Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Click enhances the unparalleled accuracy of CE Transact by allowing investors to delve deeper and browse further into global online web traffic for CE Transact companies and more. Leverage the unique fusion of web traffic and transaction datasets to understand the addressable market and understand spending behavior on consumer and B2B websites. See the impact of changes in marketing spend, search engine algorithms, and social media awareness on visits to a merchant’s website, and discover the extent to which product mix and pricing drive or hinder visits and dwell time. Plus, Click uncovers a more global view of traffic trends in geographies not covered by Transact. Doubleclick into better forecasting, with Click.

Consumer Edge’s Click is available in machine-readable file delivery and enables: • Comprehensive Global Coverage: Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America. • Integrated Data Ecosystem: Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools. • Near Real-Time Insights: Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making. • Enhanced Forecasting Capabilities: Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance.

Use Case: Analyze Year Over Year Growth Rate by Region

Problem A public investor wants to understand how a company’s year-over-year growth differs by region.

Solution The firm leveraged Consumer Edge Click data to: • Gain visibility into key metrics like views, bounce rate, visits, and addressable spend • Analyze year-over-year growth rates for a time period • Breakout data by geographic region to see growth trends

Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

Inquire about a Click subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • Monitor web traffic as a leading indicator of stock performance and consumer demand • Analyze customer interest and sentiment at the brand and sub-brand levels

Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

As of March 2024, hltv.org accounted for over 6.91 percent of referral traffic to video streaming platform Twitch.tv. Twitch's second-largest referral traffic driver was ikioi-ranking.com, which generated more than 6.3 percent of referral traffic to Twitch.tv. Overall, referrals accounted for 1.13 percent of traffic to Twitch.

Digital technology and Internet use, website traffic strategies, by North American Industry Classification System (NAICS) and size of enterprise for Canada from 2012 to 2013.

📊 Dataset Description: Daily Website Traffic and Engagement Metrics

This dataset contains daily web traffic and user engagement information for a live website, recorded over an extended period. It provides a comprehensive view of how user activity on the platform varies in response to marketing initiatives and temporal factors such as weekends and holidays.

The dataset is particularly suited for time series forecasting, seasonality analysis, and marketing effectiveness studies. It is valuable for both academic and practical applications in fields such as digital analytics, marketing strategy, and predictive modeling.

🧾 Use Case Scenarios:

• Forecasting future page views using past behavior and external influencing factors
• Evaluating the impact of advertising spend on web traffic and ROI
• Detecting seasonality and weekly/cyclical patterns in user engagement
• Developing time-aware models for resource planning (e.g., server load, content drops)
• Training and benchmarking time series models such as ARIMA, SARIMA, RNN, LSTM, and GRU

Network Traffic Analyzer Market size was valued at USD 3.54 Billion in 2024 and is projected to reach USD 5.86 Billion by 2032, growing at a CAGR of 10.6% during the forecast period 2026-2032.

Global Network Traffic Analyzer Market Drivers

The market drivers for the Network Traffic Analyzer Market can be influenced by various factors. These may include:

Growing Risks to Cybersecurity: The increasing sophistication and frequency of cyber threats and attacks are driving the need for network traffic analyzers to improve security protocols. These instruments support the identification and mitigation of dubious network activity. Increasing Network Infrastructure Complexity: Organisations need sophisticated tools to monitor and analyze network traffic because network infrastructures, especially hybrid and multi-cloud systems, are becoming more and more complicated. Network traffic analyzers shed light on these complex infrastructures' security and performance. Growing Cloud Computing Adoption: There is a growing need for network traffic analyzers that can monitor and optimize performance across cloud environments due to the widespread adoption of cloud services and the migration of applications and data to the cloud.

