Introduction

Online Video Platform Statistics: An Online Video Platform (OVP) is a crucial digital infrastructure for hosting, managing, and delivering video content online.

It facilitates content uploading, organization, and playback across various devices with adaptive streaming capabilities.

OVPs support monetization through advertising, subscriptions, or pay-per-view models alongside robust analytics for tracking viewer engagement and performance metrics.

They offer customization options for branding and player interfaces, ensuring a seamless user experience. Security features like encryption and DRM safeguard content, while integration with other platforms and APIs enables extended functionality and automation.

OVPs also cater to live streaming needs, making them versatile tools for media, entertainment, education, and corporate sectors seeking reliable video distribution solutions.

In 2023, over 56 percent of the time spent on social media platforms for users in the United States was spent on social video activities. This represents an increase from the previous year, when the time spent engaging with social video among U.S. users was of around 53.3 percent, compared to 46.7 percent of the total social media time spent on other social network activities.

In a March 2024 survey conducted among U.S. users who have created videos for the internet, it was found that 45 percent of respondents aged between 35 and 54 years created 20 or more videos to post on the internet or on social media platforms. Approximately 46 percent of respondents aged 55 or older had made up to four videos. Fewer respondents from this age group, around 19 percent, stated making 20 or more videos.

Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

Introduction

Online Video Consumption Statistics: Video is now the top choice for content. With 93% of marketers using video in their overall marketing plans, the role of video in marketing has grown significantly in recent years. Social media companies have also boosted this trend by focusing on tools for creating video content.

If you need more clarification about investing in video marketing, this article gathers the latest trends from various studies. Video marketing gives marketers many ways to grow their business and promote their brands. This article will shed more light on "Online Video Consumption Statistics†.

In 2024, popular kids-specific app YouTube Kids saw U.S. kids aged between 4 and 18 years spending 108 minutes on average on the platform's mobile app. Children and teens in the United States spent on average 86 minutes per day on the YouTube mobile app. Netflix followed, with young users spending on average 46 minutes per day watching video content on the popular streaming platform via mobile.

According to a survey conducted among consumers worldwide, respondents watched an average of 19 hours of online video content per week in 2022. This represented an increase from 2021, when consumers watched 19 hours of online video content weekly.

Description:

This dataset contains statistics for a selection of YouTube videos, capturing metrics such as views, comments, likes, dislikes, and the timestamp when the data was recorded. The dataset provides insights into the popularity and engagement levels of these videos as of April 15, 2019. This data can be useful for analyzing trends in video performance, user engagement, and the impact of content over time.

File Description: This CSV file contains detailed statistics for a set of YouTube videos, including unique video identifiers and various engagement metrics. Each row represents a different video, and the columns provide specific data points related to the video's performance.

Column Descriptions

videostatsid: Unique identifier for each video statistics entry. ytvideoid: Unique YouTube video identifier. views: The total number of views the video has received. comments: The total number of comments posted on the video. likes: The total number of likes the video has received. dislikes: The total number of dislikes the video has received. timestamp:The date and time when the statistics were recorded, in the format YYYY-MM-DD HH:MM

In recent years, video has become one of the most popular online formats, spanning from educational content to product reviews. During the third quarter of 2024, music videos recorded the highest category reach, with almost half of internet users worldwide reporting to watch music videos online each week. Social video engagement In recent years, YouTube and TikTok have become two of the most important social media platforms for global users, as video content commands high levels of engagement. In 2024, users worldwide spent approximately 28.4 hours using the YouTube mobile app per month. Additionally, the leading hashtags used by content creators on TikTok have amassed billions of views: as of January 2024, the TikTok hashtag “fyp” or “for you page” had reached 55 and 35 billion post views, respectively. Watching content: what device do users prefer? In 2023, televisions were the most used devices for global viewers to watch video-on-demand (VOD), with 55 percent of respondents reporting using these devices. In comparison, 13 percent of respondents reported using smartphones. Age group and generation are factors impacting viewership habits and device preferences, as younger users appear to prefer using their smartphones to consume content. According to a March 2024 survey, U.S. users aged 18-34 years were more likely to watch video content on smartphones than any other devices. By comparison, connected TVs were particularly popular for the online video audience aged 35 and older.

