timeline shows pay TV and video on demand (VOD) revenue in Germany from 2015 to 2024, broken down by segment.

The global video on demand (vod) market size was USD 108.49 billion in 2024 & is projected to grow from USD 122.48 billion in 2025 to USD 323.31 billion by 2033.
Report Scope:

Vodacom reported ZAR81.59B in Sales Revenues for its fiscal semester ending in September of 2025. Data for Vodacom | VOD - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last December in 2025.

Vodafone reported EUR10.22B in Sales Revenues for its fiscal semester ending in September of 2025. Data for Vodafone | VOD - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last December in 2025.

Global VOD market size 2025 was XX Million. VOD Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

In 2022, the advertising revenue of video-on-demand (VOD) services stood at ** billion U.S. dollars. The source projected that it would increase ** billion by 2027. That would signify a compound annual growth rate (CAGR) of nearly ** percent in that period.

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Video-On-Demand Market Size 2024-2028

The video-on-demand market size is forecast to increase by USD 309.7 billion at a CAGR of 20.77% between 2023 and 2028.

The video-on-demand (VOD) market is experiencing significant growth, driven by the increasing preference for cloud streaming services. This trend is fueled by the convenience and flexibility offered by VOD platforms, allowing consumers to access content at their own pace and on-demand. Another growth factor is the strategies adopted by companies to enhance user experience through personalized recommendations and high-quality streaming. However, the availability of pirated video content on online platforms poses a major challenge for market players, threatening revenue growth and intellectual property rights. To mitigate this issue, companies are investing in advanced technologies such as digital rights management and content protection solutions.Overall, the VOD market is expected to continue its growth trajectory, driven by consumer demand and technological advancements.

What will be the Size of the Video-On-Demand Market During the Forecast Period?

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The video-on-demand (VOD) market In the United States continues to experience robust growth, driven by audience engagement and monetization opportunities In the entertainment sector. Movies and TV shows streamed on VOD platforms cater to diverse viewer preferences and behaviors, providing content creators with new revenue streams. However, challenges persist, including video content piracy, security, and confidentiality concerns. Educational institutions and corporate environments are increasingly adopting VOD for online education and e-learning, enhancing the learning experience. High costs associated with video content creation, talent acquisition, equipment, and post-production processes necessitate strategic planning and innovative solutions from VOD providers. Technological advancements in VOD software and delivery/deployment methods are crucial for staying competitive in this dynamic market.Compliance with privacy laws, such as GDPR, is essential to maintain viewer trust and adhere to regulatory requirements.

How is this Video-On-Demand Industry segmented and which is the largest segment?

The video-on-demand industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2017-2022 for the following segments. PlatformSmartphone and laptopsSmart TVTypeSubscription video-on-demandAdvertising video-on-demandTransaction video-on-demandGeographyNorth AmericaUSEuropeUKFranceAPACChinaIndiaSouth AmericaMiddle East and Africa

By Platform Insights

The smartphone and laptops segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth due to increasing investment in IT infrastructure and the integration of new technologies in various industries, particularly in IT, BFSI, and telecommunication, where Bring Your Own Device (BYOD) policies are becoming increasingly popular. This shift towards digitalization is enabling companies to cater to the evolving consumer preferences and meet the growing demand for low-cost video-on-demand services. The primary focus of mobile video-on-demand is to enhance audience engagement and video consumption. With the rise of Internet-based video-on-demand services, consumer behavior is expected to undergo a significant transformation. Amidst this digital transformation, ensuring video content security, confidentiality, and adherence to privacy laws such as GDPR becomes crucial.Companies like Technavio anticipate a continued growth trajectory for the market during the forecast period.

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The Smartphone and laptops segment was valued at USD 0.00 billion in 2017 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 32% to the growth of the global market during the forecast period.

