In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

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Global network traffic analytics Industry Overview

Technavio’s analysts have identified the increasing use of network traffic analytics solutions to be one of major factors driving market growth. With the rapidly changing IT infrastructure, security hackers can steal valuable information through various modes. With the increasing dependence on web applications and websites for day-to-day activities and financial transactions, the instances of theft have increased globally. Also, the emergence of social networking websites has aided the malicious attackers to extract valuable information from vulnerable users. The increasing consumer dependence on web applications and websites for day-to-day activities and financial transactions are further increasing the risks of theft. This encourages the organizations to adopt network traffic analytics solutions.

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Companies covered

The network traffic analytics market is fairly concentrated due to the presence of few established companies offering innovative and differentiated software and services. By offering a complete analysis of the competitiveness of the players in the network monitoring tools market offering varied software and services, this network traffic analytics industry analysis report will aid clients identify new growth opportunities and design new growth strategies.

The report offers a complete analysis of a number of companies including:

Allot
Cisco Systems
IBM
Juniper Networks
Microsoft
Symantec

Network traffic analytics market growth based on geographic regions

Americas
APAC
EMEA

With a complete study of the growth opportunities for the companies across regions such as the Americas, APAC, and EMEA, our industry research analysts have estimated that countries in the Americas will contribute significantly to the growth of the network monitoring tools market throughout the predicted period.

Network traffic analytics market growth based on end-user

Telecom
BFSI
Healthcare
Media and entertainment

According to our market research experts, the telecom end-user industry will be the major end-user of the network monitoring tools market throughout the forecast period. Factors such as increasing use of network traffic analytics solutions and increasing use of mobile devices at workplaces will contribute to the growth of the market shares of the telecom industry in the network traffic analytics market.

Key highlights of the global network traffic analytics market for the forecast years 2018-2022:

CAGR of the market during the forecast period 2018-2022
Detailed information on factors that will accelerate the growth of the network traffic analytics market during the next five years
Precise estimation of the global network traffic analytics market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
Growth of the network traffic analytics industry across various geographies such as the Americas, APAC, and EMEA
A thorough analysis of the market’s competitive landscape and detailed information on several vendors
Comprehensive information about factors that will challenge the growth of network traffic analytics companies

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This market research report analyzes the market outlook and provides a list of key trends, drivers, and challenges that are anticipated to impact the global network traffic analytics market and its stakeholders over the forecast years.

The global network traffic analytics market analysts at Technavio have also considered how the performance of other related markets in the vertical will impact the size of this market till 2022. Some of the markets most likely to influence the growth of the network traffic analytics market over the coming years are the Global Network as a Service Market and the Global Data Analytics Outsourcing Market.

Technavio’s collection of market research reports offer insights into the growth of markets across various industries. Additionally, we also provide customized reports based on the specific requirement of our clients.

shop-list.com is ranked #3185 in JP with 1.04M Traffic. Categories: Retail, Online Services. Learn more about website traffic, market share, and more!

list-manage.com is ranked #430 in US with 71.73M Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

top-list.com is ranked #4861 in DE with 1.24M Traffic. Categories: . Learn more about website traffic, market share, and more!

A dataset comparing features, pricing, and ratings of the top sites to buy website traffic in 2025: Google Ads, Facebook Ads, PropellerAds, and SparkTraffic.

list-kalendarya.ru is ranked #16488 in RU with 159.53K Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

In the second quarter of 2025, mobile devices (excluding tablets) accounted for 62.54 percent of global website traffic. Since consistently maintaining a share of around 50 percent beginning in 2017, mobile usage surpassed this threshold in 2020 and has demonstrated steady growth in its dominance of global web access. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

