Unlock the Potential of Your Web Traffic with Advanced Data Resolution

In the digital age, understanding and leveraging web traffic data is crucial for businesses aiming to thrive online. Our pioneering solution transforms anonymous website visits into valuable B2B and B2C contact data, offering unprecedented insights into your digital audience. By integrating our unique tag into your website, you unlock the capability to convert 25-50% of your anonymous traffic into actionable contact rows, directly deposited into an S3 bucket for your convenience. This process, known as "Web Traffic Data Resolution," is at the forefront of digital marketing and sales strategies, providing a competitive edge in understanding and engaging with your online visitors.

Comprehensive Web Traffic Data Resolution Our product stands out by offering a robust solution for "Web Traffic Data Resolution," a process that demystifies the identities behind your website traffic. By deploying a simple tag on your site, our technology goes to work, analyzing visitor behavior and leveraging proprietary data matching techniques to reveal the individuals and businesses behind the clicks. This innovative approach not only enhances your data collection but does so with respect for privacy and compliance standards, ensuring that your business gains insights ethically and responsibly.

Deep Dive into Web Traffic Data At the core of our solution is the sophisticated analysis of "Web Traffic Data." Our system meticulously collects and processes every interaction on your site, from page views to time spent on each section. This data, once anonymous and perhaps seen as abstract numbers, is transformed into a detailed ledger of potential leads and customer insights. By understanding who visits your site, their interests, and their contact information, your business is equipped to tailor marketing efforts, personalize customer experiences, and streamline sales processes like never before.

Benefits of Our Web Traffic Data Resolution Service Enhanced Lead Generation: By converting anonymous visitors into identifiable contact data, our service significantly expands your pool of potential leads. This direct enhancement of your lead generation efforts can dramatically increase conversion rates and ROI on marketing campaigns.

Targeted Marketing Campaigns: Armed with detailed B2B and B2C contact data, your marketing team can create highly targeted and personalized campaigns. This precision in marketing not only improves engagement rates but also ensures that your messaging resonates with the intended audience.

Improved Customer Insights: Gaining a deeper understanding of your web traffic enables your business to refine customer personas and tailor offerings to meet market demands. These insights are invaluable for product development, customer service improvement, and strategic planning.

Competitive Advantage: In a digital landscape where understanding your audience can make or break your business, our Web Traffic Data Resolution service provides a significant competitive edge. By accessing detailed contact data that others in your industry may overlook, you position your business as a leader in customer engagement and data-driven strategies.

Seamless Integration and Accessibility: Our solution is designed for ease of use, requiring only the placement of a tag on your website to start gathering data. The contact rows generated are easily accessible in an S3 bucket, ensuring that you can integrate this data with your existing CRM systems and marketing tools without hassle.

How It Works: A Closer Look at the Process Our Web Traffic Data Resolution process is streamlined and user-friendly, designed to integrate seamlessly with your existing website infrastructure:

Tag Deployment: Implement our unique tag on your website with simple instructions. This tag is lightweight and does not impact your site's loading speed or user experience.

Data Collection and Analysis: As visitors navigate your site, our system collects web traffic data in real-time, analyzing behavior patterns, engagement metrics, and more.

Resolution and Transformation: Using advanced data matching algorithms, we resolve the collected web traffic data into identifiable B2B and B2C contact information.

Data Delivery: The resolved contact data is then securely transferred to an S3 bucket, where it is organized and ready for your access. This process occurs daily, ensuring you have the most up-to-date information at your fingertips.

Integration and Action: With the resolved data now in your possession, your business can take immediate action. From refining marketing strategies to enhancing customer experiences, the possibilities are endless.

Security and Privacy: Our Commitment Understanding the sensitivity of web traffic data and contact information, our solution is built with security and privacy at its core. We adhere to strict data protection regulat...

Web traffic statistics for the several City-Parish websites, brla.gov, city.brla.gov, Red Stick Ready, GIS, Open Data etc. Information provided by Google Analytics.

