The global revenue in the 'Vacation Rentals' segment of the travel & tourism market was forecast to continuously increase between 2024 and 2029 by in total 25.4 billion U.S. dollars (+25.34 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 125.58 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Vacation Rentals' segment of the travel & tourism market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.
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Report Attribute/Metric | Details |
---|---|
Market Value in 2025 | USD 6.1 billion |
Revenue Forecast in 2034 | USD 10.4 billion |
Growth Rate | CAGR of 6.2% from 2025 to 2034 |
Base Year for Estimation | 2024 |
Industry Revenue 2024 | 5.7 billion |
Growth Opportunity | USD 4.7 billion |
Historical Data | 2019 - 2023 |
Forecast Period | 2025 - 2034 |
Market Size Units | Market Revenue in USD billion and Industry Statistics |
Market Size 2024 | 5.7 billion USD |
Market Size 2027 | 6.8 billion USD |
Market Size 2029 | 7.7 billion USD |
Market Size 2030 | 8.2 billion USD |
Market Size 2034 | 10.4 billion USD |
Market Size 2035 | 11.0 billion USD |
Report Coverage | Market Size for past 5 years and forecast for future 10 years, Competitive Analysis & Company Market Share, Strategic Insights & trends |
Segments Covered | Property Type, Pricing Tier, Length of Stay, User Demographics |
Regional Scope | North America, Europe, Asia Pacific, Latin America and Middle East & Africa |
Country Scope | U.S., Canada, Mexico, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, UAE and South Africa |
Top 5 Major Countries and Expected CAGR Forecast | U.S., France, Italy, Spain, UK - Expected CAGR 4.0% - 6.0% (2025 - 2034) |
Top 3 Emerging Countries and Expected Forecast | Vietnam, Morocco, Colombia - Expected Forecast CAGR 7.1% - 8.6% (2025 - 2034) |
Top 2 Opportunistic Market Segments | Estates and Penthouses Property Type |
Top 2 Industry Transitions | Digitalization Amplifies Customer Experience, Rise of Eco-Luxury Rentals |
Companies Profiled | Airbnb Luxe, Booking.com, Expedia, Villas of Distinction, Luxury Retreats, HomeAway, Vacasa, Turnkey Vacation Rentals, James Villa Holidays, Zillow, Vrbo and RedAwning |
Customization | Free customization at segment, region, or country scope and direct contact with report analyst team for 10 to 20 working hours for any additional niche requirement (10% of report value) |
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The vacation rental software market is experiencing robust growth, driven by the increasing popularity of short-term rentals and the expanding adoption of technology by property managers and owners. This market, estimated at $5 billion in 2025, is projected to experience a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated market value of approximately $15 billion by 2033. Key drivers include the rising demand for streamlined property management tools, the need for enhanced guest communication and booking platforms, and the increasing preference for automated revenue management systems. The market is segmented by software and hardware solutions, catering to both large enterprises and small and medium-sized enterprises (SMEs). Large enterprises benefit from comprehensive platforms offering advanced features, while SMEs prioritize user-friendly, cost-effective solutions. Technological advancements, such as integration with channel management systems and dynamic pricing algorithms, are shaping market trends. However, restraints include the need for robust cybersecurity measures, the complexity of integrating with various existing systems, and the potential for high implementation costs for some solutions. The competitive landscape is populated by a diverse range of players, from established industry giants like RealPage (Kigo) to niche players focusing on specific market segments. The geographic distribution of the market is broad, with North America and Europe currently dominating market share due to higher tourist traffic and established short-term rental markets. However, growth in Asia-Pacific and other emerging markets is expected to accelerate in the coming years, driven by increasing disposable incomes and rising travel interest. The continued integration of artificial intelligence (AI) and machine learning (ML) into vacation rental software is expected to further enhance operational efficiency, automate tasks, and personalize the guest experience, driving future market expansion. Furthermore, the trend towards eco-friendly and sustainable tourism is influencing the development of software solutions that incorporate environmental considerations.
