The total visits to Walmart.com peaked in November 2023 at 517 million, after reaching a low of approximately 369 million in September 2023. The months leading up to the winter holidays are typically the months with the highest web traffic in e-commerce in the United States.

Walmart topped the ranking of shopping apps with the most active monthly users in the United States in 2021, with an average of 120 million users accessing the app each month. Second place went to Amazon's app, with a monthly mobile audience of 98 million.

Mobile shopping in the U.S. Shopping via mobile devices has become increasingly common among the online population in the United States. In 2022, U.S. mobile retail sales are estimated at over 431 billion U.S. dollars, nearly double the amount reached in 2019. While desktop remained the dominant device type regarding average order value, spending on mobile phones was not far behind. However, mobile apps have become the leading channel for online grocery shopping in the U.S., with nearly 80 percent of shoppers making such purchases through this medium in 2021.

App exposure With more than 25 million downloads, Amazon Shopping was the most downloaded shopping app on the U.S. Apple App Store in 2021. Online shopping assistant app 'Shop' took the lead on the Google Play Store with over 15 million downloads. Still, Walmart Shopping & Grocery and Amazon Shopping remained the leading shopping apps overall in the country, boasting over 23 billion registered user sessions each, far above other top apps within this category.

In fiscal year 2024, there were approximately 255 million customer visits each week to Walmart stores throughout the world, up from 240 million on a weekly average a year earlier. Walmart Walmart was founded in 1962 by Sam Walton when he and his brother James “Bud” Walton opened the first Wal-Mart Discount City in Rogers, Arkansas. Since then, Walmart has grown to become the largest publicly-owned retail company in the world. In 2024, the retailer reached around 648 billion U.S. dollars in revenues, and about 643 billion in net sales. Store count Walmart had a total of 10,616 retail stores throughout the world as of January 31, 2024. The company also operated 368 distribution facilities. In total Walmart operated 10,984 stores. Compared to 2021, there was a significant drop in the number of stores due to the fact that in the first quarter of fiscal 2022, the company terminated its operations in the United Kingdom and Japan. In the U.S. alone the company totaled 4,615 locations, of which 3,560 were supercenter stores and 695 were neighborhood markets.

As of November 2021, Walmart's shopping app had about 20.7 million daily active users on Android device in the United States. Amazon's app followed with approximately 16 million DAUs, while SHEIN and eBay had a user base of about 1.6 million Android device owners each.

Estimations revealed that in the United States, Pinduoduo's e-commerce company, Temu, has gained over 100 million active users as of April 2023. This is a massive increase compared to October in the previous year, where Temu was estimated to have just under *********** active users in the country. Temu’s rapid rise: dominating U.S. downloads In 2023, the Chinese marketplace Temu caught the attention of consumers in the U.S., being downloaded over *** million times in the country, a significant difference between the second-most downloaded and direct competitor, Shein. In addition to the number of downloads, Temu had a 7-day retention rate of nearly ** percent. These factors tie into the company’s rapid and widespread success. In May 2023, Temu generated around *** million U.S. dollars in gross merchandise volume. U.S. giants Walmart and Amazon lead fashion e-commerce Even though the foreign marketplaces are growing in the United States, the top online stores when it comes to fashion were still U.S. companies. In 2023, walmart.com reached net sales of approximately ** billion U.S. dollars, followed by amazon.com and the Chinese fast fashion marketplace Shein. Amazon and Walmart are big competitors in the U.S., both providing similar services such as subscriptions with various benefits.

As of April 2023, Amazon was the most visited online marketplace in the United States, with about *** billion visits per month. Second place went to eBay, with approximately *** million visits, followed in third place by Etsy, with close to *** million. U.S.-founded online marketplaces dominate the industry In 2023, Amazon ranked as the online marketplace generating the highest gross merchandise value (GMV) in the United States. That year, its GMV reached over *** billion U.S. dollars. The company is able to maintain its dominant market position due to its broad product offerings, from furniture, home goods and accessories to health and personal care products, gaining a huge chunk of the online market. Another U.S.-founded brand, Walmart, placed second in the ranking, with a GMV of around *** billion U.S. dollars. Chinese shopping apps challenge U.S. retailers Despite the dominance of U.S. retailers, when it comes to shopping apps, two Chinese companies are heading the market. In 2023, Temu was the most downloaded e-commerce app in the U.S., with over *** million downloads, followed by SHEIN with a download count of around ** million. Amazon placed third, with users downloading the app roughly ** million times. Temu was estimated to have over *** million active users on its app in the U.S. alone, almost triplicating the number from January to April in 2023. In July of that year, the company was able to retain almost ** percent of its shoppers within a **-day period, meaning the percentage of customers who continue to purchase from the company over the period, as opposed to leaving or switching to a competitor.

In 2024, close to 137 million people had paid for a yearly Costco membership. The number of cardholders has been growing steadily since 2014. Costco Wholesale Corporation is a growing membership-only retail company, which offers goods in bulk at competitive prices. Top retail brands Costco had a brand value of approximately 60 billion U.S. dollars in 2024, making it the fourth most valuable retail brand in the world that year. The top three included companies, such as Amazon and Walmart. Based on revenue, however, Walmart Inc. was the leading retailer by far, generating over 572 billion U.S. dollars in 2021. In that year, Costco Wholesale Corporation reached a revenue of more than 195 billion U.S. dollars. Costco growth Costco’s worldwide revenue numbers have been increasing steadily with each consecutive year and are expected to continue growing. Additionally, the number of Costco warehouses has been on the rise. Between 2011 and 2024, the number of warehouses operated by the company has grown by close to 300.