In the second quarter of 2025, mobile devices (excluding tablets) accounted for 62.54 percent of global website traffic. Since consistently maintaining a share of around 50 percent beginning in 2017, mobile usage surpassed this threshold in 2020 and has demonstrated steady growth in its dominance of global web access. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

Unlock the Potential of Your Web Traffic with Advanced Data Resolution

In the digital age, understanding and leveraging web traffic data is crucial for businesses aiming to thrive online. Our pioneering solution transforms anonymous website visits into valuable B2B and B2C contact data, offering unprecedented insights into your digital audience. By integrating our unique tag into your website, you unlock the capability to convert 25-50% of your anonymous traffic into actionable contact rows, directly deposited into an S3 bucket for your convenience. This process, known as "Web Traffic Data Resolution," is at the forefront of digital marketing and sales strategies, providing a competitive edge in understanding and engaging with your online visitors.

Comprehensive Web Traffic Data Resolution Our product stands out by offering a robust solution for "Web Traffic Data Resolution," a process that demystifies the identities behind your website traffic. By deploying a simple tag on your site, our technology goes to work, analyzing visitor behavior and leveraging proprietary data matching techniques to reveal the individuals and businesses behind the clicks. This innovative approach not only enhances your data collection but does so with respect for privacy and compliance standards, ensuring that your business gains insights ethically and responsibly.

Deep Dive into Web Traffic Data At the core of our solution is the sophisticated analysis of "Web Traffic Data." Our system meticulously collects and processes every interaction on your site, from page views to time spent on each section. This data, once anonymous and perhaps seen as abstract numbers, is transformed into a detailed ledger of potential leads and customer insights. By understanding who visits your site, their interests, and their contact information, your business is equipped to tailor marketing efforts, personalize customer experiences, and streamline sales processes like never before.

Benefits of Our Web Traffic Data Resolution Service Enhanced Lead Generation: By converting anonymous visitors into identifiable contact data, our service significantly expands your pool of potential leads. This direct enhancement of your lead generation efforts can dramatically increase conversion rates and ROI on marketing campaigns.

Targeted Marketing Campaigns: Armed with detailed B2B and B2C contact data, your marketing team can create highly targeted and personalized campaigns. This precision in marketing not only improves engagement rates but also ensures that your messaging resonates with the intended audience.

Improved Customer Insights: Gaining a deeper understanding of your web traffic enables your business to refine customer personas and tailor offerings to meet market demands. These insights are invaluable for product development, customer service improvement, and strategic planning.

Competitive Advantage: In a digital landscape where understanding your audience can make or break your business, our Web Traffic Data Resolution service provides a significant competitive edge. By accessing detailed contact data that others in your industry may overlook, you position your business as a leader in customer engagement and data-driven strategies.

Seamless Integration and Accessibility: Our solution is designed for ease of use, requiring only the placement of a tag on your website to start gathering data. The contact rows generated are easily accessible in an S3 bucket, ensuring that you can integrate this data with your existing CRM systems and marketing tools without hassle.

How It Works: A Closer Look at the Process Our Web Traffic Data Resolution process is streamlined and user-friendly, designed to integrate seamlessly with your existing website infrastructure:

Tag Deployment: Implement our unique tag on your website with simple instructions. This tag is lightweight and does not impact your site's loading speed or user experience.

Data Collection and Analysis: As visitors navigate your site, our system collects web traffic data in real-time, analyzing behavior patterns, engagement metrics, and more.

Resolution and Transformation: Using advanced data matching algorithms, we resolve the collected web traffic data into identifiable B2B and B2C contact information.

Data Delivery: The resolved contact data is then securely transferred to an S3 bucket, where it is organized and ready for your access. This process occurs daily, ensuring you have the most up-to-date information at your fingertips.

Integration and Action: With the resolved data now in your possession, your business can take immediate action. From refining marketing strategies to enhancing customer experiences, the possibilities are endless.

Security and Privacy: Our Commitment Understanding the sensitivity of web traffic data and contact information, our solution is built with security and privacy at its core. We adhere to strict data protection regulat...

From April 2022 to January 2024, the ************************************************* saw an average of approximately ** million visits, ranking as the most popular education site worldwide. ********, which offers classes and certifications on various subjects, saw ** million visits from global users in the examined period. ********************************************** for students and teachers, ranked third with ***** million visits recorded on average between April 2022 and the beginning of 2024.

Web traffic statistics for the several City-Parish websites, brla.gov, city.brla.gov, Red Stick Ready, GIS, Open Data etc. Information provided by Google Analytics.

As of the second quarter of 2025, ***** percent of web traffic in the United States originated from mobile devices, down from over ** percent in the last quarter of 2024. In comparison, over ********** of web traffic worldwide was generated via mobile in the last examined period.

The global website visitor tracking software market is experiencing robust growth, driven by the increasing need for businesses to understand online customer behavior and optimize their digital strategies. The market, estimated at $5 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This expansion is fueled by several key factors, including the rising adoption of digital marketing strategies, the growing importance of data-driven decision-making, and the increasing sophistication of website visitor tracking tools. Cloud-based solutions dominate the market due to their scalability, accessibility, and cost-effectiveness, particularly appealing to Small and Medium-sized Enterprises (SMEs). However, large enterprises continue to invest significantly in on-premise solutions for enhanced data security and control. The market is highly competitive, with numerous established players and emerging startups offering a range of features and functionalities. Technological advancements, such as AI-powered analytics and enhanced integration with other marketing tools, are shaping the future of the market. The market's geographical distribution reflects the global digital landscape. North America, with its mature digital economy and high adoption rates, holds a significant market share. However, regions like Asia-Pacific are showing rapid growth, driven by increasing internet penetration and digitalization across various industries. Despite the overall positive outlook, challenges such as data privacy regulations and the increasing complexity of website tracking technology are influencing market dynamics. The ongoing competition among vendors necessitates continuous innovation and the development of more user-friendly and insightful tools. The future growth of the website visitor tracking software market is promising, fueled by the continuing importance of data-driven decision-making within marketing and business strategies. A key factor will be the ongoing adaptation to evolving privacy regulations and user expectations.