Be ready for a cookieless internet while capturing anonymous website traffic data!

By installing the resolve pixel onto your website, business owners can start to put a name to the activity seen in analytics sources (i.e. GA4). With capture/resolve, you can identify up to 40% or more of your website traffic. Reach customers BEFORE they are ready to reveal themselves to you and customize messaging toward the right product or service.

This product will include Anonymous IP Data and Web Traffic Data for B2B2C.

Get a 360 view of the web traffic consumer with their business data such as business email, title, company, revenue, and location.

Super easy to implement and extraordinarily fast at processing, business owners are thrilled with the enhanced identity resolution capabilities powered by VisitIQ's First Party Opt-In Identity Platform. Capture/resolve and identify your Ideal Customer Profiles to customize marketing. Identify WHO is looking, WHAT they are looking at, WHERE they are located and HOW the web traffic came to your site.

Create segments based on specific demographic or behavioral attributes and export the data as a .csv or through S3 integration.

Check our product that has the most accurate Web Traffic Data for the B2B2C market.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

Code:

Packet_Features_Generator.py & Features.py

To run this code:

pkt_features.py [-h] -i TXTFILE [-x X] [-y Y] [-z Z] [-ml] [-s S] -j

-h, --help show this help message and exit -i TXTFILE input text file -x X Add first X number of total packets as features. -y Y Add first Y number of negative packets as features. -z Z Add first Z number of positive packets as features. -ml Output to text file all websites in the format of websiteNumber1,feature1,feature2,... -s S Generate samples using size s. -j

Purpose:

Turns a text file containing lists of incomeing and outgoing network packet sizes into separate website objects with associative features.

Uses Features.py to calcualte the features.

startMachineLearning.sh & machineLearning.py

To run this code:

bash startMachineLearning.sh

This code then runs machineLearning.py in a tmux session with the nessisary file paths and flags

Options (to be edited within this file):

--evaluate-only to test 5 fold cross validation accuracy

--test-scaling-normalization to test 6 different combinations of scalers and normalizers

Note: once the best combination is determined, it should be added to the data_preprocessing function in machineLearning.py for future use

--grid-search to test the best grid search hyperparameters - note: the possible hyperparameters must be added to train_model under 'if not evaluateOnly:' - once best hyperparameters are determined, add them to train_model under 'if evaluateOnly:'

Purpose:

Using the .ml file generated by Packet_Features_Generator.py & Features.py, this program trains a RandomForest Classifier on the provided data and provides results using cross validation. These results include the best scaling and normailzation options for each data set as well as the best grid search hyperparameters based on the provided ranges.

Data

Encrypted network traffic was collected on an isolated computer visiting different Wikipedia and New York Times articles, different Google search queres (collected in the form of their autocomplete results and their results page), and different actions taken on a Virtual Reality head set.

Data for this experiment was stored and analyzed in the form of a txt file for each experiment which contains:

First number is a classification number to denote what website, query, or vr action is taking place.

The remaining numbers in each line denote:

The size of a packet,

and the direction it is traveling.

negative numbers denote incoming packets

positive numbers denote outgoing packets

Figure 4 Data

This data uses specific lines from the Virtual Reality.txt file.

The action 'LongText Search' refers to a user searching for "Saint Basils Cathedral" with text in the Wander app.

The action 'ShortText Search' refers to a user searching for "Mexico" with text in the Wander app.

The .xlsx and .csv file are identical

Each file includes (from right to left):

The origional packet data,

each line of data organized from smallest to largest packet size in order to calculate the mean and standard deviation of each packet capture,

and the final Cumulative Distrubution Function (CDF) caluclation that generated the Figure 4 Graph.

Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Click enhances the unparalleled accuracy of CE Transact by allowing investors to delve deeper and browse further into global online web traffic for CE Transact companies and more. Leverage the unique fusion of web traffic and transaction datasets to understand the addressable market and understand spending behavior on consumer and B2B websites. See the impact of changes in marketing spend, search engine algorithms, and social media awareness on visits to a merchant’s website, and discover the extent to which product mix and pricing drive or hinder visits and dwell time. Plus, Click uncovers a more global view of traffic trends in geographies not covered by Transact. Doubleclick into better forecasting, with Click.

Consumer Edge’s Click is available in machine-readable file delivery and enables: • Comprehensive Global Coverage: Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America. • Integrated Data Ecosystem: Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools. • Near Real-Time Insights: Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making. • Enhanced Forecasting Capabilities: Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance.

Use Case: Analyze Year Over Year Growth Rate by Region

Problem A public investor wants to understand how a company’s year-over-year growth differs by region.

Solution The firm leveraged Consumer Edge Click data to: • Gain visibility into key metrics like views, bounce rate, visits, and addressable spend • Analyze year-over-year growth rates for a time period • Breakout data by geographic region to see growth trends

Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

Inquire about a Click subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • Monitor web traffic as a leading indicator of stock performance and consumer demand • Analyze customer interest and sentiment at the brand and sub-brand levels

Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

Daily utilization metrics for data.lacity.org and geohub.lacity.org. Updated monthly

As of the last quarter of 2023, 31.57 percent of web traffic in the United States originated from mobile devices, down from 49.51 percent in the fourth quarter of 2022. In comparison, over half of web traffic worldwide was generated via mobile in the last examined period.

The global website visitor tracking software market is experiencing robust growth, driven by the increasing need for businesses to understand online customer behavior and optimize their digital strategies. The market, estimated at $5 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This expansion is fueled by several key factors, including the rising adoption of digital marketing strategies, the growing importance of data-driven decision-making, and the increasing sophistication of website visitor tracking tools. Cloud-based solutions dominate the market due to their scalability, accessibility, and cost-effectiveness, particularly appealing to Small and Medium-sized Enterprises (SMEs). However, large enterprises continue to invest significantly in on-premise solutions for enhanced data security and control. The market is highly competitive, with numerous established players and emerging startups offering a range of features and functionalities. Technological advancements, such as AI-powered analytics and enhanced integration with other marketing tools, are shaping the future of the market. The market's geographical distribution reflects the global digital landscape. North America, with its mature digital economy and high adoption rates, holds a significant market share. However, regions like Asia-Pacific are showing rapid growth, driven by increasing internet penetration and digitalization across various industries. Despite the overall positive outlook, challenges such as data privacy regulations and the increasing complexity of website tracking technology are influencing market dynamics. The ongoing competition among vendors necessitates continuous innovation and the development of more user-friendly and insightful tools. The future growth of the website visitor tracking software market is promising, fueled by the continuing importance of data-driven decision-making within marketing and business strategies. A key factor will be the ongoing adaptation to evolving privacy regulations and user expectations.

Attributes of sites in Hamilton City which collect anonymised data from a sample of vehicles. Note: A Link is the section of the road between two sites

Column_InfoSite_Id, int : Unique identiferNumber, int : Asset number. Note: If the site is at a signalised intersection, Number will match 'Site_Number' in the table 'Traffic Signal Site Location'Is_Enabled, varchar : Site is currently enabledDisabled_Date, datetime : If currently disabled, the date at which the site was disabledSite_Name, varchar : Description of the site locationLatitude, numeric : North-south geographic coordinatesLongitude, numeric : East-west geographic coordinates

Relationship









Disclaimer

Hamilton City Council does not make any representation or give any warranty as to the accuracy or exhaustiveness of the data released for public download. Levels, locations and dimensions of works depicted in the data may not be accurate due to circumstances not notified to Council. A physical check should be made on all levels, locations and dimensions before starting design or works.

Hamilton City Council shall not be liable for any loss, damage, cost or expense (whether direct or indirect) arising from reliance upon or use of any data provided, or Council's failure to provide this data.

