Get the latest insights on price movement and trend analysis of Watermelon in different regions across the world (Asia, Europe, North America, Latin America, and the Middle East Africa).

In the fourth quarter of 2023, the price of watermelons in Canada reached 838 USD/MT by December. Similarly, in France, the watermelons prices hit 608 USD/MT in Q4 2023. In Germany, the prices of watermelons reached 1193 USD/MT during Q4 2023.

For the third consecutive year, the Indian watermelon market recorded growth in sales value, which increased by 1.3% to $956M in 2024. In general, the total consumption indicated a strong expansion from 2012 to 2024: its value increased at an average annual rate of +6.4% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +41.4% against 2017 indices.

Graph and download economic data for Producer Price Index by Commodity: Farm Products: Watermelons (WPU01110303) from Dec 1991 to Jun 2025 about agriculture, commodities, PPI, inflation, price index, indexes, price, and USA.

In 2024, the global watermelon market decreased by -2.3% to $69.5B, falling for the second year in a row after three years of growth. The market value increased at an average annual rate of +3.3% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the global market reached the peak level at $72.4B in 2022; however, from 2023 to 2024, consumption stood at a somewhat lower figure.

Get the latest insights on price movement and trend analysis of Melon in different regions across the world (Asia, Europe, North America, Latin America, and the Middle East Africa).

United States - Producer Price Index by Commodity: Farm Products: Watermelons was 187.56800 Index Dec 1991=100 in June of 2025, according to the United States Federal Reserve. Historically, United States - Producer Price Index by Commodity: Farm Products: Watermelons reached a record high of 428.05300 in April of 2022 and a record low of 35.10000 in August of 1992. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Producer Price Index by Commodity: Farm Products: Watermelons - last updated from the United States Federal Reserve on August of 2025.

In 2024, the Myanmar's watermelon market increased by 14% to $242M, rising for the sixth consecutive year after two years of decline. The market value increased at an average annual rate of +1.2% from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market reached the peak level in 2024 and is expected to retain growth in the immediate term.

As of the crop year 2018/2019, the average price of watermelons on markets in South Africa was measured at 3,138 South African rands (208 U.S. dollars) per metric ton. It was the highest value registered since 2000/2001, when one metric ton of watermelons cost in average 709 Rands (47 U.S. dollars). Overall, the price of watermelons has strongly increased in the last decades. Regardless of this increasing trend, a major drop inprice was recorded in 2010/2011. This comes in the same period when the production of watermelons increase considerably.

In 2024, after three years of growth, there was significant decline in the U.S. watermelon market, when its value decreased by -5% to $1.5B. The market value increased at an average annual rate of +2.2% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market attained the maximum level at $1.6B in 2023, and then contracted in the following year.

In 2024, the Asia-Pacific watermelon market decreased by -1.8% to $54.9B, falling for the second year in a row after two years of growth. The market value increased at an average annual rate of +3.6% over the period from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The level of consumption peaked at $58.6B in 2022; however, from 2023 to 2024, consumption failed to regain momentum.

The Bangladeshi watermelon market was estimated at less than $0.1 in 2024, approximately reflecting the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption showed a dramatic descent. The most prominent rate of growth was recorded in 2013 with a decrease of -99.8%.

Triploid Watermelon Seeds Market Outlook

In 2023, the market size for triploid watermelon seeds is valued at approximately USD 1.2 billion, with a projected compound annual growth rate (CAGR) of 7.5% leading to a forecasted market size of around USD 2.3 billion by 2032. The growth of this market is driven by increasing consumer demand for seedless watermelons and advancements in agricultural biotechnology.

The burgeoning growth of the triploid watermelon seeds market can be attributed to consumer preferences for seedless watermelons, which are easier to eat and more convenient for various culinary uses. Seedless watermelons have become highly popular in both commercial and home gardening sectors. The rising health consciousness among consumers, coupled with the demand for fresh and nutritious fruits, has significantly bolstered the market. Technological advancements in seed breeding techniques have also played a pivotal role in enhancing the quality and yield of triploid watermelon seeds, thereby further fostering market growth.

Another significant growth factor is the increased awareness and implementation of modern agricultural practices. Farmers are increasingly adopting hybrid seeds and utilizing advanced farming techniques to increase productivity and profitability. The ability of triploid watermelon seeds to produce high yields with fewer inputs makes them an attractive option for commercial farmers. Furthermore, governmental support and subsidies for the adoption of advanced agricultural methods contribute to market expansion.

Environmental factors and climate change have also influenced the demand for triploid watermelon seeds. As climate conditions become less predictable, there is a growing need for resilient crop varieties that can withstand adverse weather conditions. Triploid watermelons are known for their robustness and ability to thrive in various climatic conditions, making them a preferred choice for farmers. Additionally, the rising global population and the subsequent increase in food demand are expected to drive market growth during the forecast period.