In November 2024, Google.com held the top spot in India's website rankings, averaging over **** billion monthly visits. YouTube ranked second, with traffic of **** billion visits, while social platforms Instagram.com and Facebook.com followed with *** million and *** million monthly visits each. Internet penetration In the past decade, India has witnessed a remarkable transformation in its digital landscape. This substantial expansion has resulted in extensive digital connectivity, with more than **** of India's *** billion citizens now enjoying internet access. India ranked **** on the Digital Quality of Life Index in 2023, which revealed electronic infrastructure as one of the country’s strengths. YouTube in India As of 2025, India had the world’s largest YouTube user base, figuring over *** million users. The video platform caters to the nation’s tech-savvy denizens as an educational resource and a source of entertainment. Moreover, YouTube has evolved into a dynamic space for digital marketing, especially harnessing the consumer base segment aged below 32 years.

Please refer to the original data article for further data description: Jan Luxemburk et al. CESNET-QUIC22: A large one-month QUIC network traffic dataset from backbone lines, Data in Brief, 2023, 108888, ISSN 2352-3409, https://doi.org/10.1016/j.dib.2023.108888. We recommend using the CESNET DataZoo python library, which facilitates the work with large network traffic datasets. More information about the DataZoo project can be found in the GitHub repository https://github.com/CESNET/cesnet-datazoo. The QUIC (Quick UDP Internet Connection) protocol has the potential to replace TLS over TCP, which is the standard choice for reliable and secure Internet communication. Due to its design that makes the inspection of QUIC handshakes challenging and its usage in HTTP/3, there is an increasing demand for research in QUIC traffic analysis. This dataset contains one month of QUIC traffic collected in an ISP backbone network, which connects 500 large institutions and serves around half a million people. The data are delivered as enriched flows that can be useful for various network monitoring tasks. The provided server names and packet-level information allow research in the encrypted traffic classification area. Moreover, included QUIC versions and user agents (smartphone, web browser, and operating system identifiers) provide information for large-scale QUIC deployment studies. Data capture The data was captured in the flow monitoring infrastructure of the CESNET2 network. The capturing was done for four weeks between 31.10.2022 and 27.11.2022. The following list provides per-week flow count, capture period, and uncompressed size:

W-2022-44

Uncompressed Size: 19 GB Capture Period: 31.10.2022 - 6.11.2022 Number of flows: 32.6M W-2022-45

Uncompressed Size: 25 GB Capture Period: 7.11.2022 - 13.11.2022 Number of flows: 42.6M W-2022-46

Uncompressed Size: 20 GB Capture Period: 14.11.2022 - 20.11.2022 Number of flows: 33.7M W-2022-47

Uncompressed Size: 25 GB Capture Period: 21.11.2022 - 27.11.2022 Number of flows: 44.1M CESNET-QUIC22

Uncompressed Size: 89 GB Capture Period: 31.10.2022 - 27.11.2022 Number of flows: 153M

