The statistic depicts the market share of Vodafone in its main markets of operation in 2020. In that year, Vodafone held a 20.5 percent share of the mobile market in the United Kingdom, while in South Africa the company held 46.6 percent of the market. Since 2010, Vodafone's share of the mobile market in these countries has not substantially changed, however, the brand value of the telecommunications company has decreased in recent years from 29.61 billion U.S. dollars in 2014 to an estimated 21.83 billion in 2017.

Vodafone generated almost 7.1 billion euros in revenue in the United Kingdom during its 2025 financial year. This was up 3.4 percent from the previous year and marked the highest figure since 2018. Vodafone’s revenue outside of the UK Vodafone is one of the world’s most prominent telecommunications companies, creating approximately ***** billion euros in revenue in the year ending ***March 2024 from numerous territories including Europe, Africa, the Middle East, and in the Asia Pacific. Germany is by far the company’s most lucrative market, with Vodafone generating over roughly ** billion euros in revenue in the country during the year ending 31 March 2024. Declining average revenue per user Since the second quarter of 2018/19, Vodafone has seen a rather steady fluctuation in average revenue per user (ARPU) in the UK from about **** British pounds to **** British pounds in the first quarter of *****. The largest drop occurred among contract customers, as opposed to those on pre-paid arrangements, falling from **** British pounds in the second quarter of 2018/19 to reach **** British in the third quarter of 2021/22. Vodafone is not alone in experiencing this decline in ARPU. The ARPU of all post-paid mobile subscribers in the UK fell from ***** British pounds in 2010, to ***** British pounds per user as of the first quarter of 2022.

Vodafone generated nearly *** billion euros in revenue in Germany in their fiscal year ending in March 2025, making it their largest market in terms of generated revenue. The United Kingdom (UK) is Vodafone's second largest market with around **billion euros generated in 2025. Vodafone completed its exit from Spain and Italy in 2023 and 2024, respectively.

In their financial year ending on March 31st, 2025, Vodafone generated a total revenue of around 37.4 billion euros. This was a slight increase of approximately one billion euros compared to the previous year. Vodafone in the UK Vodafone is a rather popular choice for customers in the United Kingdom, which is unsurprising given that the company was founded there. The company continues to have an overall positive customer satisfaction level with consumers in the UK and has consistently maintained a very low mobile termination rate. Vodafone currently brings in around seven billion euros worth of revenue from the UK market alone. Vodafone’s global reach Vodafone’s popularity is not exclusive to its domestic market. It has a global reach when it comes to its revenue and its mobile customers. Vodafone has customers on all different continents, with many in India, South Africa (through Vodacom), and Germany to name a few. Vodafone competes with some of the toughest global competitors such as Verizon, AT&T, Deutsche Telekom, and China Mobile.

The Wireless Telecommunications Carriers industry is highly concentrated, with four mobile network operators (MNOs) – EE, O2, Vodafone and Three – dominating the market. This means revenue is largely dictated by the performance of those top four MNOs. Higher consumer and business demand for wireless connectivity over wired telecoms has supported demand in recent years, as it's advancing to become faster and more reliable. However, revenue is expected to edge downwards at a compound annual rate of 1.2% to £16.9 billion over the five years through 2025-26. The shift in consumer preferences towards data-based communication, like Facebook and WhatsApp, over traditional voice calls and SMS, which have traditionally been higher revenue generators, has curbed revenue and intense competition on data deals, which has reduced average revenue per user (ARPU). Economic challenges and affordability issues among consumers have further strained revenue as companies adjust their offerings to remain competitive amid these pressures. MNOs have benefitted from heightened demand for post-paid smartphones and data services as technology demands more data, with average monthly data usage reaching 15.1 GB in 2024, according to Ofcom. Mobile phone usage and consumers seeking data services to use on their smartphones anytime, anywhere, have further boosted demand, and customer access has improved, with 96% of premises being accessible by 5G as of January 2025. However, external competition is increasing with the growing popularity of apps and fierce internal competition, contributing to the drop in revenue. Weak consumer confidence, falling average revenue per user (ARPU) and increasing regulation (including cuts in mobile termination rates) have made operating conditions difficult for wireless telecom providers. In 2025-26, revenue is set to drop by 1.4%, as consumers continue to shop arou nd for the cheapest deals, causing major price competition between providers. Revenue is forecast to climb at a compound annual rate of 1.2% over the five years through 2030-31 to £17.9 billion. Continued growth in demand for data services and declining competition from wired telecommunications will support MNOs. As 5G networks expand further across the UK, demand for telecom services from businesses and consumers alike is slated to swell. The high capital investment required to maintain and expand the network will likely constrain wireless telecom providers' profitability in the short term, but it will improve product offerings in the long term. However, challenges remain; intense competition and market saturation will likely continue to cut into ARPU, constraining revenue growth, especially with a slew of new MVNOs set to enter the market and accelerate competition.

