From April 2019 to March 2020, Vogue magazine (in print and online) reached nearly 2.7 million people in the United Kingdom, including nearly two million women. Vogue is a fashion and lifestyle magazine which covers topics ranging from fashion, beauty, and runways to culture and living.

BBC Good Food magazine, a leader in the UK

Vogue was only ranked 8th leading women‘s magazine in the UK March 2020; BBC Good Food magazine made it to the first position with over 17 million readers and website visitors. The digital version of the leading women’s magazine counted just over 1.9 million visitors to bbcgoodfood.com as of September 2017.

  Magazines print sales revenue in the UK

In 2018, the print sales revenue of magazine titles amounted to roughly 634 million British pounds. That year, the TV listings sector accounted for the largest amount of print retail revenue, at 138.3 million British pounds.

The statistic presents information on the number of Vogue readers in the United States in **********, by platform. The magazine reached **** million readers over the mobile web.

Women’s fashion magazine industry – additional information

Vogue magazine released its first issue in 1892 under Arthur Turnure as a weekly publication in the United States. At its beginnings, Vogue targeted a New York aristocracy audience to promote class and ceremony in fashion, as well as sports and social affairs. Today, Vogue releases editions in over ** countries. When Anna Wintour became the editor-in-chief of American Vogue, she revitalized a dying magazine by making it more accessible for a broader audience.

Vogue remains one of the leading magazines in the United States based on the number of advertising pages it publishes with ***** pages in 2013, slightly above Elle magazine with ***** pages. Through advertisements, Vogue generated a revenue of *** million U.S. dollars in that same year. In comparison, In Style magazine generated *** million U.S. dollars in advertising revenue in 2013

Advertising revenue for fashion magazines in the United States has increased since 2009. Vogue has also branched out into a younger market, with the aim to secure readers of the next generation, when it released Miss Vogue in 2013. The foray into digital forms will also be important for Vogue and the magazine industry. As of 2011, ** percent of downloaded electronic magazines were listed as women’s fashion magazines.

This statistic displays the readership trend of Vogue magazine in the United Kingdom from first half 2003 to second half 2016. In second half 2015, the magazine was read by an average 1.3 million readers per issue.

Online fashion magazines offer a wide range of products and services, including:

Articles: Fashion magazines provide in-depth articles on fashion trends, style tips, celebrity interviews, and industry news. Photoshoots: Fashion magazines feature high-quality photoshoots showcasing the latest trends and styles. Videos: Fashion magazines are increasingly creating videos to engage readers and provide a more immersive experience. Shopping guides: Fashion magazines offer shopping guides to help readers find the latest styles and products. Subscription boxes: Some fashion magazines offer subscription boxes that deliver curated items to subscribers on a monthly basis.

Report Coverage & Deliverables The report covers the following market segmentations:

Type: PC, Mobile Phone & Tablet, E-book Application: Male, Female

Type: PC: Online fashion magazines accessed on personal computers and laptops. Mobile Phone & Tablet: Online fashion magazines accessed on smartphones and tablets. E-book: Online fashion magazines accessed through e-book readers. Application: Male: Online fashion magazines specifically targeted at male readers. Female: Online fashion magazines specifically targeted at female readers. Regional Insights The report provides an overview of regional insights, including:

North America: The largest market for online fashion magazines, with a strong presence of established brands and a growing number of new entrants. Europe: A key market for online fashion magazines, with a diverse range of players and a strong focus on luxury fashion. Asia-Pacific: A rapidly growing market for online fashion magazines, with a large and increasingly affluent consumer base. Latin America: An emerging market for online fashion magazines, with a growing number of local players and a strong demand for international content.

Online Fashion Magazine Trends

Growth of mobile readership: The growing use of smartphones and tablets is driving the growth of mobile readership of online fashion magazines. Increased use of social media: Online fashion magazines are increasingly using social media to engage with readers, build communities, and promote content. Personalized content: Fashion magazines are using data to personalize content for individual readers, providing them with recommendations and articles tailored to their interests. Rise of video content: Online fashion magazines are creating more video content to engage readers and provide a more immersive experience. Focus on sustainability: Online fashion magazines are increasingly focusing on sustainability and ethical fashion, reflecting the growing consumer demand for eco-friendly products.