This information is updated almost in real time, with a frequency of about 5 minutes, which is the minimum time of several traffic light cycles, necessary to give a real measurement, and that the measurement is not affected in case the traffic light is open or closed. There are other related data sets such as: Oh, traffic. Map of traffic intensity frames, with the same information in KML format, and with the possibility of seeing it in Google Maps or Google Earth. Oh, traffic. Location of traffic measurement points. Traffic data history since 2013 NOTICE: The data structure of the file has been changed by incorporating date, time and coordinates x e and of the measurement. You can view all the traffic information of the City on the Madrid mobility information website, Report: http://informo.munimadrid.es

In 2023, most of the global website traffic was still generated by humans but bot traffic is constantly growing. Fraudulent traffic through bad bot actors accounted for 32 percent of global web traffic in the most recently measured period, representing an increase of 1.8 percent from the previous year. Sophistication of Bad Bots on the rise The complexity of malicious bot activity has dramatically increased in recent years. Advanced bad bots have doubled in prevalence over the past two years, indicating a surge in the sophistication of cyber threats. Simultaneously, simple bad bots saw a 6 percent increase compared to the previous year, suggesting a shift in the landscape of automated threats. Meanwhile, areas like entertainment, and law & government face the highest amount of advanced bad bots, with more than 78 percent of their bot traffic affected by evasive applications. Good and bad bots across industries The impact of bot traffic varies across different sectors. Bad bots accounted for over 57.2 percent of the gaming segment's web traffic. Meanwhile, almost half of the online traffic for telecom and ISPs was moved by malicious applications. However, not all bot traffic is considered bad. Some of these applications help index websites for search engines or monitor website performance, assisting users throughout their online search. Therefore, areas like entertainment, food and groceries, and financial services experienced notable levels of good bot traffic, demonstrating the diverse applications of benign automated systems across different sectors.

Unlock the Power of Behavioural Data with GDPR-Compliant Clickstream Insights.

Swash clickstream data offers a comprehensive and GDPR-compliant dataset sourced from users worldwide, encompassing both desktop and mobile browsing behaviour. Here's an in-depth look at what sets us apart and how our data can benefit your organisation.

User-Centric Approach: Unlike traditional data collection methods, we take a user-centric approach by rewarding users for the data they willingly provide. This unique methodology ensures transparent data collection practices, encourages user participation, and establishes trust between data providers and consumers.

Wide Coverage and Varied Categories: Our clickstream data covers diverse categories, including search, shopping, and URL visits. Whether you are interested in understanding user preferences in e-commerce, analysing search behaviour across different industries, or tracking website visits, our data provides a rich and multi-dimensional view of user activities.

GDPR Compliance and Privacy: We prioritise data privacy and strictly adhere to GDPR guidelines. Our data collection methods are fully compliant, ensuring the protection of user identities and personal information. You can confidently leverage our clickstream data without compromising privacy or facing regulatory challenges.

Market Intelligence and Consumer Behaviuor: Gain deep insights into market intelligence and consumer behaviour using our clickstream data. Understand trends, preferences, and user behaviour patterns by analysing the comprehensive user-level, time-stamped raw or processed data feed. Uncover valuable information about user journeys, search funnels, and paths to purchase to enhance your marketing strategies and drive business growth.

High-Frequency Updates and Consistency: We provide high-frequency updates and consistent user participation, offering both historical data and ongoing daily delivery. This ensures you have access to up-to-date insights and a continuous data feed for comprehensive analysis. Our reliable and consistent data empowers you to make accurate and timely decisions.

Custom Reporting and Analysis: We understand that every organisation has unique requirements. That's why we offer customisable reporting options, allowing you to tailor the analysis and reporting of clickstream data to your specific needs. Whether you need detailed metrics, visualisations, or in-depth analytics, we provide the flexibility to meet your reporting requirements.

Data Quality and Credibility: We take data quality seriously. Our data sourcing practices are designed to ensure responsible and reliable data collection. We implement rigorous data cleaning, validation, and verification processes, guaranteeing the accuracy and reliability of our clickstream data. You can confidently rely on our data to drive your decision-making processes.

This data set features a hyperlink to the New York State Department of Transportation’s (NYSDOT) Traffic Data (TD) Viewer web page, which includes a link to the Traffic Data interactive map. The Traffic Data Viewer is a geospatially based Geographic Information System (GIS) application for displaying data contained in the roadway inventory database. The interactive map has five viewable data categories or ‘layers’. The five layers include: Average Daily Traffic (ADT); Continuous Counts; Short Counts; Bridges; and Grade Crossings throughout New York State.

Network Traffic Analyzer Market Outlook

In 2023, the global network traffic analyzer market size was valued at approximately USD 2.5 billion and is anticipated to grow to USD 6.7 billion by 2032, with a CAGR of 11.5% during the forecast period. The significant growth factor driving this market is the increasing demand for sophisticated network management tools to manage the exponential growth in data traffic. As enterprises continue to digitize their operations, the necessity for advanced network traffic analysis solutions escalates, ensuring network reliability, security, and performance.