Vodafone reported EUR20.31B in Sales Revenues for its fiscal semester ending in June of 2025. Data for Vodafone | VOD - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last December in 2025.

This statistic shows the market shares held by mobile operators in the United Kingdom (UK) as at 31 December 2017. BT, including Everything Everywhere (EE) held the greatest share of the market with 28 percent followed by O2 who held 26 percent. The four main mobile network operators (MNO) in the UK are Vodafone, Three (3), EE and O2. Most others are categorized as mobile virtual network operators (MVNO). These companies purchase the right from the MNO to use the wireless network infrastructure over which they provide their services to customers.EE was established by Deutsche Telekom and Orange S.A., but was later bought by the BT Group. There is a growing array of MVNOs under EE with it's number having reached approximately 4.2 million MVNOs in 2015.O2 (UK), formerly known as BT Cellnet, was also purchased by a larger company. In 2005, the Spanish company Telefónica purchased O2.

The UK wireless telecommunication services industry will estimate a market value of USD 1,09,315.4 million in 2025 and poised at a CAGR of 7.1%, reaching USD 2,17,565.3 million by the end of 2035.

Attributes	Values
Estimated UK Industry Size in 2025	USD 1,09,315.4 million
Projected UK Industry Size in 2035	USD 2,17,565.3 million
Value-based CAGR from 2025 to 2035	7.1%

Semi-Annual Market Update for UK Wireless Telecommunication Services Market

Particular	Value CAGR
H1, 2024	6.8%
H2, 2024	7.0%
H1, 2025	6.9%
H2, 2025	7.4%

An Analysis of UK Wireless Telecommunication Services Market by Segment

Service Type	Market Share (2025)
Data/Internet Services	42.0%
Fixed Voice Services & Messaging	21.8%
Telecom Managed Services	19.6%
Cloud Services	16.6%

Technology	Market Share (2025)
3G	13.2%
4G	51.8%
5G	35.0%

Market Concentration and Competitive Landscape

Vendors	Market Share (2025)
Vodafone	29.5%
BT Group	26.2%
EE	17.8%
Three UK	9.4%
Others	17.1%

Discover the latest insights into the booming UK fixed connectivity market. Explore market size, CAGR, key players (BT, Vodafone, Virgin Media), and future growth trends driven by 5G and fiber optics. Get the data you need to understand this dynamic sector. Recent developments include: May 2024: BT Group, the UK's provider of fixed and mobile telecommunications, along with a suite of secure digital offerings, unveiled an updated timeline for transitioning all its customers, spanning both individual consumers and businesses from the traditional Public Switched Telephone Network (PSTN) to digital landlines. The move followed the introduction of a series of program enhancements aimed at better protecting vulnerable customers, especially those with additional needs, such as telecare users.February 2024: BT Group, the provider of fixed and mobile telecommunications in the United Kingdom, unveiled its advanced NB-IoT network. This multi-million-pound investment is poised to catalyze the development of smart cities and industries across the UK, boasting an overall 97% population coverage. Powered by the EE mobile network, NB-IoT is a low-power network, holding the potential to transform sectors like utilities, construction, and the public domain.. Key drivers for this market are: Huge demand for high-speed connectivity, Rising digital transformation in the industries. Potential restraints include: Huge demand for high-speed connectivity, Rising digital transformation in the industries. Notable trends are: Digital Transformation is Increasing Across the Industries.