Data description The dataset consists of network flows describing encrypted QUIC communications. Flows were created using ipfixprobe flow exporter and are extended with packet metadata sequences, packet histograms, and with fields extracted from the QUIC Initial Packet, which is the first packet of the QUIC connection handshake. The extracted handshake fields are the Server Name Indication (SNI) domain, the used version of the QUIC protocol, and the user agent string that is available in a subset of QUIC communications. Packet Sequences Flows in the dataset are extended with sequences of packet sizes, directions, and inter-packet times. For the packet sizes, we consider payload size after transport headers (UDP headers for the QUIC case). Packet directions are encoded as ±1, +1 meaning a packet sent from client to server, and -1 a packet from server to client. Inter-packet times depend on the location of communicating hosts, their distance, and on the network conditions on the path. However, it is still possible to extract relevant information that correlates with user interactions and, for example, with the time required for an API/server/database to process the received data and generate the response to be sent in the next packet. Packet metadata sequences have a length of 30, which is the default setting of the used flow exporter. We also derive three fields from each packet sequence: its length, time duration, and the number of roundtrips. The roundtrips are counted as the number of changes in the communication direction (from packet directions data); in other words, each client request and server response pair counts as one roundtrip. Flow statistics Flows also include standard flow statistics, which represent aggregated information about the entire bidirectional flow. The fields are: the number of transmitted bytes and packets in both directions, the duration of flow, and packet histograms. Packet histograms include binned counts of packet sizes and inter-packet times of the entire flow in both directions (more information in the PHISTS plugin documentation There are eight bins with a logarithmic scale; the intervals are 0-15, 16-31, 32-63, 64-127, 128-255, 256-511, 512-1024, >1024 [ms or B]. The units are milliseconds for inter-packet times and bytes for packet sizes. Moreover, each flow has its end reason - either it was idle, reached the active timeout, or ended due to other reasons. This corresponds with the official IANA IPFIX-specified values. The FLOW_ENDREASON_OTHER field represents the forced end and lack of resources reasons. The end of flow detected reason is not considered because it is not relevant for UDP connections. Dataset structure The dataset flows are delivered in compressed CSV files. CSV files contain one flow per row; data columns are summarized in the provided list below. For each flow data file, there is a JSON file with the number of saved and seen (before sampling) flows per service and total counts of all received (observed on the CESNET2 network), service (belonging to one of the dataset's services), and saved (provided in the dataset) flows. There is also the stats-week.json file aggregating flow counts of a whole week and the stats-dataset.json file aggregating flow counts for the entire dataset. Flow counts before sampling can be used to compute sampling ratios of individual services and to resample the dataset back to the original service distribution. Moreover, various dataset statistics, such as feature distributions and value counts of QUIC versions and user agents, are provided in the dataset-statistics folder. The mapping between services and service providers is provided in the servicemap.csv file, which also includes SNI domains used for ground truth labeling. The following list describes flow data fields in CSV files:

ID: Unique identifier SRC_IP: Source IP address DST_IP: Destination IP address DST_ASN: Destination Autonomous System number SRC_PORT: Source port DST_PORT: Destination port PROTOCOL: Transport protocol QUIC_VERSION QUIC: protocol version QUIC_SNI: Server Name Indication domain QUIC_USER_AGENT: User agent string, if available in the QUIC Initial Packet TIME_FIRST: Timestamp of the first packet in format YYYY-MM-DDTHH-MM-SS.ffffff TIME_LAST: Timestamp of the last packet in format YYYY-MM-DDTHH-MM-SS.ffffff DURATION: Duration of the flow in seconds BYTES: Number of transmitted bytes from client to server BYTES_REV: Number of transmitted bytes from server to client PACKETS: Number of packets transmitted from client to server PACKETS_REV: Number of packets transmitted from server to client PPI: Packet metadata sequence in the format: [[inter-packet times], [packet directions], [packet sizes]] PPI_LEN: Number of packets in the PPI sequence PPI_DURATION: Duration of the PPI sequence in seconds PPI_ROUNDTRIPS: Number of roundtrips in the PPI sequence PHIST_SRC_SIZES: Histogram of packet sizes from client to server PHIST_DST_SIZES: Histogram of packet sizes from server to client PHIST_SRC_IPT: Histogram of inter-packet times from client to server PHIST_DST_IPT: Histogram of inter-packet times from server to client APP: Web service label CATEGORY: Service category FLOW_ENDREASON_IDLE: Flow was terminated because it was idle FLOW_ENDREASON_ACTIVE: Flow was terminated because it reached the active timeout FLOW_ENDREASON_OTHER: Flow was terminated for other reasons

Link to other CESNET datasets

https://www.liberouter.org/technology-v2/tools-services-datasets/datasets/ https://github.com/CESNET/cesnet-datazoo Please cite the original data article:

@article{CESNETQUIC22, author = {Jan Luxemburk and Karel Hynek and Tomáš Čejka and Andrej Lukačovič and Pavel Šiška}, title = {CESNET-QUIC22: a large one-month QUIC network traffic dataset from backbone lines}, journal = {Data in Brief}, pages = {108888}, year = {2023}, issn = {2352-3409}, doi = {https://doi.org/10.1016/j.dib.2023.108888}, url = {https://www.sciencedirect.com/science/article/pii/S2352340923000069} }

As of January 2024, the majority of web traffic in major African markets was via mobile. Sudan was ranked first, with almost ** percent of web traffic being generated via mobile during the most recently measured month. Chad was ranked second with ***** percent mobile traffic share. On the other hand, in only one African country was mobile web traffic lower than ** percent of the share, namely The Republic of Congo.

