How high is the brand awareness of Walmart in the United States?When it comes to grocery store customers, brand awareness of Walmart is at 98% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Walmart in the United States?In total, 70% of U.S. grocery store customers say they like Walmart. What is the usage share of Walmart in the United States?All in all, 71% of grocery store customers in the United States use Walmart.How loyal are the customers of Walmart?Around 66% of grocery store customers in the United States say they are likely to use Walmart again. What's the buzz around Walmart in the United States?In June 2024, about 48% of U.S. grocery store customers had heard about Walmart in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was considerable buzz around Walmart in the United States.

How high is the brand awareness of Walmart in the United States?When it comes to consumer electronics online shop users, brand awareness of Walmart is at 96% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Walmart in the United States?In total, 55% of U.S. consumer electronics online shop users say they like Walmart. However, in actuality, among the 96% of U.S. respondents who know Walmart, 57% of people like the brand.What is the usage share of Walmart in the United States?All in all, 49% of consumer electronics online shop users in the United States use Walmart. That means, of the 96% who know the brand, 51% use them.How loyal are the customers of Walmart?Around 42% of consumer electronics online shop users in the United States say they are likely to use Walmart again. Set in relation to the 49% usage share of the brand, this means that 86% of their customers show loyalty to the brand.What's the buzz around Walmart in the United States?In July 2022, about 42% of U.S. consumer electronics online shop users had heard about Walmart in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 44%, meaning at the time of the survey there's some buzz around Walmart in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

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When it comes to share of people who bought groceries at Walmart in the United States, 61 percent of 18 - 29 year olds do so in the U.S. This is according to exclusive insights from the Consumer Insights Global survey which shows that 66 percent of 30 - 49 year old consumers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

Walmart Inc. engages in the operation of retail, wholesale, other units, and eCommerce worldwide. The company operates through three segments: Walmart U.S., Walmart International, and Sam's Club. It operates supercenters, supermarkets, hypermarkets, warehouse clubs, cash and carry stores, and discount stores under Walmart and Walmart Neighborhood Market brands; membership-only warehouse clubs; ecommerce websites, such as walmart.com.mx, walmart.ca, flipkart.com, PhonePe and other sites; and mobile commerce applications. The company offers grocery and consumables, including dairy, meat, bakery, deli, produce, dry, chilled or frozen packaged foods, alcoholic and nonalcoholic beverages, floral, snack foods, candy, other grocery items, health and beauty aids, paper goods, laundry and home care, baby care, pet supplies, and other consumable items; fuel, tobacco and other categories. It is also involved in the provision of health and wellness products covering pharmacy, optical and hearing services, and over-the-counter drugs and other medical products; and home and apparel including home improvement, outdoor living, gardening, furniture, apparel, jewelry, tools and power equipment, housewares, toys, seasonal items, mattresses and tire and battery centers. In addition, the company offers consumer electronics and accessories, software, video games, office supplies, appliances, and third-party gift cards. Further, it operates digital payment platforms; and offers financial services and related products, including money transfers, bill payments, money orders, check cashing, prepaid access, co-branded credit cards, installment lending, and earned wage access. Additionally, the company markets lines of merchandise under private brands, including Allswell, Athletic Works, Equate, and Free Assembly. The company was formerly known as Wal-Mart Stores, Inc. and changed its name to Walmart Inc. in February 2018. Walmart Inc. was founded in 1945 and is based in Bentonville, Arkansas.

In 2025, Walmart recorded an index score of **, **** index points below the average department and discount score rating of **. The index score is based on a 100-point scale. Walmart, the world's biggest retailer by sales, operated over ***** stores in the United States, of which nearly *** were neighborhood markets. Walmart’s brand value Walmart is one of the most valuable brands in the world. In 2024, however, Walmart’s brand value decreased for the first time in five years. Although the corporation’s global revenue has been increasing every year, Walmart’s brand profile in the United States reflects higher levels of brand awareness than popularity, loyalty, and buzz – each important elements of a brand’s continued success. Sam’s Club as a silver lining Walmart may have had a below-average customer satisfaction score, but another of the corporation’s brands scored highest on the consumer satisfaction index for department and discount stores in the United States. Sam’s Club, Walmart’s membership-only warehouse club outperformed its main competitor, Costco, in 2024.

