The global revenue in the 'Vacation Rentals' segment of the travel & tourism market was forecast to continuously increase between 2024 and 2029 by in total 25.4 billion U.S. dollars (+25.34 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 125.58 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Vacation Rentals' segment of the travel & tourism market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.
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Report Attribute/Metric | Details |
---|---|
Market Value in 2025 | USD 6.1 billion |
Revenue Forecast in 2034 | USD 10.4 billion |
Growth Rate | CAGR of 6.2% from 2025 to 2034 |
Base Year for Estimation | 2024 |
Industry Revenue 2024 | 5.7 billion |
Growth Opportunity | USD 4.7 billion |
Historical Data | 2019 - 2023 |
Forecast Period | 2025 - 2034 |
Market Size Units | Market Revenue in USD billion and Industry Statistics |
Market Size 2024 | 5.7 billion USD |
Market Size 2027 | 6.8 billion USD |
Market Size 2029 | 7.7 billion USD |
Market Size 2030 | 8.2 billion USD |
Market Size 2034 | 10.4 billion USD |
Market Size 2035 | 11.0 billion USD |
Report Coverage | Market Size for past 5 years and forecast for future 10 years, Competitive Analysis & Company Market Share, Strategic Insights & trends |
Segments Covered | Property Type, Pricing Tier, Length of Stay, User Demographics |
Regional Scope | North America, Europe, Asia Pacific, Latin America and Middle East & Africa |
Country Scope | U.S., Canada, Mexico, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, UAE and South Africa |
Top 5 Major Countries and Expected CAGR Forecast | U.S., France, Italy, Spain, UK - Expected CAGR 4.0% - 6.0% (2025 - 2034) |
Top 3 Emerging Countries and Expected Forecast | Vietnam, Morocco, Colombia - Expected Forecast CAGR 7.1% - 8.6% (2025 - 2034) |
Top 2 Opportunistic Market Segments | Estates and Penthouses Property Type |
Top 2 Industry Transitions | Digitalization Amplifies Customer Experience, Rise of Eco-Luxury Rentals |
Companies Profiled | Airbnb Luxe, Booking.com, Expedia, Villas of Distinction, Luxury Retreats, HomeAway, Vacasa, Turnkey Vacation Rentals, James Villa Holidays, Zillow, Vrbo and RedAwning |
Customization | Free customization at segment, region, or country scope and direct contact with report analyst team for 10 to 20 working hours for any additional niche requirement (10% of report value) |
The market size of the online travel industry worldwide increased sharply in 2023 compared to the previous year. After falling to *** billion U.S. dollars with the onset of the COVID-19 pandemic, the online travel market's global revenue bounced back in 2022, then grew further in 2023, exceeding *** billion U.S. dollars. This figure was expected to grow steadily in the following years, reaching an estimated *** billion U.S. dollars by 2029. What are the leading online travel companies worldwide? When looking at the market capitalization of leading online travel companies worldwide, Booking Holdings reported the highest figure in 2024, ahead of Airbnb and Trip.com Group. The firm, which owns brands like Booking.com, Kayak, and Priceline, also topped the ranking of the leading online travel agencies (OTAs) worldwide based on revenue in 2023. Expedia Group, which operates brands like Expedia, Hotels.com, and Vrbo, reported the second-highest revenue that year. How big is the global travel and tourism market? According to Statista Market Insights, the travel and tourism market’s revenue worldwide – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to almost *** billion U.S. dollars in 2023. When breaking down global travel and tourism revenue by sales channels, the leading role played by the online market is clear, with online transactions generating over ********** of total sales value.
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In 2007, a cash-strapped Brian Chesky came up with a shrewd way to pay his $1,200 San Francisco apartment rent. He would offer “Air bed and breakfast”, which consisted of three airbeds,...