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The vacation rental management software market is experiencing robust growth, driven by the increasing popularity of short-term rentals and the need for efficient property management solutions. The market size in 2025 is estimated at $5 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 15% during the forecast period of 2025-2033. This growth is fueled by several key factors. Firstly, the rise of online travel agencies (OTAs) and the increasing preference for alternative accommodations among travelers are creating a significant demand for sophisticated software solutions to manage bookings, pricing, guest communication, and property maintenance. Secondly, the technological advancements in areas such as property management systems (PMS), channel management, and revenue management are enhancing operational efficiencies and optimizing revenue streams for property owners and managers. Furthermore, the expanding adoption of cloud-based solutions is improving accessibility and scalability for businesses of all sizes, from small independent operators to large enterprise-level property management companies. The market is segmented into software and hardware solutions, targeting large enterprises and SMEs, with a significant focus on improving guest experience and streamlining operations across different market segments. The market is witnessing several key trends including the increasing integration of artificial intelligence (AI) and machine learning (ML) for tasks such as automated pricing optimization, smart chatbots for customer service, and predictive analytics for demand forecasting. Furthermore, the rise of property management companies (PMCs) as key players indicates a shift toward professionalized property management. However, factors like high initial investment costs for implementing new technologies and the cybersecurity risks associated with managing guest data pose challenges to market growth. The North American market currently holds a leading position, but regions like Europe and Asia-Pacific are exhibiting strong growth potential, making the market a dynamic and competitive landscape. The projected market size in 2033 is estimated to reach approximately $15 billion, showcasing substantial growth prospects.
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The short-term rental software market, currently valued at $613 million in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 6.8% from 2025 to 2033. This expansion is fueled by several key factors. The increasing popularity of short-term rentals through platforms like Airbnb and VRBO is driving demand for efficient software solutions to manage bookings, guest communication, pricing strategies, and property maintenance. Furthermore, the rise of property management companies specializing in short-term rentals necessitates sophisticated software to streamline operations and maximize profitability across a portfolio of properties. The market is segmented by application (small, medium, and large businesses) and deployment type (cloud-based and on-premise), with cloud-based solutions gaining significant traction due to their scalability, accessibility, and cost-effectiveness. North America currently holds a dominant market share, driven by a high concentration of short-term rental activity and early adoption of technological solutions. However, growth in other regions, particularly Asia-Pacific, is expected to accelerate as the short-term rental market matures globally. Competitive pressures are also shaping the market, with established players like Expedia and Agoda alongside specialized companies like Guesty and Hostaway vying for market share through continuous innovation and feature enhancements. The market's growth trajectory is projected to remain positive throughout the forecast period, driven by ongoing technological advancements and increasing demand for seamless property management. The on-premise segment, while currently smaller, is anticipated to maintain a presence within the market, catering to businesses with specific security or data privacy needs, or those lacking reliable internet access. However, the cloud-based segment's dominance is expected to grow due to its flexibility and scalability advantages. Future growth will likely be fueled by the integration of advanced features such as AI-powered pricing optimization, automated guest communication, and enhanced revenue management tools. The increasing need for efficient property management in a competitive market will continue to push demand for these solutions. Geographic expansion will play a role, particularly in emerging markets with rapidly growing tourism and short-term rental sectors. The evolution of these solutions into comprehensive property management ecosystems offering integration with other tools, like payment gateways and cleaning services, will further contribute to the market's expansion and sophistication.