While you are free to crop, export and re-purpose the data, we ask that you attribute the Hamilton City Council and clearly state that your work is a derivative and not the authoritative data source. Please include the following statement when distributing any work derived from this data:

‘This work is derived entirely or in part from Hamilton City Council data; the provided information may be updated at any time, and may at times be out of date, inaccurate, and/or incomplete.'

In March 2024, search platform Google.com generated approximately 85.5 billion visits, down from 87 billion platform visits in October 2023. Google is a global search platform and one of the biggest online companies worldwide.

Click is global web traffic data combined with transaction data to enhance signal capabilities. Click adds a layer to your analysis for richer spending behavior on consumer & B2B websites, addressable market overview, trends and shopping behavior shifts, and effects of pricing on growth.

TERMS OF USE 1. Restriction on the use of Material on this websiteUsage and/or downloading this data indicates Your acceptance of the terms and conditions below.The data here controlled and operated by the Corporation of the County of Lennox and Addington (referred to the “County” herein) and is protected by copyright. No part of the information herein may be sold, copied, distributed, or transmitted in any form without the prior written consent of the County. All rights reserved. Copyright 2018 by the Corporation of the County of Lennox and Addington.2. DisclaimerThe County makes no representation, warranty or guarantee as to the content, accuracy, currency or completeness of any of the information provided on this website. The County explicitly disclaims any representations, warranties and guarantees, including, without limitation, the implied warranties of merchantability and fitness for a particular purpose.3. Limitation of LiabilityThe County is not responsible for any special, indirect, incidental or consequential damages that may arise from the use of or the inability to use, any web pages and/or the materials contained on the web page whether the materials are provided by the County or by a third party. Without limiting the generality of the foregoing, the County assumes no responsibility whatsoever for: any errors omissions, or inaccuracies in the information provided, regardless of how caused; or any decision made or action taken or not taken by the reader or other third party in reliance upon any information or data furnished on any web page.The Data is provided "as is" without warranty or any representation of accuracy, timeliness or completeness. The burden for determining accuracy, completeness, timeliness, merchantability and fitness for or the appropriateness for use rests solely on the requester. Lennox and Addington County makes no warranties, express or implied, as to the use of the Data. There are no implied warranties of merchantability or fitness for a particular purpose. The requester acknowledges and accepts the limitations of the Data, including the fact that the Data is dynamic and is in a constant state of maintenance, corrections and update.

Abstract: The task for this dataset is to forecast the spatio-temporal traffic volume based on the historical traffic volume and other features in neighboring locations.

Source: Liang Zhao, liang.zhao '@' emory.edu, Emory University.

Data Set Information: The task for this dataset is to forecast the spatio-temporal traffic volume based on the historical traffic volume and other features in neighboring locations. Specifically, the traffic volume is measured every 15 minutes at 36 sensor locations along two major highways in Northern Virginia/Washington D.C. capital region. The 47 features include: 1) the historical sequence of traffic volume sensed during the 10 most recent sample points (10 features), 2) week day (7 features), 3) hour of day (24 features), 4) road direction (4 features), 5) number of lanes (1 feature), and 6) name of the road (1 feature). The goal is to predict the traffic volume 15 minutes into the future for all sensor locations. With a given road network, we know the spatial connectivity between sensor locations. For the detailed data information, please refer to the file README.docx.

Attribute Information: The 47 features include: (1) the historical sequence of traffic volume sensed during the 10 most recent sample points (10 features), (2) week day (7 features), (3) hour of day (24 features), (4) road direction (4 features), (5) number of lanes (1 feature), and (6) name of the road (1 feature).