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The global vacation rental property management system market size was valued at USD 2.5 billion in 2023 and is projected to reach USD 7.3 billion by 2032, growing at a CAGR of 12.1% from 2024 to 2032. This substantial growth is driven by the increasing demand for vacation rentals due to a shift in consumer preference towards unique and personalized accommodations. Additionally, advancements in technology and the integration of AI and IoT in property management systems are further propelling the market growth.
One of the primary growth factors in the vacation rental property management system market is the surge in the tourism industry. As travelers seek more personalized and home-like experiences, vacation rentals are becoming a preferred choice over traditional hotels. This trend is encouraging property managers and homeowners to adopt sophisticated management systems that can streamline operations, enhance guest experiences, and maximize revenue. The ease of booking and managing properties through integrated platforms not only attracts more guests but also simplifies the management process for property owners. Moreover, the ability to manage multiple properties from a single dashboard is significantly appealing to property managers.
Another significant growth driver is the increasing adoption of digital technologies. The integration of AI, machine learning, and IoT in property management systems is revolutionizing the way vacation rentals are managed. These technologies enable predictive maintenance, personalized guest experiences, and efficient resource management. For instance, AI can help in dynamic pricing, ensuring that property owners can maximize their rental income based on demand fluctuations. IoT devices, on the other hand, can monitor and control various aspects of the property, such as lighting, heating, and security, thereby enhancing the overall guest experience and property security.
The rise of the sharing economy is also contributing to the growth of the vacation rental property management system market. Platforms like Airbnb, Vrbo, and Booking.com have popularized vacation rentals and made them accessible to a broader audience. These platforms provide property owners with the tools and visibility needed to reach potential guests, while also offering guests a wide range of accommodation options. This increased visibility and accessibility have led to a surge in the number of vacation rentals, further driving the demand for advanced property management systems that can handle the complexities of managing multiple bookings and maintaining high service standards.
Regionally, North America holds a significant share of the vacation rental property management system market, driven by a well-established tourism industry and high internet penetration rates. The presence of major market players and the early adoption of advanced technologies in this region are also contributing to the market growth. Europe follows closely, with countries like France, Spain, and Italy being popular vacation destinations. The Asia Pacific region is expected to witness the fastest growth during the forecast period, fueled by rising disposable incomes, increasing tourism activities, and a growing inclination towards vacation rentals among travelers.
The vacation rental property management system market is segmented by component into software and services. The software segment holds a significant share of the market due to the increasing need for efficient property management solutions. These software solutions offer various features such as automated booking, guest communications, payment processing, and reporting, which help in streamlining operations and enhancing guest experiences. Advanced software solutions also integrate with third-party platforms, enabling property managers to manage their listings across multiple channels from a single interface.
The software segment is further divided into various types, including booking management software, customer relationship management (CRM) software, and property management software. Booking management software helps in automating the reservation process, reducing manual errors, and improving efficiency. CRM software enables property managers to maintain detailed guest profiles, personalize communications, and enhance guest satisfaction. Property management software provides a comprehensive solution for managing all aspects of the property, from maintenance to financial management.