Vodafone reported EUR10.22B in Sales Revenues for its fiscal semester ending in September of 2025. Data for Vodafone | VOD - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last December in 2025.

Over the five years through 2025-26, wired telecommunications carriers' revenue is set to contract at a compound annual rate of 3.5% to £14.4 billion. The slump in revenue has been driven by a drop in landline use, cable TV subscriptions, intensifying competition among providers, stimulating price reductions and the shift towards wireless connections as they improve in speed. As consumers shifted to more readily available wireless options, revenue from traditional wired services took a hit. Alongside this, the Local Loop Unbundling has made it easier for new entrants to the market, intensifying competition for established carriers. Nevertheless, demand for fast, reliable connections and expanding full-fibre network services has kept demand fairly strong. Mobile and digital technologies are becoming more popular at the expense of wired telecommunications services, like landline telephony. Providers have attempted to mitigate lower demand for wired telecoms by bundling traditional telecommunication offerings with more popular services — for example, they’ll offer phone services in combination with their internet packages. However, this has come at the expense of average revenue per user (ARPU) and so profitability. Lower line rental charges have been further depleted thanks to Ofcom regulations to boost transparency in pricing mechanisms. Despite significant price hikes being made by most providers, revenue dipped over the two years through 2023-24, as users traded down to cheaper deals and cut out some bundled services from their contracts. In 2025-26, high competition and lower ARPU will constrain revenue, which is projected to contract 0.3%. . Wired telecoms providers are shifting towards a broadband-first fixed network business model. The value of wired telecommunications will likely continue declining while alternative options, like wireless VoIP and cloud computing, flourish. Still, revenue is forecast to swell at a compound annual rate of 2.8% over the five years through 2030-31 to £16.5 billion. Wired broadband will remain vital for all households, with annual price rises set to sustain revenue growth. The ongoing roll-out of 5G networks presents a major threat to wired telecom providers, as downstream clients look set to increasingly adopt advanced wireless telecommunications. Regulatory pressures from Ofcom will likely further reduce line rental prices for UK consumers and exacerbate pressures on ARPU.

Vodafone enjoys a strong mobile market share in many of the company's main markets from. In Germany, Vodafone held a market share of **** percent of the mobile market in 2020.

Vodafone: a world-beating brand

Vodafone is a highly dominant and successful company in many markets around the world. Vodafone has millions of loyal customers across the ** plus countries where they operate worldwide. Vodafone is ranked high in the list of the most valuable telecom brands worldwide, with a value of ***** billion U.S. dollars as of 2020.

Vodafone enjoys the home ground advantage The British multinational telecommunications company was first started in the *****, and with its headquarters in London, is the leading telecom operator in all of the United Kingdom. In 2020, Vodafone was on record as the most valuable company in the United Kingdom with a brand value of more than ** billion U.S. dollars. Annually the company has been turning over revenue figures of more than ** billion pounds since 2009 (more than ** billion U.S. dollars). The company’s operating profit has been somewhat less consistent but has also remained in the multi-billion pound bracket for some years.

Germany a mojr abse Vodafone has a large number of employees based in locations all around the world, with ** percent of the total workforce based in Germany, more than any other location as of 2021. At that time, the company reported a total of more than ****** employees worldwide, working across customer care and administration, selling and distribution and operations.