Driving Forces: What's Propelling the Online Fashion Magazine The growth of the online fashion magazine industry is driven by several key factors:

Increasing demand for fashion content: Consumers are increasingly seeking fashion content online, making online fashion magazines a prime destination for relevant information and inspiration. Growing popularity of mobile devices: The rise of smartphones and tablets has made it easier for consumers to access online content, including fashion magazines. Advancements in technology: Technological advancements have enabled online fashion magazines to become more interactive and engaging, providing readers with a more immersive experience. Adaptability to changing trends: Online fashion magazines are able to quickly adapt to changing trends thanks to their flexibility and agility, making them a valuable resource for fashion-savvy consumers.

Challenges and Restraints in Online Fashion Magazine

Competition from traditional media: Online fashion magazines face competition from traditional print magazines, which have a long-established reputation and loyal reader base. Advertising revenue dependence: Online fashion magazines rely on advertising revenue, which can be affected by economic fluctuations and changes in consumer spending patterns. Copyright infringement: Online fashion magazines may face copyright infringement issues if they republish content without proper authorization. Lack of personalization: Some online fashion magazines struggle to provide personalized experiences to individual readers, leading to a loss of engagement and potential subscribers.

Emerging Trends in Online Fashion Magazine The online fashion magazine industry is witnessing several emerging trends, including:

Augmented reality (AR) and virtual reality (VR): Online fashion magazines are experimenting with AR and VR technologies to provide readers with immersive and interactive experiences. Artificial intelligence (AI): AI is being used to automate tasks, personalize recommendations, and analyze user behavior, enhancing the overall user experience of online fashion magazines. Live streaming: Live streaming is becoming increasingly popular among online fashion magazines as a way to connect with readers in real-time and showcase fashion trends and events. Inclusivity and diversity: Online fashion magazines are making efforts to promote inclusivity and diversity by featuring models and content that represent a wider range of body types and backgrounds.

Growth Catalysts in Online Fashion Magazine Industry Several factors are expected to contribute to the continued growth of the online fashion magazine industry:

Growing adoption of smartphones and tablets: The increasing penetration of smartphones and tablets is expected to drive the growth of mobile readership of online fashion magazines. Rising disposable income: Rising disposable income in developing countries is expected to lead to increased spending on fashion and related content, benefiting online fashion magazines. Advancements in online advertising: Advancements in online advertising technologies, such as programmatic advertising and targeted advertising, are expected to provide new opportunities for online fashion magazines to monetize their content. Government initiatives: Government initiatives to promote digital content and support the fashion industry are expected to have a positive impact on the growth of online fashion magazines.

Leading Players in the Online Fashion Magazine

Paul Jowdy
BBC
Conde Nast Publications Inc
Carol Smith
Kodansha
Pearson
McGraw Hill
RELX Group

Significant Developments in Online Fashion Magazine Sector

Acquisition of Elle Magazine by Hearst: Hearst acquired Elle Magazine in 2021, consolidating its position as a leading player in the online fashion magazine industry. Launch of Vogue Business by Conde Nast: Conde Nast launched Vogue Business in 2021, a new online platform dedicated to the business of fashion, providing industry news, analysis, and insights. Investment in Fashion Media Group by LVMH: LVMH invested in Fashion Media Group in 2022, a company that owns online fashion publications such as The Business of Fashion and Highsnobiety. Growing popularity of digital fashion shows: Digital fashion shows have gained prominence in recent years, allowing online fashion magazines to showcase fashion trends and collections virtually.

The fashion and lifestyle magazine Vogue reached around 2.7 million individuals between April 2019 and March 2020 in the United Kingdom. During this period, nearly two million women read the title. Considering reach by print and online, the latest figure marks the highest monthly reach of the magazine since 2013. Figures in 2018

Between January and June 2019, Vogue magazine sold over 73.4 thousand copies, placing it in the top ten women’s lifestyle and fashion magazines in the United Kingdom.