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The global vacation rental platform market is experiencing robust growth, driven by the increasing popularity of short-term rentals and the rising adoption of technology by property managers and owners. The market, estimated at $10 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $30 billion by 2033. This expansion is fueled by several factors, including the increasing preference for unique travel experiences offered by vacation rentals, the rise of remote work and digital nomadism leading to extended stays, and the growing sophistication of property management software. The cloud-based segment dominates the market due to its scalability, accessibility, and cost-effectiveness, attracting both individual property owners and large rental businesses. North America currently holds the largest market share, followed by Europe, reflecting established tourism infrastructure and a high concentration of vacation rental properties in these regions. However, Asia-Pacific is projected to witness significant growth in the coming years due to rising disposable incomes and increased domestic tourism. Several challenges restrain market growth, including data security concerns related to guest information, regulatory hurdles imposed on short-term rentals in certain locations, and the high initial investment costs for some on-premise and installed platforms. Nonetheless, ongoing technological advancements such as AI-powered pricing optimization and automated guest communication tools are expected to overcome many of these limitations. The market is highly competitive, with numerous established players like Kigo, BookingSync, and Guesty vying for market share alongside emerging startups. The trend towards integrated platforms offering a comprehensive suite of services—from booking management to guest communication and revenue management—is expected to shape the market landscape in the years to come. The segmentation within the market based on application (rental property businesses vs. independent owners) and platform type (cloud, web-based, on-premise, mobile) reveals diverse needs and preferences which provide opportunities for specialized service providers.
Transit Occupancy Tax By Revenue Source. Provides revenue totals for VRBO and Airbnb rentals.
The market size of the online travel industry worldwide increased sharply in 2023 compared to the previous year. After falling to *** billion U.S. dollars with the onset of the COVID-19 pandemic, the online travel market's global revenue bounced back in 2022, then grew further in 2023, exceeding *** billion U.S. dollars. This figure was expected to grow steadily in the following years, reaching an estimated *** billion U.S. dollars by 2029. What are the leading online travel companies worldwide? When looking at the market capitalization of leading online travel companies worldwide, Booking Holdings reported the highest figure in 2024, ahead of Airbnb and Trip.com Group. The firm, which owns brands like Booking.com, Kayak, and Priceline, also topped the ranking of the leading online travel agencies (OTAs) worldwide based on revenue in 2023. Expedia Group, which operates brands like Expedia, Hotels.com, and Vrbo, reported the second-highest revenue that year. How big is the global travel and tourism market? According to Statista Market Insights, the travel and tourism market’s revenue worldwide – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to almost *** billion U.S. dollars in 2023. When breaking down global travel and tourism revenue by sales channels, the leading role played by the online market is clear, with online transactions generating over ********** of total sales value.
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The global housing rental service market is experiencing robust growth, driven by factors such as increasing urbanization, changing lifestyle preferences, and the rise of the gig economy. The market, valued at approximately $2 trillion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033. This significant expansion is fueled by several key trends, including the growing popularity of short-term rentals facilitated by platforms like Airbnb and VRBO, the increasing demand for flexible lease options catering to transient populations, and the emergence of innovative property management technologies enhancing efficiency and tenant experience. The market segmentation reveals a significant share held by the long-term lease segment, driven by stable rental income and predictable cash flows, while the short-term rental segment is witnessing rapid growth, propelled by the tourism and business travel sectors. Furthermore, the commercial segment is expanding, reflecting the growing need for flexible workspace solutions. Geographic distribution shows strong performance in North America and Europe, with emerging markets in Asia-Pacific presenting significant growth opportunities. However, the market faces certain restraints, including fluctuating interest rates impacting mortgage costs, potential regulatory changes affecting short-term rentals, and the challenges of maintaining consistent property standards across diverse portfolios. Despite these challenges, the long-term outlook for the housing rental service market remains positive, driven by continuous technological advancements, evolving consumer preferences, and the persistent demand for housing in rapidly urbanizing regions. Key players in the market, including Invitation Homes, Blueground, and Vacasa, are actively innovating to meet these changing demands and capitalize on growth opportunities within different segments and geographic regions. Strategic acquisitions, technological integrations, and expansion into new markets are crucial strategies for sustained success within this dynamic sector.
