Introduction

Online Video Platform Statistics: An Online Video Platform (OVP) is a crucial digital infrastructure for hosting, managing, and delivering video content online.

It facilitates content uploading, organization, and playback across various devices with adaptive streaming capabilities.

OVPs support monetization through advertising, subscriptions, or pay-per-view models alongside robust analytics for tracking viewer engagement and performance metrics.

They offer customization options for branding and player interfaces, ensuring a seamless user experience. Security features like encryption and DRM safeguard content, while integration with other platforms and APIs enables extended functionality and automation.

OVPs also cater to live streaming needs, making them versatile tools for media, entertainment, education, and corporate sectors seeking reliable video distribution solutions.

In recent years, video has become one of the most popular online formats, spanning from educational content to product reviews. During the third quarter of 2024, music videos recorded the highest category reach, with almost half of internet users worldwide reporting to watch music videos online each week. Social video engagement In recent years, YouTube and TikTok have become two of the most important social media platforms for global users, as video content commands high levels of engagement. In 2024, users worldwide spent approximately 28.4 hours using the YouTube mobile app per month. Additionally, the leading hashtags used by content creators on TikTok have amassed billions of views: as of January 2024, the TikTok hashtag “fyp” or “for you page” had reached 55 and 35 billion post views, respectively. Watching content: what device do users prefer? In 2023, televisions were the most used devices for global viewers to watch video-on-demand (VOD), with 55 percent of respondents reporting using these devices. In comparison, 13 percent of respondents reported using smartphones. Age group and generation are factors impacting viewership habits and device preferences, as younger users appear to prefer using their smartphones to consume content. According to a March 2024 survey, U.S. users aged 18-34 years were more likely to watch video content on smartphones than any other devices. By comparison, connected TVs were particularly popular for the online video audience aged 35 and older.

Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

Introduction

Online Video Consumption Statistics: Video is now the top choice for content. With 93% of marketers using video in their overall marketing plans, the role of video in marketing has grown significantly in recent years. Social media companies have also boosted this trend by focusing on tools for creating video content.

If you need more clarification about investing in video marketing, this article gathers the latest trends from various studies. Video marketing gives marketers many ways to grow their business and promote their brands. This article will shed more light on "Online Video Consumption Statistics†.

According to a survey conducted among consumers worldwide, respondents watched an average of 19 hours of online video content per week in 2022. This represented an increase from 2021, when consumers watched 19 hours of online video content weekly.

In 2024, a significant share of 96 percent of Gen Z internet users in the United States watched digital videos. The share of online Gen Z video viewers is expected to witness a marginal increase by 2027, reaching approximately 96.8 percent of the total internet users in this demographic group. As of July 2023, the most popular social media activity among Gen Z users in the U.S. was watching short videos.

According to a survey conducted in March 2024 among users in the United States, YouTube was the most popular free service for watching online video content. Viewers aged between 35 and 54 years had the highest YouTube video consumption rate, as 78 percent of them reported using it to watch online videos at least once a week. Facebook ranked second, with 52 percent of viewers aged between 35 and 54 years old reporting using the popular social media platform to watch online content. Instagram and TikTok, which host almost exclusively short-form videos, followed. Instagram was more popular among users aged between 18 and 34, while TikTok was also more popular among younger users.

During the third quarter of 2024, 92 percent of internet users worldwide watched online videos on a monthly basis. Between the beginning of 2022 and the end of 2023, online video viewership remained constant among the global digital population. During the third quarter of 2022, approximately 92.8 percent of global users were reported watching online videos.

In 2023, over 56 percent of the time spent on social media platforms for users in the United States was spent on social video activities. This represents an increase from the previous year, when the time spent engaging with social video among U.S. users was of around 53.3 percent, compared to 46.7 percent of the total social media time spent on other social network activities.

In the first half of 2022, the brand risk rate of mobile web advertising in Germany stood at *** percent and was the highest among the nine countries presented in the data set. Italy recorded the lowest rate, with *** percent.

As of the third quarter of 2024, around ** percent of internet users in Indonesia watched music video each week. Other types of video content frequently consumed by Indonesian internet users were comedy, meme or viral video, tutorial or how-to video content, and video livestream.

In March 2022, video consumption via connected TV (CTV) among users in the United States increased by 26.5 percent compared to the previous year, reaching 10.5 billion hours of viewership per month. Online video consumption via mobile experienced a small increase compared to March 2021, reaching 6.8 billion hours watched on monthly basis.

The statistic shows the penetration rate of television viewing compared with online video consumption in China in 2011, by education level. The penetration rate of television viewers describes the share of the population, by level of education, that watches TV. The penetration rate of online video consumers describes the share of the population, by level of education, that watches online videos. In 2010, ** percent of online video users in China had a primary certificate of education or a lesser qualification.

According to a survey of users in the United States carried out in March 2024, among those who have made money creating internet videos, approximately ** percent made more than 1000 U.S. dollars from their content in the past 12 months. By comparison, only one in ten respondents made between ** and ** U.S. dollars, while around ** percent made less than ** U.S. dollars in the specified time period.

During the third quarter of 2024, ***** videos recorded the highest category reach in the United States, with **** percent of responding internet users reporting to watching this type of video online each week. Around ** percent of the U.S. online audience watched ****** or ***** videos. ************************* had a reach of over ** percent in the region.

In June 2025, the online video usage rate reached **** percent in China, equivalent to about **** billion users. The years of 2018 and 2020 marked the highest user growth, and the industry first saw its user base surpass ****billion in 2022.

As of the third quarter of 2024, **************************** saw the highest reach of online learning videos worldwide, with approximately ** percent of internet users reporting they watched how-to videos, tutorials, and educational videos online weekly. Internet users located in ****** followed, with around **** percent of respondents stating that they watched learning videos.

According to a survey conducted in Japan in August 2023, more than ** percent of the respondents watch video sharing websites without uploading videos to the platforms. Less than ***** percent responded that they both watch and upload videos.

In the first half of 2022, the ad fraud rate of mobile web video advertising in Germany stood at *** percent and was the highest among the ** countries presented in the data set. The lowest rate among them was recorded in Belgium, France, and Poland, with *** percent.

According to a survey of users in the United States, more than ***** in ** internet users created video content to upload on social media platforms or the web as of March 2024. More than **** of the responding users aged between 18 and 34 years reported having created video content for the internet at least once, while only ** percent of users aged between 35 and 54 years reported doing the same.