Web traffic statistics for the several City-Parish websites, brla.gov, city.brla.gov, Red Stick Ready, GIS, Open Data etc. Information provided by Google Analytics.

Context

The data presented here was obtained in a Kali Machine from University of Cincinnati,Cincinnati,OHIO by carrying out packet captures for 1 hour during the evening on Oct 9th,2023 using Wireshark.This dataset consists of 394137 instances were obtained and stored in a CSV (Comma Separated Values) file.This large dataset could be used utilised for different machine learning applications for instance classification of Network traffic,Network performance monitoring,Network Security Management , Network Traffic Management ,network intrusion detection and anomaly detection.

The dataset can be used for a variety of machine learning tasks, such as network intrusion detection, traffic classification, and anomaly detection.

Content :

This network traffic dataset consists of 7 features.Each instance contains the information of source and destination IP addresses, The majority of the properties are numeric in nature, however there are also nominal and date kinds due to the Timestamp.

The network traffic flow statistics (No. Time Source Destination Protocol Length Info) were obtained using Wireshark (https://www.wireshark.org/).

Dataset Columns:

No : Number of Instance. Timestamp : Timestamp of instance of network traffic Source IP: IP address of Source Destination IP: IP address of Destination Portocol: Protocol used by the instance Length: Length of Instance Info: Information of Traffic Instance

Acknowledgements :

I would like thank University of Cincinnati for giving the infrastructure for generation of network traffic data set.

Ravikumar Gattu , Susmitha Choppadandi

Inspiration : This dataset goes beyond the majority of network traffic classification datasets, which only identify the type of application (WWW, DNS, ICMP,ARP,RARP) that an IP flow contains. Instead, it generates machine learning models that can identify specific applications (like Tiktok,Wikipedia,Instagram,Youtube,Websites,Blogs etc.) from IP flow statistics (there are currently 25 applications in total).

**Dataset License: ** CC0: Public Domain

Dataset Usages : This dataset can be used for different machine learning applications in the field of cybersecurity such as classification of Network traffic,Network performance monitoring,Network Security Management , Network Traffic Management ,network intrusion detection and anomaly detection.

ML techniques benefits from this Dataset :

This dataset is highly useful because it consists of 394137 instances of network traffic data obtained by using the 25 applications on a public,private and Enterprise networks.Also,the dataset consists of very important features that can be used for most of the applications of Machine learning in cybersecurity.Here are few of the potential machine learning applications that could be benefited from this dataset are :

1. Network Performance Monitoring : This large network traffic data set can be utilised for analysing the network traffic to identifying the network patterns in the network .This help in designing the network security algorithms for minimise the network probelms.

2. Anamoly Detection : Large network traffic dataset can be utilised training the machine learning models for finding the irregularitues in the traffic which could help identify the cyber attacks.

3.Network Intrusion Detection : This large dataset could be utilised for machine algorithms training and designing the models for detection of the traffic issues,Malicious traffic network attacks and DOS attacks as well.

Explore our detailed website traffic dataset featuring key metrics like page views, session duration, bounce rate, traffic source, and conversion rates.

Network Traffic Analysis Market is Segmented by Deployment (On-Premise, Cloud-Based, and Hybrid), Component (Solutions and Services), Organization Size (Large Enterprises and Small and Medium Enterprises), End-User Industry (BFSI, IT and Telecom, and More), and Geography. The Market Sizes and Forecasts are Provided in Value (in USD Million) for all the Above Segments.

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Comprehensive Web Traffic Data Resolution Our product stands out by offering a robust solution for "Web Traffic Data Resolution," a process that demystifies the identities behind your website traffic. By deploying a simple tag on your site, our technology goes to work, analyzing visitor behavior and leveraging proprietary data matching techniques to reveal the individuals and businesses behind the clicks. This innovative approach not only enhances your data collection but does so with respect for privacy and compliance standards, ensuring that your business gains insights ethically and responsibly.

Deep Dive into Web Traffic Data At the core of our solution is the sophisticated analysis of "Web Traffic Data." Our system meticulously collects and processes every interaction on your site, from page views to time spent on each section. This data, once anonymous and perhaps seen as abstract numbers, is transformed into a detailed ledger of potential leads and customer insights. By understanding who visits your site, their interests, and their contact information, your business is equipped to tailor marketing efforts, personalize customer experiences, and streamline sales processes like never before.