We are publishing a dataset we created for the HTTPS traffic classification.

Since the data were captured mainly in the real backbone network, we omitted IP addresses and ports. The datasets consist of calculated from bidirectional flows exported with flow probe Ipifixprobe. This exporter can export a sequence of packet lengths and times and a sequence of packet bursts and time. For more information, please visit ipfixprobe repository (Ipifixprobe).

During our research, we divided HTTPS into five categories: L -- Live Video Streaming, P -- Video Player, M -- Music Player, U -- File Upload, D -- File Download, W -- Website, and other traffic.

We have chosen the service representatives known for particular traffic types based on the Alexa Top 1M list and Moz's list of the most popular 500 websites for each category. We also used several popular websites that primarily focus on the audience in our country. The identified traffic classes and their representatives are provided below:

Live Video Stream Twitch, Czech TV, YouTube Live

Video Player DailyMotion, Stream.cz, Vimeo, YouTube

Music Player AppleMusic, Spotify, SoundCloud

File Upload/Download FileSender, OwnCloud, OneDrive, Google Drive

Website and Other Traffic Websites from Alexa Top 1M list

A complete list of live websites using the Open Web Analytics technology, compiled through global website indexing conducted by WebTechSurvey.

We present a comprehensive dataset designed to support research in Website Fingerprinting (WF) attacks over DNS-over-HTTPS/3 (DoH3). The dataset includes 449 websites from the Majestic Million and Tranco list, each visited 100 times under controlled conditions. All traces are accompanied by corresponding decryption key logs to enable reproducibility and deep analysis.1. captures_all/: Full Browser Sessions (218 domains)This folder contains complete network captures for 449 websites. Each subdirectory, named as url_

A complete list of live websites using the Ahrefs Web Analytics technology, compiled through global website indexing conducted by WebTechSurvey.

The DNS over HTTPS (DoH) is becoming a default option for domain resolution in modern privacy-aware software. Therefore, research has already focused on various aspects; however, a comprehensive dataset from an actual production network is still missing. In this paper, we present a novel dataset, which comprises multiple PCAP files of DoH traffic. The captured traffic is generated towards various DoH providers to cover differences of various DoH server implementations and configurations. In addition to generated traffic, we also provide real network traffic captured on high-speed backbone lines of a large Internet Service Provider with around half a million users. Network identifiers (excluding network identifiers of DoH resolvers) in the real network traffic (e.g., IP addresses and transmitted content) were anonymized, but still, the important characteristics of the traffic can still be obtained from the data that can be used, e.g., for network traffic classification research. The real network traffic dataset contains DoH and also non-DoH HTTPS traffic as observed at the collection points in the network.

This repository provides supplementary files for the "Collection of Datasets with DNS over HTTPS Traffic" :

─── supplementary_files | - Directory with supplementary files (scripts, DoH resolver list) used for dataset creation ├── chrome | - Generation scripts for Chrome browser and visited websites during generation ├── doh_resolvers | - The list of DoH resolvers used for filter creation during ISP backbone capture ├── firefox | - Generation scripts for Firefox browser and visited websites during generation └── pcap-anonymizer | - Anonymization script of real backbone captures

Collection of datasets:

