Web traffic statistics for the several City-Parish websites, brla.gov, city.brla.gov, Red Stick Ready, GIS, Open Data etc. Information provided by Google Analytics.
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Explore our detailed website traffic dataset featuring key metrics like page views, session duration, bounce rate, traffic source, and conversion rates.
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Real-time website visitor analytics and digital engagement metrics across global markets for institutional investment research and competitive intelligence.
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Global network traffic analytics Industry Overview
Technavio’s analysts have identified the increasing use of network traffic analytics solutions to be one of major factors driving market growth. With the rapidly changing IT infrastructure, security hackers can steal valuable information through various modes. With the increasing dependence on web applications and websites for day-to-day activities and financial transactions, the instances of theft have increased globally. Also, the emergence of social networking websites has aided the malicious attackers to extract valuable information from vulnerable users. The increasing consumer dependence on web applications and websites for day-to-day activities and financial transactions are further increasing the risks of theft. This encourages the organizations to adopt network traffic analytics solutions.
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See the complete table of contents and list of exhibits, as well as selected illustrations and example pages from this report.
Companies covered
The network traffic analytics market is fairly concentrated due to the presence of few established companies offering innovative and differentiated software and services. By offering a complete analysis of the competitiveness of the players in the network monitoring tools market offering varied software and services, this network traffic analytics industry analysis report will aid clients identify new growth opportunities and design new growth strategies.
The report offers a complete analysis of a number of companies including:
Allot
Cisco Systems
IBM
Juniper Networks
Microsoft
Symantec
Network traffic analytics market growth based on geographic regions
Americas
APAC
EMEA
With a complete study of the growth opportunities for the companies across regions such as the Americas, APAC, and EMEA, our industry research analysts have estimated that countries in the Americas will contribute significantly to the growth of the network monitoring tools market throughout the predicted period.
Network traffic analytics market growth based on end-user
Telecom
BFSI
Healthcare
Media and entertainment
According to our market research experts, the telecom end-user industry will be the major end-user of the network monitoring tools market throughout the forecast period. Factors such as increasing use of network traffic analytics solutions and increasing use of mobile devices at workplaces will contribute to the growth of the market shares of the telecom industry in the network traffic analytics market.
Key highlights of the global network traffic analytics market for the forecast years 2018-2022:
CAGR of the market during the forecast period 2018-2022
Detailed information on factors that will accelerate the growth of the network traffic analytics market during the next five years
Precise estimation of the global network traffic analytics market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
Growth of the network traffic analytics industry across various geographies such as the Americas, APAC, and EMEA
A thorough analysis of the market’s competitive landscape and detailed information on several vendors
Comprehensive information about factors that will challenge the growth of network traffic analytics companies
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This market research report analyzes the market outlook and provides a list of key trends, drivers, and challenges that are anticipated to impact the global network traffic analytics market and its stakeholders over the forecast years.
The global network traffic analytics market analysts at Technavio have also considered how the performance of other related markets in the vertical will impact the size of this market till 2022. Some of the markets most likely to influence the growth of the network traffic analytics market over the coming years are the Global Network as a Service Market and the Global Data Analytics Outsourcing Market.
Technavio’s collection of market research reports offer insights into the growth of markets across various industries. Additionally, we also provide customized reports based on the specific requirement of our clients.
Unlock the Potential of Your Web Traffic with Advanced Data Resolution
In the digital age, understanding and leveraging web traffic data is crucial for businesses aiming to thrive online. Our pioneering solution transforms anonymous website visits into valuable B2B and B2C contact data, offering unprecedented insights into your digital audience. By integrating our unique tag into your website, you unlock the capability to convert 25-50% of your anonymous traffic into actionable contact rows, directly deposited into an S3 bucket for your convenience. This process, known as "Web Traffic Data Resolution," is at the forefront of digital marketing and sales strategies, providing a competitive edge in understanding and engaging with your online visitors.