The IACC.3 dataset is approximately 4600 Internet Archive videos (144 GB, 600 h) with Creative Commons licenses in MPEG-4/H.264 format with duration ranging from 6.5 min to 9.5 min and a mean duration of almost 7.8 min. Most videos will have some metadata provided by the donor available e.g., title, keywords, and description.

Online Video Platforms Market is estimated to reach USD 117.35 Billion By 2034, Fueled by a robust CAGR of 25.20% over the forecast period.

Percentage of Canadians' time spent online and using video streaming services and video gaming services, in a typical week.

I created this dataset as part of a data analysis project and concluded that it might be relevant for others who are interested in examining in analyzing content on YouTube. This dataset is a collection of over 6000 videos having the columns:

• Channel: video's channel
• Title: video title
• PublishedDate: date the video was uploaded
• Likes: likes count for the video
• Views: views count for the video

• Comments: comments count for the video

  Through the YouTube API and using Python, I collect data about some of these popular channels' videos that provide educational content about Machine Learning and Data Science in order to extract insights about which topics had been popular within the last couple of years. Featured in the dataset are the following creators:

• Krish Naik

• Nicholas Renotte

• Sentdex

• DeepLearningAI

• Artificial Intelligence — All in One

• Siraj Raval

• Jeremy Howard

• Applied AI Course

• Daniel Bourke

• Jeff Heaton

• DeepLearning.TV

• Arxiv Insights

These channels are features in multiple top AI channels to subscribe to lists and have seen a big growth in the last couple of years on YouTube. They all have a creation date since or before 2018.

How high is the brand awareness of Amazon Prime Video in the United States?When it comes to video-on-demand users, brand awareness of Amazon Prime Video is at 91% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Amazon Prime Video in the United States?In total, 53% of U.S. video-on-demand users say they like Amazon Prime Video. What is the usage share of Amazon Prime Video in the United States?All in all, 53% of video-on-demand users in the United States use Amazon Prime Video. How loyal are the users of Amazon Prime Video?Around 46% of video-on-demand users in the United States say they are likely to use Amazon Prime Video again. What's the buzz around Amazon Prime Video in the United States?In April 2025, about 41% of U.S. video-on-demand users had heard about Amazon Prime Video in the media, on social media, or in advertising over the past four weeks.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

A dataset for web video verification using contextual cues.

In 2023, YouTube was projected to generate an estimated 15 billion U.S. dollars in advertising revenue and only three billion U.S. dollars in subscription revenues. Advertising is also estimated to account for the lion's share of the video platform's revenue in 2025.

In 2023, TikTok was projected to generate an estimated six billion U.S. dollars in revenue in the United States. The video platform’s revenue is set to increase to 10 billion U.S. dollars in 2025. In addition to advertising, TikTok is also expecting to generate money from TikTok Shop e-commerce.

According to a survey conducted in 2024 among U.S. consumers, 34 percent of monthly livestream viewers watched livestreams of breaking news. Livestreams of sports games and matches ranked second with a 29 percent watch rate among U.S. livestream audiences.

The subscription video-on-demand (SVOD) market in the United States continues to experience significant growth, with revenue projected to reach 61.12 billion U.S. dollars by 2029. This represents a substantial increase from 44 billion U.S. dollars in 2024, highlighting the rapid expansion of streaming services and their increasing importance in the digital media landscape.

During the second quarter of 2025, 94.6 percent of internet users worldwide watched online videos on a monthly basis. Between the beginning of 2022 and the end of 2023, online video viewership remained constant among the global digital population. During the third quarter of 2022, approximately 92.8 percent of global users were reported watching online videos.