The introduction of the Electric Melon Seed Machine has revolutionized the way farmers handle watermelon seeds, particularly in the processing of triploid varieties. This machine automates the extraction and cleaning of seeds, significantly reducing labor costs and time. By ensuring a higher purity and quality of seeds, the Electric Melon Seed Machine enhances the overall efficiency of seed production. Its adoption is particularly beneficial for large-scale commercial farms that aim to maximize productivity and maintain consistency in seed quality. As technology continues to advance, such innovations are expected to become integral to modern agricultural practices, further supporting the growth of the triploid watermelon seeds market.

Regionally, the Asia-Pacific market is expected to exhibit substantial growth, driven by increasing agricultural activities and rising consumer incomes. North America and Europe are also significant markets, owing to high consumer demand for seedless fruits and the presence of advanced agricultural infrastructure. Latin America and the Middle East & Africa regions are expected to witness moderate growth, supported by improving agricultural practices and rising awareness about the benefits of hybrid seeds.

Product Type Analysis

The triploid watermelon seeds market is segmented into seedless watermelon seeds and hybrid watermelon seeds. Seedless watermelon seeds are a major segment due to their high consumer demand. The convenience of seedless watermelons has made them a favorite among consumers, particularly in urban areas where time and ease of consumption are critical factors. Additionally, seedless watermelons are perceived as premium products, often commanding higher prices in the market, which enhances the profitability for farmers and retailers.

Hybrid watermelon seeds represent another significant segment within the triploid watermelon seeds market. These seeds are engineered to offer improved resistance to diseases and pests, higher yield potential, and better adaptability to varying climatic conditions. The ongoing research and development in agricultural biotechnology have led to the creation of advanced hybrid seeds that ensure better crop performance. The hybrid seeds segment is likely to witness robust growth due to these benefits, coupled with the increasing adoption of mode

Global Seedless Watermelon Seed market size 2025 was XX Million. Seedless Watermelon Seed Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The seedless watermelon market, while exhibiting a strong historical growth trajectory, is poised for continued expansion throughout the forecast period (2025-2033). Let's assume a market size of $1.5 billion in 2025, a reasonable figure given the global popularity of seedless watermelons and the significant investment in research and development by key players like Syngenta and Bayer (Seminis). This market is driven by increasing consumer preference for convenience, a rising global population demanding readily available fresh produce, and the growing demand for processed watermelon products, like juice and preserves. Furthermore, advancements in seed technology, focusing on disease resistance and improved yield, are contributing to market expansion. However, factors like fluctuating weather patterns impacting yields and the potential for increased competition from alternative fruit options represent potential restraints to market growth. We can anticipate a Compound Annual Growth Rate (CAGR) of around 5% over the forecast period, resulting in a market size exceeding $2.3 billion by 2033. This growth will likely be distributed across various segments, with variations in regional performance based on factors like climate suitability and consumer purchasing power. Key players like Syngenta, Bayer, and Sakata will continue to be pivotal, driving innovation and competition within the seedless watermelon market. The increasing adoption of advanced agricultural practices and precision farming techniques will also contribute to market expansion. Regional growth will likely be most significant in regions with favorable climatic conditions and expanding consumer markets, particularly within developing economies experiencing increasing disposable incomes. North America and Europe will likely maintain substantial market shares, driven by established consumer preferences. However, Asia and Africa are expected to witness considerable growth in demand due to population increase and evolving dietary habits. The competitive landscape will likely remain dynamic, with existing players investing heavily in research and development to maintain their market share, while newer companies innovate in areas like seed genetics and distribution channels. The seedless watermelon market is clearly a lucrative segment with substantial opportunities for growth, requiring companies to adopt dynamic strategies to meet evolving consumer demands and overcome potential challenges.

Seedless Watermelon Seed Market Outlook

The global seedless watermelon seed market size is projected to witness a robust growth trajectory over the forecast period, with a market valuation of approximately USD 450 million in 2023, anticipated to reach nearly USD 780 million by 2032. This growth is underpinned by a Compound Annual Growth Rate (CAGR) of 6.5% during this period. Key growth drivers include the increasing consumer demand for convenient and nutritive fruit options, rising awareness regarding healthy eating habits, and the expanding cultivation of seedless watermelons driven by advancements in agricultural technology. The market's growth is further accelerated by the growing popularity of hybrid seeds, which offer higher yield and disease resistance than traditional seeds.

The burgeoning demand for seedless watermelon seeds is largely attributed to the consumer preference for seedless fruits, which are more convenient to eat and prepare. This trend is particularly pronounced in urban areas where lifestyles are fast-paced, and consumers are increasingly seeking convenience without compromising on health benefits. The nutritional benefits of watermelons, which include high vitamin content and hydration properties, also play a pivotal role in enhancing market demand. Furthermore, advancements in agricultural practices, such as the development of premium hybrid seeds, have contributed to increased yield and quality, thereby boosting market growth.