Comprehensive Web Traffic Data Resolution Our product stands out by offering a robust solution for "Web Traffic Data Resolution," a process that demystifies the identities behind your website traffic. By deploying a simple tag on your site, our technology goes to work, analyzing visitor behavior and leveraging proprietary data matching techniques to reveal the individuals and businesses behind the clicks. This innovative approach not only enhances your data collection but does so with respect for privacy and compliance standards, ensuring that your business gains insights ethically and responsibly.
Deep Dive into Web Traffic Data At the core of our solution is the sophisticated analysis of "Web Traffic Data." Our system meticulously collects and processes every interaction on your site, from page views to time spent on each section. This data, once anonymous and perhaps seen as abstract numbers, is transformed into a detailed ledger of potential leads and customer insights. By understanding who visits your site, their interests, and their contact information, your business is equipped to tailor marketing efforts, personalize customer experiences, and streamline sales processes like never before.
Benefits of Our Web Traffic Data Resolution Service Enhanced Lead Generation: By converting anonymous visitors into identifiable contact data, our service significantly expands your pool of potential leads. This direct enhancement of your lead generation efforts can dramatically increase conversion rates and ROI on marketing campaigns.
Targeted Marketing Campaigns: Armed with detailed B2B and B2C contact data, your marketing team can create highly targeted and personalized campaigns. This precision in marketing not only improves engagement rates but also ensures that your messaging resonates with the intended audience.
Improved Customer Insights: Gaining a deeper understanding of your web traffic enables your business to refine customer personas and tailor offerings to meet market demands. These insights are invaluable for product development, customer service improvement, and strategic planning.
Competitive Advantage: In a digital landscape where understanding your audience can make or break your business, our Web Traffic Data Resolution service provides a significant competitive edge. By accessing detailed contact data that others in your industry may overlook, you position your business as a leader in customer engagement and data-driven strategies.
Seamless Integration and Accessibility: Our solution is designed for ease of use, requiring only the placement of a tag on your website to start gathering data. The contact rows generated are easily accessible in an S3 bucket, ensuring that you can integrate this data with your existing CRM systems and marketing tools without hassle.
How It Works: A Closer Look at the Process Our Web Traffic Data Resolution process is streamlined and user-friendly, designed to integrate seamlessly with your existing website infrastructure:
Tag Deployment: Implement our unique tag on your website with simple instructions. This tag is lightweight and does not impact your site's loading speed or user experience.
Data Collection and Analysis: As visitors navigate your site, our system collects web traffic data in real-time, analyzing behavior patterns, engagement metrics, and more.
Resolution and Transformation: Using advanced data matching algorithms, we resolve the collected web traffic data into identifiable B2B and B2C contact information.
Data Delivery: The resolved contact data is then securely transferred to an S3 bucket, where it is organized and ready for your access. This process occurs daily, ensuring you have the most up-to-date information at your fingertips.
Integration and Action: With the resolved data now in your possession, your business can take immediate action. From refining marketing strategies to enhancing customer experiences, the possibilities are endless.
Security and Privacy: Our Commitment Understanding the sensitivity of web traffic data and contact information, our solution is built with security and privacy at its core. We adhere to strict data protection regulat...
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Website visitor analytics, engagement metrics, and competitive intelligence across public companies
Web traffic statistics for the top 2000 most visited pages on nyc.gov by month.
Traffic analytics, rankings, and competitive metrics for web.com as of August 2025
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Network Traffic Analysis Market is Segmented by Deployment (On-Premise, Cloud-Based, and Hybrid), Component (Solutions and Services), Organization Size (Large Enterprises and Small and Medium Enterprises), End-User Industry (BFSI, IT and Telecom, and More), and Geography. The Market Sizes and Forecasts are Provided in Value (in USD Million) for all the Above Segments.
