In 2022, the leading washing machine brand in India was LG with around 29 percent of the total shipped units. Samsung followed not far behind with 18 percent of the market share. The leading Indian brand in the market was Godrej, with a market share of 11 percent.

The India Washing Machine Market Report is Segmented by Type (front Load and Top Load), by Technology (fully Automatic and Semi-Automatic), and by Distribution Channel (supermarkets and Hypermarkets, Specialty Stores, Online, and Other Distribution Channels). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The consumer durables market in India is divided into rural and urban sectors. The market possesses tremendous growth potential and has attracted investors from all over the world. The market size of washing machines across the south Asian country was over 160 billion Indian rupees in 2021.

White goods essentials

Home appliances such as air conditioners, washing machines and refrigerators have untapped potential for expansion and penetration into the Indian market. The revenue generation in the industry was estimated to reach 46 billion U.S. dollars in 2020. Air conditioners had a penetration rate of less than five percent in 2018 as opposed to washing machines, which had already crossed the ten percent mark in 2016. The demand for air-conditioners has been on the rise caused by the scorching heat during summers where temperatures have broken many records in the last two years.

Road ahead

Social media has dominated the advertising spend for the sector. Air conditioners were also advertised in the IPL. Electrification of rural areas combined with the fast-growing online shopping industry, the consumer durables market is expected to grow at a compound annual rate of almost ten percent till 2022.

India Washing Machine Market size was valued at USD 1,612.54 Million in 2023 and is projected to reach USD 2,923.19 Million by 2031, growing at a CAGR of 7.89% from 2024 to 2031.

India Washing Machine Market Overview

The Indian washing machine market has been growing rapidly, with increasing demand for both semi-automatic and fully automatic washing machines. Factors such as rising awareness about hygiene, convenience, and affordability have contributed to this growth. Because of shifting lifestyles and rising disposable money, there has been a growth in the demand for washing machines in recent years. The nation’s demand for high-end electronic home appliances is rising as well.

Industry insiders claim that India seeks to profit from consumers who are wanting to upgrade to premium goods at a range of pricing points, including mass, middle class, and high end. Companies are investing extensively in expanding their manufacturing units and product portfolio in order to meet the increased demand. For example, Whirlpool has increased its capacity for washing machines and refrigerators by investing about Rs 300 crore in the previous three years in its production plants in Puducherry, Pune, and Faridabad in Delhi-NCR. Whirlpool is aiming for further growth in the household washing machine industry, which is predicted to rise in double digits over the next two to three years, capitalizing on the premiumization trend.

India washing machine market size reached USD 1.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.8 Billion by 2033, exhibiting a growth rate (CAGR) of 4.40% during 2025-2033. The rising number of laundromats and dry-cleaning services is primarily driving the market growth across the country.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, capacity, distribution channel, and end use.

The Report Covers the Washing Machine Market Share in India and It is Segmented by Type (Freestanding and Built-In), by Product (Washing Machine, Dryers, Electric Smoothing Irons, and Others), by Technology (Automatic, Semi-Automatic/ Manual, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online, and Other Distribution Channels). The Report Offers Market Sizes and Forecasts for the India Laundry Appliances Industry in Values (USD) for all the Above Segments.

The India Washing Machines Market is valued at USD 4.5 billion, based on a five-year historical analysis. The market's growth is driven by increasing consumer awareness of hygiene and convenience, urbanization, and a rise in dual-income households.

It is projected that the washing machine market will keep on staying on a positive path of development, considering that the total sales will reach a height of USD 72.22 billion in the year 2025 and an additional growth to USD 109 billion by 2035. The progress is calculated with a compound annual growth rate (CAGR) of 4.5% during the estimated time frame.

Country Wise Analysis

India's Washing Machine Market size was worth around USD 2,450 million in 2023 and is predicted to grow to around USD 3,570 million by 2032 with a CAGR of 4.3%.

In 2022, the cooker and oven market in India reached 14.67 billion U.S. dollars, taking the leading position within white goods market. It was followed by refrigerator market at 9.7 billion dollars. As an emerging economy, the white goods market in India is expected to grow in the foreseeable future.

The Asia-Pacific Washing Machine Market Report is Segmented by Product Type (front Load and Top Load), Technology (fully Automatic and Semi-Automatic), Distribution Channel (multi-Brand Stores, Specialty Stores, Online and Other Distribution Channels), and Geography (China, India, Japan, South Korea, Australia, and the Rest of Asia-Pacific). The Report Offers Market Size and Forecasts for the Asia-Pacific Washing Machine Market in Value (USD) for all the Above Segments.

The size of the Asia Pacific Portable Washing Machine Market was valued at USD 5.18 Million in 2023 and is projected to reach USD 7.13 Million by 2032, with an expected CAGR of 4.67% during the forecast period. A portable washing machine is a compact and versatile appliance designed for convenience and efficiency in small living spaces or for those who need a temporary washing solution. Typically, these machines are compact and lightweight, making them easy to move and store when not in use. They are often ideal for apartments, dorms, RVs, or vacation homes where space is limited. Portable washing machines come in two main types: manual and electric. Manual models require users to fill them with water, agitate the laundry by hand, and then drain the water manually. The Asia Pacific portable washing machine market has experienced significant growth, driven by urbanization, rising disposable incomes, and increasing demand for compact and convenient home appliances. The region's rapid urban development, coupled with the growing trend of smaller living spaces, has led to a heightened preference for space-saving solutions like portable washing machines. Additionally, the increasing number of working professionals and the need for efficient household chores have further boosted the market. Recent developments include: October 2023: Haier Appliances India (Haier India) introduced a new lineup of washing machines in India. The 306 washing machine series debuts with an industry-first feature – Ultra Fresh Air, designed to preserve the freshness of clothes after each cycle., August 2023, LG Electronics unveiled the latest addition to its second-generation LG SIGNATURE lineup during IFA 2023 – the new Washer-Dryer with Heat Pump. Harnessing LG’s advanced heat pump technology, this space-efficient appliance ensures effective washing and drying performance, gentle clothing care, and an unmatched one-stop laundry experience.. Key drivers for this market are: Smart Electric Portable Washing Machine Driving the Market. Potential restraints include: Availability Alternative Laundry Methods. Notable trends are: Increased Demand for Portable Washing Machines in Small Homes.