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The property management software (PMS) market for vacation rentals is experiencing robust growth, driven by the increasing popularity of short-term rentals and the need for efficient property management solutions. The market, estimated at $2 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $6 billion by 2033. This expansion is fueled by several key factors. Firstly, the rise of online travel agencies (OTAs) and the increasing preference for online bookings necessitate streamlined property management systems. Secondly, the demand for automated processes, including pricing optimization, guest communication, and payment processing, is driving adoption. Thirdly, the expansion of the vacation rental market into emerging economies presents significant opportunities for PMS providers. Key trends include the integration of artificial intelligence (AI) for tasks such as pricing and guest service, enhanced mobile accessibility for property managers, and a growing focus on data analytics to optimize revenue and operational efficiency. However, challenges remain, including the need for robust cybersecurity measures to protect sensitive guest data, the integration complexities with various booking platforms, and the high initial investment costs for some PMS solutions. Despite these restraints, the long-term outlook for the vacation rental PMS market remains extremely positive, driven by continuous technological advancements and a consistently expanding vacation rental sector. The competitive landscape is characterized by a mix of established players and emerging companies. Major players like Hostfully, Guesty, and iGMS are vying for market share by continually improving their offerings and expanding their customer base. The market is also witnessing the emergence of innovative solutions with specialized features, such as those focused on specific niche markets or offering integrated marketing tools. Companies are focusing on strategic partnerships to enhance their functionalities and reach wider audiences. The future will likely see increased consolidation, with mergers and acquisitions shaping the market dynamics. The geographic distribution of the market is expected to see growth across North America, Europe, and Asia-Pacific, with varying levels of penetration based on the existing vacation rental infrastructure and technological adoption rates. Success in this market hinges on offering a flexible, scalable, and user-friendly platform capable of adapting to the evolving needs of vacation rental property managers.
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In 2007, a cash-strapped Brian Chesky came up with a shrewd way to pay his $1,200 San Francisco apartment rent. He would offer “Air bed and breakfast”, which consisted of three airbeds,...
This dataset contains information about the status of Short Term Rental permits, locations of Short Term Rentals owners of the properties, and other relevant information. Short Term Rental permits within the Suburban Cities in Jefferson County are not included in this dataset.A short term rental is a dwelling unit that is rented, leased, or otherwise assigned for a tenancy of less than 30 consecutive days duration. All short term rental hosts must annually register each of their rentals with Louisville Metro's Office of Planning & Design Services; register with the Louisville Metro Revenue Commission (for tax purposes); and, if necessary, obtain Conditional Use Permits from the Louisville Metro Board of Zoning Adjustment. This data set contains information about the status of Short Term Rental permits, locations of Short Term Rentals owners of the properties, and other relevant information.For questions about this data, reach out to Planning & Design Services Amy.Brooks@louisvilleky.gov
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The global vacation rental property management system market size was valued at USD 2.5 billion in 2023 and is projected to reach USD 7.3 billion by 2032, growing at a CAGR of 12.1% from 2024 to 2032. This substantial growth is driven by the increasing demand for vacation rentals due to a shift in consumer preference towards unique and personalized accommodations. Additionally, advancements in technology and the integration of AI and IoT in property management systems are further propelling the market growth.
One of the primary growth factors in the vacation rental property management system market is the surge in the tourism industry. As travelers seek more personalized and home-like experiences, vacation rentals are becoming a preferred choice over traditional hotels. This trend is encouraging property managers and homeowners to adopt sophisticated management systems that can streamline operations, enhance guest experiences, and maximize revenue. The ease of booking and managing properties through integrated platforms not only attracts more guests but also simplifies the management process for property owners. Moreover, the ability to manage multiple properties from a single dashboard is significantly appealing to property managers.