The growth of the network traffic analyzer market is propelled by several key factors. Firstly, the rapid expansion of internet usage and the proliferation of connected devices generate vast amounts of data traffic, necessitating robust tools to monitor and analyze this traffic effectively. With the surge in cyber threats and network security breaches, organizations are increasingly adopting network traffic analyzers to detect, respond to, and mitigate potential security risks. The ability of these tools to provide real-time visibility into network operations and detect anomalies is critical in safeguarding enterprise networks.

Secondly, the advent of advanced technologies such as Internet of Things (IoT), cloud computing, and 5G networks has significantly boosted the demand for network traffic analyzers. These technologies generate enormous amounts of network traffic, which need to be monitored and managed efficiently to ensure optimal performance and security. Network traffic analyzers play a vital role in managing this complexity, offering insights that help in optimizing network resources and improving overall operational efficiency.

Another major growth factor is the increasing adoption of network traffic analyzer solutions by small and medium enterprises (SMEs). Traditionally, these solutions were predominantly used by large enterprises due to their high cost and complexity. However, recent advancements have made these tools more accessible and affordable for SMEs, enabling them to harness the benefits of network traffic analysis. This democratization of technology is expected to further drive market growth in the coming years.

From a regional perspective, North America currently holds the largest share of the network traffic analyzer market, driven by strong technological infrastructure and the presence of major market players. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. The rapid digital transformation in countries like China and India, coupled with increasing investments in network infrastructure and cybersecurity, is propelling the market forward in this region. Europe and Latin America are also expected to see steady growth, driven by regulatory mandates and the increasing need for network security solutions.

Component Analysis

The network traffic analyzer market is segmented by component into software, hardware, and services. The software segment holds the largest market share, attributed to the increasing deployment of advanced software solutions for network monitoring and traffic analysis. These software solutions offer comprehensive insights into network performance, enabling organizations to proactively manage network issues and optimize performance. With the integration of AI and machine learning, these solutions are becoming even more sophisticated, capable of predictive analysis and automated responses.

Network Packet Broker (NPB) solutions are becoming increasingly vital in the context of network traffic analysis. These devices play a crucial role in optimizing the flow of data across complex network infrastructures by aggregating, filtering, and directing traffic to specific monitoring tools. As networks grow in complexity with the proliferation of IoT devices and cloud services, NPBs help ensure that only relevant data is sent to analysis tools, thereby enhancing the efficiency and accuracy of network monitoring. By offloading the processing burden from network analyzers, NPBs enable organizations to maintain high performance and reliability in their network operations, making them an indispensable component of modern network management strategies.

The hardware segment, although smaller than the software segment, plays a crucial role in the network traffic analyzer market. Hardware components such as network probes, packet brokers, an

As of the last quarter of 2023, 31.57 percent of web traffic in the United States originated from mobile devices, down from 49.51 percent in the fourth quarter of 2022. In comparison, over half of web traffic worldwide was generated via mobile in the last examined period.

Web traffic statistics for the several City-Parish websites, brla.gov, city.brla.gov, Red Stick Ready, GIS, Open Data etc. Information provided by Google Analytics.

Network Traffic Analysis Solutions Market Outlook

The global network traffic analysis solutions market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 9.8 billion by 2032, reflecting a compound annual growth rate (CAGR) of 12.1%. This substantial growth is largely driven by the increasing demand for robust cybersecurity measures across various sectors. With an ever-growing volume of network traffic due to the proliferation of connected devices and the adoption of digital transformation initiatives, organizations are compelled to deploy sophisticated traffic analysis tools to effectively monitor, manage, and secure their networks. The expansion of cloud services, coupled with the rise in cyber threats, further accentuates the need for advanced traffic analysis capabilities.

The surge in cyber threats, including sophisticated hacking techniques and ransomware attacks, has become a pivotal growth factor for the network traffic analysis solutions market. As organizations strive to protect sensitive data and ensure the integrity of their networks, there is a heightened demand for solutions that can provide real-time visibility and control over network traffic. This growing emphasis on cybersecurity is not limited to large enterprises but is increasingly becoming a priority for small and medium enterprises (SMEs) as well. Consequently, the increasing cyber threat landscape is stimulating the adoption of network traffic analysis solutions across different organizational sizes, driving market growth.