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License information was derived automatically
This dataset originates from DataCamp. Many users have reposted copies of the CSV on Kaggle, but most of those uploads omit the original instructions, business context, and problem framing. In this upload, I’ve included that missing context in the About Dataset so the reader of my notebook or any other notebook can fully understand how the data was intended to be used and the intended problem framing.
Note: I have also uploaded a visualization of the workflow I personally took to tackle this problem, but it is not part of the dataset itself.
Additionally, I created a PowerPoint presentation based on my work in the notebook, which you can download from here:
PPTX Presentation
From: Head of Data Science
Received: Today
Subject: New project from the product team
Hey!
I have a new project for you from the product team. Should be an interesting challenge. You can see the background and request in the email below.
I would like you to perform the analysis and write a short report for me. I want to be able to review your code as well as read your thought process for each step. I also want you to prepare and deliver the presentation for the product team - you are ready for the challenge!
They want us to predict which recipes will be popular 80% of the time and minimize the chance of showing unpopular recipes. I don't think that is realistic in the time we have, but do your best and present whatever you find.
You can find more details about what I expect you to do here. And information on the data here.
I will be on vacation for the next couple of weeks, but I know you can do this without my support. If you need to make any decisions, include them in your work and I will review them when I am back.
Good Luck!
From: Product Manager - Recipe Discovery
To: Head of Data Science
Received: Yesterday
Subject: Can you help us predict popular recipes?
Hi,
We haven't met before but I am responsible for choosing which recipes to display on the homepage each day. I have heard about what the data science team is capable of and I was wondering if you can help me choose which recipes we should display on the home page?
At the moment, I choose my favorite recipe from a selection and display that on the home page. We have noticed that traffic to the rest of the website goes up by as much as 40% if I pick a popular recipe. But I don't know how to decide if a recipe will be popular. More traffic means more subscriptions so this is really important to the company.
Can your team: - Predict which recipes will lead to high traffic? - Correctly predict high traffic recipes 80% of the time?
We need to make a decision on this soon, so I need you to present your results to me by the end of the month. Whatever your results, what do you recommend we do next?
Look forward to seeing your presentation.
Tasty Bytes was founded in 2020 in the midst of the Covid Pandemic. The world wanted inspiration so we decided to provide it. We started life as a search engine for recipes, helping people to find ways to use up the limited supplies they had at home.
Now, over two years on, we are a fully fledged business. For a monthly subscription we will put together a full meal plan to ensure you and your family are getting a healthy, balanced diet whatever your budget. Subscribe to our premium plan and we will also deliver the ingredients to your door.
This is an example of how a recipe may appear on the website, we haven't included all of the steps but you should get an idea of what visitors to the site see.
Tomato Soup
Servings: 4
Time to make: 2 hours
Category: Lunch/Snack
Cost per serving: $
Nutritional Information (per serving) - Calories 123 - Carbohydrate 13g - Sugar 1g - Protein 4g
Ingredients: - Tomatoes - Onion - Carrot - Vegetable Stock
Method: 1. Cut the tomatoes into quarters….
The product manager has tried to make this easier for us and provided data for each recipe, as well as whether there was high traffic when the recipe was featured on the home page.
As you will see, they haven't given us all of the information they have about each recipe.
You can find the data here.
I will let you decide how to process it, just make sure you include all your decisions in your report.
Don't forget to double check the data really does match what they say - it might not.
