As of June 2024, The Wall Street Journal had over 4.3 million paying subscribers. The majority were online-only subscribers, whilst print readers continued to fall. The Wall Street Journal The Wall Street Journal is a well-respected international newspaper that focuses on business, economics, and politics. The publication is generally seen as a trustworthy source of news and information, with about twice as many people deeming it trustworthy as those that consider it untrustworthy. While measures of trustworthiness can suffer from bias associated with political leanings, accuracy is generally more easily verifiable and thus arguably a better metric for assessing publications of any type. In terms of accuracy, the Wall Street journal ranks extremely high with only around ten percent of people finding it to be inaccurate. Newspaper circulation The Wall Street Journal, as well as The NYTimes, have both successfully managed to cater to both print and digitally focused consumers by becoming multiplatform publications. This is an undoubtedly clever (and perhaps necessary) move in an era where print popularity has waned significantly, as digital readership takes over. The accessibility of smartphone news apps and online news publications have made it difficult for physical newspapers to compete, and although the majority of newspaper circulation revenue still comes from print offerings, companies that wish to continue in the market have been forced to adapt their business strategies to accommodate online-only readers.

Graph and download economic data for High Value of the Federal Funds Rate for the Indicated Date Published in The Wall Street Journal (FFWSJHIGH) from 1932-06-01 to 1954-06-28 about funds, federal, interest rate, interest, rate, and USA.

Graph and download economic data for Low Value of the Federal Funds Rate for the Indicated Date Published in The Wall Street Journal (FFWSJLOW) from 1932-06-01 to 1954-06-30 about funds, federal, interest rate, interest, rate, and USA.

Graph and download economic data for Bank Prime Loan Rate (WPRIME) from 1955-08-10 to 2025-11-26 about prime, loans, banks, interest rate, depository institutions, interest, rate, and USA.

A dataset of mentions, growth rate, and total volume of the keyphrase 'Wall Street Journal' over time.

The New York Times had **** million digital subscribers as of February 2025, making the publication the global leader in this regard, followed by Substack and The Wall Street Journal with **** million and *** million online news subscribers respectively. Digital subscriptions – the future for news publishers? Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. As subscriptions have increased, customer retention has also become a growing concern, and according to the aforementioned subscriber losses experienced by The Washington Post, is a well-founded one. Retaining paying members is crucial to achieve growth, and publishers must keep abreast of their users’ needs and industry trends in order to do this. The challenge to achieve sign-ups Converting readers to becoming paying subscribers to news products is challenging. Even video streaming services are experiencing churn. A 2022 survey revealed that ** percent of U.S. subscribers aged 18 to 34 years old canceled between *** and five subscriptions in the three months running up to the survey. If consumers are sacrificing more popular entertainment subscriptions to save money, news subscriptions could also suffer. In fact, ** percent of U.S. subscribers canceled their news subscription* in the last year, a figure which could grow higher as the recession worsens and trust continues to fall.

Graph and download economic data for Bank Prime Loan Rate (DPRIME) from 1955-08-04 to 2025-11-28 about prime, loans, interest rate, banks, depository institutions, interest, rate, and USA.

View quarterly updates and historical trends for US Prime Rate Forecast. from United States. Source: Oregon Office of Economic Analysis. Track economic da…

Context

This data set contains measles vaccination rate data for 46,412 schools in 32 states across the US.

Content

Vaccination rates are for the 2017-201818 school year for the following states: - Colorado - Connecticut - Minnesota - Montana - New Jersey - New York - North Dakota - Pennsylvania - South Dakota - Utah - Washington

Rates for other states are for the time period 2018-2019.

The data was compiled by The Wall Street Journal.

Acknowledgements

The data was originally compiled by The Wall Street Journal, and then downloaded and wrangled by the TidyTuesday community. The R code used for wrangling can be accessed here.

Inspiration

Please remember that you are welcome to explore beyond the provided data set, but the data is provided as a "toy" data set to practice techniques on. The data may require additional cleaning and wrangling!

Graph and download economic data for Natural Gas Price: Henry Hub, LA (DISCONTINUED) (GASPRICE) from Nov 1993 to Feb 2014 about henry hub, gas, commodities, price, and USA.

The circulation figures for daily newspapers in the United States reveal that USA Today distributed the most papers as of January 2019, with a daily circulation of over **** million. Back in September 2017, The Wall Street Journal ranked first, with circulation figures far outperforming The New York Times, Chicago Tribune and New York Post. Although the 2019 data shows that all daily newspapers in the top ten ranking saw a decrease in circulation since 2017, the Chicago Tribune was hit the hardest. Despite making the top ten list in both years, the paper’s daily circulation decreased by almost *** thousand.

The decline of newspaper circulation

It is no secret that print is floundering whilst at the same time digital media is flourishing. However, the impact of falling circulation figures on newspapers has an effect on advertising revenue, as circulation is one of the metrics used to determine and set advertising rates. In 2017, the estimated revenue of newspaper publishers in the United States was almost seven billion dollars lower than in 2010, despite several years of reasonably consistent revenue in terms of subscription and sales.

Similarly, print newspaper publishing revenue in the U.S. dropped by almost *** million dollars in seven years, whilst revenue for online newspapers showed positive growth.

Graph and download economic data for Bank Prime Loan Rate (MPRIME) from Jan 1949 to Nov 2025 about prime, loans, interest rate, banks, depository institutions, interest, rate, and USA.

Graph and download economic data for Spot Oil Price: West Texas Intermediate (DISCONTINUED) from Jan 1946 to Jul 2013 about west, WTI, intermediate, oil, commodities, price, and USA.