Relevant Papers: Liang Zhao, Olga Gkountouna, and Dieter Pfoser. 2019. Spatial Auto-regressive Dependency Interpretable Learning Based on Spatial Topological Constraints. ACM Trans. Spatial Algorithms Syst. 5, 3, Article 19 (August 2019), 28 pages. DOI:[Web Link]

Citation Request: To use these datasets, please cite the papers:

Liang Zhao, Olga Gkountouna, and Dieter Pfoser. 2019. Spatial Auto-regressive Dependency Interpretable Learning Based on Spatial Topological Constraints. ACM Trans. Spatial Algorithms Syst. 5, 3, Article 19 (August 2019), 28 pages. DOI:[Web Link]

General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union". Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content? To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic. In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed.
Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained. To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market. It includes:

Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures

The people from Czech are publishing a dataset for the HTTPS traffic classification.

Since the data were captured mainly in the real backbone network, they omitted IP addresses and ports. The datasets consist of calculated from bidirectional flows exported with flow probe Ipifixprobe. This exporter can export a sequence of packet lengths and times and a sequence of packet bursts and time. For more information, please visit ipfixprobe repository (Ipifixprobe).

During research, they divided HTTPS into five categories: L -- Live Video Streaming, P -- Video Player, M -- Music Player, U -- File Upload, D -- File Download, W -- Website, and other traffic.

They have chosen the service representatives known for particular traffic types based on the Alexa Top 1M list and Moz's list of the most popular 500 websites for each category. They also used several popular websites that primarily focus on the audience in Czech. The identified traffic classes and their representatives are provided below:

Live Video Stream Twitch, Czech TV, YouTube Live Video Player DailyMotion, Stream.cz, Vimeo, YouTube Music Player AppleMusic, Spotify, SoundCloud File Upload/Download FileSender, OwnCloud, OneDrive, Google Drive Website and Other Traffic Websites from Alexa Top 1M list

SDCC Traffic Data Collection Site Names. A detailed description of each column heading can be referenced below;scn: Site Serial numberregion: A group of Nodes that are operated under SCOOT control at the same common cycle time. Normally these will be nodes between which co-ordination is desirable. Some of the nodes may be double cycling at half of the region cycle time.system: SCOOT STC UTC (UTC-MX)locn: Locations

Data dictionary: Page_Title: Title of webpage used for pages of the website www.cityofrochester.gov Pageviews: Total number of pages viewed over the course of the calendar year listed in the year column. Repeated views of a single page are counted. Unique_Pageviews: Unique Pageviews - The number of sessions during which a specified page was viewed at least once. A unique pageview is counted for each URL and page title combination. Avg_Time: Average amount of time users spent looking at a specified page or screen. Entrances: The number of times visitors entered the website through a specified page.Bounce_Rate: " A bounce is a single-page session on your site. In Google Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Google Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Google Analytics server during that session. Bounce rate is single-page sessions on a page divided by all sessions that started with that page, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Google Analytics server. These single-page sessions have a session duration of 0 seconds since there are no subsequent hits after the first one that would let Google Analytics calculate the length of the session. "Exit_Rate: The number of exits from a page divided by the number of pageviews for the page. This is inclusive of sessions that started on different pages, as well as “bounce” sessions that start and end on the same page. For all pageviews to the page, Exit Rate is the percentage that were the last in the session. Year: Calendar year over which the data was collected. Data reflects the counts for each metric from January 1st through December 31st.

We provide detailed web activity data from users browsing popular websites worldwide. This comprehensive data allows for in-depth analysis of web behavior, enabling the creation of precise audience segments based on web activity. These segments can be used to target ads effectively, focusing on users' interests and their search or browsing intent.

Web Data Reach

Our web data reach includes extensive counts across various categories, covering attributes such as country, anonymous ID, IP addresses, search queries, and more.

• Record Count: 200 Million
• Capturing Frequency: Once per Event
• Delivering Frequency: Once per Day
• Updated: Monthly
• Historic Data: Past 6 Months

Data Export Methodology

We dynamically collect and update data, providing the latest insights through the most appropriate method at intervals that best suit your needs, whether daily, weekly, or monthly.

Use Cases

Our web activity data is instrumental for personalized targeting, data enrichment, market intelligence, and enhancing fraud and cybersecurity measures, helping businesses optimize their strategies and security efforts.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.