Column Name | Details |
---|---|
recipe | Numeric, unique identifier of recipe |
calories | Numeric, number of calories |
carbohydrate | Numeric, amount of carbohydrates in grams |
sugar | Numeric, amount of sugar in grams |
protein | Numeric, amount of prote... |
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The global website visitor tracking software market is experiencing robust growth, driven by the increasing need for businesses to understand online customer behavior and optimize their digital strategies. The market, estimated at $5 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This expansion is fueled by several key factors, including the rising adoption of digital marketing strategies, the growing importance of data-driven decision-making, and the increasing sophistication of website visitor tracking tools. Cloud-based solutions dominate the market due to their scalability, accessibility, and cost-effectiveness, particularly appealing to Small and Medium-sized Enterprises (SMEs). However, large enterprises continue to invest significantly in on-premise solutions for enhanced data security and control. The market is highly competitive, with numerous established players and emerging startups offering a range of features and functionalities. Technological advancements, such as AI-powered analytics and enhanced integration with other marketing tools, are shaping the future of the market. The market's geographical distribution reflects the global digital landscape. North America, with its mature digital economy and high adoption rates, holds a significant market share. However, regions like Asia-Pacific are showing rapid growth, driven by increasing internet penetration and digitalization across various industries. Despite the overall positive outlook, challenges such as data privacy regulations and the increasing complexity of website tracking technology are influencing market dynamics. The ongoing competition among vendors necessitates continuous innovation and the development of more user-friendly and insightful tools. The future growth of the website visitor tracking software market is promising, fueled by the continuing importance of data-driven decision-making within marketing and business strategies. A key factor will be the ongoing adaptation to evolving privacy regulations and user expectations.
Traffic analytics, rankings, and competitive metrics for web.dev as of August 2025
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The global network traffic analytics market size exceeded USD 5.57 billion in 2025 and is set to expand at a CAGR of over 14.3%, surpassing USD 21.2 billion revenue by 2035, driven by rising demand for real-time network data analytics.
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License information was derived automatically
Code:
Packet_Features_Generator.py & Features.py
To run this code:
pkt_features.py [-h] -i TXTFILE [-x X] [-y Y] [-z Z] [-ml] [-s S] -j
-h, --help show this help message and exit -i TXTFILE input text file -x X Add first X number of total packets as features. -y Y Add first Y number of negative packets as features. -z Z Add first Z number of positive packets as features. -ml Output to text file all websites in the format of websiteNumber1,feature1,feature2,... -s S Generate samples using size s. -j
Purpose:
Turns a text file containing lists of incomeing and outgoing network packet sizes into separate website objects with associative features.
Uses Features.py to calcualte the features.
startMachineLearning.sh & machineLearning.py
To run this code:
bash startMachineLearning.sh
This code then runs machineLearning.py in a tmux session with the nessisary file paths and flags
Options (to be edited within this file):
--evaluate-only to test 5 fold cross validation accuracy
--test-scaling-normalization to test 6 different combinations of scalers and normalizers
Note: once the best combination is determined, it should be added to the data_preprocessing function in machineLearning.py for future use
--grid-search to test the best grid search hyperparameters - note: the possible hyperparameters must be added to train_model under 'if not evaluateOnly:' - once best hyperparameters are determined, add them to train_model under 'if evaluateOnly:'
Purpose:
Using the .ml file generated by Packet_Features_Generator.py & Features.py, this program trains a RandomForest Classifier on the provided data and provides results using cross validation. These results include the best scaling and normailzation options for each data set as well as the best grid search hyperparameters based on the provided ranges.
Data
Encrypted network traffic was collected on an isolated computer visiting different Wikipedia and New York Times articles, different Google search queres (collected in the form of their autocomplete results and their results page), and different actions taken on a Virtual Reality head set.
Data for this experiment was stored and analyzed in the form of a txt file for each experiment which contains:
First number is a classification number to denote what website, query, or vr action is taking place.
The remaining numbers in each line denote:
The size of a packet,
and the direction it is traveling.
negative numbers denote incoming packets
positive numbers denote outgoing packets
Figure 4 Data
This data uses specific lines from the Virtual Reality.txt file.
The action 'LongText Search' refers to a user searching for "Saint Basils Cathedral" with text in the Wander app.
The action 'ShortText Search' refers to a user searching for "Mexico" with text in the Wander app.