Benefits of Our Web Traffic Data Resolution Service Enhanced Lead Generation: By converting anonymous visitors into identifiable contact data, our service significantly expands your pool of potential leads. This direct enhancement of your lead generation efforts can dramatically increase conversion rates and ROI on marketing campaigns.

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Improved Customer Insights: Gaining a deeper understanding of your web traffic enables your business to refine customer personas and tailor offerings to meet market demands. These insights are invaluable for product development, customer service improvement, and strategic planning.

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How It Works: A Closer Look at the Process Our Web Traffic Data Resolution process is streamlined and user-friendly, designed to integrate seamlessly with your existing website infrastructure:

Tag Deployment: Implement our unique tag on your website with simple instructions. This tag is lightweight and does not impact your site's loading speed or user experience.

Data Collection and Analysis: As visitors navigate your site, our system collects web traffic data in real-time, analyzing behavior patterns, engagement metrics, and more.

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Data Delivery: The resolved contact data is then securely transferred to an S3 bucket, where it is organized and ready for your access. This process occurs daily, ensuring you have the most up-to-date information at your fingertips.

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Security and Privacy: Our Commitment Understanding the sensitivity of web traffic data and contact information, our solution is built with security and privacy at its core. We adhere to strict data protection regulat...

Network traffic datasets created by Single Flow Time Series Analysis

Datasets were created for the paper: Network Traffic Classification based on Single Flow Time Series Analysis -- Josef Koumar, Karel Hynek, Tomáš Čejka -- which was published at The 19th International Conference on Network and Service Management (CNSM) 2023. Please cite usage of our datasets as:

J. Koumar, K. Hynek and T. Čejka, "Network Traffic Classification Based on Single Flow Time Series Analysis," 2023 19th International Conference on Network and Service Management (CNSM), Niagara Falls, ON, Canada, 2023, pp. 1-7, doi: 10.23919/CNSM59352.2023.10327876.

This Zenodo repository contains 23 datasets created from 15 well-known published datasets which are cited in the table below. Each dataset contains 69 features created by Time Series Analysis of Single Flow Time Series. The detailed description of features from datasets is in the file: feature_description.pdf

In the following table is a description of each dataset file:

Web traffic statistics for the top 2000 most visited pages on nyc.gov by month.

Snapshot img

Global network traffic analytics Industry Overview

Technavio’s analysts have identified the increasing use of network traffic analytics solutions to be one of major factors driving market growth. With the rapidly changing IT infrastructure, security hackers can steal valuable information through various modes. With the increasing dependence on web applications and websites for day-to-day activities and financial transactions, the instances of theft have increased globally. Also, the emergence of social networking websites has aided the malicious attackers to extract valuable information from vulnerable users. The increasing consumer dependence on web applications and websites for day-to-day activities and financial transactions are further increasing the risks of theft. This encourages the organizations to adopt network traffic analytics solutions.

Want a bigger picture? Try a FREE sample of this report now!

See the complete table of contents and list of exhibits, as well as selected illustrations and example pages from this report.

Companies covered

The network traffic analytics market is fairly concentrated due to the presence of few established companies offering innovative and differentiated software and services. By offering a complete analysis of the competitiveness of the players in the network monitoring tools market offering varied software and services, this network traffic analytics industry analysis report will aid clients identify new growth opportunities and design new growth strategies.

The report offers a complete analysis of a number of companies including:

Allot
Cisco Systems
IBM
Juniper Networks
Microsoft
Symantec

Network traffic analytics market growth based on geographic regions

Americas
APAC
EMEA

With a complete study of the growth opportunities for the companies across regions such as the Americas, APAC, and EMEA, our industry research analysts have estimated that countries in the Americas will contribute significantly to the growth of the network monitoring tools market throughout the predicted period.

Network traffic analytics market growth based on end-user

Telecom
BFSI
Healthcare
Media and entertainment

According to our market research experts, the telecom end-user industry will be the major end-user of the network monitoring tools market throughout the forecast period. Factors such as increasing use of network traffic analytics solutions and increasing use of mobile devices at workplaces will contribute to the growth of the market shares of the telecom industry in the network traffic analytics market.