Magazine readership

As of 2020, the phone is the most used platform for consuming magazine brands in the UK. Over half of British adults claim they access their favorite magazines via their phone, compared to 38 percent that read print magazines at least monthly. Print magazines sales have been decreasing over recent years, standing at roughly 634 thousand million British pounds in 2018.

This statistic displays the development of the biannual circulation figures of fashion magazine Vogue in the United Kingdom (UK) from first half 2003 to second half 2016. Vogue's circulation peaked in second half 2006 at a *** thousand copies but saw a general downward trend over the next nine years with circulation figures reaching their lowest point in the first six months of 2013 at *** thousand copies. As of the second half of 2016, the magazine had a circulation of *** copies. Vogue is a fashion and lifestyle magazine marketed to women. First published in the United States in 1892 on a weekly basis, the magazine now appears monthly in multiple international editions around the globe. Among these, the British edition was the first to be launched in 1916. In the United Kingdom, each issue of the magazine currently has an average readership exceeding *** million, with female readers making up the largest share of Vogue's monthly reach.

Magazine and periodical publishers sell print and digitized versions, but plummeting print advertising and low product popularity have led to a steady drop in revenue. Advertisers and consumers have devoted more time, energy, and dollars to online publications and digital channels, forcing companies to bolster their online presence and shrink their print business. A backdrop of falling print circulation and shrinking ad dollars has forced publishers to adapt rapidly, slashing print runs, consolidating operations and turning to new business models in a bid to remain viable. Revenue is estimated to fall at a CAGR of 0.2% to $40.1 billion in 2025, including a 2.9% dip in 2025 alone as profit slides to 12.9%. Over the past five years, the plummet of print has been steady and unmistakable, with print advertising spend following suit as brands pivot to more measurable digital campaigns. Compounding the challenge, paper and postage costs have surged, pushing even legacy brands like Glamour to abandon print completely or reduce frequency. The result has been a wave of layoffs, title closures and consolidation, exemplified by Dotdash Meredith’s acquisition spree and Hearst’s aggressive mergers. However, it’s not all doom and gloom, niche titles have carved out profitable spaces by tapping into highly engaged, specialized audiences, often supplemented by events, merchandise and online communities. Digital subscriptions are gaining ground and leading outlets like The New Yorker and Vogue now boast more online readers than print. Publishers are increasingly leaning on digital platforms, niche content and multimedia engagement to maintain their audience and profitability. In the future, companies will continue to sell off divisions and work through a difficult transition to digital media. Publishers are set to deepen investments in subscription models, newsletters and multimedia while leveraging AI and personalization tools to enhance reader engagement and efficiency. Industry consolidation will intensify, with large multimedia groups absorbing smaller or niche players to expand their content suites and bargaining power with advertisers. Yet, even as digital subscriptions offer stable revenue paths, overall profit will remain slim, as demand for higher-margin print products continues to plummet. Digital will eclipse print as the primary engine of industry revenue, with revenue forecast to drop at a CAGR of 3.5% to reach $33.6 billion in 2030.

The American science, geography and history magazine National Geographic was the most popular magazine among Spaniards as of the end of 2024, with approximately **** million readers that year. Other magazines on the list include the fashion magazine Vogue, with over *** million readers, as well as the history edition of National Geographic magazine, Historia National Geographic, which had over *** million readers in Spain in late 2024. Sports magazines have the highest readership in SpainMarca was the newspaper that featured the highest readership in Spain between February and November in 2020. Despite these results the sport newspaper, which is owned by the Spanish publishing firm Unidad Editorial, experienced a downward trend in its readership. This decline in newspaper penetration however seems to be a general tendency that was recorded across this European country in the past years. Transitioning to a digital eraAs was to be expected during the Information Age and due to the high penetration rate of the Internet and portable devices in the developed world, the latest surveys suggested that Spaniards in all age groups were more likely to read the news on an electronic device rather than in traditional print newspaper format. These studies also revealed that traditional papers appeared to be most popular among individuals aged 65 and over, with a share of ** percent readership in recent years.

This statistic shows the magazines and weekly newspapers with the highest reach growth rate in Germany in 2024. TV Digital had the highest reach as of 2024 at 3.06 million readers per issue, 0.37 million more than the year before.