This statistic illustrates the share of readers of the Wall Street Journal in the past 2 weeks in the United States. As of September 2024, ** percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that ** percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

As of June 2024, The Wall Street Journal had over 4.3 million paying subscribers. The majority were online-only subscribers, whilst print readers continued to fall. The Wall Street Journal The Wall Street Journal is a well-respected international newspaper that focuses on business, economics, and politics. The publication is generally seen as a trustworthy source of news and information, with about twice as many people deeming it trustworthy as those that consider it untrustworthy. While measures of trustworthiness can suffer from bias associated with political leanings, accuracy is generally more easily verifiable and thus arguably a better metric for assessing publications of any type. In terms of accuracy, the Wall Street journal ranks extremely high with only around ten percent of people finding it to be inaccurate. Newspaper circulation The Wall Street Journal, as well as The NYTimes, have both successfully managed to cater to both print and digitally focused consumers by becoming multiplatform publications. This is an undoubtedly clever (and perhaps necessary) move in an era where print popularity has waned significantly, as digital readership takes over. The accessibility of smartphone news apps and online news publications have made it difficult for physical newspapers to compete, and although the majority of newspaper circulation revenue still comes from print offerings, companies that wish to continue in the market have been forced to adapt their business strategies to accommodate online-only readers.

AP VoteCast is a survey of the American electorate conducted by NORC at the University of Chicago for Fox News, NPR, PBS NewsHour, Univision News, USA Today Network, The Wall Street Journal and The Associated Press.

AP VoteCast combines interviews with a random sample of registered voters drawn from state voter files with self-identified registered voters selected using nonprobability approaches. In general elections, it also includes interviews with self-identified registered voters conducted using NORC’s probability-based AmeriSpeak® panel, which is designed to be representative of the U.S. population.

Interviews are conducted in English and Spanish. Respondents may receive a small monetary incentive for completing the survey. Participants selected as part of the random sample can be contacted by phone and mail and can take the survey by phone or online. Participants selected as part of the nonprobability sample complete the survey online.

In the 2020 general election, the survey of 133,103 interviews with registered voters was conducted between Oct. 26 and Nov. 3, concluding as polls closed on Election Day. AP VoteCast delivered data about the presidential election in all 50 states as well as all Senate and governors’ races in 2020.

Using this Data - IMPORTANT

This is survey data and must be properly weighted during analysis: DO NOT REPORT THIS DATA AS RAW OR AGGREGATE NUMBERS!!

Instead, use statistical software such as R or SPSS to weight the data.

National Survey

The national AP VoteCast survey of voters and nonvoters in 2020 is based on the results of the 50 state-based surveys and a nationally representative survey of 4,141 registered voters conducted between Nov. 1 and Nov. 3 on the probability-based AmeriSpeak panel. It included 41,776 probability interviews completed online and via telephone, and 87,186 nonprobability interviews completed online. The margin of sampling error is plus or minus 0.4 percentage points for voters and 0.9 percentage points for nonvoters.

State Surveys

In 20 states in 2020, AP VoteCast is based on roughly 1,000 probability-based interviews conducted online and by phone, and roughly 3,000 nonprobability interviews conducted online. In these states, the margin of sampling error is about plus or minus 2.3 percentage points for voters and 5.5 percentage points for nonvoters.

In an additional 20 states, AP VoteCast is based on roughly 500 probability-based interviews conducted online and by phone, and roughly 2,000 nonprobability interviews conducted online. In these states, the margin of sampling error is about plus or minus 2.9 percentage points for voters and 6.9 percentage points for nonvoters.

In the remaining 10 states, AP VoteCast is based on about 1,000 nonprobability interviews conducted online. In these states, the margin of sampling error is about plus or minus 4.5 percentage points for voters and 11.0 percentage points for nonvoters.

Although there is no statistically agreed upon approach for calculating margins of error for nonprobability samples, these margins of error were estimated using a measure of uncertainty that incorporates the variability associated with the poll estimates, as well as the variability associated with the survey weights as a result of calibration. After calibration, the nonprobability sample yields approximately unbiased estimates.

As with all surveys, AP VoteCast is subject to multiple sources of error, including from sampling, question wording and order, and nonresponse.

Sampling Details

Probability-based Registered Voter Sample

In each of the 40 states in which AP VoteCast included a probability-based sample, NORC obtained a sample of registered voters from Catalist LLC’s registered voter database. This database includes demographic information, as well as addresses and phone numbers for registered voters, allowing potential respondents to be contacted via mail and telephone. The sample is stratified by state, partisanship, and a modeled likelihood to respond to the postcard based on factors such as age, race, gender, voting history, and census block group education. In addition, NORC attempted to match sampled records to a registered voter database maintained by L2, which provided additional phone numbers and demographic information.