Key highlights of the global network traffic analytics market for the forecast years 2018-2022:

CAGR of the market during the forecast period 2018-2022
Detailed information on factors that will accelerate the growth of the network traffic analytics market during the next five years
Precise estimation of the global network traffic analytics market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
Growth of the network traffic analytics industry across various geographies such as the Americas, APAC, and EMEA
A thorough analysis of the market’s competitive landscape and detailed information on several vendors
Comprehensive information about factors that will challenge the growth of network traffic analytics companies

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This market research report analyzes the market outlook and provides a list of key trends, drivers, and challenges that are anticipated to impact the global network traffic analytics market and its stakeholders over the forecast years.

The global network traffic analytics market analysts at Technavio have also considered how the performance of other related markets in the vertical will impact the size of this market till 2022. Some of the markets most likely to influence the growth of the network traffic analytics market over the coming years are the Global Network as a Service Market and the Global Data Analytics Outsourcing Market.

Technavio’s collection of market research reports offer insights into the growth of markets across various industries. Additionally, we also provide customized reports based on the specific requirement of our clients.

This traffic dataset contains a balance size of encrypted malicious and legitimate traffic for encrypted malicious traffic detection and analysis. The dataset is a secondary csv feature data that is composed of six public traffic datasets.

Our dataset is curated based on two criteria: The first criterion is to combine widely considered public datasets which contain enough encrypted malicious or encrypted legitimate traffic in existing works, such as Malware Capture Facility Project datasets. The second criterion is to ensure the final dataset balance of encrypted malicious and legitimate network traffic.

Based on the criteria, 6 public datasets are selected. After data pre-processing, details of each selected public dataset and the size of different encrypted traffic are shown in the “Dataset Statistic Analysis Document”. The document summarized the malicious and legitimate traffic size we selected from each selected public dataset, the traffic size of each malicious traffic type, and the total traffic size of the composed dataset. From the table, we are able to observe that encrypted malicious and legitimate traffic equally contributes to approximately 50% of the final composed dataset.

The datasets now made available were prepared to aim at encrypted malicious traffic detection. Since the dataset is used for machine learning or deep learning model training, a sample of train and test sets are also provided. The train and test datasets are separated based on 1:4. Such datasets can be used for machine learning or deep learning model training and testing based on selected features or after processing further data pre-processing.

Daily utilization metrics for data.lacity.org and geohub.lacity.org. Updated monthly

The global network traffic analyzer market is forecast to reach $ 4,704.3 Mn by 2034. network traffic analysis solutions have emerged with developments to the relentless innovation of the hackers, offering organizations a realistic path forward to combat data attacks.

The Website Visitor Tracking Software market is experiencing robust growth, driven by the increasing need for businesses to understand online customer behavior and optimize their digital strategies. This market, currently valued at approximately $5 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This expansion is fueled by several key factors. The rising adoption of cloud-based solutions offers scalability and cost-effectiveness, attracting both SMEs and large enterprises. Furthermore, the increasing sophistication of analytics features within these platforms allows for deeper insights into website traffic, user engagement, and conversion rates. This empowers businesses to personalize user experiences, refine marketing campaigns, and ultimately drive revenue growth. The market segmentation reveals a significant share held by cloud-based solutions due to their accessibility and flexibility, while the large enterprise segment is a primary revenue driver due to its higher spending capacity. Competition is intense, with established players like Google Analytics and Adobe Analytics alongside a burgeoning number of specialized providers offering unique features and functionalities. The competitive landscape is dynamic, with established players facing challenges from nimble startups innovating in areas like AI-powered behavioral analytics and personalized recommendations. While data privacy concerns and the increasing complexity of tracking regulations represent potential restraints, the overall market outlook remains positive. The continued growth of e-commerce, digital marketing, and the broader digital economy will fuel further demand for sophisticated visitor tracking solutions. Geographic expansion, particularly in rapidly developing economies within Asia-Pacific and Latin America, will contribute significantly to market expansion over the forecast period. The integration of website visitor tracking with other marketing automation and CRM tools is another key trend, further solidifying its importance within a comprehensive digital strategy. The market's future hinges on the continuous innovation in data analytics capabilities, the development of user-friendly interfaces, and the ability to adapt to evolving privacy regulations.