On the other hand, the serv
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 11.16(USD Billion) |
MARKET SIZE 2024 | 12.49(USD Billion) |
MARKET SIZE 2032 | 30.66(USD Billion) |
SEGMENTS COVERED | Deployment Model ,Property Type ,Functionality ,End User ,Pricing Model ,Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Rising vacation rental demand Advancements in technology Integration with other software Focus on guest experience Growing popularity of alternative accommodations |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | OwnerRez ,Hostfully ,Guesty ,Airbnb ,Rentals United ,Vrbo ,Oracle Hospitality ,Infor ,Google LLC ,Expedia Group ,BookingPal ,Escapia ,Kigo ,HomeAway |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | 1 Increasing demand for vacation rentals The vacation rental market is expected to grow from USD 9854 billion in 2023 to USD 17823 billion by 2029 at a CAGR of 87 This growth is driven by factors such as rising disposable income increasing urbanization and growing popularity of online travel agencies 2 Growing adoption of property management software The vacation rental property management software market is expected to grow from USD 147 billion in 2023 to USD 252 billion by 2029 at a CAGR of 83 This growth is driven by factors such as the increasing complexity of managing vacation rentals the need for efficient operations and the growing adoption of cloudbased software 3 Integration with other platforms Vacation rental property management software is increasingly being integrated with other platforms such as online travel agencies payment gateways and customer relationship management systems This integration allows property managers to streamline their operations and provide a better experience for their guests 4 Artificial intelligence and machine learning Artificial intelligence AI and machine learning ML are being increasingly used in vacation rental property management software AI and ML can be used to automate tasks improve guest experiences and identify opportunities for growth 5 Growth in emerging markets The vacation rental property management software market is expected to grow in emerging markets such as AsiaPacific and Latin America This growth is driven by factors such as rising disposable income increasing urbanization and growing popularity of online travel agencies |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 11.89% (2025 - 2032) |
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 275.07(USD Billion) |
MARKET SIZE 2024 | 324.88(USD Billion) |
MARKET SIZE 2032 | 1230.8(USD Billion) |
SEGMENTS COVERED | Rental Type ,Property Type ,Booking Channel ,Guest Type ,Ancillary Services ,Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Rising demand for flexible and costeffective accommodation Growing popularity of peertopeer home sharing Increasing urbanization and travel frequency Government regulations and safety concerns Integration of technology and automation |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Airbnb ,Google Travel ,Vrbo (HomeAway) ,Booking.com ,Radisson ,Accor ,Expedia Group ,Ctrip ,Hilton ,Agoda ,Hyatt ,InterContinental Hotels Group ,Wyndham Hotels & Resorts ,Marriott International ,Tripadvisor |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Upscale vacation rentals Petfriendly rentals Longterm stays Sustainabilityfocused options Targeted marketing and personalization |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 18.11% (2025 - 2032) |
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According to Decipher Market Research, The Global Tourism Guidance Service market is growing at a compound annual growth rate (CAGR) of 8.1% from 2023 to 2030. Advancements in Technology and Digital Solutions to Drive Market Growth
The rapid evolution of technology is a major driving factor behind the global tourism guidance service market. Integrating digital solutions such as mobile apps, augmented reality(AR), virtual reality (VR), and GPS-based navigation has transformed how travelers access and engage with guided tours. These technologies enhance the tour experience by offering real-time information, interactive elements, and immersive storytelling. Travelers can use their smartphones or wearable devices to access guided tours that combine audio commentary, visual enhancements, and multimedia content, providing a multi-sensory journey. Moreover, the rise of online platforms and booking services allows tourists to conveniently discover, compare, and select guided tour options tailored to their preferences. The convenience, interactivity, and accessibility offered by technological advancements have expanded the reach of guided tours, attracted a wider audience, and contributed to the market's growth.
For instance, Expedia Group established a Verbo holiday rental website and smartphone application in Mexico in November 2019. This website and application assist Mexicans in quickly finding and selecting rental homes worldwide.
(Source:www.vrbo.com/media-center/press-releases/2019/vrbo-debuts-vacation-rental-website-and-app-in-mexico)
Market Dynamics of Tourism Guidance Service
Seasonal Fluctuations and Dependency to Hinder Market Share
One significant restraint in the tourism guidance service market is the inherent dependency on seasonal trends and fluctuations. Many tourist destinations experience peak and off-peak seasons based on weather, holidays, and special events. During peak seasons, there is high demand for guided tours, but off-peak periods can see a sharp decline in tourist numbers, leading to reduced bookings and revenue for tourism guidance service providers. This cyclicality can make it challenging for businesses to maintain consistent cash flow, plan staffing levels, and allocate resources effectively. Dependence on specific seasons also limits the diversification of offerings and can hinder the ability to sustain year-round operations.