Prior to dialing, all probability sample records were mailed a postcard inviting them to complete the survey either online using a unique PIN or via telephone by calling a toll-free number. Postcards were addressed by name to the sampled registered voter if that individual was under age 35; postcards were addressed to “registered voter” in all other cases. Telephone interviews were conducted with the adult that answered the phone following confirmation of registered voter status in the state.

Nonprobability Sample

Nonprobability participants include panelists from Dynata or Lucid, including members of its third-party panels. In addition, some registered voters were selected from the voter file, matched to email addresses by V12, and recruited via an email invitation to the survey. Digital fingerprint software and panel-level ID validation is used to prevent respondents from completing the AP VoteCast survey multiple times.

AmeriSpeak Sample

During the initial recruitment phase of the AmeriSpeak panel, randomly selected U.S. households were sampled with a known, non-zero probability of selection from the NORC National Sample Frame and then contacted by mail, email, telephone and field interviewers (face-to-face). The panel provides sample coverage of approximately 97% of the U.S. household population. Those excluded from the sample include people with P.O. Box-only addresses, some addresses not listed in the U.S. Postal Service Delivery Sequence File and some newly constructed dwellings. Registered voter status was confirmed in field for all sampled panelists.

Weighting Details

AP VoteCast employs a four-step weighting approach that combines the probability sample with the nonprobability sample and refines estimates at a subregional level within each state. In a general election, the 50 state surveys and the AmeriSpeak survey are weighted separately and then combined into a survey representative of voters in all 50 states.

State Surveys

First, weights are constructed separately for the probability sample (when available) and the nonprobability sample for each state survey. These weights are adjusted to population totals to correct for demographic imbalances in age, gender, education and race/ethnicity of the responding sample compared to the population of registered voters in each state. In 2020, the adjustment targets are derived from a combination of data from the U.S. Census Bureau’s November 2018 Current Population Survey Voting and Registration Supplement, Catalist’s voter file and the Census Bureau’s 2018 American Community Survey. Prior to adjusting to population totals, the probability-based registered voter list sample weights are adjusted for differential non-response related to factors such as availability of phone numbers, age, race and partisanship.

Second, all respondents receive a calibration weight. The calibration weight is designed to ensure the nonprobability sample is similar to the probability sample in regard to variables that are predictive of vote choice, such as partisanship or direction of the country, which cannot be fully captured through the prior demographic adjustments. The calibration benchmarks are based on regional level estimates from regression models that incorporate all probability and nonprobability cases nationwide.

Third, all respondents in each state are weighted to improve estimates for substate geographic regions. This weight combines the weighted probability (if available) and nonprobability samples, and then uses a small area model to improve the estimate within subregions of a state.

Fourth, the survey results are weighted to the actual vote count following the completion of the election. This weighting is done in 10–30 subregions within each state.

National Survey

In a general election, the national survey is weighted to combine the 50 state surveys with the nationwide AmeriSpeak survey. Each of the state surveys is weighted as described. The AmeriSpeak survey receives a nonresponse-adjusted weight that is then adjusted to national totals for registered voters that in 2020 were derived from the U.S. Census Bureau’s November 2018 Current Population Survey Voting and Registration Supplement, the Catalist voter file and the Census Bureau’s 2018 American Community Survey. The state surveys are further adjusted to represent their appropriate proportion of the registered voter population for the country and combined with the AmeriSpeak survey. After all votes are counted, the national data file is adjusted to match the national popular vote for president.

The newspaper with the highest print circulation in the United States in the six months running to September 2023 was The Wall Street Journal, with an average weekday print circulation of 555.2 thousand. Ranking second was The New York Times, followed by The New York Post. The paper in the ranking with the highest year-over-year drop in circulation was The Denver Post with a decline of 25 percent (although Buffalo News recorded a higher drop, data does not refer to September 2022 to September 2023, see notes).

The New York Times had **** million digital subscribers as of February 2025, making the publication the global leader in this regard, followed by Substack and The Wall Street Journal with **** million and *** million online news subscribers respectively. Digital subscriptions – the future for news publishers? Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. As subscriptions have increased, customer retention has also become a growing concern, and according to the aforementioned subscriber losses experienced by The Washington Post, is a well-founded one. Retaining paying members is crucial to achieve growth, and publishers must keep abreast of their users’ needs and industry trends in order to do this. The challenge to achieve sign-ups Converting readers to becoming paying subscribers to news products is challenging. Even video streaming services are experiencing churn. A 2022 survey revealed that ** percent of U.S. subscribers aged 18 to 34 years old canceled between *** and five subscriptions in the three months running up to the survey. If consumers are sacrificing more popular entertainment subscriptions to save money, news subscriptions could also suffer. In fact, ** percent of U.S. subscribers canceled their news subscription* in the last year, a figure which could grow higher as the recession worsens and trust continues to fall.

This statistic contains circulation numbers for Newsday. In the six month period ending March 31, 2013, the average weekday circulation was 377,744 copies.