The .xlsx and .csv file are identical
Each file includes (from right to left):
The origional packet data,
each line of data organized from smallest to largest packet size in order to calculate the mean and standard deviation of each packet capture,
and the final Cumulative Distrubution Function (CDF) caluclation that generated the Figure 4 Graph.
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Network traffic datasets created by Single Flow Time Series Analysis
Datasets were created for the paper: Network Traffic Classification based on Single Flow Time Series Analysis -- Josef Koumar, Karel Hynek, Tomáš Čejka -- which was published at The 19th International Conference on Network and Service Management (CNSM) 2023. Please cite usage of our datasets as:
J. Koumar, K. Hynek and T. Čejka, "Network Traffic Classification Based on Single Flow Time Series Analysis," 2023 19th International Conference on Network and Service Management (CNSM), Niagara Falls, ON, Canada, 2023, pp. 1-7, doi: 10.23919/CNSM59352.2023.10327876.
This Zenodo repository contains 23 datasets created from 15 well-known published datasets which are cited in the table below. Each dataset contains 69 features created by Time Series Analysis of Single Flow Time Series. The detailed description of features from datasets is in the file: feature_description.pdf
In the following table is a description of each dataset file:
File name | Detection problem | Citation of original raw dataset |
botnet_binary.csv | Binary detection of botnet | S. García et al. An Empirical Comparison of Botnet Detection Methods. Computers & Security, 45:100–123, 2014. |
botnet_multiclass.csv | Multi-class classification of botnet | S. García et al. An Empirical Comparison of Botnet Detection Methods. Computers & Security, 45:100–123, 2014. |
cryptomining_design.csv | Binary detection of cryptomining; the design part | Richard Plný et al. Datasets of Cryptomining Communication. Zenodo, October 2022 |
cryptomining_evaluation.csv | Binary detection of cryptomining; the evaluation part | Richard Plný et al. Datasets of Cryptomining Communication. Zenodo, October 2022 |
dns_malware.csv | Binary detection of malware DNS | Samaneh Mahdavifar et al. Classifying Malicious Domains using DNS Traffic Analysis. In DASC/PiCom/CBDCom/CyberSciTech 2021, pages 60–67. IEEE, 2021. |
doh_cic.csv | Binary detection of DoH |
Mohammadreza MontazeriShatoori et al. Detection of doh tunnels using time-series classification of encrypted traffic. In DASC/PiCom/CBDCom/CyberSciTech 2020, pages 63–70. IEEE, 2020 |
doh_real_world.csv | Binary detection of DoH | Kamil Jeřábek et al. Collection of datasets with DNS over HTTPS traffic. Data in Brief, 42:108310, 2022 |
dos.csv | Binary detection of DoS | Nickolaos Koroniotis et al. Towards the development of realistic botnet dataset in the Internet of Things for network forensic analytics: Bot-IoT dataset. Future Gener. Comput. Syst., 100:779–796, 2019. |
edge_iiot_binary.csv | Binary detection of IoT malware | Mohamed Amine Ferrag et al. Edge-iiotset: A new comprehensive realistic cyber security dataset of iot and iiot applications: Centralized and federated learning, 2022. |
edge_iiot_multiclass.csv | Multi-class classification of IoT malware | Mohamed Amine Ferrag et al. Edge-iiotset: A new comprehensive realistic cyber security dataset of iot and iiot applications: Centralized and federated learning, 2022. |
https_brute_force.csv | Binary detection of HTTPS Brute Force | Jan Luxemburk et al. HTTPS Brute-force dataset with extended network flows, November 2020 |
ids_cic_binary.csv | Binary detection of intrusion in IDS | Iman Sharafaldin et al. Toward generating a new intrusion detection dataset and intrusion traffic characterization. ICISSp, 1:108–116, 2018. |
ids_cic_multiclass.csv | Multi-class classification of intrusion in IDS | Iman Sharafaldin et al. Toward generating a new intrusion detection dataset and intrusion traffic characterization. ICISSp, 1:108–116, 2018. |