Impact of COVID-19 on the Tourism Guidance Service Market
The COVID-19 pandemic profoundly impacted the tourism guidance service market, leading to widespread disruptions as travel restrictions, lockdowns, and health concerns significantly reduced travel and tourism activities. The market saw a sharp decline in tourist arrivals, resulting in canceled or postponed guided tours and a downturn in bookings. Social distancing measures and safety protocols necessitated adjustments in tour group sizes, transportation arrangements, and itinerary planning. Many tour operators faced financial challenges due to revenue loss. At the same time, digital transformation accelerated as virtual and self-guided tour options gained traction to cater to the changing preferences of cautious travelers. The pandemic prompted the industry to focus on health and safety standards, innovate with virtual experiences, and adapt operational strategies to ensure a resilient recovery in the post-pandemic landscape Introduction of Tourism Guidance Service
The tourism guidance service market is a vibrant and essential global travel and tourism industry sector. The market facilitates deeper cultural immersion, historical understanding, and engagement with local communities, creating memorable and enriching travel encounters. With the advent of advanced technologies and evolving traveler preferences, the tourism guidance service market is transforming and expanding, offering diverse guided tour options catering to various interests, age groups, and travel styles.
Key organizations are working on increasing their business portfolios by utilizing various innovative technologies to develop smart tourism. Emerging players are gathering funds to create various smart tourism guidance service applications.
For example, in January 2020, China-based travel company 'Chengdu Zhongke Daqi Software Co. Ltd' raised USD 5 million in funding to develop smart tourism guiding services.
(Source:skift.com/2020/01/10/daq-soft-raises-5-million-for-smart-to...
The Airbnb mobile app reported the highest number of downloads worldwide among the selected online travel agency and travel metasearch service apps in 2024. That year, the Airbnb app recorded almost ** million aggregated downloads on iOS and Google Play. The Booking.com app was the second most downloaded app in the ranking, with over ** million downloads. What are the most visited travel websites worldwide? While Booking.com ranked second in terms of app downloads, it was by far the most visited travel and tourism website worldwide in 2024, ranking ahead of tripadvisor.com and trip.com. When breaking down website visits to Booking.com by country, the United States, Germany, and the United Kingdom accounted for the most online traffic that year. What are the leading online travel agencies in the world? Booking.com is the flagship brand of Booking Holdings, a U.S.-based travel and tourism company that also owns Priceline, Agoda, Kayak, and OpenTable. In 2024, Booking Holdings was the leading online travel agency worldwide based on revenue. Competitor Expedia Group, whose travel brands include Expedia, Hotels.com, and Vrbo, reported the second-highest figure that year.
In May 2025, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded around *** million visits. Tripadvisor.com and airbnb.com followed in the ranking, with roughly *** million and ** million visits, respectively. Popular online travel agencies in the U.S. Online travel agencies (OTAs), such as Booking.com and Expedia, offer a wide variety of services, including online hotel bookings, flight reservations, and car rentals. According to the Statista Consumer Insights Global survey, when looking at flight search engine online bookings by brand in the United States, Booking.com and Expedia were the most popular options when it came to making online flight reservations in 2025. When focusing on hotel and private accommodation online bookings in the U.S., Booking.com was again the most popular brand, followed by Airbnb, Expedia, and Hotels.com. Booking Holdings vs. Expedia Group Booking.com is one of the most popular sites of the online travel group Booking Holdings, the leading online travel agency worldwide based on revenue, that also owns brands like Priceline, Kayak, and Agoda. In 2024, Booking Holdings' revenue amounted to almost ** billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, global revenue of Expedia Group, which manages brands like Expedia, Hotels.com, and Vrbo, reached nearly ** billion U.S. dollars that year.
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The global revenue in the 'Vacation Rentals' segment of the travel & tourism market was forecast to continuously increase between 2024 and 2029 by in total 25.4 billion U.S. dollars (+25.34 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 125.58 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Vacation Rentals' segment of the travel & tourism market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.