Moreover, the rise of Internet of Things (IoT) devices is significantly contributing to the increased need for network traffic analysis. IoT devices generate vast amounts of data that need to be managed effectively to prevent network congestion and potential security breaches. By leveraging traffic analysis solutions, organizations can optimize IoT device performance and ensure seamless data flow while maintaining robust security protocols. As the IoT ecosystem continues to expand, it is expected to further fuel the demand for network traffic analysis solutions, facilitating better management and security of network resources.

In addition to cybersecurity concerns and IoT proliferation, regulatory compliance is another critical growth driver for the network traffic analysis solutions market. Organizations across various industries, such as BFSI, healthcare, and government sectors, are under increasing pressure to comply with stringent data protection regulations. Network traffic analysis solutions help these organizations monitor compliance effectively by providing detailed insights into network activity and data flows. As regulations continue to evolve and become more complex, the role of network traffic analysis solutions in ensuring compliance and mitigating risks is expected to become increasingly important, further bolstering market growth.

Network Telemetry Solutions are becoming increasingly essential in the realm of network traffic analysis. These solutions provide real-time data collection and analysis, enabling organizations to gain deeper insights into their network operations. By leveraging network telemetry, businesses can proactively identify and address potential issues before they escalate into significant problems. This capability is particularly valuable in today's fast-paced digital environment, where network performance and security are critical to maintaining operational efficiency. As the demand for more granular visibility into network activities grows, network telemetry solutions are poised to play a pivotal role in enhancing the capabilities of traffic analysis tools, offering a more comprehensive approach to network management and security.

From a regional perspective, North America is anticipated to maintain a dominant position in the network traffic analysis solutions market. This can be attributed to the presence of major technology companies, a high adoption rate of advanced technologies, and stringent cybersecurity regulations. The region's established digital infrastructure and focus on innovation also contribute to market growth. Meanwhile, the Asia Pacific region is projected to witness the highest growth rate due to rapid digitalization, increasing internet penetration, and growing investments in IT infrastructure. As businesses in this region continue to adopt digital technologies and face rising cyber threats, the demand for network traffic analysis solutions is expected to surge significantly.

Component Analysis</h2

Network Traffic Analysis (NTA) Software Market Outlook

The global Network Traffic Analysis (NTA) Software market size is poised to witness a robust growth trajectory, with a projected market valuation rising from approximately USD 3.5 billion in 2023 to an impressive USD 12.4 billion by 2032, growing at a compound annual growth rate (CAGR) of 15.2% during the forecast period. The surge in this market is predominantly fueled by the increasing need for sophisticated cybersecurity measures due to the escalating frequency and complexity of cyber threats. Organizations are progressively recognizing the critical importance of NTA software in detecting, monitoring, and responding to potential network anomalies and threats, driving the market's expansion.

A major growth factor contributing to the burgeoning NTA Software market is the exponential growth in data traffic, attributed to the widespread adoption of cloud computing, IoT devices, and the ongoing digital transformation across industries. As enterprises expand their digital footprint, the volume of data traversing networks has seen an unprecedented rise, necessitating advanced network traffic analysis solutions to ensure efficient management and security of data. Moreover, the increasing sophistication of cyber threats, including advanced persistent threats (APTs) and ransomware, has made continuous network monitoring and analysis indispensable for organizations striving to protect sensitive information and maintain business continuity.

Another significant driver for the NTA Software market is the growing regulatory pressures and compliance requirements across various sectors, including BFSI, healthcare, and government. These regulations mandate organizations to implement robust cybersecurity frameworks and ensure data protection, thereby propelling the demand for comprehensive NTA solutions. Companies are increasingly investing in NTA software to comply with standards such as GDPR, HIPAA, and PCI-DSS, which emphasize the importance of network security and data privacy. As regulatory landscapes continue to evolve, the necessity for effective network traffic analysis tools becomes even more pronounced, further accelerating market growth.

The increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies in network traffic analysis is also a key factor driving the market's growth. These technologies enhance the capabilities of NTA software by enabling automated threat detection, predictive analytics, and anomaly detection, thereby improving the overall efficiency and accuracy of network monitoring. The integration of AI and ML has allowed NTA solutions to evolve from traditional reactive systems to proactive security platforms, capable of identifying and mitigating threats in real-time. This technological advancement is particularly attractive to large enterprises and government agencies that require robust security measures to safeguard critical infrastructure and data.