DoH-Gen-F-AABBC --- https://doi.org/10.5281/zenodo.5957277

DoH-Gen-F-FGHOQS --- https://doi.org/10.5281/zenodo.5957121

DoH-Gen-F-CCDDD --- https://doi.org/10.5281/zenodo.5957420

DoH-Gen-C-AABBCC --- https://doi.org/10.5281/zenodo.5957465

DoH-Gen-C-DDD -- https://doi.org/10.5281/zenodo.5957676

DoH-Gen-C-CFGHOQS --- https://doi.org/10.5281/zenodo.5957659

DoH-Real-world --- https://doi.org/10.5281/zenodo.5956043

This Dataset shows the Alexa Top 100 International Websites, and provides metrics on the volume of traffic that these sites were able to handle. The Alexa top 100 lists the 100 most visited websites in the world and measures various statistical information. I have looked up the Headquarters, either through alexa, or a Whois Lookup to get street address with i was then able to geocode. I was only able to successfully geocode 85 of the top 100 sites throughout the world. Source of Data was Alexa.com, Source URL: http://www.alexa.com/site/ds/top_sites?ts_mode=global&lang=none Data was from October 12, 2007. Alexa is updated daily so to get more up to date information visit their site directly. they don't have maps though.

We recommend using the CESNET DataZoo python library, which facilitates the work with large network traffic datasets. More information about the DataZoo project can be found in the GitHub repository https://github.com/CESNET/cesnet-datazoo.

The modern approach for network traffic classification (TC), which is an important part of operating and securing networks, is to use machine learning (ML) models that are able to learn intricate relationships between traffic characteristics and communicating applications. A crucial prerequisite is having representative datasets. However, datasets collected from real production networks are not being published in sufficient numbers. Thus, this paper presents a novel dataset, CESNET-TLS-Year22, that captures the evolution of TLS traffic in an ISP network over a year. The dataset contains 180 web service labels and standard TC features, such as packet sequences. The unique year-long time span enables comprehensive evaluation of TC models and assessment of their robustness in the face of the ever-changing environment of production networks.

Data description The dataset consists of network flows describing encrypted TLS communications. Flows are extended with packet sequences, histograms, and fields extracted from the TLS ClientHello message, which is transmitted in the first packet of the TLS connection handshake. The most important extracted handshake field is the SNI domain, which is used for ground-truth labeling.

Packet Sequences Sequences of packet sizes, directions, and inter-packet times are standard data input for traffic analysis. For packet sizes, we consider the payload size after transport headers (TCP headers for the TLS case). We omit packets with no TCP payload, for example ACKs, because zero-payload packets are related to the transport layer internals rather than services’ behavior. Packet directions are encoded as ±1, where +1 means a packet sent from client to server, and -1 is a packet from server to client. Inter-packet times depend on the location of communicating hosts, their distance, and on the network conditions on the path. However, it is still possible to extract relevant information that correlates with user interactions and, for example, with the time required for an API/server/database to process the received data and generate a response. Packet sequences have a maximum length of 30, which is the default setting of the used flow exporter. We also derive three fields from each packet sequence: its length, time duration, and the number of roundtrips. The roundtrips are counted as the number of changes in the communication direction; in other words, each client request and server response pair counts as one roundtrip.

Flow statistics Each data record also includes standard flow statistics, representing aggregated information about the entire bidirectional connection. The fields are the number of transmitted bytes and packets in both directions, the duration of the flow, and packet histograms. The packet histograms include binned counts (not limited to the first 30 packets) of packet sizes and inter-packet times in both directions. There are eight bins with a logarithmic scale; the intervals are 0-15, 16-31, 32-63, 64-127, 128-255, 256-511, 512-1024, >1024 [ms or B]. The units are milliseconds for inter-packet times and bytes for packet sizes (More information in the PHISTS plugin documentation). Moreover, each flow has its end reason---either it ended with the TCP connection termination (FIN packets), was idle, reached the active timeout, or ended due to other reasons. This corresponds with the official IANA IPFIX-specified values. The FLOW_ENDREASON_OTHER field represents the forced end and lack of resources reasons.