Wired telecommunications carriers in Europe have contended with intensifying competition as wireless technology (including mobile phones, 5G home broadband and over-the-top TV) has encroached on key markets. The expanding popularity and coverage of wireless telecommunication services have put pressure on prices for traditional wired services, constraining average revenue per user (ARPU) and weakening subscription numbers. Revenue is forecast to sink at a compound annual rate of 2.5% over the five years through 2025 to €231.6 billion, including a 1.8% dip in revenue in 2025. Building fibre optic infrastructure across the continent has secured fixed networks as the fastest and most reliable internet connection. The quicker speeds the technology offers have allowed ISPs to push up prices. However, slow rollout in key markets like Germany and the UK means that some telecom companies have yet to benefit fully. In the past few years, inflationary pressures have suppressed ARPU as consumers and businesses sought to save money. Constrained disposable incomes have caused many consumers to shop around for the best and cheapest deal, fostering enhanced price competition between providers. Outside competition has also accelerated, with online streaming platforms disrupting the traditional pay TV business model that cable TV providers rely on. Wired telecommunications carriers will continue to battle for market share with competing industries, especially wireless telecommunications carriers. The launch of more satellite internet providers and the promised future release of 6G are major threats to the industry. Wired carriers have lost a sizeable portion of subscribers and although this rate is projected to ease, more customers are likely to ditch their landlines and cable TV subscriptions. Nonetheless, the growing demand for faster Wi-Fi speeds and the rollout of fibre optic technologies will support revenue, limiting the overall dip. Over the five years through 2030, revenue is anticipated to climb at a compound annual rate of 2.1% to €257.5 billion.

The UK telecom industry, valued at approximately £35.9 billion in 2025, is projected to experience steady growth, driven by increasing demand for high-speed internet, mobile data, and advanced communication services. The compound annual growth rate (CAGR) of 4.59% from 2025 to 2033 indicates a robust and expanding market. Key drivers include the rising adoption of 5G technology, the increasing penetration of smartphones and connected devices, and the growing popularity of streaming services and over-the-top (OTT) content. This growth is further fueled by ongoing investments in network infrastructure and the expanding digital economy within the UK. However, the market faces challenges such as intense competition among established players like Vodafone, BT Group, and Virgin Media, as well as the emergence of new entrants. Regulatory hurdles and the need for consistent investment in infrastructure to support increasing data demands represent key restraints on market expansion. Segmentation reveals a significant portion of the market dedicated to voice services (both wired and wireless), followed by data services and a rapidly growing segment for OTT and PayTV services. The geographic distribution of the UK telecom market reveals a concentration within the UK itself, with potential for further growth in regional areas through enhanced infrastructure and service accessibility. While the provided regional data encompasses a broader global perspective, the UK's strong economic performance and ongoing digital transformation efforts position it for continued success in the telecom sector. The competitive landscape requires providers to constantly innovate, offering competitive pricing and bundled services, to retain and acquire customers. This includes adapting to evolving consumer preferences for flexible, data-rich plans and personalized communication solutions. The focus on network resilience and security will also be crucial for maintaining customer trust and industry credibility. Recent developments include: October 2022 - Vodafone unveiled its Pro II plan, the speediest Wi-Fi technology across all homes in the United Kingdom. The new Ultra Hub and Super Wi-Fi booster employ the most recent Wi-Fi 6E technology, which may offer Wi-Fi to more than 150 devices. This is a first for any significant broadband provider in the United Kingdom., October 2022 - BT Group PLC, the digital division of the BT Group, launched a brand-new internal machine learning operations (ML-Ops) platform dubbed AI Accelerator. The new platform orchestrates, accelerates, and tracks the deployments of AI models created by the data community at BT Group, evaluating their effectiveness and behavior to extract value from the 29-petabyte data estate of the company., October 2022 - Vodafone confirmed that it was discussing with its market rival, Three, to merge its business entities in the United Kingdom. In the proposed acquisition, the UK businesses of both firms would be amalgamated, with Vodafone controlling 51% and CK Hutchison from Three owning 49% of the new company. The combined company would compete with the two established market leaders for all the United Kingdom clients and gain from reasonably priced access to a third, high-quality, and secure 5G network across the country.. Key drivers for this market are: Rising demand for 5G, Growth of IoT usage in Telecom. Potential restraints include: Rising demand for 5G, Growth of IoT usage in Telecom. Notable trends are: 5G Roll-Out in the United Kingdom to Drive the Market.