Another significant growth driver is the increasing adoption of digital technologies. The integration of AI, machine learning, and IoT in property management systems is revolutionizing the way vacation rentals are managed. These technologies enable predictive maintenance, personalized guest experiences, and efficient resource management. For instance, AI can help in dynamic pricing, ensuring that property owners can maximize their rental income based on demand fluctuations. IoT devices, on the other hand, can monitor and control various aspects of the property, such as lighting, heating, and security, thereby enhancing the overall guest experience and property security.
The rise of the sharing economy is also contributing to the growth of the vacation rental property management system market. Platforms like Airbnb, Vrbo, and Booking.com have popularized vacation rentals and made them accessible to a broader audience. These platforms provide property owners with the tools and visibility needed to reach potential guests, while also offering guests a wide range of accommodation options. This increased visibility and accessibility have led to a surge in the number of vacation rentals, further driving the demand for advanced property management systems that can handle the complexities of managing multiple bookings and maintaining high service standards.
Regionally, North America holds a significant share of the vacation rental property management system market, driven by a well-established tourism industry and high internet penetration rates. The presence of major market players and the early adoption of advanced technologies in this region are also contributing to the market growth. Europe follows closely, with countries like France, Spain, and Italy being popular vacation destinations. The Asia Pacific region is expected to witness the fastest growth during the forecast period, fueled by rising disposable incomes, increasing tourism activities, and a growing inclination towards vacation rentals among travelers.
The vacation rental property management system market is segmented by component into software and services. The software segment holds a significant share of the market due to the increasing need for efficient property management solutions. These software solutions offer various features such as automated booking, guest communications, payment processing, and reporting, which help in streamlining operations and enhancing guest experiences. Advanced software solutions also integrate with third-party platforms, enabling property managers to manage their listings across multiple channels from a single interface.
The software segment is further divided into various types, including booking management software, customer relationship management (CRM) software, and property management software. Booking management software helps in automating the reservation process, reducing manual errors, and improving efficiency. CRM software enables property managers to maintain detailed guest profiles, personalize communications, and enhance guest satisfaction. Property management software provides a comprehensive solution for managing all aspects of the property, from maintenance to financial management.
On the other hand, the serv
--- DATASET OVERVIEW --- This dataset captures detailed information about each vacation rental property listing across multiple OTAs. This report provides performance metrics and ranking insights that help users benchmark their rental properties and key in on performance drivers across all global vacation markets Key Data has to offer.
--- KEY DATA ELEMENTS --- Our dataset includes the following core performance metrics for each property: - Property Identifiers: Unique identifiers for each property with OTA-specific IDs - Historic Performance Metrics: Revenue, ADR, guest occupancy and more over the last 12 months. - Forward Looking Performance Metrics: Revenue, ADR, guest occupancy and more over the next 6 months. - Performance Tiering and Percentile Ranking amongst peer listings within the specified performance ranking groups. --How Listings Are Grouped: Listing Source (e.g., Airbnb vs. Vrbo) Market (identified by uuid) - Market type = vacation areas Property Type (house, apartment, unique stays, etc.) Number of Bedrooms (0, 1, 2, 3, 4, 5, 6, 7, 8+)
--- USE CASES --- Market Research and Competitive Analysis: VR professionals and market analysts can use this dataset to conduct detailed analyses of vacation rental supply across different markets. The data enables identification of property distribution patterns, amenity trends, pricing strategies, and host behaviors. This information provides critical insights for understanding market dynamics, competitive positioning, and emerging trends in the short-term rental sector.
Property Management Optimization: Property managers can leverage this dataset to benchmark their properties against competitors in the same geographic area. By analyzing listing characteristics, amenity offerings and guest reviews of similar properties, managers can identify optimization opportunities for their own portfolio. The dataset helps identify competitive advantages, potential service gaps, and management optimization strategies to improve property performance.
