Vodafone generated almost 7.1 billion euros in revenue in the United Kingdom during its 2025 financial year. This was up 3.4 percent from the previous year and marked the highest figure since 2018. Vodafone’s revenue outside of the UK Vodafone is one of the world’s most prominent telecommunications companies, creating approximately ***** billion euros in revenue in the year ending ***March 2024 from numerous territories including Europe, Africa, the Middle East, and in the Asia Pacific. Germany is by far the company’s most lucrative market, with Vodafone generating over roughly ** billion euros in revenue in the country during the year ending 31 March 2024. Declining average revenue per user Since the second quarter of 2018/19, Vodafone has seen a rather steady fluctuation in average revenue per user (ARPU) in the UK from about **** British pounds to **** British pounds in the first quarter of *****. The largest drop occurred among contract customers, as opposed to those on pre-paid arrangements, falling from **** British pounds in the second quarter of 2018/19 to reach **** British in the third quarter of 2021/22. Vodafone is not alone in experiencing this decline in ARPU. The ARPU of all post-paid mobile subscribers in the UK fell from ***** British pounds in 2010, to ***** British pounds per user as of the first quarter of 2022.

In their financial year ending on March 31st, 2025, Vodafone generated a total revenue of around 37.4 billion euros. This was a slight increase of approximately one billion euros compared to the previous year. Vodafone in the UK Vodafone is a rather popular choice for customers in the United Kingdom, which is unsurprising given that the company was founded there. The company continues to have an overall positive customer satisfaction level with consumers in the UK and has consistently maintained a very low mobile termination rate. Vodafone currently brings in around seven billion euros worth of revenue from the UK market alone. Vodafone’s global reach Vodafone’s popularity is not exclusive to its domestic market. It has a global reach when it comes to its revenue and its mobile customers. Vodafone has customers on all different continents, with many in India, South Africa (through Vodacom), and Germany to name a few. Vodafone competes with some of the toughest global competitors such as Verizon, AT&T, Deutsche Telekom, and China Mobile.

Vodafone generated nearly *** billion euros in revenue in Germany in their fiscal year ending in March 2025, making it their largest market in terms of generated revenue. The United Kingdom (UK) is Vodafone's second largest market with around **billion euros generated in 2025. Vodafone completed its exit from Spain and Italy in 2023 and 2024, respectively.

Net-Income-From-Continuing-Operations Time Series for Vodafone Group PLC. Vodafone Group Public Limited Company provides telecommunication services in Germany, the United Kingdom, rest of Europe, Turkey, and South Africa. It offers mobile and fixed services; connectivity business solutions, such as digital services, the Internet of Things (IoT) and financial services; and IoT platforms. The company also provides cloud, multi-cloud, and edge computing solutions; M-PESA, an African mobile money platform to make payments and offer financial services; and international voice and roaming services. In addition, it offers unified communications, mobile connectivity, IoT connectivity, cloud and edge, E2E solutions, and security services; leases fibre and other fixed connectivity services; and engages in infrastructure assets, shared operations, growth platforms, retail, and service operations. The company serves private and public sector customers in health, banking and finance, transport and logistics, retail, utilities, and agriculture industries. Vodafone Group Public Limited Company was incorporated in 1984 and is based in Newbury, the United Kingdom.

Vodafone's average revenue per user (ARPU) from the mobile communications segment in the United Kingdom (UK) has fluctuated slightly from the first quarter of 2018/19 to the fourth quarter of 2025/26. By the first quarter of 2025/26, contract ARPU remained at around 17.8 British pounds per user.