Code:

Packet_Features_Generator.py & Features.py

To run this code:

pkt_features.py [-h] -i TXTFILE [-x X] [-y Y] [-z Z] [-ml] [-s S] -j

-h, --help show this help message and exit -i TXTFILE input text file -x X Add first X number of total packets as features. -y Y Add first Y number of negative packets as features. -z Z Add first Z number of positive packets as features. -ml Output to text file all websites in the format of websiteNumber1,feature1,feature2,... -s S Generate samples using size s. -j

Purpose:

Turns a text file containing lists of incomeing and outgoing network packet sizes into separate website objects with associative features.

Uses Features.py to calcualte the features.

startMachineLearning.sh & machineLearning.py

To run this code:

bash startMachineLearning.sh

This code then runs machineLearning.py in a tmux session with the nessisary file paths and flags

Options (to be edited within this file):

--evaluate-only to test 5 fold cross validation accuracy

--test-scaling-normalization to test 6 different combinations of scalers and normalizers

Note: once the best combination is determined, it should be added to the data_preprocessing function in machineLearning.py for future use

--grid-search to test the best grid search hyperparameters - note: the possible hyperparameters must be added to train_model under 'if not evaluateOnly:' - once best hyperparameters are determined, add them to train_model under 'if evaluateOnly:'

Purpose:

Using the .ml file generated by Packet_Features_Generator.py & Features.py, this program trains a RandomForest Classifier on the provided data and provides results using cross validation. These results include the best scaling and normailzation options for each data set as well as the best grid search hyperparameters based on the provided ranges.

Data

Encrypted network traffic was collected on an isolated computer visiting different Wikipedia and New York Times articles, different Google search queres (collected in the form of their autocomplete results and their results page), and different actions taken on a Virtual Reality head set.

Data for this experiment was stored and analyzed in the form of a txt file for each experiment which contains:

First number is a classification number to denote what website, query, or vr action is taking place.

The remaining numbers in each line denote:

The size of a packet,

and the direction it is traveling.

negative numbers denote incoming packets

positive numbers denote outgoing packets

Figure 4 Data

This data uses specific lines from the Virtual Reality.txt file.

The action 'LongText Search' refers to a user searching for "Saint Basils Cathedral" with text in the Wander app.

The action 'ShortText Search' refers to a user searching for "Mexico" with text in the Wander app.

The .xlsx and .csv file are identical

Each file includes (from right to left):

The origional packet data,

each line of data organized from smallest to largest packet size in order to calculate the mean and standard deviation of each packet capture,

and the final Cumulative Distrubution Function (CDF) caluclation that generated the Figure 4 Graph.

Real-time website visitor analytics and digital engagement metrics across global markets for institutional investment research and competitive intelligence.

The website traffic analysis tool market is experiencing robust growth, driven by the increasing reliance of businesses, both large and small, on digital marketing strategies. The demand for data-driven decision-making and performance optimization across various online channels is fueling the adoption of these tools. The market, estimated at $15 billion in 2025, is projected to grow at a compound annual growth rate (CAGR) of 15% through 2033, reaching approximately $45 billion. This growth is fueled by several key trends: the rise of cloud-based solutions offering greater scalability and accessibility, increasing sophistication of analytics capabilities (including AI-powered insights), and a growing need for comprehensive website performance monitoring. While the market exhibits strong growth potential, businesses face challenges including the increasing complexity of website analytics, the need for skilled personnel to interpret data effectively, and the rising costs associated with premium features and advanced analytics platforms. The segmentation reveals a significant presence of both SMEs and large enterprises leveraging the technology, with a clear preference toward cloud-based solutions due to their flexibility and cost-effectiveness. Key players such as Semrush, Ahrefs, Google Analytics, and others are actively shaping the market through continuous innovation and expansion into new markets. The geographical distribution of the market reflects a strong presence in North America and Europe, driven by higher digital maturity and adoption rates within these regions. However, significant growth opportunities exist in Asia Pacific and other emerging markets, as digital infrastructure expands and businesses increasingly prioritize online presence. The competitive landscape is characterized by a mix of established players and emerging startups, leading to continuous innovation and price competition, benefiting end users. This intense competition drives the development of advanced features such as real-time analytics, predictive modeling, and integration with other marketing tools. The ongoing evolution of digital marketing itself is a major driver, requiring the constant refinement and improvement of these analytics tools to keep pace with changes in SEO, social media, and online advertising practices. This creates a dynamic environment conducive to further market expansion.