Investment Decision Support: Real estate investors focused on the vacation rental sector can utilize this dataset to identify investment opportunities in specific markets. The property-level data provides insights into high-performing property types, optimal locations, and amenity configurations that drive guest satisfaction and revenue. This information enables data-driven investment decisions based on actual market performance rather than anecdotal evidence.
Academic and Policy Research: Researchers studying the impact of short-term rentals on housing markets, urban development, and tourism trends can use this dataset to conduct quantitative analyses. The comprehensive data supports research on property distribution patterns and the relationship between short-term rentals and housing affordability in different markets.
Travel Industry Analysis: Travel industry analysts can leverage this dataset to understand accommodation trends, property traits, and supply and demand across different destinations. This information provides context for broader tourism analysis and helps identify connections between vacation rental supply and destination popularity.
--- ADDITIONAL DATASET INFORMATION --- Delivery Details: • Delivery Frequency: monthly | quarterly | annually • Delivery Method: scheduled file loads • File Formats: csv | parquet • Large File Format: partitioned parquet • Delivery Channels: Google Cloud | Amazon S3 | Azure Blob • Data Refreshes: monthly
Dataset Options: • Coverage: Global (most countries) • Historic Data: Last 12 months performance • Future Looking Data: Next 6 months performance • Point-in-Time: N/A
Contact us to learn about all options.
--- DATA QUALITY AND PROCESSING --- Our data collection and processing methodology ensures high-quality data with comprehensive coverage of the vacation rental market. Regular quality assurance processes verify data accuracy, completeness, and consistency.
The dataset undergoes continuous enhancement through advanced data enrichment techniques, including property categorization, geographic normalization, and time series alignment. This processing ensures that users receive clean, structured data ready for immediate analysis without extensive preprocessing requirements.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 11.94(USD Billion) |
MARKET SIZE 2024 | 12.65(USD Billion) |
MARKET SIZE 2032 | 20.0(USD Billion) |
SEGMENTS COVERED | Application, Deployment Type, User Type, End Use, Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Increasing demand for alternative accommodations, Growing preference for digital solutions, Integration of AI and automation, Rising popularity of short-term rentals, Enhanced user experience and personalization |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Smoobu, Kigo, Booking.com, Vrbo, Hostfully, Track Property, AppFolio, Your Porter, iGMS, Rentec Direct, Breezeway, Propertyware, Lodgix, Airbnb, Guesty |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Rising demand for contactless bookings, Growth of remote work trends, Integration of AI for personalization, Expansion into emerging markets, Increased focus on sustainability features |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 5.89% (2025 - 2032) |
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 275.07(USD Billion) |
MARKET SIZE 2024 | 324.88(USD Billion) |
MARKET SIZE 2032 | 1230.8(USD Billion) |
SEGMENTS COVERED | Rental Type ,Property Type ,Booking Channel ,Guest Type ,Ancillary Services ,Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Rising demand for flexible and costeffective accommodation Growing popularity of peertopeer home sharing Increasing urbanization and travel frequency Government regulations and safety concerns Integration of technology and automation |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Airbnb ,Google Travel ,Vrbo (HomeAway) ,Booking.com ,Radisson ,Accor ,Expedia Group ,Ctrip ,Hilton ,Agoda ,Hyatt ,InterContinental Hotels Group ,Wyndham Hotels & Resorts ,Marriott International ,Tripadvisor |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Upscale vacation rentals Petfriendly rentals Longterm stays Sustainabilityfocused options Targeted marketing and personalization |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 18.11% (2025 - 2032) |
The Airbnb mobile app reported the highest number of downloads worldwide among the selected online travel agency and travel metasearch service apps in 2024. That year, the Airbnb app recorded almost ** million aggregated downloads on iOS and Google Play. The Booking.com app was the second most downloaded app in the ranking, with over ** million downloads. What are the most visited travel websites worldwide? While Booking.com ranked second in terms of app downloads, it was by far the most visited travel and tourism website worldwide in 2024, ranking ahead of tripadvisor.com and trip.com. When breaking down website visits to Booking.com by country, the United States, Germany, and the United Kingdom accounted for the most online traffic that year. What are the leading online travel agencies in the world? Booking.com is the flagship brand of Booking Holdings, a U.S.-based travel and tourism company that also owns Priceline, Agoda, Kayak, and OpenTable. In 2024, Booking Holdings was the leading online travel agency worldwide based on revenue. Competitor Expedia Group, whose travel brands include Expedia, Hotels.com, and Vrbo, reported the second-highest figure that year.