ids_unsw_nb_15_binary.csv | Binary detection of intrusion in IDS | Nour Moustafa and Jill Slay. Unsw-nb15: a comprehensive data set for network intrusion detection systems (unsw-nb15 network data set). In 2015 military communications and information systems conference (MilCIS), pages 1–6. IEEE, 2015. |
ids_unsw_nb_15_multiclass.csv | Multi-class classification of intrusion in IDS | Nour Moustafa and Jill Slay. Unsw-nb15: a comprehensive data set for network intrusion detection systems (unsw-nb15 network data set). In 2015 military communications and information systems conference (MilCIS), pages 1–6. IEEE, 2015. |
iot_23.csv | Binary detection of IoT malware | Sebastian Garcia et al. IoT-23: A labeled dataset with malicious and benign IoT network traffic, January 2020. More details here https://www.stratosphereips.org /datasets-iot23 |
ton_iot_binary.csv | Binary detection of IoT malware | Nour Moustafa. A new distributed architecture for evaluating ai-based security systems at the edge: Network ton iot datasets. Sustainable Cities and Society, 72:102994, 2021 |
ton_iot_multiclass.csv | Multi-class classification of IoT malware | Nour Moustafa. A new distributed architecture for evaluating ai-based security systems at the edge: Network ton iot datasets. Sustainable Cities and Society, 72:102994, 2021 |
tor_binary.csv | Binary detection of TOR | Arash Habibi Lashkari et al. Characterization of Tor Traffic using Time based Features. In ICISSP 2017, pages 253–262. SciTePress, 2017. |
tor_multiclass.csv | Multi-class classification of TOR | Arash Habibi Lashkari et al. Characterization of Tor Traffic using Time based Features. In ICISSP 2017, pages 253–262. SciTePress, 2017. |
vpn_iscx_binary.csv | Binary detection of VPN | Gerard Draper-Gil et al. Characterization of Encrypted and VPN Traffic Using Time-related. In ICISSP, pages 407–414, 2016. |
vpn_iscx_multiclass.csv | Multi-class classification of VPN | Gerard Draper-Gil et al. Characterization of Encrypted and VPN Traffic Using Time-related. In ICISSP, pages 407–414, 2016. |
vpn_vnat_binary.csv | Binary detection of VPN | Steven Jorgensen et al. Extensible Machine Learning for Encrypted Network Traffic Application Labeling via Uncertainty Quantification. CoRR, abs/2205.05628, 2022 |
vpn_vnat_multiclass.csv | Multi-class classification of VPN | Steven Jorgensen et al. Extensible Machine Learning for Encrypted Network Traffic Application Labeling via Uncertainty Quantification. CoRR, abs/2205.05628, 2022 |
Unlock the Power of Behavioural Data with GDPR-Compliant Clickstream Insights.
Swash clickstream data offers a comprehensive and GDPR-compliant dataset sourced from users worldwide, encompassing both desktop and mobile browsing behaviour. Here's an in-depth look at what sets us apart and how our data can benefit your organisation.
User-Centric Approach: Unlike traditional data collection methods, we take a user-centric approach by rewarding users for the data they willingly provide. This unique methodology ensures transparent data collection practices, encourages user participation, and establishes trust between data providers and consumers.
Wide Coverage and Varied Categories: Our clickstream data covers diverse categories, including search, shopping, and URL visits. Whether you are interested in understanding user preferences in e-commerce, analysing search behaviour across different industries, or tracking website visits, our data provides a rich and multi-dimensional view of user activities.
GDPR Compliance and Privacy: We prioritise data privacy and strictly adhere to GDPR guidelines. Our data collection methods are fully compliant, ensuring the protection of user identities and personal information. You can confidently leverage our clickstream data without compromising privacy or facing regulatory challenges.