Network Traffic Analysis Solutions Market Outlook

The global network traffic analysis solutions market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 9.8 billion by 2032, reflecting a compound annual growth rate (CAGR) of 12.1%. This substantial growth is largely driven by the increasing demand for robust cybersecurity measures across various sectors. With an ever-growing volume of network traffic due to the proliferation of connected devices and the adoption of digital transformation initiatives, organizations are compelled to deploy sophisticated traffic analysis tools to effectively monitor, manage, and secure their networks. The expansion of cloud services, coupled with the rise in cyber threats, further accentuates the need for advanced traffic analysis capabilities.

The surge in cyber threats, including sophisticated hacking techniques and ransomware attacks, has become a pivotal growth factor for the network traffic analysis solutions market. As organizations strive to protect sensitive data and ensure the integrity of their networks, there is a heightened demand for solutions that can provide real-time visibility and control over network traffic. This growing emphasis on cybersecurity is not limited to large enterprises but is increasingly becoming a priority for small and medium enterprises (SMEs) as well. Consequently, the increasing cyber threat landscape is stimulating the adoption of network traffic analysis solutions across different organizational sizes, driving market growth.

Moreover, the rise of Internet of Things (IoT) devices is significantly contributing to the increased need for network traffic analysis. IoT devices generate vast amounts of data that need to be managed effectively to prevent network congestion and potential security breaches. By leveraging traffic analysis solutions, organizations can optimize IoT device performance and ensure seamless data flow while maintaining robust security protocols. As the IoT ecosystem continues to expand, it is expected to further fuel the demand for network traffic analysis solutions, facilitating better management and security of network resources.

In addition to cybersecurity concerns and IoT proliferation, regulatory compliance is another critical growth driver for the network traffic analysis solutions market. Organizations across various industries, such as BFSI, healthcare, and government sectors, are under increasing pressure to comply with stringent data protection regulations. Network traffic analysis solutions help these organizations monitor compliance effectively by providing detailed insights into network activity and data flows. As regulations continue to evolve and become more complex, the role of network traffic analysis solutions in ensuring compliance and mitigating risks is expected to become increasingly important, further bolstering market growth.

Network Telemetry Solutions are becoming increasingly essential in the realm of network traffic analysis. These solutions provide real-time data collection and analysis, enabling organizations to gain deeper insights into their network operations. By leveraging network telemetry, businesses can proactively identify and address potential issues before they escalate into significant problems. This capability is particularly valuable in today's fast-paced digital environment, where network performance and security are critical to maintaining operational efficiency. As the demand for more granular visibility into network activities grows, network telemetry solutions are poised to play a pivotal role in enhancing the capabilities of traffic analysis tools, offering a more comprehensive approach to network management and security.

From a regional perspective, North America is anticipated to maintain a dominant position in the network traffic analysis solutions market. This can be attributed to the presence of major technology companies, a high adoption rate of advanced technologies, and stringent cybersecurity regulations. The region's established digital infrastructure and focus on innovation also contribute to market growth. Meanwhile, the Asia Pacific region is projected to witness the highest growth rate due to rapid digitalization, increasing internet penetration, and growing investments in IT infrastructure. As businesses in this region continue to adopt digital technologies and face rising cyber threats, the demand for network traffic analysis solutions is expected to surge significantly.

Component Analysis</h2

This dataset was created by a LoRaWAN sniffer and contains packets, which are thoroughly analyzed in the paper Exploring LoRaWAN Traffic: In-Depth Analysis of IoT Network Communications (not yet published). Data from the LoRaWAN sniffer was collected in four cities: Liege (Belgium), Graz (Austria), Vienna (Austria), and Brno (Czechia).