In addition to consumer preferences, the seedless watermelon seed market is propelled by innovations in farming techniques and seed technology. Hybrid seeds, which are designed to enhance both yield and resistance to diseases, have gained significant traction among farmers. These seeds offer an economical advantage by reducing crop loss and increasing profitability for farmers, thus encouraging more extensive cultivation. Moreover, government initiatives and subsidies supporting the agricultural sector, particularly in developing regions, have spurred investments in seed technology, thereby driving the market for seedless watermelon seeds.

Moreover, the distribution landscape of seedless watermelon seeds is witnessing significant transformation with the rise of e-commerce. Online retail platforms provide consumers with easy access to a wide variety of seedless watermelon seeds, catering to both commercial farmers and home gardeners. The convenience of purchasing seeds online, combined with detailed product descriptions and consumer reviews, has further increased the accessibility and popularity of seedless watermelon seeds. Additionally, agricultural supply stores and supermarkets/hypermarkets continue to play a crucial role in the distribution chain, ensuring that high-quality seeds are readily available to meet the growing demand.

The introduction of Cantaloupe into the market has been a significant development, offering a complementary option to seedless watermelons. Like seedless watermelons, cantaloupes are appreciated for their sweet flavor and nutritional benefits, making them a popular choice among health-conscious consumers. The cultivation of cantaloupes has seen a rise due to their adaptability to various climates and their relatively low maintenance requirements. This has encouraged farmers to diversify their crop offerings, catering to the growing demand for a variety of melons. The presence of cantaloupe in the market not only enriches the fruit selection available to consumers but also provides an opportunity for farmers to enhance their profitability through crop diversification.

Product Type Analysis

The seedless watermelon seed market is broadly categorized into hybrid seeds and open-pollinated seeds. Hybrid seeds occupy a significant portion of the market, driven by their superior yield potential and disease resistance capabilities. These seeds are developed through careful selection and cross-breeding processes, resulting in plants that are more resilient to adverse environmental conditions. The technological advancements in hybrid seed production have enabled farmers to achieve higher productivity, thus appealing to both large-scale commercial farmers and small-scale home gardeners looking for reliable crop performance.

Hybrid seeds are particularly favored in regions with challenging growing conditions, as they promise a level of consistency that open-pollinated seeds may not offer. The higher initial cost of hybrid seeds is often offset by the improved yield and reduced risk of c

Global Watermelon Seeds for Farmers market size 2025 was XX Million. Watermelon Seeds for Farmers Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The global watermelon powder market is experiencing robust growth, driven by increasing consumer demand for convenient, healthy, and functional food ingredients. The market's expansion is fueled by several key factors. Firstly, the rising popularity of functional foods and beverages, incorporating natural ingredients with health benefits, is a significant driver. Watermelon powder, rich in lycopene, citrulline, and antioxidants, fits perfectly into this trend, appealing to health-conscious consumers seeking natural alternatives to synthetic supplements. Secondly, the growing adoption of watermelon powder in various applications, including dietary supplements, food and beverage products (juices, smoothies, baked goods), and cosmetics, broadens its market reach. The online sales channel is witnessing significant growth, reflecting the increasing preference for e-commerce platforms for purchasing health and wellness products. While conventional watermelon powder currently dominates the market, organic variants are gaining traction due to the rising preference for natural and sustainably sourced products. However, the market faces challenges such as fluctuating raw material prices and seasonal availability of watermelons, potentially impacting production costs and supply chain stability. Nevertheless, ongoing research into the health benefits of watermelon powder and its potential applications in novel products is expected to contribute to sustained market expansion. The competitive landscape is characterized by a mix of established players and emerging companies. Major players are focused on product innovation, expanding distribution networks, and strategic partnerships to strengthen their market positions. The geographical distribution of the market is widespread, with North America and Europe representing significant market shares due to high consumer awareness of health benefits and established distribution channels. However, the Asia-Pacific region exhibits substantial growth potential, driven by increasing disposable incomes, changing dietary habits, and rising health consciousness. The forecast period (2025-2033) suggests continued market growth, with a projected CAGR reflecting the factors mentioned above. Sustained innovation in product formulation, expanding into new applications, and addressing supply chain challenges will be crucial for players to capitalize on the market's growth potential. The market's future trajectory hinges on maintaining a balance between meeting consumer demand for high-quality, affordable products and ensuring sustainable sourcing and production practices.

Global Seedless Watermelon Seed Market is valued at USD 497.9 million and is projected to grow at a compound annual growth rate (CAGR) of 5.5% over the forecast period, reaching approximately USD 764.12 million by 2032.

Technological advancements in the Hard Seltzer Watermelon industry are shaping the future market landscape. The report evaluates innovation-driven growth and how emerging technologies are transforming industry practices, offering a comprehensive outlook on future opportunities and market potential.