How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

As of January 2024, Morocco registered approximately 21.3 million social media users. This was an decrease from 24 million in the preceding year. In recent years, the usage of social media in Morocco has followed an upward trend. Increasing internet usage In 2022, the number of internet users in Morocco reached a total of 31.6 million. This represented a penetration rate of 84 percent. The number grew annually in recent years. In 2017, in comparison, around 20.2 million people used the internet in the country. Additionally, 93 percent of the households in the country had internet access as of 2023, increasing from 72 percent in 2017. Morocco ranks among the countries with the highest number of internet users in Africa. Mobile connections and subscriptions As of 2022, there were more than 48 million mobile connections in Morocco, most of which were pre-paid connections. Around 90 percent of Moroccan respondents in a survey indicated that they used smartphones to access the internet regularly in 2020. Similarly, in the same year, 134 mobile cellular subscriptions were registered per 100 inhabitants, which indicated a rising mobile subscription tendency, compared to 123 subscriptions per 100 population in 2017.

Which county has the most Facebook users? There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Facebook encabezaba de nuevo en 2024 el ranking de las redes sociales con más usuarios activos mensuales, con aproximadamente 3.000 millones, según datos facilitados por DataReportal. Y es que, desde que comenzara su andadura en la primera década del siglo XXI, la resonancia de esta red social ha sido imparable. Tanto es así, que su número de usuarios mensuales activos se ha duplicado durante el último lustro.

Imparable crecimiento de los usuarios de redes sociales Las redes sociales líderes en el mundo suelen estar disponibles en varios idiomas y permiten a sus usuarios interconectarse ágilmente, independientemente de las fronteras geográficas, políticas o económicas. Este esfuerzo de customización y adaptación al cliente tiene como objetivo principal retener a los ya aproximadamente 4.500 millones de internautas que utilizan asiduamente redes sociales. Una cifra que además se espera que siga aumentando paulatinamente en base al incremento paralelo de los usuarios de dispositivos móviles.

Razones de uso de las redes sociales

Las motivaciones de uso de redes sociales son de lo más variadas. Desde estar informado casi a tiempo real gracias a los tweets, hasta colgar las fotos de sus últimas vacaciones en Instagram, pasando por buscar trabajo o jugar en plataformas online: hoy en día la variedad de redes sociales es tan amplia que se ajusta a los gustos y necesidades de casi cualquier usuario.

As of the third quarter of 2023, Canadians spent an average of one hour and 17 minutes per day using social media and more than six hours per day using the internet in general. TV consumption was also high at over three hours, while Canadians devoted less time to music streaming or gaming activities.

Internet usage trends in Canada Canada’s online population has steadily increased over the past two decades. In 2024, the number of internet users in Canada surpassed a record 36.7 million, which translates to approximately 96.5 percent of the Canadian population using the internet for information, communication, and entertainment. Given that most traditional media formats can now be accessed online, Canadians have gradually shifted from TV, radio, and magazine consumption towards digital channels. That said, some forms of analog media and entertainment experienced a surge in demand following the outbreak of the coronavirus (COVID-19) pandemic in 2020.

What are the leading social media platforms in Canada? Social media has become one of the most popular online activities among Canadian internet users. In 2024, Canada’s social network user penetration stood at 94 percent, and according to the latest forecasts, this figure will surpass 98 percent by 2028. This rapid increase in social media usage is spearheaded by rising mobile adoption and the ever-increasing selection of digital platforms that Canadians can use to upload photos, send direct messages, or simply pass the time. Facebook was the leading mobile social media website in Canada as of 2024, outpacing Pinterest and Instagram by a large margin of visits.

As of January 2024, men accounted for 63.1 percent of X, formerly Twitter, users in the United States. Additionally, the U.S. was home to the world's largest Twitter audience, with over 105 million users in early 2024.

Im Januar 2025 lag die Anzahl der Nutzer von sozialen Netzwerken bei rund 5,24 Milliarden. Im Jahr 2015 lag die Zahl der Social-Media-Nutzer bei rund 2,08 Milliarden. Beliebteste soziale Netzwerke weltweit Im Ranking der größten sozialen Netzwerke und Messenger weltweit lag Facebook im Februar 2025 mit rund 3,07 Milliarden monatlich aktiven Nutzern (MAUs) auf dem ersten Platz. Auf Platz zwei folgte mit rund 2,5 Milliarden Nutzern das zu Google gehörende Videoportal YouTube. Rang drei ging mit jeweils zwei Milliarden Nutzern weltweit an Instagram sowie den Messaging-Dienst WhatsApp. Verweildauer auf Social Networks weltweit An der Spitze des Rankings der Länder mit der höchsten durchschnittlichen Nutzungsdauer von sozialen Netzwerken für das Jahr 2024 befand sich Kenia mit 253 Minuten pro Tag. Darauf folgte Chile mit täglich 219 Minuten im Durchschnitt. Deutschland belegte mit 101 Minuten pro Tag einen hinteren Platz im Ranking. Japan bildete das Schlusslicht mit einer durchschnittlichen Social-Media-Nutzungsdauer von 46 Minuten täglich.

Rund 13 Millionen mit dem Internet verbundene Mobiltelefone wurden in Österreich im Februar 2025 gezählt. Das sind deutlich mehr als die Gesamtbevölkerung, was bedeutet, dass viele Österreicher:innen mehr als nur ein Smartphone besitzen. Außerdem gab es etwa 8,6 Millionen Internet- und 7,3 Millionen Social-Media-Nutzer. Wie mobil ist Österreich? Im Vergleich liegt Österreich weit unterhalb des weltweiten Durchschnitts der mobilen Internetnutzung pro Tag. In Ländern wie Ghana, den Philippinen und Brasilien ist die tägliche Internetnutzungsdauer über mobile Endgeräte etwa doppelt so hoch. Zu den beliebtesten Arten von Smartphone-Apps gehörten in Österreich im Jahr 2023 E-Mail-Dienste, Internetbrowser sowie Messenger- und Social-Media-Apps. Nutzungshäufigkeit sozialer Netzwerke Gemessen an der Gesamtbevölkerung liegt der Anteil der Personen in Österreich, die täglich oder fast täglich soziale Netzwerke nutzen bei 46 Prozent. Am weitesten verbreitet unter den Social Networks in Österreich waren dabei Facebook und YouTube.