From a regional perspective, North America is anticipated to lead the NTA Software market during the forecast period, owing to the region's well-established IT infrastructure and the presence of major industry players. The Asia Pacific region, however, is expected to witness the fastest growth, driven by rapid technological advancements, increasing internet penetration, and a rising focus on cybersecurity across emerging economies such as India and China. Europe also presents significant growth opportunities, supported by stringent data protection regulations and growing investments in cybersecurity solutions. These regional dynamics highlight the diverse growth trajectories and opportunities present across the global NTA Software market.

Component Analysis

The Network Traffic Analysis Software market is segmented into two primary components: software and services. The software segment accounts for the largest share of the market and is expected to continue its dominance throughout the forecast period. This is primarily due to the increasing demand for advanced network traffic analysis solutions that can efficiently monitor, detect, and respond to potential security threats. With the escalating frequency of cyberattacks, organizations are increasingly leveraging sophisticated software to enhance their network security posture and mitigate risks. The software component includes various solutions such as real-time traffic monitoring, anomaly detection, and threat intelligence, which are integral to comprehensive network security strategies.

The services segment, on the other hand, is projected to witness signi

The global Network Traffic Monitor market was valued at USD 1.2 billion in 2025 and is expected to reach USD 2.4 billion by 2033, exhibiting a CAGR of 7.8% during the forecast period. The increasing demand for network visibility and performance monitoring, growing adoption of cloud computing, and the proliferation of IoT devices are the major factors driving the market growth. The market is segmented by application into IT services, telecommunication, banking, and others. The IT services segment held the largest market share in 2025 and is projected to continue its dominance throughout the forecast period. The growing demand for network monitoring services from IT service providers is attributed to the increasing complexity of IT infrastructures and the need to ensure optimal network performance. The telecommunication segment is also expected to witness significant growth, driven by the increasing deployment of 5G networks and the need to monitor network performance and security.

Global Network Traffic Analyzer Market is poised to witness substantial growth, reaching a value of USD 9.49 Billion by the year 2033, up from USD 3.79 Billion attained in 2024. The market is anticipated to display a Compound Annual Growth Rate (CAGR) of 10.73% between 2025 and 2033.

The Global Network Traffic Analyzer market size to cross USD 9.49 Billion by 2033. [https://edison.valuemarketrese

The Network Traffic Analyzer (NTA) solution market is experiencing robust growth, projected to reach $2110 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 11.2% from 2025 to 2033. This expansion is driven by several key factors. The increasing complexity of network infrastructures, fueled by the rise of cloud computing, IoT devices, and remote work, necessitates sophisticated monitoring and analysis tools. Cybersecurity threats are also a major driver, as NTA solutions play a critical role in detecting and responding to network intrusions and anomalies. Furthermore, the adoption of advanced analytics and machine learning within NTA platforms enhances threat detection accuracy and allows for proactive mitigation strategies. The market's competitive landscape is populated by established players like SolarWinds, Netscout, Broadcom, and Cisco Systems, alongside emerging innovators offering specialized solutions. This competitive environment fosters innovation and drives down costs, making NTA technology accessible to a wider range of organizations. The market segmentation, while not explicitly provided, is likely to encompass various deployment models (cloud, on-premise), enterprise sizes (small, medium, large), and specific industry verticals (finance, healthcare, etc.). The regional distribution will probably show a significant market share held by North America and Europe, given the higher adoption of advanced technologies in these regions, followed by growth in Asia-Pacific and other developing markets. While restraints could include high initial investment costs and the need for skilled personnel, the overall market trajectory remains positive, driven by the overwhelming need for enhanced network visibility and security in an increasingly interconnected world. The forecast period (2025-2033) suggests sustained growth, propelled by continuous technological advancements and the ongoing expansion of digital infrastructures globally.

The network traffic analyzer is projected to be valued at $1.5 billion in 2024, driven by factors such as increasing consumer awareness and the rising prevalence of industry-specific trends. The market is expected to grow at a CAGR of 12%, reaching approximately $4.6 billion by 2034.

Global Network Traffic Analyzer Market size worth at USD 2.99 Billion in 2023 and projected to USD 8.69 Billion by 2032, with a CAGR of around 12.6% between 2024-2032.