In May 2025, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded around *** million visits. Tripadvisor.com and airbnb.com followed in the ranking, with roughly *** million and ** million visits, respectively. Popular online travel agencies in the U.S. Online travel agencies (OTAs), such as Booking.com and Expedia, offer a wide variety of services, including online hotel bookings, flight reservations, and car rentals. According to the Statista Consumer Insights Global survey, when looking at flight search engine online bookings by brand in the United States, Booking.com and Expedia were the most popular options when it came to making online flight reservations in 2025. When focusing on hotel and private accommodation online bookings in the U.S., Booking.com was again the most popular brand, followed by Airbnb, Expedia, and Hotels.com. Booking Holdings vs. Expedia Group Booking.com is one of the most popular sites of the online travel group Booking Holdings, the leading online travel agency worldwide based on revenue, that also owns brands like Priceline, Kayak, and Agoda. In 2024, Booking Holdings' revenue amounted to almost ** billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, global revenue of Expedia Group, which manages brands like Expedia, Hotels.com, and Vrbo, reached nearly ** billion U.S. dollars that year.
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Within the alternative accommodation market, various accommodation types cater to diverse traveler needs. Homes and apartments/condominiums remain dominant revenue generators, offering comfort and familiarity. Vacation rentals, on the other hand, are gaining momentum due to their flexibility and cost-effectiveness. They provide travelers with unique experiences and a more authentic connection to their destinations.Key players in the alternative accommodation market include HomeToGo, Airbnb, Booking.com, and VRBO. These platforms have revolutionized the industry by providing travelers with a wide selection of options that cater to their preferences and budgets. They offer a seamless booking experience, ensuring convenience and peace of mind for both travelers and accommodation providers.With the rise of digital technology and the increasing demand for personalized travel experiences, alternative accommodation is expected to continue experiencing significant growth. Innovation in this sector is evident, with the emergence of new accommodation models such as house sharing and glamping. These options offer travelers greater flexibility, affordability, and a more immersive travel experience.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 16.0(USD Billion) |
MARKET SIZE 2024 | 17.15(USD Billion) |
MARKET SIZE 2032 | 30.0(USD Billion) |
SEGMENTS COVERED | Accommodation Class ,Property Type ,Services Offered ,Target Audience ,Distribution Channel ,Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Rising demand for personalized and exclusive travel experiences Growth in disposable income among affluent travelers Technological advancements enhancing the booking process Increasing popularity of remote work and workcations Expansion of luxury vacation rental offerings in emerging destinations |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Marriott Vacation Rentals ,HomeAway ,Expedia Group ,Hyatt Hotels Corporation ,Hilton Worldwide Holdings ,Airbnb Luxe ,Onefinestay ,AccorHotels ,Sonder ,Vrbo ,Tripadvisor ,InterContinental Hotels Group ,Carlson Rezidor Hotel Group ,Booking.com ,Wyndham Hotels & Resorts |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Increasing demand for unique and personalized experiences Growth in highend tourism and travel Technological advancements and digitalization Rising wealth of affluent consumers Expansion into emerging markets |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 7.23% (2025 - 2032) |
The global revenue in the 'Vacation Rentals' segment of the travel & tourism market was forecast to continuously increase between 2024 and 2029 by in total 25.4 billion U.S. dollars (+25.34 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 125.58 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Vacation Rentals' segment of the travel & tourism market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.