The UK fixed connectivity market, valued at approximately £34.02 billion in 2025, exhibits a steady growth trajectory, projected to expand at a Compound Annual Growth Rate (CAGR) of 3.69% from 2025 to 2033. This growth is fueled by several key drivers. The increasing adoption of high-speed broadband, driven by the rise of remote work, online streaming, and the Internet of Things (IoT), is a significant factor. Furthermore, government initiatives promoting digital infrastructure development and the expansion of full-fibre networks contribute to market expansion. Competition amongst major players like BT Group, Vodafone, and Virgin Media Business Ltd. fosters innovation and drives pricing strategies that benefit consumers and businesses. While the market faces challenges, such as the high cost of infrastructure upgrades and the potential for saturation in certain areas, the overall outlook remains positive. The segmentation, encompassing fixed data and fixed voice services for both consumers and enterprises, reflects the diverse demands within the market, with the enterprise sector expected to see significant growth due to increasing reliance on cloud services and robust network connectivity. The market's regional distribution reflects the UK's uneven digital infrastructure development. While major urban centers enjoy high broadband penetration, rural areas lag behind, presenting both a challenge and an opportunity for future growth. Providers are focusing on bridging this digital divide through targeted investment and government support programs. The competitive landscape is dynamic, with established players facing pressure from new entrants offering innovative solutions and competitive pricing. Future growth will likely depend on the successful rollout of next-generation networks (5G and beyond), continued investment in infrastructure, and the ability of providers to meet the evolving needs of increasingly data-hungry consumers and businesses. The ongoing focus on cybersecurity and data privacy will also shape the market's trajectory. This report provides a detailed analysis of the UK fixed connectivity market, covering the period from 2019 to 2033. It examines market size, growth drivers, challenges, and key players, offering valuable insights for businesses operating in or considering entry into this dynamic sector. The report utilizes data from the historical period (2019-2024), the base year (2025), and offers estimations for 2025 and forecasts until 2033. Key segments analyzed include fixed data, fixed voice, consumer, and enterprise end-users. Recent developments include: May 2024: BT Group, the UK's provider of fixed and mobile telecommunications, along with a suite of secure digital offerings, unveiled an updated timeline for transitioning all its customers, spanning both individual consumers and businesses from the traditional Public Switched Telephone Network (PSTN) to digital landlines. The move followed the introduction of a series of program enhancements aimed at better protecting vulnerable customers, especially those with additional needs, such as telecare users.February 2024: BT Group, the provider of fixed and mobile telecommunications in the United Kingdom, unveiled its advanced NB-IoT network. This multi-million-pound investment is poised to catalyze the development of smart cities and industries across the UK, boasting an overall 97% population coverage. Powered by the EE mobile network, NB-IoT is a low-power network, holding the potential to transform sectors like utilities, construction, and the public domain.. Key drivers for this market are: Huge demand for high-speed connectivity, Rising digital transformation in the industries. Potential restraints include: Huge demand for high-speed connectivity, Rising digital transformation in the industries. Notable trends are: Digital Transformation is Increasing Across the Industries.

vodafone.co.uk is ranked #178 in GB with 10.75M Traffic. Categories: Online Services, Telecom. Learn more about website traffic, market share, and more!

The UK Voice Over LTE and Voice Over Wi-Fi is projected to experience the highest growth. The Voice Over LTE & Voice Over Wi-Fi in UK market is expected to grow to USD 1,891.6 Million by 2024, with a CAGR of 18.71% during 2019 to 2024, owing to the demand for premium voice communications and growing penetration of smart devices in consumer segment.

Attributes	Values (USD Million)
Estimated Market Size in 2025	USD 874.0 Million
Projected Market Size in 2035	USD 5,688.6 Million
Value-based CAGR from 2025 to 2035	20.6%

Semi-Annual Market Update for UK VoLTE and Voice Over Wi-Fi Market

Particular	Value CAGR
H1 2024	19.8% (2024 to 2034)
H2 2024	20.2% (2024 to 2034)
H1 2025	20.3% (2025 to 2035)
H2 2025	20.9% (2025 to 2035)

An Analysis of the UK VoLTE and Voice Over Wi-Fi Market by Segment

Technology	Market Share (2025)
LTE Voice	58.0%
Others	42.0%

Device Type	Market Share (2025)
Smartphones	55.0%
Others	45.0%

Market Concentration and Competitive Landscape

Vendors	Market Share (2025)
Vodafone UK	30.0%
British Telecommunications Group	25.0%
Everything Everywhere	18.0%
Hutchison 3G UK	15.0%
Others	12.0%

The UK Network Function Virtualization (NFV) market will grow significantly over the next decade as demand for cloud-based network services, rapid 5G expansion, and scalable networking solutions rise. The market will reach USD 3,039.4 million in 2025 and expand at a CAGR of 9.9%, hitting USD 7,812.0 million by 2035.