We asked Indian consumers about "Washing machine ownership by brand" and found that "LG" takes the top spot, while "Onida" is at the other end of the ranking.These results are based on a representative online survey conducted in 2024 among 3,127 consumers in India. Looking to gain valuable insights about washing machine owners across the globe? Check out our

The global residential washing machine market is projected to reach a value of USD 49.01 million by 2033, expanding at a CAGR of 7.55% during the forecast period of 2025-2033. The demand for innovative, energy-efficient, and smart washing machines is driving market growth. Additionally, urbanization and rising disposable income in developing economies are contributing to the rising demand. Leading market players include Panasonic, Whirlpool Corporation, LG Electronics Inc, IFB Industries Ltd, and Haier Group Corporation. Key factors influencing market growth include rising urbanization, increasing disposable income, and growing demand for smart home appliances. Technological advancements and the integration of IoT and AI are driving innovation in the washing machine industry. The demand for customized washing machines tailored to specific consumer needs and preferences is also gaining traction. E-commerce platforms and the convenience of online shopping are expected to drive sales in the coming years. Recent developments include: May 2023: Super Plastronics Pvt. Ltd invested USD 240 million in a washing machine plant in Noida, India. The company is the brand licensee for several international electronics companies and invested in the washing machine segment of Thompson, which entered the Indian washing machine market in 2020., March 2023: Haier introduced new washing machines that are manufactured in India, expanding its range of home appliances. Priced at INR 43,000 (USD 518.63), the washing machines offer smart laundry solutions and come in capacities ranging from 8 kg to 9 kg. They include features such as anti-scaling technology, a bionic magic filter, and a 3D rolling wash, with a lineup of 60 models.. Key drivers for this market are: Increasing Urbanization Raising Sales of Residential Washing Machines, Increasing Demand for Convenience. Potential restraints include: Supply Chain Disruptions with Rising Geopolitical Tensions, Environmental Concern and High Power Consumption. Notable trends are: Significant Consumer Demand for Fully Automatic Machine.

Access Asia Pacific Combo Washer Dryer Industry Overview which includes Asia Pacific country analysis of (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC), market split by Type, Application, End Use

Global Portable Washing Machines Market is segmented by Product Type(Top Load, Front Load), by End- User(Residential, Commercial), by Distribution Channel (Multi-Branded Stores, Specialty Stores, Online and Other Distribution Channels), and by Region (North America, Europe, Asia Pacific, South America, and Middle East & Africa). The market size and forecasts are provided in terms of value (USD billion) for all the above segments.

The global washing machine market is anticipated to grow from USD 68.74 billion in 2024 to USD 198.52 billion by 2037, registering a CAGR of around 8.5% during the forecast period, from 2025 through 2037. Key industry players include Girbau North America, Fisher & Paykel Appliances Ltd, GENERAL ELECTRIC COMPANY, Haier Inc., among others.

After four years of decline, the Indian laundry machine market increased by 2,900% to $1.5B in 2024. Over the period under review, consumption saw a strong expansion. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

The Asia-Pacific washing machine market is projected to reach a market size of USD 27.02 Million by 2033, growing at a CAGR of 3.80% from 2025 to 2033. The market growth is attributed to factors such as rising disposable income, increasing demand for energy-efficient appliances, and growing urbanization. Moreover, the increasing penetration of smart home appliances and the growing popularity of e-commerce platforms are further fueling the market growth. In terms of market segments, the production analysis indicates that China and India are the major producers of washing machines in the Asia-Pacific region. The consumption analysis shows that China, Japan, and India are the key consumers of washing machines. The import market analysis reveals that China is the largest importer of washing machines, followed by India and Vietnam. The export market analysis indicates that China, South Korea, and Japan are the major exporters of washing machines in the region. The price trend analysis suggests that the prices of washing machines have been relatively stable over the past few years, with slight fluctuations due to factors such as raw material prices and technological advancements. Recent developments include: February 2023: Electrolux expanded its appliance range with the launch of a built-in range of appliances in India. The new range includes microwaves, ovens, hobs and cooker hoods, dishwashers, and coffee machines. It will help the company to capture more market share in India., January 2023: Whirlpool Corporation launched the Whirlpool Emperor H Elite Pro all-in-one washer and dryer in China. Following the trend of health technology and exquisite life consumption, Whirlpool home appliances are moving towards a more exquisite clothing care experience.. Key drivers for this market are: Rising GDP Per Capita Income, Growing Demand for Smart Home Appliances. Potential restraints include: High Costs and Electricity Consumption, Economic Recession May Affect Customers Purchasing Ability. Notable trends are: Front Load Washing Machines are Dominating the Market in Asia Pacific.

The Indian Home Appliance Market is Segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Cookers, and Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills and Roasters, and Hair Dryers), and Distribution Channel (Multi-Branded Stores, Exclusive Stores, Online, and Other Distribution Channels).