The global website traffic analysis tool market is expected to reach $XXX million by 2033, growing at a CAGR of XX% over the forecast period (2025-2033). The market is primarily driven by the increasing need for businesses to understand website traffic patterns and optimize their online presence. Factors such as the rise of e-commerce, digital marketing, and data privacy regulations are further fueling the growth of the market. The market is segmented based on type (cloud-based, web-based), application (SMEs, large enterprises), and region. North America currently dominates the market, followed by Europe and Asia Pacific. Cloud-based website traffic analysis tools are expected to witness significant growth due to their ease of deployment and scalability. Large enterprises are expected to drive demand for website traffic analysis tools due to their need for in-depth insights into website performance. Key players in the market include Kinsta, Semrush, Similarweb, Sitechecker, Serpstat, Google Analytics, Ubersuggest, Adobe Analytics, and HubSpot.

In 2024, the majority of website traffic was still generated by humans, but bot traffic is constantly increasing. Fraudulent traffic through bad bot actors accounted for 55 percent of web traffic in the telecom and ISPs industry, a stark contrast to the mere 23 percent of bad bot traffic in the law and government. On the other hand, entertainment, food and groceries, and gaming were categories with notable percentages of good bot traffic.

A study released in March 2025 that looked at about 35,000 websites found that online search channels were responsible for almost 44 percent of the traffic generated to these domains. By the time of this study, direct traffic corresponded to around 42.3 percent of visits to the analyzed websites. Meanwhile, large language models (LLMs) like ChatGPT and Gemini corresponded to around 0.1 percent of the verified traffic, representing a share just below e-mail platforms.

General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union". Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content? To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic. In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed.
Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained. To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market. It includes:

Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures

In January 2025 mobile devices excluding tablets accounted for over ** percent of web page views worldwide. Meanwhile, over ** percent of webpage views in Africa were generated via mobile. In contrast, just over half of web traffic in North America still took place via desktop connections with mobile only accounting for **** percent of total web traffic. While regional infrastructure remains an important factor in broadband vs. mobile coverage, most of the world has had their eyes on the recent 5G rollout across the globe, spearheaded by tech-leaders China and the United States. The number of mobile 5G subscriptions worldwide is forecast to reach more than ***** billion by 2028. Social media: room for growth in Africa and southern Asia Overall, more than ** percent of the world’s mobile internet subscribers are also active on social media. A fast-growing market, with newcomers such as TikTok taking the world by storm, marketers have been cashing in on social media’s reach. Overall, social media penetration is highest in Europe and America while in Africa and southern Asia, there is still room for growth. As of 2021, Facebook and Google-owned YouTube are the most popular social media platforms worldwide. Facebook and Instagram are most effective With nearly ***** billion users, it is no wonder that Facebook remains the social media avenue of choice for the majority of marketers across the world. Instagram, meanwhile, was the second most popular outlet. Both platforms are low-cost and support short-form content, known for its universal consumer appeal and answering to the most important benefits of using these kind of platforms for business and advertising purposes.

In June 2025, Dutch-based online supermarket Picnic had around ****million visits to its website, with the length of visits averaging approximately ****minutes and ***seconds.

It’s not really surprising to know that most of the internet traffic comes from mobile devices. Yet, I wouldn’t have believed this 10 or 15 years back. Sure, mobile devices were becoming popular, but the adoption rates had a sudden jump in the past decade. A quick analysis of statistics...

Internet traffic volume measures global IP traffic, or the amount of data being sent and received over the internet globally each month. Data and forecasts are sourced from Cisco Systems Inc.

fandom.com is ranked #18 in US with 1.31B Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

Across popular online marketplace websites, local marketplace trademe.co.nz registered the highest number of site visits at around ***** million visits in New Zealand in February 2025. Chinese marketplace aliexpress.com took second place, recording approximately **** million site visits in New Zealand that same month.

In February 2025, Postmates recorded around 2.3 million visits to its website in the United States, the lowest web traffic figure among selected online food delivery operators in the country. Postmates was acquired by UberEats for 2.6 billion U.S. dollars in November 2020.

The country with the highest share of online traffic to rappi.com in January 2025 was Colombia, with ***** percent of the total traffic. Argentina followed, with approximately ** percent of rappi.com web traffic coming from the South American country. In January 2025, Mexico was the country with the highest number of monthly active users of the Rappi app.

Across popular online marketplace websites among Australian shoppers in February 2025, amazon.com.au registered the highest number of site visits. Of these site visits, desktop visits were the leading traffic source and held a share of almost ** percent. ebay.com.au came in second by number of site visits, with desktop visits holding the largest share at around ** percent of its total site visits.

Galaxus recorded over ** million visitors to its Swiss, German, and Austrian domains in March 2025. This was a traffic increase of over *** million visits from the month before. The Swiss e-tailer's Swiss domain, galaxus.ch, received the large majority of traffic in 2025.