Gateway ID: b827ebafac000001

• Uplink reception (end-device => gateway)
• Only packets containing CRC, inverted IQ
• RX0: 867.1 MHz, 867.3 MHz, 867.5 MHz, 867.7 MHz, 867.9 MHz - BW 125 kHz and all SF
• RX1: 868.1 MHz, 868.3 MHz, 868.5 MHz - BW 125 kHz and all SF

Gateway ID: b827ebafac000002

• Downlink reception (gateway => end-device)
• Includes packets without CRC, non-inverted IQ
• RX0: 867.1 MHz, 867.3 MHz, 867.5 MHz, 867.7 MHz, 867.9 MHz - BW 125 kHz and all SF
• RX1: 868.1 MHz, 868.3 MHz, 868.5 MHz - BW 125 kHz and all SF

Gateway ID: b827ebafac000003

• Downlink reception (gateway => end-device) and Class-B beacon on 869.525 MHz
• Includes packets without CRC, non-inverted IQ
• RX0: 869.525 MHz - BW 125 kHz and all SF, BW 125 kHz and SF9 with implicit header, CR 4/5 and length 17 B

To open the pcap files, you need Wireshark with current support for LoRaTap and LoRaWAN protocols. This support will be available in the official 4.1.0 release. A working version for Windows is accessible in the automated build system.

The source data is available in the log.zip file, which contains the complete dataset obtained by the sniffer. A set of conversion tools for log processing is available on Github. The converted logs, available in Wireshark format, are stored in pcap.zip. For the LoRaWAN decoder, you can use the attached root and session keys. The processed outputs are stored in csv.zip, and graphical statistics are available in png.zip.

This data represents a unique, geographically identifiable selection from the full log, cleaned of any errors. The records from Brno include communication between the gateway and a node with known keys.

Test file :: 00_Test

• short test file for parser verification
• comparison of LoRaTap version 0 and version 1 formats

Brno, Czech Republic :: 01_Brno

• 49.22685N, 16.57536E, ASL 306m
• lines 150873 to 529796
• time 1.8.2022 15:04:28 to 17.8.2022 13:05:32
• preliminary experiment
• experimental device
  • Device EUI: 70b3d5cee0000042
  • Application key: d494d49a7b4053302bdcf96f1defa65a
  • Device address: 00d85395
  • Network session key: c417540b8b2afad8930c82fcf7ea54bb
  • Application session key: 421fea9bedd2cc497f63303edf5adf8e

Liege, Belgium :: 02_Liege :: evaluated in the paper

• 50.66445N, 5.59276E, ASL 151m
• lines 636205 to 886868
• time 25.8.2022 10:12:24 to 12.9.2022 06:20:48

Brno, Czech Republic :: 03_Brno_join

• 49.22685N, 16.57536E, ASL 306m
• lines 947787 to 979382
• time 30.9.2022 15:21:27 to 4.10.2022 10:46:31
• record contains OTAA activation (Join Request / Join Accept)
• experimental device:
  • Device EUI: 70b3d5cee0000042
  • Application key: d494d49a7b4053302bdcf96f1defa65a
  • Device address: 01e65ddc
  • Network session key: e2898779a03de59e2317b149abf00238
  • Application session key: 59ca1ac91922887093bc7b236bd1b07f

Graz, Austria :: 04_Graz :: evaluated in the paper

• 47.07049N, 15.44506E, ASL 364m
• lines 1015139 to 1178855
• time 26.10.2022 06:21:07 to 29.11.2022 10:03:00

Vienna, Austria :: 05_Wien :: evaluated in the paper

• 48.19666N, 16.37101E, ASL 204m
• lines 1179308 to 3657105
• time 1.12.2022 10:42:19 to 4.1.2023 14:00:05
• contains a total of 14 short restarts (under 90 seconds)

Brno, Czech Republic :: 07_Brno :: evaluated in the paper

• 49.22685N, 16.57536E, ASL 306m
• lines 4969648 to 6919392
• time 16.2.2023 8:53:43 to 30.3.2023 9:00:11

Context

The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

Content

The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

Fork this kernel to get started.