Market Intelligence and Consumer Behaviuor: Gain deep insights into market intelligence and consumer behaviour using our clickstream data. Understand trends, preferences, and user behaviour patterns by analysing the comprehensive user-level, time-stamped raw or processed data feed. Uncover valuable information about user journeys, search funnels, and paths to purchase to enhance your marketing strategies and drive business growth.
High-Frequency Updates and Consistency: We provide high-frequency updates and consistent user participation, offering both historical data and ongoing daily delivery. This ensures you have access to up-to-date insights and a continuous data feed for comprehensive analysis. Our reliable and consistent data empowers you to make accurate and timely decisions.
Custom Reporting and Analysis: We understand that every organisation has unique requirements. That's why we offer customisable reporting options, allowing you to tailor the analysis and reporting of clickstream data to your specific needs. Whether you need detailed metrics, visualisations, or in-depth analytics, we provide the flexibility to meet your reporting requirements.
Data Quality and Credibility: We take data quality seriously. Our data sourcing practices are designed to ensure responsible and reliable data collection. We implement rigorous data cleaning, validation, and verification processes, guaranteeing the accuracy and reliability of our clickstream data. You can confidently rely on our data to drive your decision-making processes.
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The global network traffic analytics market size is projected to witness remarkable growth, with an estimated value of USD 2.8 billion in 2023, and is anticipated to reach around USD 8.9 billion by 2032, reflecting a robust CAGR of approximately 13.5% during the forecast period. A significant growth factor contributing to this expansion is the escalating need for enhanced network security solutions across various industries. The increasing volume of data traffic, driven by advancements in digital technologies and IoT proliferation, necessitates sophisticated analytics tools to ensure optimal network performance and security. Additionally, the growing incidence of cyber threats and attacks has further accentuated the demand for network traffic analytics, propelling market growth globally.
One of the primary growth factors for the network traffic analytics market is the widespread adoption of cloud services and virtualization technologies. As enterprises continue to migrate their data and applications to cloud environments, the complexity of network traffic increases, necessitating advanced analytics solutions to manage and optimize this traffic effectively. Furthermore, the shift towards software-defined networking (SDN) and network function virtualization (NFV) is creating new opportunities for network traffic analytics. These technologies offer a level of network agility and scalability that was previously unattainable, driving the need for analytics platforms capable of managing more dynamic and fluid network infrastructures.
Another crucial growth driver is the surge in mobile and wireless network usage. The proliferation of mobile devices and the subsequent increase in mobile data traffic have placed immense pressure on network infrastructure. Network traffic analytics provides a means to manage this pressure by offering insights into traffic patterns, enabling network operators to optimize performance and ensure seamless service delivery. Additionally, the emergence of 5G networks is expected to significantly boost the demand for network traffic analytics as these networks will require sophisticated analytics tools to manage the increased speed and volume of data traffic.
The need for regulatory compliance in various industries also acts as a significant growth factor for the network traffic analytics market. Industries such as BFSI, healthcare, and government are under stringent regulatory pressures to maintain robust network security and data privacy. Network traffic analytics helps organizations in these sectors to monitor, detect, and respond to security threats more effectively, ensuring compliance with relevant regulations. This regulatory demand, coupled with the rising awareness of cybersecurity threats, is likely to drive the growth of network traffic analytics solutions in the years to come.
Regionally, North America is expected to dominate the network traffic analytics market due to the presence of a significant number of market players and high adoption rates of advanced technologies. The Asia Pacific region is anticipated to witness the fastest growth during the forecast period, attributed to the rapid digitization and increasing investments in network infrastructure across countries like China, India, and Japan. Europe, with its stringent data protection regulations and growing emphasis on cybersecurity, also presents a lucrative market landscape for network traffic analytics solutions. Meanwhile, the Middle East & Africa and Latin America are gradually adopting these solutions, driven by the increasing awareness of network security and digital transformation initiatives.