Vodafone employed about ***** people in the United Kingdom (UK) in 2025, over three hundred fewer employees than in the previous year. Snapshot: Vodafone in the United Kingdom
Vodafone holds a well-established position at the top of the UK’s telecommunications market. From 2014 to 2016 the company increased overall revenues, eventually generating **** billion British pounds in 2016. However, from 2017 to 2025, Vodafone UK's revenue has been fluctuating, having reached about * billion British pounds by 2025. The average revenue per mobile user (ARPU) has also decreased in previous years, falling from **** in Q1 2023/24 to **** British pounds per customer in Q1 2025/26. The contract churn rate stood at **** percent in Q1 2024/25. Vodafone around the world The number of Vodafone employees in the UK has fallen year-on-year since 2016 when they had around **** thousand employees. In countries other than the UK, the number of people employed by the telecommunications giant decreased from ******* in 2017 to just over ** thousand in 2024, but has since slowly increased again. Germany stood out as a top earning country, generating roughly ** billion euros during FY 2024, over six billion euros more than the UK. Globally, the company’s operating profit reached about ***** billion euros in 2024.

The Wireless Telecommunications Carriers industry is highly concentrated, with four mobile network operators (MNOs) – EE, O2, Vodafone and Three – dominating the market. This means revenue is largely dictated by the performance of those top four MNOs. Higher consumer and business demand for wireless connectivity over wired telecoms has supported demand in recent years, as it's advancing to become faster and more reliable. However, revenue is expected to edge downwards at a compound annual rate of 1.2% to £16.9 billion over the five years through 2025-26. The shift in consumer preferences towards data-based communication, like Facebook and WhatsApp, over traditional voice calls and SMS, which have traditionally been higher revenue generators, has curbed revenue and intense competition on data deals, which has reduced average revenue per user (ARPU). Economic challenges and affordability issues among consumers have further strained revenue as companies adjust their offerings to remain competitive amid these pressures. MNOs have benefitted from heightened demand for post-paid smartphones and data services as technology demands more data, with average monthly data usage reaching 15.1 GB in 2024, according to Ofcom. Mobile phone usage and consumers seeking data services to use on their smartphones anytime, anywhere, have further boosted demand, and customer access has improved, with 96% of premises being accessible by 5G as of January 2025. However, external competition is increasing with the growing popularity of apps and fierce internal competition, contributing to the drop in revenue. Weak consumer confidence, falling average revenue per user (ARPU) and increasing regulation (including cuts in mobile termination rates) have made operating conditions difficult for wireless telecom providers. In 2025-26, revenue is set to drop by 1.4%, as consumers continue to shop arou nd for the cheapest deals, causing major price competition between providers. Revenue is forecast to climb at a compound annual rate of 1.2% over the five years through 2030-31 to £17.9 billion. Continued growth in demand for data services and declining competition from wired telecommunications will support MNOs. As 5G networks expand further across the UK, demand for telecom services from businesses and consumers alike is slated to swell. The high capital investment required to maintain and expand the network will likely constrain wireless telecom providers' profitability in the short term, but it will improve product offerings in the long term. However, challenges remain; intense competition and market saturation will likely continue to cut into ARPU, constraining revenue growth, especially with a slew of new MVNOs set to enter the market and accelerate competition.

Over the five years through 2025-26, wired telecommunications carriers' revenue is set to contract at a compound annual rate of 3.5% to £14.4 billion. The slump in revenue has been driven by a drop in landline use, cable TV subscriptions, intensifying competition among providers, stimulating price reductions and the shift towards wireless connections as they improve in speed. As consumers shifted to more readily available wireless options, revenue from traditional wired services took a hit. Alongside this, the Local Loop Unbundling has made it easier for new entrants to the market, intensifying competition for established carriers. Nevertheless, demand for fast, reliable connections and expanding full-fibre network services has kept demand fairly strong. Mobile and digital technologies are becoming more popular at the expense of wired telecommunications services, like landline telephony. Providers have attempted to mitigate lower demand for wired telecoms by bundling traditional telecommunication offerings with more popular services — for example, they’ll offer phone services in combination with their internet packages. However, this has come at the expense of average revenue per user (ARPU) and so profitability. Lower line rental charges have been further depleted thanks to Ofcom regulations to boost transparency in pricing mechanisms. Despite significant price hikes being made by most providers, revenue dipped over the two years through 2023-24, as users traded down to cheaper deals and cut out some bundled services from their contracts. In 2025-26, high competition and lower ARPU will constrain revenue, which is projected to contract 0.3%. . Wired telecoms providers are shifting towards a broadband-first fixed network business model. The value of wired telecommunications will likely continue declining while alternative options, like wireless VoIP and cloud computing, flourish. Still, revenue is forecast to swell at a compound annual rate of 2.8% over the five years through 2030-31 to £16.5 billion. Wired broadband will remain vital for all households, with annual price rises set to sustain revenue growth. The ongoing roll-out of 5G networks presents a major threat to wired telecom providers, as downstream clients look set to increasingly adopt advanced wireless telecommunications. Regulatory pressures from Ofcom will likely further reduce line rental prices for UK consumers and exacerbate pressures on ARPU.