Attributes	Values
Estimated UK Market Size in 2025	USD 3,039.4 million
Projected UK Market Size in 2035	USD 7,812.0 million
Value-based CAGR from 2025 to 2035	9.9%

Semi-Annual Market Update for UK Network Function Virtualization Market

Particular	Value CAGR
H1 2024	9.3% (2024 to 2034)
H2 2024	9.7% (2024 to 2034)
H1 2025	9.8% (2025 to 2035)
H2 2025	10.2% (2025 to 2035)

Analysing the UK Network Function Virtualization Market by Segment

Component	Market Share (2025)
Solution	66.1%
Services	33.9%

Enterprise Size	Market Share (2025)
Large Enterprise	55.4%
Others	44.6%

Market Concentration and Competitive Landscape

Vendors	Market Share (2025)
BT Group	28.3%
Vodafone UK	26.7%
Ericsson UK	20.1%
Capita	15.6%
Others	9.3%

Discover the booming UK ICT market forecast to 2033! This report reveals key trends, drivers, and restraints influencing growth, including 5G expansion, cloud adoption, and cybersecurity. Explore market segmentation by hardware, software, services, and enterprise size. Learn about leading players and opportunities in this dynamic sector. Recent developments include: September 2022 - Kick ICT Group Ltd acquired Consilium UK Ltd. Consequently, the Group's technical division has grown and improved, expanding the portfolio of IT products, services, and support available to both the Enterprise and SME sectors. Kick's takeover of a technical services provider with a presence in London is a crucial strategic move in the company's continuous expansion plan., July 2022 - The UK Telecoms Innovation Network received a GBP 10 million grant (UKTIN), a new entity mainly devoted to encouraging and boosting creativity in the country's telecoms supply chain., February 2022 - ZTE Corporation, the global supplier of telecommunications, consumer, and enterprise technology solutions for the mobile internet, announced the series of new 5G products and solutions at the Mobile World Congress in Barcelona, Spain. The latest products and solutions demonstrate ZTE's strong commitment to establishing the 5G network with energy efficiency, accelerating industry digital transformation with all-in-one private networks, and running complicated networks with simplicity.. Key drivers for this market are: Rapid Surge in Demand for Software as a Service (SaaS), Rise in Need of Digital Technology in Healthcare. Potential restraints include: Chip Shortage and Inflationary Pressures, High Risk of Data Theft. Notable trends are: Telecommunication Sector is expected to Hold the Substantial Market Share.

As of the end of Vodafone's 2024/25 financial year, Germany had the largest number of mobile customers out of the European countries, with almost 30 million mobile customers. The United Kingdom followed closely, with around 18 million customers. Vodafone globallyVodafone has millions of customers spread out all around the world. Vodafone has operations in over 30 different countries and also has partner operations in many additional places. The company enjoys a significant share of the telecommunications markets in a number of the different countries where it operates. In particular, the company has a very high share of the market in South Africa, where Vodafone owns 46 percent of the leading company, Vodacom. As one might expect, seeing how many millions of customers the company has, Vodafone also generates high levels of revenue each year. Since 2009, the company has consistently generated more than 40 billion euros annually. As a result Vodafone was ranked sixth in the list of the most valuable telecommunications brands in the worldwide in 2023. Ahead of Vodafone were AT&T, China Mobile, Verizon, and Deutsche Telekom. In the United Kingdom, Vodafone is the leading corporate brand. Vodafone also has a significant number of employees dispersed all around the world. In 2024, the company had in total nearly 92 thousand employees, working in the areas of customer care and administration, selling and distribution and operations.