Average paid circulation of Newsday Newsday is an American daily newspaper that was founded in 1940 and is based in Melville, New York. Its news division focuses on Nassau and Suffolk counties with additional emphases on parts of Long Island, Queens, as well as Rockland and Westchester counties. It was founded by the daughter of the New York Daily News Founder, Alicia Peterson, who received funding from her husband at the time, Harry Guggenheim. It is now a subsidiary of Cablevision which purchased the paper for $650 million in 2008. It has won 19 Pulitzer Prizes over the course of its history and has a reputable history despite its tabloid style formatting. Even with a solid content base, though, the paper has not been an exception to the industry trend of reduced circulation and readership numbers. Fortunately, it has been able to establish a relatively healthy internet presence with the fourth highest circulation of digital newspaper editions, falling behind only the Wall Street Journal, New York Times, and New York Daily News. This online presence will continue to be make-or-break as print newspaper readership numbers continue their steady and expected declines. One area where Newsday has shown positive trends is with its Sunday edition. While it has experienced on-going declines in circulation and readership numbers, by 2012 the number of readers had leveled out and actually grew slightly over the fall of 2011. Though this is unlikely to begin a new trend, it does provide some hope that in the right publishing markets with adept marketing and content focus, some newspapers may be here to stay.

As of 2018, the National Enquirer, an American tabloid newspaper, had a total circulation of around *** thousand readers. The publication’s overall circulation has experienced year after year of decline, with the total number nearly halving since the *** thousand reported in 2014. In addition to the recent struggles grappled with by many print media publications, the National Enquirer has experienced added difficulty due to its alleged involvement in a multitude of recent scandals.

 Newspaper industry

Thanks in part to the growing popularity and influence of web-based news sources, print newspapers have suffered decades of declining readership and circulation. The problem doesn’t seem to lie in the content or quality of these publications, but rather in the added convenience and accessibility offered by digital news platforms. Even the most successful publications in the United States such as The Wall Street Journal, The New York Times, and The Washington Post have seen their circulation decrease. Despite the struggles of the print format, many newspaper brands have introduced digital versions of their products, some of which have acquired hundreds of thousands of subscribers in a relatively short period of time.

The Washington Post's credibility fared relatively well in 2022, with a survey revealing that 48 percent of respondents believed the publication to be very or somewhat credible. The Washington Post’s credibility rating was slightly lower than that of The New York Times, and the paper also lost out to The Wall Street Journal in this regard.

The Washington Post

Founded in 1877, The Washington Post has been running for over 140 years and has won a number of Pulitzer Prizes for its employees’ editing, criticism and reporting work over the last century. The publication is one of the leading daily newspapers in the United States, and its circulation figures are good considering the decline of print media in recent years. The Washington Post has moved with the times and made the necessary shift towards digital along with many print outlets, with positive results. The newspaper has a large number of digital only subscribers worldwide and is among the most popular news brands in the United States. The Washington Post frequently ranks in the top five news brands in terms of monthly users, along with the likes of The New York Times, CNN and FOX News.

The Washington Post is perhaps best known for its coverage of the Watergate Scandal in the 1970s led by reporters Carl Bernstein and Bob Woodward. Whilst several attempts were made to discredit the newspaper’s investigations and subsequent reports, many consider the Post’s investigation of Watergate to have significantly contributed to President Nixons’s resignation.

According to the most recently available data, there were 1,279 daily newspapers in the United States in 2018. The number of daily newspapers in the U.S. has been on the decline since 1970, when there were 1,748 daily news publications in the country. However, given the ongoing struggle of print media around the world, a decrease of around 460 newspapers over several decades is more positive than many might expect.

Daily newspapers in the U.S.

Whilst the actual number of daily newspapers has remained comparatively stable since the 1970s, the same cannot be said for circulation figures. In 2017, the paid circulation of daily newspapers in the United States amounted to 30.92 million, more than half the figure recorded for 1985. Even the major players in the industry are suffering – Chicago Tribune’s daily circulation fell from just over 438 thousand in September 2017 to 238 thousand in early 2019. Household names like The New York Times and The Wall Street Journal also saw a sharp drop in circulation figures, leaving little hope for smaller publications.

News consumers and the reluctance to pay

Media markets across the world have become saturated with digital alternatives to print, and U.S. consumers can now access news content, gossip columns and reports on the latest sports games from a variety of sources, rendering daily newspapers in particular less valuable and sought after than ever before. The reasons to pick up a newspaper on your daily commute when the information you seek is available online are becoming hazy – why pay for print when you can get the digital version for free? In fact, a 2018 study revealed that the vast majority of surveyed U.S. adults had not paid for any local news content in the last year.

However, a small solace for print-only news outlets is that even digital news providers are not completely safe from consumers’ reluctance to pay. A report revealed that the wealth of free content available was the main reason why U.S. consumers were unwilling to pay for online news.

Sadly, the future situation for print outlets does not look bright, and for news providers in general there lies a constant uphill struggle to maintain integrity, prove accuracy and capture the attention of new and current consumers alike.