As of the end of Vodafone's 2024/25 financial year, Germany had the largest number of mobile customers out of the European countries, with almost 30 million mobile customers. The United Kingdom followed closely, with around 18 million customers. Vodafone globallyVodafone has millions of customers spread out all around the world. Vodafone has operations in over 30 different countries and also has partner operations in many additional places. The company enjoys a significant share of the telecommunications markets in a number of the different countries where it operates. In particular, the company has a very high share of the market in South Africa, where Vodafone owns 46 percent of the leading company, Vodacom. As one might expect, seeing how many millions of customers the company has, Vodafone also generates high levels of revenue each year. Since 2009, the company has consistently generated more than 40 billion euros annually. As a result Vodafone was ranked sixth in the list of the most valuable telecommunications brands in the worldwide in 2023. Ahead of Vodafone were AT&T, China Mobile, Verizon, and Deutsche Telekom. In the United Kingdom, Vodafone is the leading corporate brand. Vodafone also has a significant number of employees dispersed all around the world. In 2024, the company had in total nearly 92 thousand employees, working in the areas of customer care and administration, selling and distribution and operations.

Wired telecommunications carriers in Europe have contended with intensifying competition as wireless technology (including mobile phones, 5G home broadband and over-the-top TV) has encroached on key markets. The expanding popularity and coverage of wireless telecommunication services have put pressure on prices for traditional wired services, constraining average revenue per user (ARPU) and weakening subscription numbers. Revenue is forecast to sink at a compound annual rate of 2.5% over the five years through 2025 to €231.6 billion, including a 1.8% dip in revenue in 2025. Building fibre optic infrastructure across the continent has secured fixed networks as the fastest and most reliable internet connection. The quicker speeds the technology offers have allowed ISPs to push up prices. However, slow rollout in key markets like Germany and the UK means that some telecom companies have yet to benefit fully. In the past few years, inflationary pressures have suppressed ARPU as consumers and businesses sought to save money. Constrained disposable incomes have caused many consumers to shop around for the best and cheapest deal, fostering enhanced price competition between providers. Outside competition has also accelerated, with online streaming platforms disrupting the traditional pay TV business model that cable TV providers rely on. Wired telecommunications carriers will continue to battle for market share with competing industries, especially wireless telecommunications carriers. The launch of more satellite internet providers and the promised future release of 6G are major threats to the industry. Wired carriers have lost a sizeable portion of subscribers and although this rate is projected to ease, more customers are likely to ditch their landlines and cable TV subscriptions. Nonetheless, the growing demand for faster Wi-Fi speeds and the rollout of fibre optic technologies will support revenue, limiting the overall dip. Over the five years through 2030, revenue is anticipated to climb at a compound annual rate of 2.1% to €257.5 billion.