In fiscal year 2024, there were approximately 255 million customer visits each week to Walmart stores throughout the world, up from 240 million on a weekly average a year earlier. Walmart Walmart was founded in 1962 by Sam Walton when he and his brother James “Bud” Walton opened the first Wal-Mart Discount City in Rogers, Arkansas. Since then, Walmart has grown to become the largest publicly-owned retail company in the world. In 2024, the retailer reached around 648 billion U.S. dollars in revenues, and about 643 billion in net sales. Store count Walmart had a total of 10,616 retail stores throughout the world as of January 31, 2024. The company also operated 368 distribution facilities. In total Walmart operated 10,984 stores. Compared to 2021, there was a significant drop in the number of stores due to the fact that in the first quarter of fiscal 2022, the company terminated its operations in the United Kingdom and Japan. In the U.S. alone the company totaled 4,615 locations, of which 3,560 were supercenter stores and 695 were neighborhood markets.

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This statistic shows the share of Walmart and Walmart Supercenter customers in the United States as of 2016, sorted by income. As of 2016, it was found that 26.8 percent of Walmart and Walmart Supercenter shoppers had an income of between 25,000 and 49,900 U.S. dollars.

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In 2020, white consumers accounted for nearly 74 percent of spending at Walmart in the United States, while Hispanics represented almost 11 percent. Meanwhile, Asians represented 3.2 percent of the consumer spending share.

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Swings in the economy have a limited impact on warehouse clubs and supercenters because these retail establishments offer low-priced goods. When consumer sentiment is high, shoppers spend more time visiting industry retailers and buying extra items. Conversely, when consumer sentiment is low, warehouse clubs and superstores draw a larger pool of consumers as households seek to cut expenses by buying in bulk for the future. Many of these retailers have been able to attract and retain more business by offering memberships and reward programs that disincentivize consumers to visit the competition. Revenue for warehouse clubs and supercenters is expected to climb at a CAGR of 3.2% to $771.1 billion through the end of 2025, including growth of 2.8% in 2025 alone. In the same year, profit will account for 3.5% of revenue, a dip from 2020 because of strong competitive forces and inflation. Online companies can undercut traditional warehouse clubs and supercenters' prices by taking advantage of lower operational costs. The brick-and-mortar warehouse clubs and supercenters incur higher operational costs than online-based businesses because they pay for high-traffic retail space and require employees for daily operations. Retailers are increasingly optimizing their online presence for mobile shopping. Walmart, a leader in the industry, has introduced a competing service known as Walmart+, which costs $98.00 annually. Walmart+ provides members with unlimited free deliveries, fuel discounts and a more streamlined in-store shopping experience via the Scan & Go feature on the Walmart app. Although this service emphasizes increasing Walmart's e-commerce sales, the fuel discounts and access to the Scan & Go feature on the company's app will encourage in-store purchases. Warehouse clubs and supercenters' revenue will expand as the domestic economy surges. Consumer spending and corporate profit boosts encourage future revenue growth by prompting more consumers to buy club memberships and spend on bulk purchases. Consumption rates will continue to climb across the US, promoting strong foot traffic and these retailers that often sell products in bulk. Nonetheless, increasing online competition will continue to threaten the industry as retailers like Amazon expand their customer base. Revenue for warehouse clubs and supercenters is expected to swell at a CAGR of 2.3% to $862.8 billion through the end of 2030.

Customer satisfaction with Walmart was lower than the national average for supermarkets in the United States in 2024. Walmart recorded an index score of **, which was five index points below the average supermarket rating of **. The index score is based on a 100-point scale. The highest-ranking supermarket in that year was the trio of H-E-B, Costco and Publix, with a score of ** each. Walmart origins Walmart, formerly known as Wal-Mart Stores, Inc., is the world’s largest retail company, with total global revenue amounting to *** billion U.S. dollars in fiscal year ended January, 2024. The first Walmart store was opened in Rogers, Arkansas by Sam Walton in 1962. The company went public in 1970 as it continued to expand. With store growth came new store formats – the first Sam’s Club membership-only warehouse retailer opened in 1983 and the first Walmart Supercenter in 1988. The company went on to expand into Central and South America, Canada, China, South Africa and the United Kingdom. In 2023, there were over 10,000 Walmart stores worldwide.