The network traffic analytics market is segmented into solutions and services. The solutions segment is expected to hold a significant share of the market, driven by the increasing need for real-time network monitoring and analysis tools. These solutions help organizations in detecting anomalies, understanding traffic patterns, and optimizing network performance, thereby enhancing overall security and operational efficiency. The solutions segment encompasses a range of products, including traffic monitoring, network performance management, and network security solutions, which are integral to maintaining robust and efficient network infrastructure.
Network traffic analytics solutions are increasingly incorporating AI and machine learning algorithms to enhance their capabilities. These technologies enable solutions to provide predictive analytics, allowing organizations to proactively manage their network traffic an
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License information was derived automatically
This traffic dataset contains a balance size of encrypted malicious and legitimate traffic for encrypted malicious traffic detection and analysis. The dataset is a secondary csv feature data that is composed of six public traffic datasets.
Our dataset is curated based on two criteria: The first criterion is to combine widely considered public datasets which contain enough encrypted malicious or encrypted legitimate traffic in existing works, such as Malware Capture Facility Project datasets. The second criterion is to ensure the final dataset balance of encrypted malicious and legitimate network traffic.
Based on the criteria, 6 public datasets are selected. After data pre-processing, details of each selected public dataset and the size of different encrypted traffic are shown in the “Dataset Statistic Analysis Document”. The document summarized the malicious and legitimate traffic size we selected from each selected public dataset, the traffic size of each malicious traffic type, and the total traffic size of the composed dataset. From the table, we are able to observe that encrypted malicious and legitimate traffic equally contributes to approximately 50% of the final composed dataset.
The datasets now made available were prepared to aim at encrypted malicious traffic detection. Since the dataset is used for machine learning or deep learning model training, a sample of train and test sets are also provided. The train and test datasets are separated based on 1:4. Such datasets can be used for machine learning or deep learning model training and testing based on selected features or after processing further data pre-processing.
Traffic analytics, rankings, and competitive metrics for pagespeed.web.dev as of August 2025
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The website traffic analysis tool market is experiencing robust growth, driven by the increasing reliance of businesses, both large and small, on digital marketing strategies. The demand for data-driven decision-making and performance optimization across various online channels is fueling the adoption of these tools. The market, estimated at $15 billion in 2025, is projected to grow at a compound annual growth rate (CAGR) of 15% through 2033, reaching approximately $45 billion. This growth is fueled by several key trends: the rise of cloud-based solutions offering greater scalability and accessibility, increasing sophistication of analytics capabilities (including AI-powered insights), and a growing need for comprehensive website performance monitoring. While the market exhibits strong growth potential, businesses face challenges including the increasing complexity of website analytics, the need for skilled personnel to interpret data effectively, and the rising costs associated with premium features and advanced analytics platforms. The segmentation reveals a significant presence of both SMEs and large enterprises leveraging the technology, with a clear preference toward cloud-based solutions due to their flexibility and cost-effectiveness. Key players such as Semrush, Ahrefs, Google Analytics, and others are actively shaping the market through continuous innovation and expansion into new markets. The geographical distribution of the market reflects a strong presence in North America and Europe, driven by higher digital maturity and adoption rates within these regions. However, significant growth opportunities exist in Asia Pacific and other emerging markets, as digital infrastructure expands and businesses increasingly prioritize online presence. The competitive landscape is characterized by a mix of established players and emerging startups, leading to continuous innovation and price competition, benefiting end users. This intense competition drives the development of advanced features such as real-time analytics, predictive modeling, and integration with other marketing tools. The ongoing evolution of digital marketing itself is a major driver, requiring the constant refinement and improvement of these analytics tools to keep pace with changes in SEO, social media, and online advertising practices. This creates a dynamic environment conducive to further market expansion.
Web traffic statistics for the several City-Parish websites, brla.gov, city.brla.gov, Red Stick Ready, GIS, Open Data etc. Information provided by Google Analytics.