In the 2024/25 financial year, Vodafone had over ***million mobile customers in Germany and over ** million in the United Kingdom, its home market. The company also serviced around ****million mobile customers in Africa, which includes its South African company Vodacom as well as Vodafone Egypt. Vodafone operates across the globe British multinational company Vodafone has millions of customers spread out all over the world. Vodafone has operations in more than ** different countries and also has partner operations in many additional places. The company enjoys a significant share of the telecommunications markets in a number of the different countries where it operates. Vodafone generates high levels of revenue each year from these mobile customers. Since 2009, the company has consistently generated more than ** billion euros annually. As a result, Vodafone was ranked ninth in the list of the most valuable telecommunications brands in the world in 2024. Ahead of Vodafone were Verizon, AT&T, Deutsche Telekom. In the United Kingdom, Vodafone is the leading corporate brand. Vodafone also has a significant number of employees dispersed around the world. In 2024, the company had in total more than ** thousand employees working in the areas of customer care and administration, selling and distribution, and operations.

Vodafone enjoys a strong mobile market share in many of the company's main markets from. In Germany, Vodafone held a market share of **** percent of the mobile market in 2020.

Vodafone: a world-beating brand

Vodafone is a highly dominant and successful company in many markets around the world. Vodafone has millions of loyal customers across the ** plus countries where they operate worldwide. Vodafone is ranked high in the list of the most valuable telecom brands worldwide, with a value of ***** billion U.S. dollars as of 2020.

Vodafone enjoys the home ground advantage The British multinational telecommunications company was first started in the *****, and with its headquarters in London, is the leading telecom operator in all of the United Kingdom. In 2020, Vodafone was on record as the most valuable company in the United Kingdom with a brand value of more than ** billion U.S. dollars. Annually the company has been turning over revenue figures of more than ** billion pounds since 2009 (more than ** billion U.S. dollars). The company’s operating profit has been somewhat less consistent but has also remained in the multi-billion pound bracket for some years.

Germany a mojr abse Vodafone has a large number of employees based in locations all around the world, with ** percent of the total workforce based in Germany, more than any other location as of 2021. At that time, the company reported a total of more than ****** employees worldwide, working across customer care and administration, selling and distribution and operations.

Vodafone’s brand value declined by over *** billion U.S. dollars from 2014 to 2023, reaching down to approximately **** billion U.S. dollars in 2023. The largest single drop occurred between 2016 and 2017; when the brand value fell from ***** billion U.S. dollars to ***** billion U.S. dollars. Nonetheless, Vodafone was still ranked as the ***** most valuable telecommunications brand in the world as of 2023.

Vodafone as a global player Vodafone is one of the largest telecommunications companies in the world, creating about **** million euros in revenue in the fiscal year ending ** March 2024 from numerous territories across the world including Europe, Africa, the Middle East, and the Asia Pacific region. Germany was by far the company’s most lucrative market, accounting for around **** billion euros in revenue during the year ending ** March 2024. Vodafone in the United Kingdom Outside of Germany, Vodafone’s home country of the United Kingdom (UK) is the company’s second-largest source of revenue. Revenue levels varied somewhat from 2014 to 2023, hitting a peak of **** billion British pounds in 2016, before falling to **** billion British pounds in 2023.

In its 2024/25 financial year, Vodafone's operating profit was approximately *****million euros. This figure represents a decrease of nearly ***** billion euros if compared to the previous year and the highest reported operating profit in the given period. Moreover, the company reported a *** billion euros in operating profit in its 2023/24 financial year.

Telecom operators in the United Kingdom (UK) reported earning revenues of **** billion British pounds in 2021, the fifth consecutive year in which revenues reduced. Revenues have declined overall over the past several years, falling from **** billion British pounds in 2007.

Major telcos in the UK

As in other markets, major telcos generate the majority of overall revenue in the United Kingdom. BT Group, for example, took in revenues amounting to ***** billion British pounds in 2019, ***** percent of the total operator-reported revenue. Vodafone generated **** billion British pounds in the same year.