Dataset structure The dataset is organized per weeks and individual days. The flows are delivered in compressed CSV files. CSV files contain one flow per row; data columns are summarized in the provided list below. For each flow data file, there is a JSON file with the total number of saved flows and the number of flows per service. There are also files aggregating flow counts for each week (stats-week.json) and for the entire dataset (stats-dataset.json). The following list describes flow data fields in CSV files:

ID: Unique identifier

SRC_IP: Source IP address

DST_IP: Destination IP address

DST_ASN: Destination Autonomous System number

SRC_PORT: Source port

DST_PORT: Destination port

PROTOCOL: Transport protocol

FLAG_CWR: Presence of the CWR flag

FLAG_CWR_REV: Presence of the CWR flag in the reverse direction

FLAG_ECE: Presence of the ECE flag

FLAG_ECE_REV: Presence of the ECE flag in the reverse direction

FLAG_URG: Presence of the URG flag

FLAG_URG_REV: Presence of the URG flag in the reverse direction

FLAG_ACK: Presence of the ACK flag

FLAG_ACK_REV: Presence of the ACK flag in the reverse direction

FLAG_PSH: Presence of the PSH flag

FLAG_PSH_REV: Presence of the PSH flag in the reverse direction

FLAG_RST: Presence of the RST flag

FLAG_RST_REV: Presence of the RST flag in the reverse direction

FLAG_SYN: Presence of the SYN flag

FLAG_SYN_REV: Presence of the SYN flag in the reverse direction

FLAG_FIN: Presence of the FIN flag

FLAG_FIN_REV: Presence of the FIN flag in the reverse direction

TLS_SNI: Server Name Indication domain

TLS_JA3: JA3 fingerprint of TLS client

TIME_FIRST: Timestamp of the first packet in format YYYY-MM-DDTHH-MM-SS.ffffff

TIME_LAST: Timestamp of the last packet in format YYYY-MM-DDTHH-MM-SS.ffffff

DURATION: Duration of the flow in seconds

BYTES: Number of transmitted bytes from client to server

BYTES_REV: Number of transmitted bytes from server to client

PACKETS: Number of packets transmitted from client to server

PACKETS_REV: Number of packets transmitted from server to client

PPI: Packet sequence in the format: [[inter-packet times], [packet directions], [packet sizes], [push flags]]

PPI_LEN: Number of packets in the PPI sequence

PPI_DURATION: Duration of the PPI sequence in seconds

PPI_ROUNDTRIPS: Number of roundtrips in the PPI sequence

PHIST_SRC_SIZES: Histogram of packet sizes from client to server

PHIST_DST_SIZES: Histogram of packet sizes from server to client

PHIST_SRC_IPT: Histogram of inter-packet times from client to server

PHIST_DST_IPT: Histogram of inter-packet times from server to client

APP: Web service label

CATEGORY: Service category

FLOW_ENDREASON_IDLE: Flow was terminated because it was idle

FLOW_ENDREASON_ACTIVE: Flow was terminated because it reached the active timeout

FLOW_ENDREASON_END: Flow ended with the TCP connection termination

FLOW_ENDREASON_OTHER: Flow was terminated for other reasons

This dataset is historical. For recent data, we recommend using https://chicagotraffictracker.com. -- Average Daily Traffic (ADT) counts are analogous to a census count of vehicles on city streets. These counts provide a close approximation to the actual number of vehicles passing through a given location on an average weekday. Since it is not possible to count every vehicle on every city street, sample counts are taken along larger streets to get an estimate of traffic on half-mile or one-mile street segments. ADT counts are used by city planners, transportation engineers, real-estate developers, marketers and many others for myriad planning and operational purposes. Data Owner: Transportation. Time Period: 2006. Frequency: A citywide count is taken approximately every 10 years. A limited number of traffic counts will be taken and added to the list periodically. Related Applications: Traffic Information Interactive Map (http://webapps.cityofchicago.org/traffic/).