Acknowledgements

Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

Banner Photo by Edho Pratama from Unsplash.

Inspiration

What is the total number of transactions generated per device browser in July 2017?

The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

What was the average number of product pageviews for users who made a purchase in July 2017?

What was the average number of product pageviews for users who did not make a purchase in July 2017?

What was the average total transactions per user that made a purchase in July 2017?

What is the average amount of money spent per session in July 2017?

What is the sequence of pages viewed?

The Network Traffic Analysis (NTA) market is experiencing robust growth, projected to reach $3.56 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 12.78% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing complexity of network infrastructure, coupled with the proliferation of cloud-based applications and the rise of cyber threats, necessitates sophisticated NTA solutions for enhanced security and performance monitoring. Organizations across various sectors, including BFSI (Banking, Financial Services, and Insurance), IT and Telecom, Government, Energy and Power, and Retail, are adopting NTA to gain better visibility into their network traffic, identify anomalies, and proactively address potential issues. The shift towards cloud-based deployment models is further accelerating market growth, offering scalability, flexibility, and reduced infrastructure costs. Competitive innovation within the NTA space, characterized by the development of AI-powered analytics and automation capabilities, is also contributing to this positive trajectory. However, certain restraints are impacting market growth. The high initial investment cost associated with implementing NTA solutions, particularly for smaller organizations, can be a barrier to entry. Furthermore, the need for skilled professionals to effectively manage and interpret NTA data poses a challenge. Despite these challenges, the long-term growth prospects for the NTA market remain strong. The increasing reliance on network connectivity across all aspects of business and the evolving threat landscape will continue to drive demand for advanced NTA solutions throughout the forecast period. The market is segmented by deployment (on-premise and cloud-based) and end-user vertical, with the cloud-based segment expected to show higher growth due to its inherent advantages. This comprehensive report provides an in-depth analysis of the global Network Traffic Analysis (NTA) market, covering the period from 2019 to 2033. It offers valuable insights into market size, growth drivers, emerging trends, challenges, and key players, utilizing data from the base year 2025 and forecasting until 2033. The report is essential for businesses, investors, and researchers seeking a thorough understanding of this dynamic market segment. Key search terms addressed include: Network Traffic Analysis, NTA Market, Network Security, Cybersecurity, Cloud-based NTA, On-premise NTA, Network Monitoring, Data Analytics, and more. Recent developments include: September 2022: AlphaSOC Inc., a security analytics company, introduced its AlphaSOC Analytics Engine (AE) solution, a cloud-native NTA product that identifies the compromised workloads across Google Cloud Platform, Microsoft Azure, and Amazon Web Services., April 2022: Palo Alto Networks launched a product called Okyo Garde Enterprise Edition, which has been designed to provide lateral migration by isolating the company network from the employee's network at home. It would also protect unmanaged work equipment at home, such as hardware prototypes, printers, and VoIP phones.. Key drivers for this market are: Emergence of Network Traffic Analysis as the Key to Cyber Security, Increasing Demand for Higher Access Speed. Potential restraints include: Growing Threat of Video Content Piracy and Security Threat of User Database Due to Spyware. Notable trends are: BFSI Sector is Expected to Hold a Significant Market Share.

The global Network Traffic Analysis Technology (NTA) market is expanding rapidly, driven by the increasing need for network visibility and security. In 2025, the market was valued at XXX million and is projected to reach XXX million by 2033, exhibiting a CAGR of XX% during the forecast period. The market is primarily driven by the growing adoption of cloud-based services, the proliferation of IoT devices, and the increasing sophistication of cyber threats. Large enterprises, in particular, are investing heavily in NTA solutions to gain insights into their network traffic patterns and identify potential threats. The NTA market is segmented by type (on-premise, cloud-based), application (large enterprise, small and medium enterprise), and region. The cloud-based segment is expected to witness the highest growth rate during the forecast period, as enterprises increasingly adopt cloud-based services to reduce IT infrastructure costs and improve agility. The large enterprise segment is currently the largest segment in the market and is expected to continue to dominate throughout the forecast period. North America and Europe are the largest regional markets, followed by Asia Pacific. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by the rapidly growing IT infrastructure in the region.