Changing revenue streams

Telecommunications operators have had to adapt to evolving revenue streams, in response to changing technology and user behaviour. Average revenue per user (ARPU) is lower overall, falling from ***** British pounds in the first quarter of 2014, to ***** British pounds in the fourth quarter of 2019. Companies such as Vodafone have seen a decrease, particularly in the ARPU from contract customers, which fell by *** British pounds from the levels seen in Q1 2018/2019.

SMS and voice calls, once the foundation of a typical mobile contract, are now being replicated using apps that fulfil the same function over the data network. Two of the most popular messaging apps – Whatsapp and Facebook Messenger – regularly achieve hundreds of thousands of downloads each month on android devices alone.

The smartphone penetration in Europe was forecast to continuously increase between 2024 and 2029 by in total 7.9 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 89.83 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like the Americas and North America.

This statistic shows the number of 4G customers belonging to Vodafone in the United Kingdom (UK) from the 1st quarter 2014/15 to the 3rd quarter 2015/16. By the end of 3rd quarter 2015/16, the number of 4G customers had reached up to 6.3 million customers.Vodafone is one of the leading telecommunications companies in the UK with an increasing data use. However, the revenue of Vodafone has not been on the same upward trajectory the data use has been.

The revenue of the telecommunications industry in the United Kingdom (UK) is forecast to continue to increase within the next years, albeit by fluctuating degrees. The highest future growth is forecast to take place in 2023 by approximately *** percent. On average, the UK telecom industry's revenue growth is estimated to be around **** percent. Find more key insights for the UK telecommunications industry such as revenues for leading British telecom providers like Vodafone and Sky.

In a survey from the first quarter of 2022, EE (a subsidiary of BT) emerged as the most popular mobile service provider in the United Kingdom (UK), with about ** percent of respondents reporting that they used that provider. With a mobile voice network that covers approximately ** percent of indoor premises in England as of January 2022, EE also consistently scored highly in customer satisfaction surveys. In 2021, ** percent of EE mobile subscribers surveyed reported being either fairly satisfied or very satisfied with the service. EE customer base EE, purchased by the BT Group in 2016, provided service to roughly ** million customers in the UK as at March 2018, including machine to machine (M2M) and mobile virtual network operators (MVNO) customers. Of these customers, the vast majority subscribe on a post-pay basis, with **** million customers on such a contract. In 2021, Vodafone reported having over ** million mobile customers in the UK. Shifting mobile landscapes Mobile service providers have had to contend with seismic shifts in their industry, with an increase in the average revenue per user (ARPU) for mobile data and a decline in the ARPU for mobile voice services, amounting to an overall decline in mobile service ARPU. This is also evident in figures reported for the UK by Vodafone and Telefonica. Each of these companies reported a drop in mobile ARPU, most notably for customers on long-term contracts.

The statistic shows the revenue of the leading 20 European telecommunication operators in 2016 based on sales. In 2016, the Deutsche Telekom generated 73.1 billion euros in revenue and was the leading telecommunication operator in Europe. Leading telecom companies - additional information The telecommunication services market, which includes both wireline and wireless services, is one of the most profitable segments of the IT industry. In 2015 alone, the global telecom services generated about 1.1 trillion euros in revenues. About a quarter of the total revenue was generated in Europe, showing the potential and importance of this particular region for the industry. Deutsche Telekom, Vodafone, Telefónica, and Orange – the main players of the telecom services industry in Europe in terms of revenue – are also amongst the top 30 telecommunication companies worldwide. The German company Deutsche Telekom is the largest and most profitable telecommunication operator in Europe, generating almost 70 million euros in revenues in 2015. Deutsche Telekom is also one of the largest companies in the world, with a market value of approximately 83.3 billion U.S. dollars. The UK-based Vodafone has the second highest revenue amongst European telecommunication companies, with 58.2 million euros in 2015. Vodafone is the second most valuable brand in the United Kingdom, valued at 27.8 billion U.S. dollars as of 2015. Other big market players, which are based in other parts of the world, are the Japanese company NTT, the American companies AT&T, Verizon and Comcast, China Mobile and América Movil from Mexico.