Introduction

Online Video Consumption Statistics: Video is now the top choice for content. With 93% of marketers using video in their overall marketing plans, the role of video in marketing has grown significantly in recent years. Social media companies have also boosted this trend by focusing on tools for creating video content.

If you need more clarification about investing in video marketing, this article gathers the latest trends from various studies. Video marketing gives marketers many ways to grow their business and promote their brands. This article will shed more light on "Online Video Consumption Statistics†.

As of 2025, global digital video advertising spending was projected to surpass 236.7 billion U.S. dollars in 2026. Of that total, little more than 181 billion dollars were forecast to be allocated to mobile video ads, while nearly 56 billion dollars were expected to be spent on desktop video ads. Mobile's relevance was predicted to grow as the decade unfolds, with revenues exceeding 283 billion dollars worldwide by 2030.The Statista Market Insights cover a broad range of additional markets.

A curated dataset of 2025 video marketing and GenAI-in-ads statistics: online video time, short vs long video share, business adoption and ROI, YouTube CTV reach, and GenAI usage and projections.

During a late 2025 survey carried out among marketing professionals worldwide, approximately ** percent of respondents reported using YouTube for online video marketing purposes. LinkedIn and Instagram followed, mentioned by ** and ** percent of participating companies, respectively.

The global number of Youtube users in was forecast to continuously increase between 2024 and 2029 by in total 232.5 million users (+24.91 percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach 1.2 billion users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Africa and South America.

Verified dataset of 2025 influencer and short-form video statistics: US sponsored-content spend, TikTok advertising reach, Instagram Reels share of time, and weekly attention on social/short-video platforms.

According to a survey among Gen Z consumers from 2025, 57 percent of the respondents in South Korea were often annoyed by online advertising. In contrast, 44 percent of the surveyed Gen Z consumers in China did not mind online ads in exchange for free content.

Comprehensive YouTube channel statistics for Internet Marketing Reviews, featuring 136,000 subscribers and 491 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Technology category and is based in US. Track 27 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

A comprehensive dataset of over 120 LinkedIn statistics, covering demographics, video engagement, marketing, advertising, freelancing, AI trends, and revenue performance.

Some common types of content used in content marketing include:

• Blog posts and articles
• Videos
• Podcasts
• Infographics
• E-books and whitepapers
• Webinars and online courses
• Social media posts
• Email newsletters
• Case studies
• Interactive content (quizzes, polls, etc.)

Businesses can use content marketing to reach their target audience, establish thought leadership, generate leads, and support various stages of the customer journey.

Businesses can cultivate relationships with their audiences and ultimately influence their purchasing decisions by consistently providing high-quality content.

According to a survey conducted in Japan in September 2021, **** percent of respondents do not skip online video advertisements when they are interested in the advertisement. An almost similar share of respondents stated that they do not skip advertisements when they cannot do so because they are doing something else.

In the first half of 2022, the global viewability rate of mobile web video ads stood at **** percent, meaning **** percent of video ads displayed on the mobile web were in view in the measured period. Between the send half of 2019 and the first half of 2022, the share increased by over eight percentage points.

In the first half of 2022, the global viewability rate of desktop video ads stood at 77 percent, which means that 77 percent of display ads on desktop devices were in view in the measured period. The same was true for 80.1 percent of mobile web video ads and 83.7 percent of in-app video ads.

In 2024, digital video advertising spending in France increased ** percent year-on-year. In 2020, during the first year of the COVID-19 pandemic, the expenditure decreased ** percent on the values reported in 2019.

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

During a June 2021 survey carried out in the United States, **** percent of responding internet users aged 18 to 24 stated that an ad being played more than once was the issue that frustrated them most about advertising in ad-supported video content. This was the top issue for all age groups but one. For 55 to 64 year-olds, too many ads were the main problem.

During a late 2025 survey among marketing professionals worldwide, approximately ** percent of respondents found YouTube to be an effective video marketing channel. This was followed by ** percent of respondents finding Instagram effective, while ** percent cited Facebook.

The graph shows the view-through rates (VTR) of digital video advertising in selected countries in Latin America in the second half of 2018. In Mexico, out of a 100 people who loaded a digital video ad, ***** percent watched the video to the end.

During a November 2022 survey carried out among professionals involved in content marketing, ** percent stated that they used social media posts as a part of their content marketing strategy; ** percent named videos in the same context. The 2022 digital video ad spending in the U.S. was estimated at ** billion U.S. dollars.

In the first half of 2022, the global viewability rate of mobile web video stood at **** percent, meaning **** percent of video ads displayed on the mobile web were in view in the measured period. Among the surveyed countries, **** had viewability rates higher than the world's average at that time.