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In the fiscal year 2023, Walmart invested *** billion U.S. dollars in advertising. A year earlier, the respective figure was *** billion dollars. Brand profile of the retail industry giant Under the brand Walmart fall discount stores, supercenters, neighborhood markets, and Sam’s Club warehouse membership clubs. It operates through the business segments Walmart U.S., Walmart International, and Sam's Club. In 2023, the multinational company's global sales amounted to nearly *** billion U.S. dollars, with operations in retail, wholesale, and online products. In 2022, the respective figure stood at around *** billion dollars. Moreover, the retailer's worldwide gross profit margin was **** percent in 2023. Walmart’s brand value and brand awareness Established in 1962, Walmart has come a long way. As of 2023, the company ranked third among the highest-valued retail brands worldwide, with a brand value of nearly ** billion dollars. To compare, the leading company, Amazon, had a brand value of roughly *** billion dollars that year. Furthermore, Walmart's brand awareness in the United States was ** percent as of September 2023.

Over the five years to 2024, online home furnishing sales have experienced considerable growth, driven by pivotal trends and market dynamics. The rapid acceleration of online shopping, particularly triggered by the COVID-19 pandemic, led to a notable surge in online sales as consumers focused on enhancing their living spaces during lockdowns. With physical retail locations operating at limited capacities or closed entirely, demand for home furnishings through digital channels increased significantly. Generational shifts have also played a crucial role, with Millennials and Gen Z driving sales due to their comfort with digital platforms and preference for convenience and customization. Intensifying competition has pushed retailers to innovate with unique product offerings, superior customer service and eco-friendly practices, contributing to industry revenue growing at a CAGR of 9.4% reaching $15.5 billion over the five years to 2024, including an anticipated 0.6% bump in the final year. In this period of expansion, profitability faces substantial challenges due to rising competition. The influx of new entrants, both startups and traditional retailers pivoting to digital, has heightened competitive pressure, leading to price-based strategies that may compress profit. To maintain profitability, online home furnishing retailers emphasize differentiation strategies, such as personalized product offerings and sustainability initiatives. These strategies address evolving consumer preferences and enable companies to stand out in a densely populated market. Achieving operational efficiencies and maintaining stringent cost management will be key for companies to sustain profit levels amid these competitive dynamics. Looking ahead to the five years to 2029, online home furnishing sales are expected to sustain growth, though at a moderated pace. The convenience and diverse offerings of online shopping will continue to drive revenue opportunities, enticing both new and established players. However, this growth will further exacerbate competitive pressures, necessitating ongoing innovation and adaptation to evolving consumer expectations. Trends in personalization and sustainability present distinct opportunities for differentiation, allowing companies to leverage these shifts in consumer priorities. Despite the challenges, industry revenue is projected to grow at a CAGR of 6.2%, reaching $20.9 billion over the five years to 2029, as businesses strategically position themselves to capture and expand market share in a dynamic landscape.

The global frozen sausage market is experiencing robust growth, driven by increasing consumer demand for convenient and readily available protein sources. The market, valued at approximately $15 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033, reaching an estimated $23 billion by 2033. This growth is fueled by several key factors. The rising popularity of ready-to-eat meals and the increasing prevalence of busy lifestyles contribute significantly to the market expansion. Furthermore, the expanding retail sector, with major players like Walmart, Tesco, and Lidl stocking a wide variety of frozen sausages, enhances market accessibility. Technological advancements in freezing and packaging technologies are also improving the shelf life and quality of frozen sausages, thereby boosting consumer confidence. The market is segmented by application (online and offline sales) and type (beef, chicken, pork, and others), with beef and chicken burgers currently holding the largest market share due to widespread consumer preference. Geographical expansion is also a significant driver, with North America and Europe currently leading the market, while Asia-Pacific is expected to show significant growth potential in the coming years due to rising disposable incomes and changing dietary habits. However, challenges remain, such as concerns about sodium content and added preservatives in some frozen sausage products, potentially impacting market growth. The presence of established players such as Farmer John and Shuanghui, alongside the entry of innovative companies like Beyond Meat, creates a dynamic competitive landscape characterized by product innovation and branding strategies focused on health and convenience. The market's segmentation offers lucrative opportunities for specialized products. For instance, the growing demand for healthier options opens doors for companies to introduce leaner sausages with reduced sodium and improved nutritional profiles. The online sales segment is poised for considerable growth as consumers increasingly embrace e-commerce for grocery purchases. Companies are investing in effective marketing strategies, leveraging online platforms and social media to reach target demographics. Successful market players will need to balance maintaining competitive pricing with delivering high-quality products that cater to evolving consumer preferences and health-consciousness. Regional differences in consumption patterns and regulatory frameworks also need to be carefully considered for targeted market penetration. Successful strategies will focus on product diversification, innovative packaging, strong supply chain management, and a robust marketing approach that emphasizes convenience, quality, and value.