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market In the US and Canada is experiencing significant growth, driven by the expanding presence of key companies and increasing revenues. Strategies adopted by regional players, such as partnerships and content expansion, will positively impact the market. The region's mature and technologically advanced entertainment sector produces popular web series, movies, and animated content, easily accessible through streaming services like Netflix and YouTube. US consumers, known for their early adoption of technology, have fueled the growth of video storage and streamin

The Over-the-Top (OTT) Streaming Services market is experiencing explosive growth, driven by increasing internet penetration, the affordability of smart devices, and a rising preference for on-demand entertainment. The market, estimated at $500 billion in 2025, is projected to maintain a robust Compound Annual Growth Rate (CAGR) of 15% throughout the forecast period (2025-2033), reaching approximately $1.8 trillion by 2033. Key drivers include the proliferation of original content from major players like Netflix, Disney+, and Amazon Prime Video, attracting subscribers with exclusive shows and movies. Furthermore, the increasing adoption of bundled streaming packages, offering a variety of services at a discounted rate, expands market reach and fuels growth. However, challenges remain, such as increasing competition, pricing pressures, and concerns about content piracy, which may temper growth in certain segments. The market is segmented by service type (subscription-based, ad-supported, transactional video-on-demand), device type (smart TVs, smartphones, tablets), and geographic region. The North American market currently holds the largest share due to high internet penetration and disposable income, but significant growth is anticipated in Asia-Pacific and other emerging markets as broadband infrastructure improves. The competitive landscape is highly fragmented, with a mix of established tech giants like Amazon, Google, and Apple competing with specialized streaming providers like Netflix and Disney+. This intense competition fuels innovation in content creation, user experience, and pricing strategies. The rise of advertising-based video-on-demand (AVOD) platforms offers a more affordable option to consumers, expanding accessibility while generating new revenue streams for providers. Future trends include advancements in personalized content recommendation, the integration of immersive technologies like virtual and augmented reality, and the further development of interactive and personalized viewing experiences. The success of individual companies will depend on their ability to deliver high-quality original content, provide seamless user experiences, and effectively adapt to evolving consumer preferences and technological advancements.

Report of Video on Demand (VOD) is currently supplying a comprehensive analysis of many things which are liable for economy growth and factors which could play an important part in the increase of the marketplace in the prediction period. The record of Video on Demand (VOD) Industry is providing the thorough study on the grounds of market revenue discuss production and price happened. The report also provides the overview of the segmentation on the basis of area, contemplating the particulars of earnings and sales pertaining to marketplace.

The revenue is forecast to experience significant growth in all segments in 2027. Particularly striking is the exceptionally strong increase of the segment Video Streaming (SVoD) towards the end of the forecast period. The value amounting to *** billion U.S. dollars stands out significantly from the average changes, which are estimated at **** billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of average revenue per unit (ARPU) in Spain and a comparison of revenue in Singapore. The Statista Market Insights cover a broad range of additional markets.

The Video on Demand (VOD) service market is experiencing robust growth, driven by increasing internet penetration, the proliferation of smart devices, and a shift in consumer preferences towards on-demand entertainment. The market, estimated at $500 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $1.5 trillion by 2033. This expansion is fueled by several key trends, including the rise of streaming platforms offering diverse content libraries, the increasing adoption of subscription-based VOD services (SVOD), and the growing popularity of transactional VOD (TVOD) for accessing premium content. Furthermore, the integration of VOD services into various applications, such as education and training, network video kiosks, and online commerce, is broadening the market's reach and creating new revenue streams. Competition remains fierce among established players like Netflix, Amazon, and Disney+, alongside emerging regional players, stimulating innovation in content creation, distribution, and user experience. While challenges such as content piracy and regulatory hurdles exist, the overall market outlook remains positive, driven by the sustained demand for convenient and personalized entertainment experiences. The segmentation of the VOD market reveals significant opportunities across various application areas. Entertainment remains the dominant segment, fueled by the popularity of streaming services, but education and training are also witnessing rapid growth as institutions adopt VOD for online courses and learning materials. The rise of network video kiosks in public spaces further expands the reach of VOD, particularly in areas with limited internet access. Geographic variations exist, with North America and Europe currently leading the market, but Asia-Pacific is expected to exhibit the highest growth rate in the forecast period, fueled by the expanding middle class and increased internet penetration. The continued investment in high-quality content, personalized recommendations, and improved streaming technologies will be crucial for companies to maintain their competitive edge and capitalize on the ongoing expansion of the VOD market. The evolution towards personalized content delivery and the integration of advanced technologies like AI and VR promise to further shape the landscape of the VOD industry in the coming years.

Global Data Center Video on Demand VoD market size 2025 was XX Million. Data Center Video on Demand VoD Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.