In recent years, video has become one of the most popular online formats, spanning from educational content to product reviews. During the third quarter of 2024, music videos recorded the highest category reach, with almost half of internet users worldwide reporting to watch music videos online each week. Social video engagement In recent years, YouTube and TikTok have become two of the most important social media platforms for global users, as video content commands high levels of engagement. In 2024, users worldwide spent approximately 28.4 hours using the YouTube mobile app per month. Additionally, the leading hashtags used by content creators on TikTok have amassed billions of views: as of January 2024, the TikTok hashtag “fyp” or “for you page” had reached 55 and 35 billion post views, respectively. Watching content: what device do users prefer? In 2023, televisions were the most used devices for global viewers to watch video-on-demand (VOD), with 55 percent of respondents reporting using these devices. In comparison, 13 percent of respondents reported using smartphones. Age group and generation are factors impacting viewership habits and device preferences, as younger users appear to prefer using their smartphones to consume content. According to a March 2024 survey, U.S. users aged 18-34 years were more likely to watch video content on smartphones than any other devices. By comparison, connected TVs were particularly popular for the online video audience aged 35 and older.

During the third quarter of 2024, 92 percent of internet users worldwide watched online videos on a monthly basis. Between the beginning of 2022 and the end of 2023, online video viewership remained constant among the global digital population. During the third quarter of 2022, approximately 92.8 percent of global users were reported watching online videos.

According to a survey conducted among consumers worldwide, respondents watched an average of 19 hours of online video content per week in 2022. This represented an increase from 2021, when consumers watched 19 hours of online video content weekly.

This statistic shows the online video consumption rate in the United States in 2016. During the survey period it was found that 27 percent of U.S. internet users watched online videos weekly.

This statistic shows data on the preferred time for online video consumption during weekdays in the United States in 2014. During the survey period it was found that on weekdays 26 percent of U.S. internet users watched online videos in the afternoon.

This statistic shows data on the preferred room for home online video consumption in the United States in 2014. During the survey period it was found that 36 percent of U.S. internet users watched online videos in their bedroom.

This statistic shows the responses to a survey about how many hours of online video internet users worldwide watched in a week as of August 2020. According to the source, 14.9 percent of Millennials aged 26 to 35 years watched 10 to 20 hours of online video per week.

This statistic shows data on the preferred time for online video consumption during the weekend in the United States in 2014. During the survey period it was found that during the weekend, 31 percent of U.S. internet users watched online videos in the afternoon.

As of the third quarter of 2023, around 96.9 percent of internet users in Indonesia watched any kind of online video content each week. Among the other types of video content frequently consumed by Indonesian internet users were music videos, comedy or viral video, and tutorial or how-to video content.

This statistic presents the year-on-year change in watching online video according to internet users in the United States as of November 2018. During the survey, 49 percent of respondents stated that they watched more online video content compared to last year.

This statistic shows data on the preferred time for online video consumption during the weekend in Taiwan in 2014. During the survey period it was found that during the weekend, 23 percent of Taiwanese internet users watched online videos in the afternoon.

This statistic shows data on the preferred time for online video consumption during the weekend in Spain in 2014. During the survey period it was found that during the weekend, 55 percent of Spanish internet users watched online videos in the afternoon.

According to a March 2024 survey of users in the United States, 79 percent of respondents aged 18 to 34 years used their smartphones to watch online video content weekly. By comparison, only around two in 10 respondents of the same age group reported using their tablet devices for the same activity. Connected TVs were particularly popular for the online video audience aged 35 and older, while smartphones were less popular among users aged 55 years and older.

This statistic shows data on the preferred room for home online video consumption in Hong Kong in 2014. During the survey period it was found that 41 percent of internet users in Hong Kong watched online videos in their bedroom.

According to a survey conducted in March 2024, 58 percent of adults in the United States aged 18 to 34 used their devices to watch digital videos on a daily basis. Additionally, 28 percent of U.S. adults aged 35 to 54 used their devices to watch a digital video once a week or more. Only around 36 percent of respondents aged 55 and older watched online videos daily.

This statistic shows data on the preferred time for online video consumption during weekdays in Switzerland in 2014. During the survey period it was found that on weekdays 21 percent of Swiss internet users watched online videos in the afternoon.

This statistic shows data on the preferred time for online video consumption during weekdays in China in 2014. During the survey period it was found that on weekdays 15 percent of Chinese internet users watched online videos in the afternoon.

In the third quarter of 2023, over 96 percent of the surveyed internet users watched some kind of online video each week in Turkey. Music videos and comedy, meme, or viral videos followed as the second and third most-watched online video content, with approximately 62 and 45 percent, respectively.

According to a survey conducted in March 2024 among users in the United States, YouTube was the most popular free service for watching online video content. Viewers aged between 35 and 54 years had the highest YouTube video consumption rate, as 78 percent of them reported using it to watch online videos at least once a week. Facebook ranked second, with 52 percent of viewers aged between 35 and 54 years old reporting using the popular social media platform to watch online content. Instagram and TikTok, which host almost exclusively short-form videos, followed. Instagram was more popular among users aged between 18 and 34, while TikTok was also more popular among younger users.

This statistic shows the online video consumption rate in Turkey in 2016. During the survey period it was found that 55 percent of Turkish internet users watched online videos on a daily basis.