As of the last quarter of 2023, 31.57 percent of web traffic in the United States originated from mobile devices, down from 49.51 percent in the fourth quarter of 2022. In comparison, over half of web traffic worldwide was generated via mobile in the last examined period.

In January 2025, DoorDash's website, doordash.com, had just under 72 million visitors globally, recording a bounce rate of approximately 35.6 percent. For comparison, web traffic figures of UberEats show lower monthly visits.

As of December 2024, around 72 percent of the web traffic in Indonesia was accessed with mobile phones. By comparison, around 28 percent of the web traffic in the country came from laptop and desktop computers that year.

In January 2025, Wolt's website, wolt.com, had just under 11 million visitors globally, recording a bounce rate of approximately 32 percent. Wolt was acquired by DoorDash in May 2022. For comparison, web traffic figures of DoorDash show nearly 72 monthly visitors.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

In 2023, mobile devices accounted for approximately 65.1 percent of total web pages served to web browsers in Montenegro. For comparison, tablet devices represented only 1.6 percent of web traffic.

In 2023, most of the global website traffic was still generated by humans but bot traffic is constantly growing. Fraudulent traffic through bad bot actors accounted for 32 percent of global web traffic in the most recently measured period, representing an increase of 1.8 percent from the previous year. Sophistication of Bad Bots on the rise The complexity of malicious bot activity has dramatically increased in recent years. Advanced bad bots have doubled in prevalence over the past two years, indicating a surge in the sophistication of cyber threats. Simultaneously, simple bad bots saw a 6 percent increase compared to the previous year, suggesting a shift in the landscape of automated threats. Meanwhile, areas like entertainment, and law & government face the highest amount of advanced bad bots, with more than 78 percent of their bot traffic affected by evasive applications. Good and bad bots across industries The impact of bot traffic varies across different sectors. Bad bots accounted for over 57.2 percent of the gaming segment's web traffic. Meanwhile, almost half of the online traffic for telecom and ISPs was moved by malicious applications. However, not all bot traffic is considered bad. Some of these applications help index websites for search engines or monitor website performance, assisting users throughout their online search. Therefore, areas like entertainment, food and groceries, and financial services experienced notable levels of good bot traffic, demonstrating the diverse applications of benign automated systems across different sectors.

January 2024, Netflix.com generated over 412 million visits in the United States. Traffic to the SVoD platform increased by seven percent compared to the previous month. Overall, Netflix was the leading subscription video-on-demand service in terms of traffic during the examined period. Between the second half of 2022 and the beginning of 2023, search and visit volume trends on streaming sites in the market appeared to have normalized after the usage increase brought by the COVID-19 pandemic in 2020 and 2021.

In Australia in 2024, Facebook was the leading source of web traffic referrals, driving 65 percent of clicks or taps to third-party websites. In comparison, Instagram accounted for 11.6 percent, while Pinterest contributed 9.2 percent.

In December 2023, desktop computers generated over 50 percent of the web traffic in Peru. Meanwhile, mobile phones accounted for around 46 percent of the country's traffic. By comparison, tablets and consoles generated less than one percent of the country's web traffic.

In December 2024, approximately 80 percent of web traffic in the United Arab Emirates was served to web browsers on mobile devices. Tablets and laptops both saw a drop in the share of web traffic received compared to the previous year. The number of users in the UAE reached 11.2 million as of December 2024.

In December 2023, 79.19 percent of web traffic in Saudi Arabia was through mobile phones. This corresponded to a growth of 3.4 percent compared to the year before. Around 19.67 percent of the web traffic in the Kingdom was through laptop and desktop computers.

From February to July 2024, February was the month that had the most website traffic to ebay.com. The consumer-to-consumer (C2C) e-commerce website reached a total of over 693 million visits in that month, with the majority being from mobile devices. Popularity on multiple fronts Although eBay is popular on mobile devices, monthly downloads of its mobile app have been trending in the wrong direction since peaking in June 2020 at 5.16 million. Still, in April 2023, ebay.com was the second most popular e-commerce and shopping website worldwide, accounting for more than three percent of visits to sites in this category. Big numbers declining In the second quarter of 2023, eBay’s gross merchandise volume (GMV) amounted to nearly 18.2 billion U.S. dollars. That is no small number, but is only a small increase compared to the lowest GMV recorded by the company since the first quarter of 2020 - 17.7 billion U.S. dollars in the third quarter of 2022 - and that’s not the only figure on the decline for eBay. The e-commerce platform had approximately 138 million active buyers in the second quarter of 2022, and a year later that number was down 4.3 percent to 132 million.

Overall, retail website traffic in the United States grew in all the last five quarters, experiencing a growth rate of three percent in the most recently recorded quarter. When comparing devices, while desktop traffic struggled with growth, mobile traffic increased by five percent as of Q3 2024.

As of January 2025, mobile phones accounted for approximately 55.88 percent of total web pages served to web browsers in Romania, which increased roughly by 3.4 percent compared to the same period of the previous year. Tablet devices represented only 0.73 percent of web traffic.

Accounting for more than a 80 percent of desktop visits to the Amazon.com website, the United States was the country with the highest traffic to the American online marketplace as of April 2024. Following the United States, with a large difference, was India with only just over one percent.

According to a report published by DataReportal, as of December 2023, mobile phones had the highest share of web traffic at 60.53 percent in Thailand. By way of comparison, the share of web traffic on laptops and desktops was around 36.56 percent.

As of December 2023, Facebook had the largest share of web traffic referrals from social media in Saudi Arabia at 43.6 percent. Web referrals to the platform dropped by 27.1 percent compared to the year before.

As of December 2024, mobile devices covered around 76.6 percent of the web traffic in Ghana. Since the beginning of 2022, the share has remained above 70 percent, visibly the largest compared to other platforms.

As of third quarter 2019, local companies in Vietnam accounted for a larger share in website traffic of e-commerce businesses with 72 percent. In comparison, the share of local companies in the Philippines was at only four percent.